Pass That Job Interview

Be prepared!
PASS
THAT JOB
INTERVIEW
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PASS REVISED and UPDATED
THIRD EDITION
THAT JOB
INTERVIEW
J U L I E - A N N A M O S
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© 2008 Julie-Ann Amos
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Contents
Preface 7
1 Preparing for Interviews 9

The purpose of interviews 10
Preparation 13
Getting your paperwork in order 15
Researching the company 17
Researching yourself 21
Getting from your front door to the interview 23
Summary points 25
2 Presentation 26
Making a good impression 27
What to wear 29
Personal presentation 31
Waiting 32
Summary points 34
3 Meeting and Greeting 36

Arriving 37
Breaking the ice 39
Shaking hands 41
Accepting refreshments 43
Sitting down 45
Summary points 46
4 Handling Nerves 48
Handling emotions 49
Transforming thought processes 51
Relaxing and calming yourself 53
Emergency measures 54
Summary points 56
5
Be Prepared! Getting Ready for Job Interviews
5 Body Language 57
The golden rule 59
Gestures and meanings 60
Eye contact 63
Listening skills 65
Mirroring 67
Disagreeing 69
Summary points 72
6 Answering Questions 73
Understanding good questions 74
Dealing with bad questions 77
Correcting mistakes 80
Reinforcing your message 82
Summary points 83
7 Leave on a Good Note 85

Saying goodbye 86
Being remembered 88
Final points 90
Summary points 91
6
Preface
Job interviews can be daunting. This book will take
you through the essentials of preparing for an
interview. Whether it is your first interview, or your
first in a long time – or even if you are an ‘old hand’ –
you will find tips and hints for success.
Interviews can be some of the most stressful situations

we have to face. From the moment you enter the
potential employer’s building to the time you are back
outside, you are on show – and preparing to give a
good performance is what can guarantee success or at
least giving your best. You can tip the scales in your
favour, with a little work beforehand.
Julie-Ann Amos
7
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Chapter 1
Preparing for Interviews

Preparing for interviews starts before you even know you
have an interview.
In this Chapter:
♦ the purpose of interviews
♦ preparation
♦ getting your paperwork in order
♦ researching the company
♦ researching yourself
♦ getting from your front door to the interview.
You can start your preparation before you even know

you’ve been invited to an interview. Understanding
the purpose of interviews, and being aware of the
contents of your own curriculum vitae or application
form is essential preparation for any interview.
You will need to assemble your job application

paperwork carefully and put it in order so you can
respond to short-notice invitations to attend
interviews. Job hunting isn’t easy and you may
be surprised at the amount of organisation it
takes.
9
For example, you may need to assemble facts and

figures about your salary history and financial
requirements, etc. Once invited to an interview, you
will also need to assemble some information on the
company that’s interviewing you, but of course there’s
no point in preparing detailed information on
companies until you know you’ve got an interview
with them.
Is this you?
♦ Surely you can’t prepare much for interviews,
apart from getting basic information on the
company that’s going to interview you?
♦ Look, I know who I am and what jobs I’ve
done. I don’t need to memorise my own CV – I
was there!
♦ I spend ages preparing and getting organised,
but it’s all wasted when I don’t get an
interview.
♦ I’ve sent off so many job applications that I
can’t remember who’s who. It’s all a bit of a
mess, really.
The purpose of interviews
There’s more than one type of interview – nowadays,

interviews take many different forms (as we shall see)
so that being aware of the different types of interview
you may encounter can be very helpful. The How To
10
book Handling Tough Job Interviews, also by Julie-Ann

Amos, is very helpful in this regard but here are some
of the main types.
Recruitment agency interviews

Recruitment agencies exist to place people in jobs.
They make their money from the employer – the
recruiter – and not from you. Therefore, the common
assumption that recruitment agencies are there to help
you may be something of a misconception.
Good agencies can be extremely helpful in looking

after job hunters properly, by giving them help and
support, and placing them in the right job. Others
are purely serving the employment needs of the
companies and organisations that pay their fees. They
may be less concerned with meeting your own
individual wants and needs, and more concerned
with placing you in a job – any job – that will earn
them a fee.
So recruitment agency interviews can be beneficial, as

they will give you an opportunity to check out the
agency and the way it operates. In an ideal world, the
recruitment agency interview should be no more than
a means of letting your agency know exactly what you
want in a job – so it can tailor any applications it
makes on your behalf specifically to your needs. Be
aware of the way some agencies operate, however, and
watch out for any attempt to ‘sell you’ a job that isn’t
in line with your requirements.
11
With a good agency, an interview can give you tips

and advice on presenting yourself well, information on
your strong and weaker points, and advice on how to
conduct yourself in interviews with potential
employers.
Employer interviews
Employer interviews are designed to allow the
employer to assess whether or not you are a good fit
with their requirements. Usually, a first interview is
very much a screening interview, with a second
interview being held later for those candidates who
pass this initial screening. Your performance at the
first interview should therefore really be a matter of
being seen to be right for the job. Later interviews are
where you would prove yourself to be the best
candidate.
Personnel or Human Resources (HR) interviews

You will often encounter personnel or HR interviews,
as most larger companies insist on them as part of the
recruitment process. These interviews are sometimes
viewed as ‘easy’, as HR interviewers rarely ask very
technical questions about your specific skills – as they
are HR specialists and not usually business managers.
Questions are far more likely to revolve around other,
more personal areas. But these interviews are not to be
underestimated – HR specialists are often very highly
trained and experienced in interviewing, and they
usually carry out interviews on a regular basis. They
are therefore skilled at getting information from you,
12
so be careful – never attempt to pull the wool over

their eyes.
Not all interviews are alike – be aware of the

purpose of an interview, and this will help you do
well in all circumstances.
Preparation
Getting prepared is really what the whole of this book

is about. So what exactly is it that you have to
prepare? The first two chapters of the book focus on
things you can do before the interview, and the rest of
the book details information you can consider and
think over before the interview as a means of preparing
yourself for it.
Here are some examples of what you should prepare,

ready for a round of potential interviews.
Paperwork
This includes your CV, a copy of the relevant
application form, and all documents relating to a
particular interview. Have copies of everything to
hand well in advance – don’t rely on technology
(which can let you down) to print copies for you at the
last minute.
Your ‘shopping list’

Too many people attend interviews with no clear idea
of exactly what they want and need from them. Make
13
sure you know what you do and don’t want in terms of

salary, environment, benefits, role etc.
Research
Make sure you have ready access to any research about
the job, the company or organisation you have
undertaken previously (see later). It may help you ask
questions at interview or help you identify areas you
need to clarify to see if this job opportunity meets
your wants and needs list – your ‘shopping list’.
What you will wear and take

All too often people leave these decisions until the last
moment, rushing round looking for the right outfit on
interview day. If you can, have your interview outfit
cleaned in advance and ready to wear at short notice.
Transport
You need to research and plan the means of transport
you intend to use to get to and from the interview.
Thinking ahead will allow you to avoid running the
risk of being late.
Things to think about

In addition, you will need to think about:
♦ how you will introduce yourself

♦ how to stay calm and relaxed, in what is for most
people a stressful situation
♦ how to deal with the interviewer’s questions
♦ preparing some sample answers to likely questions
14
♦ your body language, and how to establish a good

rapport with your interviewer
♦ how to leave the interview gracefully and on a good
note.
There are two stages to preparation – physically

preparing, and mentally/academically thinking
through the interview and potential difficulties
you may encounter when you are interviewed.
Getting your paperwork in order
You need to make and have to hand copies of all your

essential paperwork relating to the interviewer. You
will need a copy of your CV, a copy of any job
applications you send off, and the job adverts you are
responding to. Of course, all this paperwork can be
daunting and expensive to photocopy if you don’t have
access to a copier – and it can be hard to manage.
Be organised
Consider some sort of filing system. A cheap solution
is a simple file or ring binder, in which you can collate
job adverts and information by filing them, cutting
out job adverts and sticking them onto A4 sheets of
paper as necessary. This is important – if you get an
interview, you need to be able to read up what you
have available on the job and the company, and you
need to check exactly what the employer is looking
for, so you can tailor your thinking and preparation to
15
giving a good performance for a particular job

interview.
The filing system you use isn’t important – what is

important is that if anyone calls you to arrange an
interview, you can find the information you need
easily so you can prepare properly. You don’t want to
be getting stressed and anxious looking for the job
advert in a pile of papers – you need to be calm and to
prepare your thoughts carefully if you want to do well
at the interview.
Job adverts
Job adverts usually give you a good idea of the skills
and abilities the employer is looking for, so you need
to read the job advert carefully if you are to prepare
properly for an interview. If you are applying for
a lot of jobs from adverts, you will need to be very
organised, and to keep copies of all the adverts you
reply to.
Application forms or packs

You will also need to consider application forms. If
you have applied for jobs which involve filling out
application forms, ideally you should keep a copy of
the form you complete. You don’t need to keep a copy
of your basic details such as education, job history etc,
as this is information that will be on your CV. But you
do need to keep a copy of your answers to questions on
the form such as ‘Describe how you fit the job
description’, or ‘Outline why you feel you are right for
this role’. Your responses to questions like these may
16
well be discussed at interview, so you really need to

read through what you said on the form before going
to the interview.
It’s very useful that when an application form is sent

to you, it will usually be part of a ‘candidate pack’,
that will give you candidate information such as a job
description, structure of the company department, etc.
This is all good stuff that will help you to prepare for
your interview. Again, it needs to be filed so you can
find it when you need it – there’s no worse way of
preparing for an interview than having to conduct a
last-minute paper chase!
You have a lot of resources available to help you

prepare for interviews, but keeping them all organised
and easily to hand can be almost as stressful as the
interview itself!
Researching the company
Application or candidate packs

As mentioned above, when you get an application
form, it will often be part of an application pack or
candidate pack produced by the organisation. These
packs can sometimes be very scrappy and hastily put
together, but many of them are very well-presented
and give you incredibly useful information about:
♦ what exactly the employer is looking for

♦ whether the employer’s requirements are essential
or desirable
17
♦ how the employer will test whether or not you fit a

particular requirement
♦ special skills and abilities required by the employer
♦ information on working conditions at the workplace
♦ information about the organisation
♦ organisation charts setting out company/
departmental structures
♦ background to the department and/or the job
♦ details of salary and benefits, etc
♦ the recruitment process, and timescales relating
to the process.
These packs can be the single most useful thing you

have available to you for interview preparation, so keep
them safe and read them carefully before the interview.
They can help you understand how to present yourself
in the best possible light, and give you ideas for
questions to raise and points to clarify with the
interviewer. Most importantly, they can give you a real
feel for the job and the company they describe, which
can be very useful in helping you decide whether or
not the job is really for you.
If the company doesn’t send you a pack, be proactive –

call them and ask them for one. If you are invited to
an interview, ask them to send you any information on
the company they may have. Often companies send out
a letter confirming an interview, and/or directions, so
18
when they do, ask them to send you their company

literature. If you don’t ask, you don’t get!
Other sources of company information

Even if you aren’t sent an application pack, you can
still obtain useful and relevant company information
prior to your interview. You can research companies
through media such as the internet, reference libraries
and papers/journals, for example. Look for any material
that will lead to increasing your knowledge of the
company.
It is absolutely crucial you understand the culture and

environment of the company by whom you will be
interviewed, so that you can make the right decision as
to whether you would be happy working for them.
Research the organisation’s history, its current market
situation, clients, competitors etc.
The company website

Websites can give you a wealth of information about
companies. If you don’t know the address of a
company’s web site, look it up by using one of the
major research engines such as Yahoo!, AltaVista,
Google or Lycos.
Other internet websites

Here are some other good internet website sources of
business information (correct at the time of printing).
www.prnewswire.co.uk
This is a European news network that covers press
19
releases and features. Allows searching for press

releases by company name.
http://news.bbc.co.uk/hi/english/business/companies
This is the BBC news service that will give you all the
latest news on companies.
www.thetimes.co.uk
You need to register to use this, but registration is
currently free. There are selected news stories, from the
latest editions of the two papers. You can search the
archive back to January ’96.
www.digitallook.com/dlmedia/news/company_news?
Another site with live company news feed, but not
easy to search as with for example the BBC website
above
Libraries
The reference section of your local library may have
useful business directories such as Kompass, Dunn &
Bradstreet and Kellys.
Papers/journals
Trade magazines are another useful source of company
information.
Application packs are fantastic resources for

interview preparation. Always ask for application
packs where possible.
20
Researching yourself
Is this the job you really want?

As you have just read, application packs can help you
decide whether or not a job is right for you. An
essential part of your interview preparation should
always be to evaluate your own needs, wants and
desires. If you assess carefully how badly you want this
particular job, you will approach the interview with
the right mindset.
If you don’t really feel the job is ideal for you, but that
it’s one you could settle for, you can approach the
interview more as a means for giving you interview
experience. But if the job is the one you really want –
that elusive ‘dream job’ – then the interview becomes
extremely important, and you will need to put all your
effort into excelling at it.
Know your facts

You may be asked in detail at interview about your
salary and benefits expectations. Make sure you know
what they are as you may look rather foolish if you
don’t. Check out your hourly, weekly or monthly rate
(however you are paid) and when you last had a pay
rise. Know what benefits you get. If you don’t know
what you’re paid at the moment, you will weaken your
negotiating power.
Know what you want

Look at the job, and before you go into the interview
decide the minimum salary or pay you would accept,
21
should you be offered it. The job advert may list a

salary or salary range, but a company may sometimes
pay more for the right person, so always do your
homework and decide on your minimum requirements.
When deciding your minimum requirements, you

need to factor in additional costs. For example, if you
will have a longer journey, your travelling expenses
may be higher than you currently pay. Factor in extra
costs like this to your requirements, so you can
define:
♦ your ideal salary

♦ your minimum acceptable salary – your ‘bottom
line’.
It is absolutely essential that you know your absolute

bottom line, so if you are offered a salary below this,
you will know you need to decline the job offer.
Research salary requirements

Employers are very often open to a well-argued
justification for a salary offer. If you have done your
homework and are able to show it by justifying your
salary requirements, they are much more likely to be
met.
You can do this by looking at other adverts for similar

jobs, or talking to people you know in similar jobs,
etc. People who can produce evidence that they have
researched their requirements are far more likely to get
them accepted.
22
Take some credentials

Don’t go overboard, but if it is appropriate take
to the interview some work you have done – drawings
you have done, or papers, reports you have written,
etc.
Research how badly you want the job, your

current position and needs, and your salary
requirements. Knowing the facts and doing the
necessary research will almost always pay
dividends.
Getting from your front door to the interview
One area you need to prepare in advance is how you

will actually get to the interview. You need to check
out, well in advance, both how you will get there –
bus, taxi, car, train – and how long this is likely to take.
Be on time
Being late for interviews isn’t necessarily the end of
the world – a pleasant apology and good excuse can
prevent problems – but if an interviewer is working to
a schedule, you may end up not being able to have a
proper interview. Candidates turning up 30 minutes
late for a 45-minute interview place the interviewer in
a dilemma – do they give you a 30-minute interview
and ‘steal’ 15 minutes from their next candidate? That
isn’t fair! Or do they only give you 15 minutes, which
more or less means you won’t stand a chance! Don’t
put them in that position – be on time.
23
Check schedules
Don’t just plan to get a bus or train – actually check
the departure and arrival times. Changes in schedule,
repairs, etc can all stop scheduled services from
running to plan. Check for last-minute updates, by
using facilities such as train websites, AA Roadwatch
on teletext, etc.
Be prepared for an emergency

Take a mobile phone, or change for the telephone with
you – that way you can call ahead in an emergency, or
if you are delayed.
Be generous
Be generous with your time. Delays, breakdowns,
traffic, missed trains/buses, etc – all are reasonable, but
at the same time avoidable excuses for being late.
Allow sufficient time to get to the interview early,
then find somewhere nearby to wait in comfort, so you
can relax. Nothing makes people more stressed than a
rushed journey, getting to the interview late or with
seconds to spare. Plan to get there early and wait
around – you can always use the time to prepare for
your interview further, read through any notes, etc.
Plan your journey carefully, and allow extra time

for unforeseen circumstances. Emergencies may be
understandable, but getting there late can still
mean you don’t get a proper interview.
24
Summary points
♦ Understand the purpose of interviews, so you

can structure your preparation accordingly.
♦ Prepare all the necessary information – if you

don’t need to use it, at least you had it ready.
♦ Get all your paperwork ready – organise it so

you can easily find the information you need.
♦ Research the company interviewing you so you

can ask them sensible questions and resolve any
queries you may have.
♦ Research your own wants and needs – and be

prepared to justify them if necessary.
♦ Plan your journey with military precision, so

everything goes smoothly on the day.
25
Chapter 2
Presentation
Presentation is your window-dressing – the shop front
you display to the world. A good display attracts more
customers and makes them more likely to buy!
In this Chapter:
♦ making a good impression
♦ what to wear
♦ personal presentation
♦ waiting.
The best candidate can let themselves down and

even lose a job at interview by being poorly presented.
We all know it’s wrong to judge by appearances,
but let’s face it, you also have to take human nature
into account – people do. Before interviewing you,
an interviewer will have made themselves look
presentable, arranged a room, refreshments, read
your CV, and prepared questions to ask you. In
return, it is perfectly natural (and not unreasonable)
for them to expect you to have made some effort
yourself.
Presentation is all about appearances. A poor

candidate can look good and make a decent impression
26
Presentation
by looking as though they have researched and

prepared thoroughly for the interview, so impressions
count.
But presentation is about more than just your

appearance – anyone can make the effort to look good
without buying new clothes. It’s about letting the
interviewer know you have tried – that you care about
making a good impression, and that you take the
interview seriously enough to prepare.
Is this you?
♦ People shouldn’t judge by appearances. I
should get the job based on what I can do, not
what I look like.
♦ If I dress up for an interview, it looks too keen.
I prefer to look as if I’ve just come from a
normal day at work.
♦ Why bother? All the interviews I’ve had have
been with people who didn’t make any effort
to look smart themselves!
♦ If I look too smart, everyone at work will know
where I’m going – it’s a bit of a give-away!
Making a good impression
Making a good impression isn’t just about the clothes

you wear. It’s about the whole impression you give at
27
interview. Everyone tends to focus on first impressions,

and it’s often said that interviewers decide within 30
seconds of meeting you whether or not they want you.
Judgements are made on a conscious level within this
short timeframe, it’s true, and certainly we are all
subconsciously influenced by first impressions to some
extent.
So what goes into this impression? It’s a mixture of

factors, some of which you can influence, and some
you can’t:
♦ physical appearance
♦ dress
♦ manner – are you friendly, relaxed and
approachable?
♦ what you say
♦ how you behave
♦ neatness
♦ timekeeping
♦ attitude – enthusiastic, shy, etc
♦ personal hygiene and grooming.
Most of these factors are subjective, not objective –

that is, they cannot be measured, although some of
them have at least some common standard. For
example, although ‘smart dress’ is subjective, most
people have a fairly clear idea of what they would
28
Presentation
agree is smart dress. Other factors such as physical

appearance are very subjective indeed.
Given that, generally speaking, presentation is based

on impressions that are subjective, just how can you
prepare and make sure you present yourself well in all
situations? You can’t – not in all situations. You
might turn yourself out spotlessly for interview to find
that the company has a relaxed dress policy, for
example, and everyone else is in jeans and shirts. What
you can do is try your best to achieve a happy
medium, so that you will do well in the majority of
situations.
Presentation is based on appearance, which is

often in the eye of the beholder.
What to wear
Smart dress
What is meant by ‘smart dress’ is subjective. Be
relatively conservative, and opt for something
businesslike and appropriate to the situation –
obviously some jobs or fields require different styles or
standards of dress.
Pay attention to detail

Details such as odd or missing buttons, socks that
don’t match, torn clothing, frayed edges or loose ends
all detract from your image. Check your clothes
carefully before you put them on.
29
Colour
Choose a businesslike colour. Daffodil yellow may be
your favourite colour, but a dark suit will probably go
down better at interview. Splashes of colour, such as a
colourful blouse or tie, can be stylish and they may
make you more memorable and well-presented, but
don’t go too far. Save the more exotic components of
your wardrobe for after you’ve got the job!
Shoes
Make sure that shoes are not scuffed or dirty, and that
they go with the rest of your outfit. Beware of new
shoes – it is easy to forget to remove those white labels
from the bottom of your new shoes – not a serious
mistake, but someone might see them and that’s not
what you want to be remembered for.
Personal comfort
Never underestimate personal comfort. Looking
perfect at the price of your personal comfort rarely
serves any purpose. Your discomfort may show
without you realising it, especially in the case of shoes
that pinch or rub. Wearing something comfortable
will make you more relaxed and less stressed, and will
allow you to behave more naturally.
Deciding what to wear isn’t actually that difficult.

But don’t leave things to chance – plan in advance
and check all items carefully.
30
Presentation
Personal presentation
Hygiene
There is more to presenting a good image than what
you wear. Interviews can often be in fairly small
rooms, so things like hygiene, body odour, bad breath,
etc, will be noticed.
Perfume/aftershave
Beware of wearing too strong a perfume or aftershave.
It can be overpowering in a small room, or it may be
not to the interviewer’s liking. At the very least, it’s
unnecessary. Wear something subtle, not strong.
Grooming
Basic details like having a hair cut if necessary,
washing your hair, clean fingernails, etc, shouldn’t
need mentioning, but it’s surprising how many
candidates forget to check these little details and turn
up for interviews with chipped nail polish, food on
their moustache, or hair that obviously hasn’t been
brushed or combed! Do make sure you build in
enough time for a quick last minute check in the
mirror before your interview begins!
Shoes and bags

Shoes and bags are easily overlooked as well. Many
candidates dressed to perfection let themselves down
with old or scuffed shoes, or simply wear shoes that
obviously have no idea what polish is! Bags can also be
old and tired – and battered briefcases don’t impress
31
anyone by looking well used; they just look scruffy.

Remember the details.
There is more to how you look than your clothes.

Your appearance can be enhanced by good dress,
but no amount of smart dressing can cover up a
basic hygiene or grooming problem.
Waiting
As we have said above, plan to get there early and

wait. Waiting can be more complex than you think,
however.
Where to wait
Bear in mind that there may be nowhere nearby to
wait. Not all businesses are conveniently situated near
shops and cafés, and you may have to wait at a location
ten or fifteen minutes’ walk away if you want to wait
in a coffee bar or café. Or you could try waiting in
other places such as a local library. Ideally, you should
avoid waiting at the place of the interview. Try to
arrive early enough to find somewhere else to wait –
somewhere you can relax and feel calm and do some
last minute preparation if necessary.
Don’t wait in a pub or bar – some people are sensitive

to cigarette smoke, and dislike it. Going into an
interview smelling of cigarette smoke may be
unpleasant for interviewers, particularly if the
interview takes place in a small room.
32
Presentation
If you do have to wait at the place of the interview, for

example if the weather is particularly bad, or the
building is in a remote location or on an industrial
estate, now is the time to be nice to the receptionist!
Ideally, you want to be allowed to wait, but not be
announced until the correct time. Interviewers may
not be impressed by interviewees who are too early – it
may create the impression that you are desperate to
impress.
Ask the receptionist pleasantly if there is somewhere

you can wait, but say that you would prefer not to be
announced until at most five minutes before your
interview time. When you are ready, don’t forget to
remind the receptionist that you are ready – you don’t
want to be forgotten and make the interviewer think
you’re late!
Eating and drinking whilst waiting

As we said above, many interview rooms can be quite
small, and not everyone likes cigarette smoke. So, if
you have a quick cigarette just before the interview to
calm your nerves, have it in a well ventilated place and
make sure your breath is fresh afterwards!
If you are having a coffee, tea or soft drink while you

wait, beware of drinking too much – an interview can
often last an hour, more if there is more than one
person to see. You don’t want to have to visit the loo
halfway through! Coffee also contains chemicals that
can add to your nervousness.
33
Beware of alcohol. A quick drink may be ideal for

relaxing you or calming your nerves, but it may lead
to over-confidence, and alcohol on the breath is rarely
appreciated at any interview. The smell can also linger
on your clothes, as with cigarettes.
Try to avoid either eating just before an interview, or

being interviewed on an empty stomach. Either may
cause embarrassment, particularly if your stomach
starts to make noises during the interview.
Prepare to wait
Take with you your notes, a copy of the job advert,
and any other relevant literature you have and have a
last-minute read through everything, so it is fresh in
your mind.
Arriving early only to hang about is pointless.

Plan to use waiting time to maximum
effectiveness. Being busy while you wait will
reduce your stress levels.
Summary points
♦ Making a good impression is about more than

the way you look.
♦ Choose your interview clothes and accessories

carefully. It’s not a fashion parade – it’s about
creating the right image and impression.
34
Presentation
♦ Don’t ignore your personal presentation.
♦ Plan your journey to the interview with military

precision, allowing for contingencies and
waiting time.
♦ Hanging about isn’t waiting. Waiting is a slot of

time you can use effectively to calm and
prepare yourself.
35
Chapter 3
Meeting and Greeting

First impressions count – there’s no denying it. They can
also be changed and influenced.
In this Chapter:
♦ arriving
♦ breaking the ice
♦ shaking hands
♦ accepting refreshments
♦ sitting down.
There is a common saying that an interviewer decides

within the first 30 seconds of meeting you whether or
not he/she wants to hire you. This is unlikely to be
true, especially now that managers are becoming more
and more enlightened, more aware of ‘human factors’
such as psychology, and are better trained in
interviewing techniques, etc.
However, there is no denying the fact that

preconceptions and prejudices exist, as do instant
reactions. People do tend to react positively or
negatively to others quite quickly; to get around this
at interview you have to bear in mind that you can
influence interviewers, even to the extent of changing
36
an initial negative reaction. Obviously, the quicker

you start to influence them, the better, so the early
stages of an interview are vital, when you are
introducing yourself, meeting and greeting, etc.
Some people make their minds up less quickly, and

are initially objective, forming their opinion of you
over a longer period of time. Again, influencing them
early on helps them to make the right decision about
you.
Is this you?
♦ I hate it when you can see that people have
prejudged you. It’s not fair!
♦ This is a big deal for just getting into a room
with someone – it seems over-complicated.
♦ The beginning is just when I’m most nervous. I
don’t need all these extra things to worry
about.
♦ The whole meeting and greeting thing is a con
trick. Let’s face it, they’re just trying to lull
you into a false sense of security for the
grilling that’s to come.
Arriving
From the moment you enter . . .

You’re on show right from the start:
37
♦ You may be on security camera from the moment

you enter the building
♦ Receptionists/PAs, etc, may be asked their opinion,
or what they thought of you, so be on your best
behaviour with everybody from the moment you
step into the building.
Remember what people look for
♦ People like people who are like themselves

♦ People like people who can initiate conversation if
necessary
♦ People like others to respond if they initiate
conversation
♦ People like people with confidence (but not too
much!)
♦ People relate to people who can express themselves
appropriately
Bags, coats and other baggage
♦ Try to avoid carrying too much baggage

♦ Ladies should avoid carrying both a handbag and
briefcase – it’s too much
♦ If possible, avoid carrying multiple items such as a
coat and umbrella and briefcase into the interview
♦ Ask if you can leave things in reception before you
are announced – it shows confidence as well as
getting rid of the clutter!
38
♦ Discard or put away newspapers, etc before arriving

♦ If you have a file of interview information, by all
means carry it so they will know you have gone to
the time and trouble of preparing, but don’t be too
obvious about it – understated is best.
Arriving is important – it’s part of those vital first

few seconds.
Breaking the ice
Start the ball rolling

Never be afraid to initiate conversation if necessary. It
shows confidence without being pushy. Safe comments
are things like ‘It’s a beautiful day, isn’t it?’ or ‘What
a lovely building; have you been here long?’
Respond appropriately
If a conversation is started, don’t rush in too quickly.
‘Small talk’ is an appropriate phrase – most
interviewers start off with a few quick and easy
questions and comments to get people relaxed and
comfortable. So don’t give a great long explanation to
a question at this stage. Keep your answers short, to
the point, and positive.
Beware of negatives
Even if you have had the journey from hell to get to
your interview, play things down if asked about it.
Starting off on a negative footing isn’t really ideal. It
39
may not do you any harm, but it is unlikely to do you

any good either. Journey and travel details are often a
potential pitfall. Remember, if you get the job they
will be expecting you to travel to work every day, on
time. So giving the information that the journey was
long or difficult isn’t giving them the impression it
would be easy for you to work for them! If you need to
explain lateness, for example, end with a positive note,
such as ‘The journey coming from my current place of
work was a nightmare – obviously coming here from
home would be much easier.’
Body language
With body language, three things seem to make
people relate to each other quickly and easily at a first
meeting:
♦ Make eye contact – look them in the eye

♦ Smile – to show you are pleased to see them
♦ The ‘eyebrow flash’ – quickly raising your eyebrows
when being introduced apparently shows interest in
the other person and indicates a willingness to
establish a good relationship.
The first few seconds of being introduced are

actually a good opportunity to get things off on
the right foot.
40
Shaking hands
Don’t panic!
People very often dread shaking hands, and yet it’s a
minor thing that is usually over in a second or two.
It’s hard to see why people are so nervous about it. It
does, however, give an important element to the
impression you make in those vital first few
minutes.
Sweaty palms
You may have sweaty palms. At worst, this can be
obvious and unpleasant. On the other hand, it may not
even be consciously noticed by the interviewer, but
subconsciously you could be transmitting a signal that
you are nervous. Very discreetly and without being
noticed, wipe your hand before shaking your
interviewer’s hand. For example, you could rest your
right hand on your leg when waiting, and as you stand
up or step forward to shake, just run your palm over
your clothes. Never be seen to wipe your hand before
shaking – it shows you feel dirty and unworthy to
touch them – it’s very subordinate. Conversely,
never wipe your hand after shaking someone
else’s – it shows you didn’t like touching the other
person!
The ‘dead fish’

A limp handshake is sometimes known as the ‘dead
fish’. We’ve all at sometime shaken someone’s hand
and it’s been floppy and lifeless. Feels awful, doesn’t
it? Don’t fall into this trap yourself – hold your
41
interviewer’s hand firmly. Limp handshakes come

across as unconfident. This type of handshake says:
♦ I’m not confident

♦ I don’t have any character
♦ I’m not comfortable shaking hands
♦ I’m nervous.
The ‘death grip’

On the other hand, don’t grip someone’s hand too
strongly. People resent it, and it has become
something of a stereotype, and may be seen as the
action of an aggressive business person. It’s true that
some employers want a firm handshake, especially for
sales-type roles, if they’re looking for a strong
character. But tread carefully – be guided by your
interviewer. If your interviewer gives you a ‘death
grip’, responding in kind will probably be the right
thing to do. Too-firm handshakes, however, are
definitely inappropriate for older (ie, elderly)
interviewers, and some ladies – they can hurt. And if
you are shaking hands with someone who’s your equal,
it becomes a competitive gesture. Be sensible about
how strong your handshake grip is – the ‘death grip’
handshake says:
♦ I’m overconfident
♦ I’m competitive
♦ I’m insensitive
42
♦ I’m pushy
♦ I’m trying to dominate
♦ I’m trying to force my ideas
♦ I’m trying to give you a message.
The perfect handshake
♦ Engage the whole hand, palm to palm.

♦ Match the hand pressure of the other person. If they
are a person with a firm handshake, you want to
shake back just as firmly. For people with a weaker
handshake you should soften your handshake grip
in return.
♦ It shouldn’t last longer than how long it takes to
say ‘One, two, three.’
♦ Accompany the handshake with a smile and eye
contact.
Shaking hands takes no more than a second or

two, but it all adds to the interviewer’s impression
of you.
Accepting refreshments
The golden rule

The golden rule is to be comfortable, so that you can
relax. So if you are desperately thirsty, of course you
should accept refreshments.
43
Extreme nerves
If you are so nervous you fear spilling something,
politely say ‘No, thank you’ and decline. Better to do
this than to accept in an attempt to co-operate with
the interviewer and then have a catastrophe!
Check what your interviewer does

By far the safest option is to ask if the interviewer is
having anything. Some people feel embarrassed if they
are offered coffee and accept, and then the interviewer
doesn’t join them. Say something simple such as:
♦ ‘I’ll join you if you’re having something, otherwise

I’m fine, thank you.’
♦ ‘Only if you’re going to.’
♦ ‘Are you having anything?’
Smoking and eating

Never ever smoke or eat in an interview, regardless of
what the interviewer does. Interviews are about
answering the interviewer’s questions, and it’s hard to
talk when you are eating or smoking. You end up
juggling words and mouthfuls, and it just looks
clumsy.
You can see what a disaster area refreshments can

be – be careful before accepting.
44
Sitting down
Wait your turn!

Never sit down before being invited to do so. Waiting
is not only polite, it gives a nervous interviewer
confidence, and gives them the lead.
Be alert and interested

The aim in an interview is to appear alert and
interested. You can’t do this if you are slumped. Lean
slightly forward – not too much or you will look odd!
Sit up straight.
Stay relaxed
Stay relaxed but not slumped. Sitting uncomfortably
and bolt upright may look great at first, but after 30
minutes it may be so uncomfortable that your whole
body language changes – the interviewer isn’t a
mindreader and he/she may decide you aren’t happy
with the job or the company if you look unhappy.
Do something with your hands

Oddly enough, when sitting down, one of the hardest
things to do is to decide what to do with your hands!
Don’t dangle them off the arms of the chair – it’s odd.
And don’t clutch them together, which looks nervous.
Find a relaxed way of holding them or laying them on
your legs.
Territory and positioning

You may get to choose where to sit, or the interviewer
may direct you to a seat. This positioning is rarely
45
random – so choose your territory carefully. Don’t sit

facing a bright light, or with the sun in your eyes. If
possible don’t sit directly opposite the interviewer
face-to-face, looking directly at each other – it’s
confrontational and may make some interviewers feel
uncomfortable. Try to sit at an angle to them if at all
possible. You can easily do this by moving your chair
very slightly as you sit down, so you are positioned at
a slight angle to them.
Avoid closed body language

Avoid folding your arms and crossing your legs –
closing your body language. It says you are unreceptive
and not willing to listen.
How you sit says a lot to the interviewer, and

subconsciously it will be adding to their opinion
of you.
Summary points
♦ Remember you may be noticed from the second

you enter the building.
♦ Breaking the ice may be something you have to

initiate.
♦ Shaking hands appropriately takes only a few

seconds but adds to the image you are
presenting.
46
♦ Accept refreshments where necessary and/or

appropriate.
♦ Even something as simple as the way in which

you sit down can convey a message to the
interviewer.
47
Chapter 4
Handling Nerves
Being nervous isn’t just a rotten feeling to have to
experience – it can ruin your chances of giving your best
performance as well!
In this Chapter:
♦ handling emotions
♦ transforming thought processes
♦ relaxing and calming yourself
♦ emergency measures.
Being nervous can be a pretty unpleasant feeling.

Nobody likes to feel anxious, under-confident, fearful
of the situation, unsure of themselves – and most
people have experienced one or more of these feelings
at some time or other.
But the risk of feeling bad isn’t the only problem.

Uncontrolled nervousness can alter your behaviour,
your body language and what you say – when you
feel nervous you can behave differently to how
you usually behave. And interviews are doubly
difficult because both you and the interviewer
may be nervous.
48
Handling Nerves
Controlling your nerves isn’t easy, and even if it were,

it’s one more thing to have to think about in what is
an inherently stressful situation. But keeping your
anxiousness under control can reap such huge benefits
that it is certainly worthwhile. And nerves can be
controlled. Learning simple techniques will at
first help, and eventually may even become an
unconscious habit, so you automatically control your
nerves better.
Is this you?
♦ I hate interviews. I never do well, and I never
will. What’s the point?
♦ I don’t believe you can ever really control
nerves – some people are just more nervous
than others and that’s that.
♦ It’s all right for interviewers – they don’t get
nervous.
♦ If I spend all my time controlling my nerves,
how will I be able to concentrate on the
interview itself and on doing myself justice?
Handling emotions
Thoughts versus emotions

With nerves, is it really your emotions that are a
problem? In many ways, the problem is more often a
49
thought process than an actual emotion. Let me

explain. Thoughts and emotions are not the same. For
example:
THOUGHT EMOTION GENERATED
‘This is a scary situation’ Fear

‘I might not get the job’ Nervousness or anxiety
‘Damn, I messed that up!’ Hopelessness
‘I should have said X instead . . .’ Frustration
Controlling emotions
As you can see, it is actually thoughts that generate
emotions. Someone who feels fear, anxiety,
nervousness, hopelessness, frustration, etc, would find
it very difficult to do anything about it – and that’s
perfectly natural. But just how do you stop being
afraid?
The problem is that once the emotion is there, it’s

happening, and very hard to stop. Often these
emotions produce complex hormonal or chemical
reactions in the body, and controlling reactions is next
to impossible. The key to controlling any emotion –
such as nervousness, for example – is to remember that
it is caused by a thought process. Disrupt the thought
process and you cut off the stimulus that causes the
emotion.
50
Handling Nerves
Thoughts and emotions are not the same at all.

You can influence your thoughts, but your
emotions are a reaction to them.
Transforming thought processes
Internal dialogue
For nervousness, you need to identify the thought
process behind your nervousness and so deal with it
more positively. You do this by internal dialogue.
Discuss the thought process with yourself, and try just
focusing on the thoughts – that will take your
attention away from the emotion and its biological
effects on your system. Don’t worry that you won’t
have time for this – conducting internal dialogue is
pretty quick for most people; these split-second
‘conversations’ usually go on in our heads all the time.
Identify thought processes
♦ Identify the thought process, eg, ‘I might not get

the job.’
♦ Doing this takes your mind off the emotion you are
feeling.
♦ It also refocuses your attention.
Evaluate rationally
♦ Evaluate the thought rationally – this means

examining it unemotionally.
51
♦ Is it justified to that extent?

♦ Is it even true?
♦ Would the consequences that you fear really be all
that bad?
♦ Talk it over with yourself – rationally, eg, ‘They
wouldn’t have interviewed me if they didn’t think I
was a possibility. If I don’t get it, there are other
jobs out there. But I might get it – who knows?’
Replace the negative thought with something

more helpful
♦ amend it
♦ replace with a more sensible, appropriate and/or
positive thought, eg, ‘I might get the job or I
might not. Either way this is valuable experience I
can learn from.’
Re-examine how you feel
♦ Re-examine the emotion you feel

♦ It should either be reducing or gone, eg, ‘Hey! If I
see it as a learning experience, this interview
doesn’t make me feel quite so nervous!’
Amending the thought processes behind emotions

helps us to control unwanted emotions such as
nervousness.
52
Handling Nerves
Relaxing and calming yourself
Breathe
♦ Getting oxygen to your brain will make you able to

think more clearly.
♦ Breathe deeply and slowly.
♦ Try breathing in for a count of five, then out for a
count of five.
♦ Get some fresh air. Like breathing, this will
increase the supply of oxygen to your brain and
make you able to think more clearly.
♦ Take a short walk – for the same reason.
Calming rituals
♦ People often have calming rituals, such as having a

cigarette or a cup of tea. If you don’t have one,
establish one!
♦ Have a drink – preferably a soft drink, juice or
water.
♦ Remember that tea and coffee are stimulants, so if
you are very nervous, they won’t help and could
even make things worse – caffeine can make you
feel even more anxious!
Relaxing yourself
♦ Find somewhere to sit down.

♦ Concentrate on relaxing.
53
♦ Starting with your feet and moving up, tighten

each part of your body in turn and then relax it.
This will remove any muscle tension.
♦ Concentrate on relaxing your body – stop
nervous, edgy movements and actions such as
fiddling, licking your lips, biting lips, tapping
feet, etc.
Relaxing and calming yourself is something you

need to do physically. Just the act of physically
concentrating on changing things helps your
mind focus on something constructive and
positive, and will reduce nervousness.
Emergency measures
Keep things in proportion
♦ You are not alone. Everyone dries up at some stage.

♦ Sometimes the physical effects of anxiety can affect
the vocal chords and make it hard to speak. Or you
get so nervous you don’t know what to say.
♦ Panicking will only make things worse.
Buy yourself some time
♦ Ask for a glass of water.

♦ Not only will the water help, but the time it takes
to get it for you will buy you some breathing space
so you can collect your thoughts.
54
Handling Nerves
♦ Use this to try to relax.

♦ Pause in your conversation, or when asked a
question. Count to five then continue. This doesn’t
sound as odd as you might think – pausing to
gather your thoughts is a natural thing, and people
often do it.
♦ Ask for thinking time. You can always say ‘Can I
have a minute to think this one through?’
♦ If you’re asked a difficult question, ask if you can
come back to it. It’s not ideal, but can be
acceptable. For example, you might say, ‘Sorry, can
we come back to that question?’
Refocus on something else
♦ Stop thinking about being nervous, and start

thinking about relaxing.
♦ Refocus your attention – use some of the internal
dialogue technique we have previously discussed.
Come clean and ask for help
♦ Admit it! Admitting honestly to being nervous can

help the interviewer carry out the interview. There
is nothing wrong with saying honestly (but not in a
grovelling way) something such as ‘I’m sorry – I’m
actually quite nervous about this interview, as I
really like the look of this job.’ Giving a positive
reason for your nervousness will make you seem less
like a shrinking violet.
55
Everyone gets nervous at times. Being able to

control this and turn it to your advantage, can
help your performance greatly, as well as making
you feel a whole lot better!
Summary points
♦ Learn that emotions can be handled – they

aren’t something that you are totally at the
mercy of, something you can only suffer until
they go away.
♦ The key to handling emotions is to identify and

amend the thought processes that underlie
them. This is done by internal dialogue.
♦ Learn physical mechanisms that help to relax

and calm you – and use them.
♦ Remember that you can cope with an

emergency, by resorting to emergency measures.
56
Chapter 5
Body Language
Body language is a huge subject. Understanding it can
make life a lot easier, as it can add greatly to the image
you present to an interviewer.
In this Chapter:
♦ the golden rule
♦ gestures and meanings
♦ eye contact
♦ listening skills
♦ mirroring
♦ disagreeing.
Body language is a huge subject upon which many

books have been written. Unfortunately, they can
sometimes give you conflicting advice, while studying
body language in depth can mean you spend all your
time studying other people’s mannerisms instead of
concentrating on your own! You need to have enough
information to allow you to focus on performing at
your best at interview. Knowing the basics of body
language can increase your performance at interview
greatly. Being able to control your own body language
makes it easier for you to relate to interviewers, and to
make a good impression. It can also make you appear
57
more confident, more honest, and more in tune with

the interviewer.
But there is one other advantage of knowing about

body language – it helps you control your nerves,
if you suffer from nervousness. Concentrating on
your physical actions will take your attention
away from negative thought processes and feeling
nervous, and make you focus instead on what you are
actually doing. This can reduce your nervousness
significantly.
Is this you?
♦ I can’t be bothered with body language – I
already have a million things to think about in
an interview!
♦ Everyone knows about body language now so
it’s irrelevant. We all know what things mean,
so there’s no big secret advantage to knowing
it any more.
♦ I think all the advice I’ve ever seen on body
language is just false – it just makes people
look silly, as if they’re acting.
♦ I know the basics and what not to do – but can
you really use body language to make an
interviewer like you more?
58
Body Language
The golden rule
The golden rule with body language is to match your

interviewer’s body language. Like attracts like.
Match verbal with non-verbal behaviours
♦ Use non-verbal behaviour – ie, body language,

to reinforce and back up what you are saying
verbally.
♦ Try never to use body language that gives a
different message from your verbal message, such as
saying ‘Yes’ and shaking your head at the same
time, or a more common example, saying ‘No’ and
nodding.
♦ The trick is to always match non-verbal messages
with verbal messages – so you should always nod
when you agree, shake your head when you are
disagreeing, etc.
Mismatching
So what happens if you mismatch – if you literally do
say ‘yes’ and at the same time shake your head? (Try it
– it’s actually quite hard to do!) Research varies, but
almost every piece of research that has been carried out
on the subject shows that the non-verbal signal will
come through strongest. So the non-verbal signal will
be the one believed, and the other person may reject
the content of your words, or they will not even notice
the words at all, but will end up feeling you’ve said
what your non-verbal signal said!
59
Other types of matching

There are other ways in which you can use the
principle of matching, that like attracts like. These
will be explained later, but in particular, a technique
called ‘mirroring’, is useful. This is where you match,
or mirror, the other person’s body language, which
almost always has the effect of making the person
you’re talking to feel more in rapport with you – they
relate to you better.
Like attracts like. People like people like them.

People relate better to people they feel ‘in synch’
with. This is one of the fundamental aspects of
body language.
Gestures and meanings
As we have said, an amazing number of books on body

language have been published. Listing the things you
can do to convey certain meanings isn’t always helpful,
as it will give you too much to think about in a
situation which we know is inherently stressful.
Instead, here are some of the main impressions you

may give to an interviewer, and some of the main
signals by which your body language conveys these
impressions. Choose which ones to practise and
which ones to avoid – that way, you can focus on
improving just one area at a time, which won’t
overload you!
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Body Language
Defensiveness
These actions convey the impression that you have
something to hide:
♦ crossing or folding your arms

♦ sitting at too much of an angle to the interviewer,
so you have to turn your head to look at him/her
♦ pointing your finger when making a point
♦ using your hand in a ‘karate chop’ gesture when
making a point
♦ looking down when speaking
♦ not making eye contact.
Suspicious and distrusting

These actions suggest you are distrusting:
♦ crossing or folding your arms

♦ looking at your interviewer from underneath your
eyebrows
♦ looking at your interviewer sideways – out of the
corner of your eye (usually caused by sitting too
much at an angle to him/her)
♦ rubbing your eyes
♦ frowning
♦ touching nose or face
♦ rubbing the back of the neck
61
Nervousness
All these convey nervousness:
♦ pinching your skin

♦ fidgeting
♦ jiggling the contents of your pockets
♦ running your tongue along the front of your
teeth
♦ clearing your throat
♦ running your fingers through your hair
♦ wringing your hands
♦ biting on pens or other objects
♦ twiddling your thumbs
♦ biting your fingernails (both the action itself and
evidence of it)
♦ tongue-clicking
♦ gritting your teeth
♦ biting your lips
Positive body language

All these actions, on the other hand, will enable you to
establish a good rapport with interviewer:
♦ good eye contact

♦ leaning forward slightly in your chair
62
Body Language
♦ tilting your head whilst maintaining eye contact

with your interviewer
♦ open-lipped smiling
♦ open hands with palms visible
♦ unbuttoning your coat or jacket upon being
seated
♦ keeping your chin up
♦ putting tips of fingers of one hand against the tips
of fingers of other hand in the ‘praying’ or
‘steepling’ position
♦ having your hands joined behind back your when
standing.
Body language can be a lot to take in and master.

Concentrate on identifying the bad habits and
eliminating them, and add a few good ones.
Eye contact
The importance of eye contact
♦ Eye contact is important as it conveys confidence

and trust.
♦ It establishes a rapport with the other person –
ie, a link, a connection or relationship between
you.
63
♦ When speaking to someone, establishing eye

contact allows you to check that they understand
and are still interested in what you are saying.
♦ When listening, establishing eye contact conveys
your attention and is a gesture of politeness.
♦ Lack of eye contact shows evasiveness, and makes it
almost impossible to establish rapport with
someone.
Eye contact when listening

There are two ways of looking at eye contact – either
as a listener or as a speaker. As a listener, you need to
make a great deal more eye contact – it’s simply more
appropriate for a listener to do so, and to extend your
eye contact for longer periods of time than if you are
speaking.
Eye contact when speaking

On the other hand, if you are a speaker, your listener
will end up feeling uncomfortable if you maintain
complete eye contact with them for too long. About
five to ten seconds of eye contact is about right for
making a connection with your listener. After that you
should make your eye contact less complete.
Otherwise, the connection with your listener becomes
too intense, and can start to feel like a staring match.
Speakers tend therefore to make and break eye contact
regularly, whereas listeners tend to keep eye contact
for extended periods of time.
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Body Language
Excessive eye contact

Excessive or inappropriate eye contact will prevent
you from establishing a good rapport with your
interviewer:
♦ eye contact that is too strong can be too intense

♦ it can become a battle of wills
♦ it can be intimidating
♦ it can be over-familiar
♦ holding eye contact for too long can make people
uncomfortable
♦ it can make you look stupid as a listener (as if you
are a zombie drinking in every word!)
♦ glancing away occasionally is perfectly acceptable,
so long as you restore contact quickly.
Eye contact is probably the most important

element of body language. It can make or break
the rapport between people in a very short time.
Listening skills
Active listening
Listening isn’t just something you do with your ears!
It is something you have to do actively in an interview
– you don’t just have to listen, you have to be seen to
be listening. This is active listening. Listening signals
or behaviours include:
65
♦ making eye contact

♦ nodding
♦ making ‘listening noises’ (‘Mmm’, ‘Uh-huh’, etc)
♦ smiling
♦ leaning forward
♦ open body language
♦ tilting the head to one side
♦ reacting to what your interviewer is saying.
Concentration
The easiest way to listen properly is purely and simply
to concentrate on what the person is saying! This tends
to make most people exhibit at least some of the signs
of active listening listed above.
Questioning
There are other, non-body language ways you can
enhance your listening skills. A good way of either
showing you have been listening or checking your
understanding is to ask questions. You don’t
necessarily need to interrupt – wait until they pause or
stop, and then off you go; it’s your turn. Try ‘Can I
just check I got that correctly . . . ?’
Reflecting
Reflecting is repeating back what you just heard, in a
way that isn’t obvious. It checks your understanding is
correct, and also shows them you understood. It also
means that you are telling them what they just told
66
Body Language
you – and remember that people like people who are

like them – it will add to the matching effect you are
trying to create. Here are some reflecting phrases:
♦ ‘So what you’re saying is . . . ?’

♦ ‘So you think . . . ?’
♦ ‘Then would you agree that . . . ?’
♦ I agree. It is important that . . .’.
Listening is an active, not passive process. It is a

good opportunity to relax and make a good
impression at the same time.
Mirroring
What is mirroring?
Mirroring is when you imitate someone else’s body
language. It is like reflecting, except that reflecting is
a means of establishing a rapport with someone
verbally, whereas mirroring is its non-verbal
equivalent. It is basically copying someone else’s
body language.
Why mirror?
♦ people like people like themselves

♦ it helps you establish a rapport with your
interviewer
67
♦ it establishes a connection between you and your

interviewer
♦ it strengthens any connection or rapport between
you that may already exist
A word of caution
Mirroring is something that many books on body
language refer to. But many attempts at mirroring go
badly wrong, as this is a very subtle technique. You
need to mirror very carefully and gently, so it isn’t at
all obvious, otherwise you will look very strange
indeed! Remember:
♦ never mirror aggressive interviewers

♦ don’t mirror nervous people
♦ don’t mirror bad habits like scratching
♦ only mirror people who themselves have good body
language
♦ don’t overdo it! – be very, very, subtle
♦ if you make it obvious that you are mirroring, you
have failed.
Mirroring gestures
Mirroring gestures is where many people go wrong –
it’s simply too obvious. If someone smiles, smiling
back is mirroring, but it also looks perfectly natural.
But crossing your legs as soon as the other person does
can look ludicrous.
68
Body Language
♦ Don’t mirror immediately – leave a gap of a few

seconds.
♦ Don’t mirror exactly – you could mirror crossed
legs by crossing your ankles, for example.
♦ Be subtle – mirror reduced versions of what your
interviewer is doing; For example, you could mirror
their running a hand through their hair by just
brushing back your fringe or tucking your hair
behind one ear.
♦ Remember you don’t have to produce an exact
mirror image – if your interviewer leans to the left,
wait a short while then lean either to the left or
right yourself – it is the leaning you are mirroring,
not its precise direction.
Mirroring is very effective for establishing rapport

and contact with the interviewer. Unfortunately,
it is very hard to do subtly, and many people end
up looking foolish.
Disagreeing
Your right to an opinion

Interviewers are in charge during an interview
situation, and it’s true that they do control whether or
not you get the job. But that doesn’t mean you have to
agree with everything they say – it might curry favour,
but it may be against what you really believe, and may
even make you look weak.
69
Tell the truth, and if you disagree with something the

interviewer says, don’t be afraid to say so – nicely!
Most people would rather someone stood up for
themselves than agreed with everything. Plus, there is
always the chance that the interviewer is merely
testing you – saying something they expect you to
disagree with, to see whether or not you have the
strength of character to do so.
You may also find that if you agree with them because
you think it will look better, later on – in the
interview or afterwards – it becomes apparent that you
have been ‘found out’. It’s far better never to be
dishonest, and so there will be occasions when you
need to be true to yourself and disagree with an
interviewer.
Question before disagreeing

If you disagree with something your interviewer says,
check your understanding first. Ask a question or
questions to clarify his/her meaning, before saying you
disagree. It is far better to make sure you didn’t
misunderstand before you put your cards on the table.
Be surprised to disagree
Obviously, some people are concerned about
disagreeing with an interviewer, as they don’t want to
give a bad impression. A good way to counteract this
is to show surprise when you disagree – as if you
expected to agree with the other person, thus creating
an impression of how similar you are – good old
matching again! Say you’re surprised, and use body
70
Body Language
language to reinforce what you are saying, by raising

your eyebrows and saying, for example:
♦ ‘Well, I’ve always been in favour of . . . myself.’

♦ ‘I’m surprised – I actually don’t find that myself.’
♦ ‘How strange – I found them/it very helpful.’
♦ ‘That’s interesting, because I haven’t found that to
be the case.’
Don’t lie
Don’t fall into the trap of lying and agreeing for the
sake of it. If you get found out, you will have shown
yourself to be dishonest, and that is one thing
interviewers hate!
Disagree graciously
One reason why people don’t want to disagree with
things that are said to them in interviews is because
they don’t want to be confrontational. Disagree
politely and graciously, and there should be no
problem. Apologising for disagreeing (without
grovelling!) is easy and doesn’t seem too submissive:
‘I’m sorry, I don’t agree. I’ve always thought that . . .’
Disagreeing isn’t always a complete ‘no-no’ with

interviewers. Better to stand up for yourself and
disagree without confrontation than to be caught
out in a lie later.
71
Summary points
♦ Remember the golden rule – people like people

like themselves. Matching where possible to
establish common ground and rapport is your
aim.
♦ Beware of using negative body language and

try to make a positive impression on your
interviewer by using positive body language.
♦ Eye contact is absolutely critical. But don’t

overdo it, and make sure you use listening or
speaking eye contact as appropriate.
♦ Listening needs to be an active process, so don’t

just sit there – You need to be seen to be
listening!
♦ Mirroring is something that is hard to do

properly. Leave well alone unless you are
confident in your ability to do it well.
♦ Disagreeing with your interviewer is fine so

long as you do it appropriately, and aren’t in
any way confrontational or aggresive.
72
Chapter 6
Answering Questions
People get very hung up about being questioned at
interview. It’s not actually the biggest problem you’ll
have to tackle in your interview, and let’s face it, you
should know the answers if you are being asked about
yourself!
In this Chapter:
♦ understanding good questions
♦ dealing with bad questions
♦ correcting mistakes
♦ reinforcing your message.
Being questioned about your CV, your skills and

experience is the real core of an interview. Only by
doing this can the interviewer establish whether or not
you are a good fit with the requirements of the
position for which you are being interviewed.
So everyone attending an interview expects to be

questioned. Perhaps that is why answering questions
gets blown up out of all proportion in many people’s
minds, and why they get so worked up about finding
good answers to them.
73
The bulk of questions in any interview will be about

you – what you’ve done, how you think and behave,
what you think and feel. There is no reason why
anyone should worry about answering this sort of
question, as you know yourself (and therefore the
answers) better than anybody! But what concerns
everyone is how to present those answers in the best
possible light – how to make yourself look really good
at interview. Understanding questions and answers can
help here.
Is this you?
♦ I hate interviews. I just feel like I’m being
interrogated, no matter how nice they are.
♦ I know my own life, but I just panic when the
questions start – some people word them so
awkwardly I can’t tell what they really want
me to say!
♦ Anyone can answer a simple question – it’s
getting it just right so I look better than the
others that counts.
♦ If the interviewers knew how to ask questions
better it would be easier! Half the time I can’t
answer the question, because it isn’t what they
actually want to know . . . .
Understanding good questions
The aim of an interviewer is to get you to tell them
74
Answering Questions
what they need to know, in order to make their

decision. They need to get you to talk, so they can
listen and pick out the information they need. So the
aim of any question isn’t necessarily to ‘catch you out’,
it’s to get you to talk to them!
Good questions
There are three main types of ‘good questions’:
♦ open questions
♦ probing questions
♦ forced choice questions.
Open questions
These are questions with no set answer, which force
you to talk freely. For example:
♦ ‘Tell me about your time at . . .’

♦ ‘Talk me through your last three jobs.’
♦ ‘Tell me a little bit more about . . .’
♦ ‘What do you think you gained from that?’
Probing questions
These are questions which force you to go into a little
more detail. They require less of an answer, but a more
specific answer. Probing questions tend to use the
words:
♦ ‘Who . . . ?’
75
♦ ‘What . . . ?’
♦ ‘Where . . . ?’
♦ ‘When . . . ?’
♦ ‘How . . . ?’
♦ ‘Why . . . ?’
Forced choice questions

Forced choice questions are designed to put you on the
spot. They force you to make a choice of answer. As
questions they are actually not as good as the other
two types, as they can often be answered with one or
two words, or even a ‘Yes’ or ‘No’, which doesn’t really
encourage you to talk. For this reason they are usually
followed up with a probing question, such as ‘Why?’
or ‘Could you explain that?’ Here are some examples of
forced choice questions:
♦ ‘Did you enjoy that type of work or not?’

♦ ‘Do you prefer tasks in stages or whole projects to
get on with?’
♦ ‘Are you very organised or more spontaneous?’
♦ ‘Do you get more satisfaction from team work or
achieving something alone?’
Good questions are designed to make you talk, so

try to give full answers, not just a couple of words.
Explain without being asked to – it helps the
interviewer.
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Answering Questions
Dealing with bad questions
Bad questions are questions that close you down, and

make it easy for you to say very little. They are also
questions that don’t actually give the interviewer any
useful information about you or your suitability for the
job. Good interviewers don’t ask bad questions, but
here are some of the types of bad questions you may be
asked at interview.
Closed questions
Closed questions are poor because they only require a
very short or simple ‘Yes’ or ‘No’ answer. They ‘close
you down’ and either prevent you from saying very
much, or let weak candidates get away without
elaborating their answers. Here are some examples:
♦ ‘Did you like working there?’
♦ ‘How many staff did you have?’
♦ ‘Were you there long?’
If you are asked a closed question, deal with it by

answering in a reasonable amount of depth anyway –
as if the interviewer had asked you to expand your
answers.
Leading questions
Leading questions are questions that tell you exactly
what answer the interviewer wants you to give. Asking
leading questions is bad because it enables weak
candidates to get away with doing fairly well at
interview – as they can guess what the interviewer
77
wants them to say! It’s also bad for strong candidates,

as it makes it hard for them to disagree with the
interviewer without knowing that this will be
unexpected and unwelcome. Here are some examples
of leading questions:
♦ ‘So you liked it there?’

♦ ‘I’ve always thought X, don’t you agree?’
♦ ‘I assume you left because . . .’
♦ ‘That was a pretty senior role, wasn’t it?’
Deal with leading questions by standing up for

yourself. Try the ‘Yes, but . . .’ approach – it could
work well for you.
Multiple questions
Multiple questions are where the interviewer asks
several questions at once. They are bad questions
because they confuse candidates, and make it hard for
them to create a good impression by giving the
interviewer the information he/she wants. Here are
some examples of multiple questions:
♦ ‘Did you like working there? They’re fairly laid

back, aren’t they?’
♦ ‘What would you choose, why would that
particularly be your first choice, and do you foresee
any particular problems?’
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Answering Questions
♦ ‘Why did you leave there – I imagine it must have

been a wrench – didn’t you work there for quite
some time?’
Deal with multiple questions by answering all parts of

the question if possible. Organise your thoughts by
numbering the questions, for example: ‘Firstly, I
didn’t, and secondly, that was because . . .’. It will
help you remember to answer all the questions within
the question. If you lose track, just ask politely for
them to repeat the question: often they will make it
easier to understand the second time around.
Hypothetical questions
Hypothetical questions make you use your
imagination. That may not sound terribly bad, but it
means you aren’t being allowed to give the interviewer
facts, only conjecture. It can often show up a weak
interviewer, and yet these questions are all too
common. Here are some examples:
♦ ‘What do you think you would do if . . . ?’

♦ ‘How would you handle a customer who . . . ?’
♦ ‘If you had been in charge, how would you have
handled it?’
♦ ‘Why do you think we put that in the advert?’
To stand out from other candidates, deal with

hypothetical questions by treating them as if they were
asking for facts anyway. ‘Well, when I worked at X I
had to do that, and I handled it like this . . .’. This
79
will make you stand out from weak candidates who are
speaking from guesswork and imagination, not
demonstrating experience and skill.
Interviewers aren’t all fantastic and experienced at

asking questions – you may need to help them
out, by dealing well with bad questions.
Correcting mistakes
It’s not strictly speaking answering questions, but at

some stage in an interview, you may well find yourself
having to correct a mistake. For example, you may be
asked a question which isn’t accurate: ‘Presumably
you’ve worked with . . . before?’ Or, you may be in the
interview and suddenly it becomes apparent that the
interviewer has got something wrong.
Deal with mistakes immediately

When there is an obvious mistake, deal with it
immediately. Letting it go out of politeness may seem
the safest option – in the short term, it is. After all, it
might be just a slip of the tongue, such as referring to
the wrong company or something minor like calling
you Mark instead of Mike.
On the other hand, it could be a much more

significant mistake – the interviewer may have totally
got the wrong idea about something. Letting it go can
be dangerous because it may come up again. And the
longer you let the interviewer go on believing
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Answering Questions
something and saying it without being corrected, the

more confusing it is for the interviewer when you
eventually correct him/her.
How to interrupt
If an interviewer makes a mistake, the best way to
deal with it is to interrupt him/her. Interrupting is
usually a negative behaviour, and something that you
should avoid, but in this instance, you need to nip
things gently in the bud, and correct any apparent
mistake immediately. Here are some tips on how
to do it:
♦ Interrupt gently. Interrupting is normally regarded

as negative behaviour, so make sure you do it
politely.
♦ Apologise for interrupting: ‘Sorry, but . . .’ People
often say that apologising makes you look weak and
submissive, but it is perfectly all right to apologise
(without making a huge issue of it) if you are
interrupting someone – in fact under these
circumstances, it’s appropriate.
♦ Make eye contact. Look at the interviewer
when interrupting him/her – it grabs his/her
attention.
♦ Raise your hand slightly, palm towards them. This
is a ‘stopping signal’ in body language, and makes
it easier for them to stop and listen to you. It
shouldn’t be a dramatic gesture like a policeman
directing traffic, or like a schoolboy asking teacher
81
a question – just a slight movement is all that is

necessary.
♦ Point out the interviewer’s error politely: ‘Sorry,
but it was actually XYZ Ltd, not ABC limited
where I did . . .’.
♦ Smile – it never does any harm!
Nip misconceptions in the bud before they

continue. You are building up a picture with the
interviewer, and you need to make sure it is a
correct one.
Reinforcing your message
Sometimes you may feel you have not said, or been

given the chance to say, exactly what you wanted to
say. You may want to reinforce your message.
Convincing people by body language

There are certain ways you can convince an interviewer
you are telling the truth:
♦ eye contact – meet their gaze steadily and don’t

look away
♦ hand on heart – touch your heart or chest when
making an important point
♦ nod whilst you speak.
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Answering Questions
Strengthening and emphasising your message
♦ Reinforce your message by repeating it – not too

emphatically, just say it then repeat it once.
♦ Reflect back what they say then lead on from there
to make your own point. For example: ‘I know
you’ve said the job is mainly working on X, so I’d
like to make sure you realise just how experienced
at this I am.’
Convincing people of the major points you are

trying to make can make the difference between
an average interview and a performance that will
be remembered.
Summary points
♦ Good questions are easy to answer, so use the

time to relax and enjoy yourself! Listen carefully
and answer the question.
♦ Help the interviewer. Poor questioning

technique makes it easy for candidates
to give poor answers. Read between the
lines and give them the information you think
they seek, however badly they phrase the
question.
♦ Ask for clarification if you need to.
83
♦ When you need to correct an interviewer’s

mistakes, be polite but factual. Don’t just let it
go – it may cause problems later.
♦ Be honest and truthful, and use body language

to impress on the interviewer that you are
doing so where necessary.
84
Chapter 7
Leave on a Good Note

You’ll never make a good first impression on your way
out of an interview! But what you can do is blow a
good performance by leaving on a low note, or worse,
creating a last-minute negative impression.
In this Chapter:
♦ saying goodbye
♦ being remembered
♦ final points.
We have said that the impression people get of you

when you first meet them can be lasting and very
important. Similarly, when you part you can either
reinforce a good impression or ruin all your good work
– people do tend to remember the last thing you said
or did.
You know the issues about standing up, shaking

hands, what to say etc, that we looked at in earlier
chapters. Oddly, the relief that you can feel when a
stressful interview is over can also affect your
behaviour and co-ordination, as your body releases a
flood of new hormones and chemicals into your body’s
bloodstream.
85
Stay cool and polished until out of sight and earshot of

your interviewer – manage your exit in the same way
you managed your entrance, and everything will be
fine. But you can also use the last few minutes or
seconds of your interview to enhance your chances
with a good positive sales pitch.
Is this you?
♦ When it’s over, I can’t wait to get out of there!
I can’t be bothered with anything but getting
away as quickly as possible so I can relax.
♦ I hate that awkward couple of minutes at the
end when you’re both ‘wrapping things up’. I
never know what to do.
♦ You can’t prepare for the end of an interview –
it all depends how well it’s gone.
♦ If the first impression counts for so much, why
worry about what happens on the way out?
Saying goodbye
The interviewer will usually signal that the interview

is at an end.
What to do
♦ Stay seated until the interviewer gets up.

♦ But gather your things together, so there aren’t any
awkward pauses when you’re ready to leave.
86
♦ Try to avoid grabbing a hasty last mouthful of

water or coffee – it looks rushed and rather odd.
What to say
♦ Let the interviewer say ‘Goodbye’ then respond

appropriately.
♦ If he/she doesn’t, take the initiative and just say
‘Goodbye’ politely.
♦ Compliment them (but not excessively!) by saying,
for example: ‘It was nice to meet you’, or ‘It’s been
a pleasure.’
♦ Shake hands. If they don’t offer their hand, offer
yours first.
♦ Remember what we have said about handshakes.
Even if you feel you’ve done badly, offer a
handshake that is confident.
Leaving the room and building
♦ Keep up your best behaviour until you are out of

the interviewer’s sight and hearing.
♦ Remember: you never know who may be around, so
be careful to stay professional until you leave the
building – you may be on a security camera!
♦ Lighting a cigarette the second you leave the
interviewer’s room is sometimes noticed and
frowned upon.
♦ Don’t forget to say ‘Goodbye . . . and thank you!’
to receptionists.
87
Interviewers may need help closing the interview

– many of them find this the most difficult part,
so you may have to take the initiative!
Being remembered
Prepare good questions

At the end of an interview, you will usually be asked
whether you have any questions. Prepare some in
advance to make sure you always have one or two, as
this helps to make interviewers think you are seriously
interested in the job.
On the other hand, don’t go in with a long list – it’s

daunting for interviewers and puts them on the spot.
Just think of a maximum of, say, three questions. It’s
fine to write them down, but don’t make a shopping
list!
Smile and be charming

If you have made any mistakes or if you have been very
serious and professional during the rest of the
interview, this is the time when you can now smile
and appear a little more relaxed. Often, interviewers
who have been nervous will relax at this point too,
so this may be a good chance to find out more
about the company as the atmosphere starts to
relax at last.
You want to leave the impression that you would be a

good part of the organisation’s team, so you want to
88
appear likeable. If you are now asking questions, be

especially friendly. The interviewer has been in charge
up to this point, asking all the questions. Suddenly,
this can be where you get to put him/her on the spot,
so be nice about it as he/she can feel under pressure.
You want him/her to feel comfortable with you after
you have left.
Questions not to ask
♦ ‘How did I do?’ (or any words to that effect). This

shows lack of confidence and you may not have
done that badly.
♦ ‘Is X a problem?’ Don’t ever highlight problems on
the way out. Better by far to hope they have
forgotten X (a bad point) and instead highlight Y
(your good point) in some way.
♦ ‘If I don’t get this job can you keep me in mind for
anything else?’ (or words to that effect!). This just
makes you look desperate for work, and it won’t do
you any favours.
Raise concerns and deal with them

If you think the interviewer has any unstated concerns,
or if he/she has expressed any, try to deal with them.
For example, an interviewer might say to you that
he/she is not sure whether or not your skillset would
fit within the team, but that he/she wants to interview
several people to see who would be the best fit with
their requirements. At the end of the interview, you
could address this issue if you felt it would help create
or reinforce a positive impression: ‘I remember you
89
mentioned the team fit. Can I just say that the team
you described is very similar to the one I’m in at
present, and I’m sure I could adapt to any differences
quickly.’
Obviously, this is a matter for your personal

judgement – the golden rule is to finish on a positive
note, and to raise nothing negative at the end of your
interview.
When it is your turn to ask questions, don’t

try to interview the interviewer – he/she won’t
like it!
Final points
Putting right things that have gone wrong

If anything went badly, such as you being late, or
misunderstanding a question completely, bring it up
again and put it right if you can. Obviously, if you
can’t put it right, don’t raise it, or you will end on a
negative, but where you can, do so: ‘I’m so sorry I
misinterpreted what you were saying. I hope you’ll be
able to see now that actually I’ve got quite a lot of
experience at X.’
Having the last word

If you can prepare a few ‘parting shots’ that are really
positive, commit them to memory so you can use
whichever seems most appropriate on the day. For
90
example: ‘It’s been a pleasure to meet you – I’ve really

enjoyed learning more about what you do.’
What not to say
♦ ‘I really hope to hear from you.’

♦ ‘Please don’t forget to let me know about the
outcome.’
♦ ‘Sorry for being late!’ (Don’t remind them about
bad points at this stage)
♦ ‘Good luck with the other interviews!’
♦ ‘I hope you find the right person.’ (Remember, you
should assume you are the right person – that’s the
image you want to cultivate.)
♦ ‘Thank you for seeing me.’
This is your very, very last chance to make a good

impression. Never jeopardise it by saying
anything negative.
Summary points
♦ Saying a good goodbye is almost as important

as making a good greeting. Plan it carefully in
advance.
91
♦ Make sure you are remembered by preparing a

couple of short ‘closers’, using the ones that are
most appropriate at the time.
♦ Always leave on a positive note; never ever

leave on a negative note.
92
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ISBN 978-1-84528-020-8
Management Level Psychometric &
Assessment Tests
Everything you need to help you land that senior job
Andrea Shavick
Whether you’re after a junior management, senior

management or even director level position, or simply want
to familiarise yourself with the very latest selection and
recruitment techniques this book will meet your needs. It
includes:
◆ 35 genuine management levels practice psychometric
tests and a guide to online testing.
◆ Everything you need to know about personality
questionnaires, plus loads of practice material.
◆ A complete guide to what to expect and how to survive
an assessment centre visit.
◆ Detailed information on high-level assessment centre
exercises commonly used to test candidates.
◆ A guide to researching your chosen organisation.
ISBN 978-1-84528-028-4
How to be Headhunted
The insider’s guide to making executive search work for you
John Purkiss & Barbara Edlmair
If you’re looking for a senior executive position – or a seat

on the board – this book will tell you what you need to know.
◆ Learn about the search industry and the prominent firms
within it
◆ Understand the recruitment process and make it work to
your advantage
◆ Prepare a persuasive covering letter and a
‘head-hunter-friendly’ CV
Headhunting has long been shrouded in mystique. This book

is the insider’s guide, packed with practical tips to help you
approach executive search firms.
ISBN 978-1-84528-048-2
How To Write a Great CV

Prepare a powerful CV that really works
Paul McGee
This book will help you get your foot in the door – and get
that interview. You know you can do the job you’re going for,
but how do you convince the person you are applying to?
What you need is a well-designed CV, and that’s where this
book will help.
Paul McGee provides insights and tips gained from helping

thousands of people from all ages and backgrounds to
market themselves successfully.
‘This book contains useful specimen CVs, covering letters

and case studies, together with sample jobs, action plans
and interview preparation tips.’ Office Secretary
ISBN 978-1-84528-892-7
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How To Books greatly reduce the carbon footprint of their books

All rights reserved. No part of this work may be reproduced

The right of Julie-Ann Amos to be identified as author of this work

© 2008 Julie-Ann Amos

First edition 2002

British Library Cataloguing in Publication Data.

ISBN 978 1 84803 300 9

Produced for How To Books by Deer Park Productions, Tavistock

1 Preparing for Interviews 9

3 Meeting and Greeting 36

7 Leave on a Good Note 85

Interviews can be some of the most stressful situations

Preparing for Interviews

You can start your preparation before you even know

You will need to assemble your job application

For example, you may need to assemble facts and

The purpose of interviews

There’s more than one type of interview – nowadays,

book Handling Tough Job Interviews, also by Julie-Ann

Recruitment agency interviews

Good agencies can be extremely helpful in looking

So recruitment agency interviews can be beneficial, as

With a good agency, an interview can give you tips

Personnel or Human Resources (HR) interviews

so be careful – never attempt to pull the wool over

Not all interviews are alike – be aware of the

Getting prepared is really what the whole of this book

Here are some examples of what you should prepare,

Your ‘shopping list’

sure you know what you do and don’t want in terms of

What you will wear and take

Things to think about

♦ how you will introduce yourself

♦ your body language, and how to establish a good

There are two stages to preparation – physically

Getting your paperwork in order

You need to make and have to hand copies of all your

giving a good performance for a particular job

The filing system you use isn’t important – what is

Application forms or packs

well be discussed at interview, so you really need to

It’s very useful that when an application form is sent

You have a lot of resources available to help you

Researching the company

Application or candidate packs

♦ what exactly the employer is looking for

♦ how the employer will test whether or not you fit a

These packs can be the single most useful thing you

If the company doesn’t send you a pack, be proactive –

when they do, ask them to send you their company

Other sources of company information

It is absolutely crucial you understand the culture and

The company website

Other internet websites

releases and features. Allows searching for press

Application packs are fantastic resources for

Is this the job you really want?

Know your facts

Know what you want

should you be offered it. The job advert may list a

When deciding your minimum requirements, you

♦ your ideal salary