*RAN-3462*

* R A N - 3 4 6 2 *

RAN-3462
TYBBA (Sem VI) Examination
January - 2021
Export Management - II (Mkt.)
k|Q“p : / Instructions
“uQ¡ v$ip®h¡g  r“ip“uhpmu rhNsp¡ DÑfhlu ‘f Ahíe gMhu. Seat No.:
Fill up strictly the details of  signs on your answer book
Name of the Examination:
 TYBBA (Sem VI)
Name of the Subject :
 Export Management - II (Mkt.)
Subject Code No.: 3 4 6 2 Student’s Signature

Q.1 Answer in brief 10

a. What is standardisation of product?
b. What do you mean by branding? List branding strategies (do not explain)
c. Give full form of IIP and DGFT
d. What do you mean by transfer pricing?
e. What do you mean by consular invoice?

Q.2 a. What is adaptation of product in the context of international business? 07

Discuss its merits.
b. Discuss various factors affecting international product pricing decisions. 06
OR
Q.2 a. Discuss any three methods of international product pricing. 07
b. Discuss any three international market entry strategies at length. 06

Q.3 a. Discuss the role of trade fair and exhibition in promoting product in 07
international market
b. Write a brief note on international channel system. 06
OR

RAN-3462 ] [1] [ P.T.O. ]

Q.3 a. Explain any seven factors affecting pricing decision in international 07
marketing.
b. Discuss in brief factors affecting channel selection for international market. 06

Q.4 Explain any two steps / stages of export procedure. 14

OR
Q.4 Write short notes on following. 14
a. Mate’s receipt
b. Shipping Bill
c. Consular invoice

RAN-3462 ] [2] [ 170 ]