UNIT I -INTRODUCTION

International Business –Definition – Internationalizing business-Advantages –factors

causing globalization of business- international business environment – country
attractiveness –Political, economic and cultural environment – Protection Vs
liberalization of global business environment.
PART –A
Q.No Questions
1 Define International business?
2 Compare domestic business and International business?
3 What questions would you ask during Internationalizing of
business?
4 What are the approaches of International business?
5 How would you improve the International business?
6 Why components of international business are important?
7 Define Globalization
8 Can you explain the stages in globalization?
How would you show your understanding the difference
between Ethnocentrism and Polycentrism in the context of
9 International Business
10 Can you list out the factors affecting International Business
environment?
11 Why do you think political environment is essential?
12 How could you determine the economic environment?
13 Define cultural environment
14 What is meant by models of culture?
15 How could you show your understanding country
attractiveness?
16 Can you list out the criteria for assessing country
attractiveness?
17 What are the difference between tariff and tariff barrier?
How would you summarize the factors causing
18 Globalization of Business?
19 Define trade barriers.
20 What is liberalization?
Q.No Questions BT Level Competence

a).How would you describe the modern challenges in

international Business domain along with their possible
1 solutions in international business management? Level 1 Remem bering
b). Explain the types and elements of culture as an
environment in the international business management
a).What are the forms of international business?
2 Level 2 Understanding
b) Explain the reasons for internationalization
Illustrate the dimensions of International business
3 Level 3 Applying
environment
4 Examine the steps needed to upgrade domestic business Level 4 Analyzing
into international business
Can you explain the importance of international
5 Level 5 Evaluating
business in the economic development of a country?
a).Based on your understanding discuss the various
6 Causes, concerns and issues in Economic Globalization. Level 6 Creating
b). List out the advantages of globalization
a).What is business environment?
7 b).What are the different factors of international Level 1 Remem bering
business environment?
Can you elaborate the political, economic, social and
cultural environment of international business with
8 suitable real time example? Level 2 Understanding

What is your opinion on International business

9 environment & its macro political & cultural Level 3 Applying
environment?
a).Define Country attractiveness
10 Level 4 Analysing
b). Explain the significance of Country Attractiveness
Write the various advantages and disadvantages of
Internationalization of Business and highlight the
11 various factors affecting the Globalization of Business Level 1 Remem bering

Can you write an essay about the Protection Vs

Liberalization of Global Business Environment focus
12 mainly on Merits and Demerits Level 2 Understanding
13 How would you explain liberalization? Level 4 Analysing
a).Explain the economic conditions and prevailing
economic policies for the global linkage of international
14 businesses Level 1 Remem bering
b).Illustrate the salient features of ‘liberalization’ in the
present global business scenario

3
 PART – C
S.NO QUESTIONS
‘Global companies plan or venture not only on national markets, but also venture
1 globally and view themselves as a global company” Discuss the process of
globalization.

2 Analyze the Trend of International Business Environment in India.

Imagine that you are the Vice President; Marketing is a domestic firm which is not
very keen to go international despite good business opportunities overseas. Write a
detailed note in the President of the Company explaining the advantages to the
3 company if it enters international business and markets.
Culture is dynamic. Businesses have to adjust. Comment with examples and in
4 context with the various models of Corporate Cultures seen around the world.

UNIT - II INTERNATIONAL TRADE AND INVESTMENT

Promotion of global business – the role of GATT/WTO – multilateral trade negotiation
and agreements – VIII & IX, round discussions and agreements –Challenges for global
business – global trade and investment – theories of international trade and theories of
international investment – Need for global competitiveness – Regional trade block –
Types – Advantages and disadvantages – RTBs across the globe – brief history.
PART - A
Q.No Questions BT Level Competence

1 Define the term International trade Level 1 Remem bering

2 What is meant by international investment? Level 2 Understanding
3 Outline the need for international trade and Level 3 Applying
Investment
Can you list out the factors affecting

4 Level 4 Analysing
international trade and Investment
5 State the theories of international trade & Level 5 Evaluating
investment?
What are the features of “Free Trade
6 Area(Regime)”? Level 6 Creating
7 What is meant by Competitive Advantage? Level 1 Remem bering
8 What can you say about Internationalization? Level 2 Understanding
How new trade theory is different from product
9 Level 3 Applying
life cycle Theory?
Why do you think FDI International

10 Level 4 Analysing
Entrepreneurship is essential?
Write any three articles important articles of
11 GATT. Level 5 Evaluating
12 Write short note on promotional strategies? Level 6 Creating
13 Define Regional Trade Block. Level 1 Remem bering
4
 14 What is meant by GATT? Level 2 Understanding
15 How would your understanding of multilateral Level 3 Applying
Settlements?
Can you list out the purpose of multilateral
16 Level 4 Analysing
agreements?
17 Define WTO. Level 1 Remem bering
18 Can you explain any two principles of WTO? Level 2 Understanding
19 Define global competitiveness. Level 1 Remem bering
20 Define NAFTA Level 1 Remem bering

Q.No Questions BT Level Competence

How would you describe the global promotional

1 strategies along with the challenged faced during Level 1 Remem bering
promotion of global business?
Explain the role of WTO in multinational trade
2 Level 2 Understanding
negotiations?
Give an account on the round discussions of GATT
3 Level 3 Applying
trade negotiations
4 State the difference between GATT & WTO? Level 4 Analysing
Discuss the WTO agreements in context to trade
5 Level 5 Evaluating
without discrimination
What would result if a company enters into
6 international level in the present global business Level 6 Creating
challenges?
Explain the Objectives and Functions of World Trade
7 Organization. Level 1 Remem bering
a) Can you recall the different theories of
International Trade?
b) Write in details the purchasing power parity
8 theory. Level 2 Understanding
Will you state the theories of international
9 Level 3 Applying
Investment?
A). What is the need for global competitiveness in
International business?
10 Level 4 Analysing
B). How is the competitive advantage related to
Countries development?
11 Level 1 Remem bering
a) What are the different types of RTB’s?
b) What are their merits and demerits?
a) Explain the bases of International PLC
b) Explain the Porter’s Competitive Advantage
12 theories of International Trade.
Elaborate the various levels of Regional Trade
13 Agreements with Examples. Level 24 Understanding
Analysing
Briefly discuss the various Trade Barriers and Non-
14 Trade Barriers. Level 1 Remembering
 S.NO QUESTIONS
Explain the different forms of protection and its impact on welfare and how far the WTO
1 play key role in protecting the free trade.
“Global trade is more difficult and risky, however, than domestic trade because of

2 financing”. Discuss with share of India in global trade.

“Competitive is defined as the ability of a national economy to achieve sustained high

3 rates of economic growth on the basis of suitable policies institutions and other economic
characteristics’. Elaborate this statement

“Despite the realization of NAFTA, the share of intra-regional trade has not increased

4 significantly”. State the reasons behind it.

UNIT – III INTERNATIONAL STRATEGIC MANAGEMENT

Strategic compulsions -Standardization Vs Differentiation – Strategic options – Global
portfolio management- global entry strategy – different forms of international business
– advantages -organizational issues of international business – organizational
structures – controlling of international business – approaches to control –
performance of global business- performance evaluation system.
PART – A
Q.No Questions BT Level Competen ce

1 Outline the stages in International strategic Level 1 Remem bering

planning?
2 What is meant by strategic compulsions? Level 2 Understanding
How would you show your understanding of
3 Level 3 Applying
standardization vs differentiation?
What conclusion can you draw on strategic
4 Level 4 Analysing
options?
How would you categorize the problems of global
5 Level 5 Evaluating
portfolio management?
How would you explain the forms of international
6 Level 6 Creating
business?
7 Define global entry strategies Level 1 Remem bering
8 What is the main idea of the exporting? Level 2 Understanding
How would you use manufacturing strategies
9 Level 3 Applying
without FDI?
10 Why do you think exporting is essential? Level 4 Analysing
How would you explain the different forms of
11 International Business Level 5 Evaluating
12 What is your opinion about licensing? Level 6 Creating
13 Define franchising Level 1 Remem bering
14 What are the main ideas of management contracts? Level 2 Understanding
6
 15 What are the different forms of “Joint Ventures”? Level 3 Applying
16 Why do you think strategic alliances are essential? Level 4 Analysing
17 Define Acquisition Level 1 Remem bering
18 What is meant by assembly operations? Level 2 Understanding
19 Define performance evaluation system? Level 1 Remem bering
20 How would you describe the problems of Level 1 Remem bering
performance evaluation?

Q.No Questions BT Level Competence

Describe the different forms of Global Entry

1 Strategy. Level 1 Remem bering
A). Explain the various performance measurement
indicators of multinational corporation in detail.

2 Level 2 Understanding
B). What are the features of an effective control
mechanism in international business?

3 Explain in detail about control techniques in Level 3 Applying

international business
A).What kind of strategic compulsions are there on
4 a company going international? Level 4 Analysing
B).Explain indirect methods of doing exports
Explain in detail about the difference between
standardization and differentiation strategies with Level 5 Evaluating
5 suitable examples.
How would you show your understanding of global Level 6 Creating
6
entry strategies?
Can you list the advantages of different forms of
7 Level 1 Remem bering
International business?
8 Discuss in detail about Global Portfolio Management Level 2 Understanding
Explain the organizational issues of international

9 Level 3 Applying
Business and how they can be solved effectively.
Can you list the three organizational structures in Level 4 Analysing
10
detailed manner?
What do you mean by the features of an effective
control mechanism in International Business?
11 Explain any two Techniques of Control. Level 1 Remem bering
A).How would you classify the types of
organizational structures? Level 2 Understanding

12
B).Compare geographic and matrix division
structure
A). What approach would you use to control the
International Business?
13 Level 4 Analysing
B). What are the factors influencing the
 performance of global business?
Explain the various performance measurement
14 indicators of a Multinational Corporation in Detail. Level 1 Remem bering
S.NO QUESTIONS
“The strength of standardization in the production and distribution of products and services

1 is in its simplicity and costs”. Discuss this statement.

“Global portfolios allow multinational companies to further diversify their products as per
2 the needs and requirements of that particular country where they are operating”. Discuss
this statement with diagram and examples.

“Organizational issues discuss several topics from every dimension while setting up an

3 international business”. What are they?

“Control is necessary to achieve international objectives”. Elaborate this statement by

4
giving aspects of international control process.

UNIT - IV PRODUCTION, MARKETING, FINANCIAL AND HUMAN RESOURCE

MANAGEMENT OF GLOBAL BUSINESS
Global production –Location –scale of operations- cost of production – Make or Buy
decisions – global supply chain issues – Quality considerations- Globalization of
markets, marketing strategy – Challenges in product development, pricing,
production and channel management- Investment decisions – economic- Political risk
– sources of fund- exchange –rate risk and management –strategic orientation –
selection of expatriate managers- Training and development –compensation.

Q.No Questions BT Level Competence

1 What is global production? Level 1 Remem bering

What is meant by global supply chain
2 Level 2 Understanding
management?
How would you show your understanding of
3 Level 3 Applying
global supply chain issues?
4 How would you categorize the quality standard? Level 4 Analysing
Can you identify the threats of globalization of
5 Level 5 Evaluating
markets?
6 How would you evaluate global marketing? Level 6 Creating

7 Define global marketing mix Level 1 Remem bering

List some of the Major Investment Decision for
8 International Business. Level 2 Understanding

9 How would you use PRODUCT strategies in Level 3 Applying

global markets?
What conclusions can you draw on pricing
10 Level 4 Analysing
strategies?
What do you think about distribution channel Level 5 Evaluating
11
Management?
What is your opinion about channel
12 Level 6 Creating
management?
8
 13 Define investment decisions? Level 1 Remem bering

14 Can you explain about capital budgeting Level 2 Understanding

15 How would you solve the distribution channel? Level 3 Applying
What are the features of foreign exchange

16 Level 4 Analysing
markets?
17 Define FOREX market. Level 1 Remem bering
Can you list out the methods of exchange rate

18 Level 2 Understanding
risk Management?
19 Define Exchange Risk. Level 1 Remem bering
20 What is mean by expatriate? Level 1 Remem bering

Q.No Questions BT Level Competence

A).Discuss the issues in global supply chain

Management

1 Level 1 Remem bering

B). What are the challenges encountered in product
development?
2 What is the strategic role of foreign factors in Level 2 Understanding
international business
3 How would you summarize the scale of operations? Level 3 Applying
What questions would you ask during the make or
4 Level 4 Analysing
buy decision?
Why do you think globalization of markets is Level 5 Evaluating
5
essential?
A).Discuss about the various types of exchange rate
systems and state the factors determining the Level 6 Creating
6
exchange rate
B).Elaborate the marketing strategies
A).Discuss the marketing strategies in detail
7 B). What are the reasons for globalization of Level 1 Remem bering
markets?
8 How would you evaluate the pricing strategies Level 2 Understanding
9 How would you explain the International Level 3 Applying
distribution channel
A).Will you state the approaches of capital
10 budgeting explain in detail. Level 4 Analysing
B).what is exposure netting?
Present the types of FOREX Risk, the internal and
external hedging strategies for transactions and
11 operating risks. Level 1 Remem bering

What are the basic concepts of Foreign

Exchange(FOREX, in short) its nature and types of
12 Forex Market. Level 2 Understanding
A). what do you mean by globalization of markets?
13 B). what are the reasons for globalization of Level 4 Analysing
markets?
 Discuss the factors to be considered by an
14 International firm to locate its Production activities? Level 1 Remembering

S.NO QUESTIONS
“The manufacturing and materials management functions of an international firm

1 have a number of important strategic objectives”. What are they?

“In arriving at the export price under this method, the total cost of production of the
2 article (fixed or variable) is taken into account”. Elaborate with components involved
in cost of production.
Explain the terms of Domestic Marketing, International Marketing, Multinational
Marketing and Global Marketing. IN the context of these four terms, describe how the
3 international marketing involvement and commitment of a company changes.
“Strategic orientation can best be achieved through staffing policy of a firm”. Explain

4 the types of staffing policies in international business.

UNIT – V CONFLICT MANAGEMENT AND ETHICS IN INTERNATIONAL

BUSINESS MANAGEMENT
Disadvantages of international business – Conflict in international business- Sources
and types of conflict – Conflict resolutions – Negotiation – the role of international
agencies –Ethical issues in international business – Ethical decision-making.

Q.No Questions BT Level Competence

1 Define conflicts Level 1 Remem bering

Will you state the sources of conflict in international
2 Level 2 Understanding
business?
3 How would you solve the individual level conflict? Level 3 Applying
4 How would you classify the conflict? Level 4 Analysing
What could be done to minimize the problems in
5 Level 5 Evaluating
resolving conflicts?
How would you evaluate negotiations in
6 Level 6 Creating
international business?
7 Define organizational conflict? Level 1 Remem bering
What is the differentiate between conflict and
8 dispute? Level 2 Understanding
How would you show your understanding about
“Salami Tactics” as a Negotiation Technique helps to
9 resolve Conflicts. Level 3 Applying

10 What are the agencies participate in negotiation Level 4 Analysing

process?
10
 Can you identify some of the issues related to Level 5 Evaluating
11
solving negotiations process?
12 What is your opinion solutions?
about win‐win Level 6 Creating
Differentiate between “Functional Vs Dysfunctional
13 Conflicts”. Level 1 Remem bering
14 State the importance of international business ethics. Level 2 Understanding
What facts would you select to show the ethical Level 3 Applying
15
issues?
Can you list out the importance of international Level 4 Analysing
16
business ethics?
17 Define ethical decision making. Level 1 Remem bering
18 Can you Explain “Vertical Marketing Systems”? Level 2 Understanding
19 What is issue of transfer pricing? Level 1 Remem bering
How did you describe the problems in ethical
20 Level 1 Remem bering
decision making?

Q.No Questions BT Level Competence

A)Explain the factors causing conflicts in

international business
1 Level 1 Remem bering
B)Briefly explain the different types of conflict in
international business
A). Summarize the disadvantages of international
business
2 Level 2 Understanding
B). outline the role of enquiry in settlement of
conflict
A). What are the provisions relatingto conflict
resolution through judicial settlement ?
3 Level 3 Applying
B). What is the role of enquiry in settlement of
conflicts ?
Distinguish between group levels organizational Level 4 Analysing
4
conflict
5 Discuss the sources and types of conflict Level 5 Evaluating
Discuss the role of international centre for settlement
6
of investment conflicts of business Level 6 Creating
7 Evaluate the problems of business conflicts arising in Level 1 Remem bering
the arena of international marketing
Explain the problem resolving conflict of
8 Level 2 Understanding
international business
A).What are the role of international agencies in
9 Conflict resolution? Level 3 Applying
B).Explain the ethical issues in international business.
What is the process of negotiation in international Level 4 Analysing
10
business?
Explain in detail about the ethics in International Level 1 Remem bering
11 business
 Explain the role of international agencies in Level 2 Understanding
12 Negotiation.
 A).How would you explain the problems in ethical
Decisions Making?

13 Level 4 Analysing
B).What is the role of agreement in international
negotiation process? Explain with example
A). Can you elaborate the roles of international
agencies in conflict resolution?

14 Level 1 Remem bering

B). Discuss the ethical issues in international
business.

S.NO QUESTIONS
“The problem of business conflicts is complex in the arena of international marketing

1 primarily for three reasons”. What are they?

“It is essential that conflicts in international business be avoided to the extent possible”.

2 Explain in view of the steps involved while signing the contracts with opposite parties.

“Negotiation is defined as the process of bargaining with one or more parties to arrive at a

3 solution that is acceptable to all”. Elaborate this statement.

“The decision makers consider the alternatives, make review the action decision, act or
4 implement and finally review the action”. Discuss under separate heads in context to
ethical decision making.