Product Redesign

by Amanda Parkinson

This redesign is for the Izze Company. A plan for the future.

Product Redesign: The Plan

New Product name:

Spark

Big idea:

Target group:

Table of Contents: 1. The Plan 2. Style Guide A: color scheme 3. Style Guide B: Logos 4. Flat Package 5. Photography 6. Advertisement

The target group would be the male population. The original product is more of a girly outlook and doesnt appeal to the males of the world. The design and product already appeal to more of a younger age group (junior high to college age) and that wont change with the new design. The plan is to branch the Izze drinks out towards the men.

Brief History:

The main idea for this redesign is making it more gender neutral by creating darker colors and changing the design only slightly with each drink variation. The color scheme will be changing with each drink. However, the only change will be with the font colors. The drink flavor and the font color will coordinate with each other. The second thing I am going to do is give the product a more memorable name. Spark is something that will be remembered easily because it will be based off the picture. Izze, the current name, is hard for people to remember or even pronounce. I am going to place a spark and use fonts and colors to appeal to my audience. Most males prefer darker, bolder colors with sharp lines; this is the direction that I will be taking with the new design. The male and females will have a drink that will fit their differing personalities. The advertisement will be a billboard. This will be the quickest way for Spark to introduce itself to consumers. It will still be known under Izze, but will show the dominance and simplicity that men want. The reason this will increase sales, will be by adding in a male oriented drink. We are introducing a new product so we will not be losing any consumers, but hopefully adding new ones to our product. There will be no reason the sales wont go up with this advertisement.

In February 2002, Todd Woloson and Greg Stroh spoke of life and work, and what it would be like to start a company that not only made a great product, but also gave back to the greater good. They thought about the sophisticated European sodas theyd recently tried, and recognized an opportunity to create a version for the American market. Their beverage would have to be made from pure simple ingredients and theyd have to be proud to produce it, share it, and drink it. The goodness of this brand had to go beyond what was inside the bottle. In 1998, Todd and his wife, Eliza, had founded a non-profit, Global Education Fund, on the belief that educating kids secures a better future for the world. IZZE and GEF are a perfect blend of pure, simple, and good. Now they had the makings of a product and company they could feel good about, and the IZZE Beverage Company was born.

Style Guide A: Color Scheme

Fonts using for bottleLogo size: Myraid Pro 60pt Product Name Size: Myriad Pro 12t Text on Bottle: Size: Minion Pro 9pt

Style Guide B: The Logo

Logo Size Recommendation: Each label should be 3.5 by 2 The label will only be covering the front of the package and the back. They will be stickers so that the color of the bottle can show. Logo Placement: The logo should be in the middle of the bottle. There will be equal distance between the bottom and the top of the bottle. The back of the bottle will be placed directly behind the front label.

Sparkling Lemon:
CMYK: 4 7 58 0 RGB: 248 227 134 Pantone: 107C Hex: ffeb36

Logo in color

Black
CMYK: 75 68 67 90 RGB: 0 0 0 Pantone: 6C Hex:000000

Black & White logo

Flat Package:

Final package to be placed on bottle. The image will be printed on sticker paper.

Photography:

These images show you the before and after the product redesign.

Before After

Billboard Ad:
For this ad, I decided to make a billboard. It would be something you can see from the highway or from the road. I wanted it to be simple and clean so that it would appeal to those driving and wouldnt take a long time to read it.