BR

GG
A
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Apple Cider Vinegar
Product Redesign
Table of Contents
1..........Redesign Plan
3..........Style Guide
7..........Package Design
9..........Product Photography
11..........Advertisement
0
Redesign Plan
Product Name
Braggs Apple Cider Vinegar
Target Group
Women and men ages 23-33 who are interested in healthy alter-
natives.
1
Brief History
It is claimed that apple cider vinegar has been used since ancient time by Egyp- tians and Bab-
ylonians and a natural remedy.It was descovered in past decades because someone let wine fer-
ment too long. It claims to have many signifcant health benefts which resulted in its popularity.
In the 1950s, a book called Folk Medicine: A Vermont Doctors Guide to Good Health by D.C.
Jarvis suggested this product was a fx-all natural remedy.
Big Idea
The products design is very busy and old-fashioned. The product redesign will increase sales
among women ages 20-23 because it will be slightly modernized. I will retain its vintage look to
help buyers recognize it is an old and trusted product. This design will also re-energize it demand
by appearing like a new found healthy product.
2
Style Guide
Title
Font Font: Optima
Syle: Bold
Size: 31pt
Copy
Font: Bell MT
Style: Regular & Bold
Size: 14pt
3
FONTS
Red Apple
CMYK: 25 100 100 26
RGB: 151 0 0 Pan-
tone: 484 C
Hex: 970000
Leafy Green
CMYK: 83 43 100 48
RGB: 0 74 21 Pan-
tone: 357 C
Hex: 004A15
Sliced Apple
CMYK: 241 211 178
RGB: 241 211 178
Pantone: 7506 C
Hex: F1D3B2
4
COLORS
Style Guide
5
Font
The font used for the BRAGG is Opus Plain Chords. The font used for Apple Cider Vinegar
is Oriya MN.
Placement
The logo can be placed on labels, bottles, bilboards, and the companies website.
Size
The size of the logo should not go below 1 inch but can be as large as needed.
LOGOS
6
BR GG A
C
Apple Cider Vinegar
Package Design
7
8
BR GG A
Raw - Unfiltered | Aged In Wood
www.bragg.com
Ingredients: Certified Bragg
Organic Raw Apple Cider
Vinegar is unfiltered, unheated,
unpasteurized and 5% acidity.
Contains the amazing Mother
of Vinegar which occurs naturally
as strand-like chains of
connected protein molecules.
Mother of Vinegar
C
Apple Cider Vinegar
Product Photography
9
10
Advertisement
11
12
Meeshell
Jewell