Seat Number RAS-45

307-B : Global Marketing Management

(72307)
Total Pages : 2]
Time : 3 Hours Max. Marks : 60

Note : (1) Do not write anything on question paper except Seat No.

(2) Answer sheet should be written with black ink only.

(3) Attempt any three questions from Section I and any two questions
from Section II.

(4) Students should note, no supplement will be provided.

(5) All questions carry equal marks.

Section I

1. What is International Marketing ? Explain the need and problems of

International Marketing. 12

2. Differentiate Standardization Vs. Product Adaptation. 12

3. Explain in brief about skimming pricing and penetration pricing with

examples. 12

4. Describe the role of Export promotion organizations and trade fairs. 12

5. Elaborate the functions and types of channels w.r.t. international

distribution. 12

Section II

6. Describe the terms. Certificate of origin, Bankers acceptance and Counter

trade. 12

P.T.O.
7. Explain the objectives of pricing. Also explain the factors affecting

pricing. 12

8. Write short notes on (any three) : 12

(a) Trading blocs

(b) Product line analysis

(c) Problems in international marketing communication

(d) Scope of Marketing Indian Products abroad.

(e) Foreign Exchange Market.

RAS-45 2