SECRETS OF VEG.

WRAP
Group 1
List Of Cafes Under Observation
1. Ashoka Pillar
2. Jayanagar 4
th
Block
3. Jayanagar 5
th
Block

Unwrapping The Veg. Wrap

Personal Feedback
1. Manu & Advait :
Did not meet the expectations.
Served Cold inside.
No Cheese Inside.
Combination of ingredients is good.
2. Abhirup , Ravi & Mohita :
Though served hot, the wrap was hard.
The filling was bland.
The stuffing was not enough.
Pricing is too high for the product



3. Vidit & Narendra :
It should be more spicy.
Freshness of the product is not up to the mark
Needs to be served more hot.
Good option if one is hungry.


Product Analysis
Visual
Aroma
Taste
Presentation




Total Sample : 16
Total Rating Each Parameter : 80

26%
25%
25%
24%
Sales
Visual aroma taste presentation
Customer Feedback
Average Selling : 5-6pc./outlet/day
10-12pc./outlet/weekends
Customers dont like the sweet corn in the feelings.
Most of the customers didnt want to try because of the
tag Double Cheese
Some customers want to have it as morning breakfast.
Customers are preferring cold beverage with veg. wrap.
Pricing is too high for a veg. product.
Pure vegetarians are happy with the product launch.
Customers suggested a paneer filling for the veg. wrap
Staff & Communication collaterals
Staff not aware of the combo.
Staff not pushing the product.
Very less in store promotion of the product.
Lack of proper awareness of the product in the
market.
No product display of veg. wrap.
Mobile App. & CMC