MARKETING OF ORGANIZATION,

INDIVIDUALS, PLACES AND

IDEAS

Chapter XII
It is done to influence the behavior of target
customers and help them to develop a
positive attitude towards the organization
IMAGE ASSESSMENT
organizations image depends upon the perception
that the various stakeholders have about the
organization.
IMAGE PLANNING AND CONTROL
Identify the image it wants to create and take steps
to build that image.
IMAGE ASSESMENT OF A BANK
POSITIVE IMAGE NEGATIVE
IMAGE
High Integrity
Innovative
Friendly
Knowledgeability
Large
Low Integrity
Non-innovative
Unfriendly
Unknowledgeable
Small
Desired Actual
It is crucial for the success of social
welfare campaigns.
persuading people to quit smoking,
campaigns against drinking and using drugs,
campaign related to birth control etc
Pollution control
Environmental Protection
COMPANIES CRY UNICEF CELEBRATIES
It plays a significant role in an
individuals success in fields like
Politics
Movies
Self-marketing skills and better image
management, help a person to have an
advantage over his or her opponent
Honesty, patriotism, sound judgment forms
basis
It positively influences the attitude of
people about a place that is
marketed.
Tourist spots can be marketed to
attract more and more customers
Business sites, tax holidays, land
Eg, Bangalore, Hyderabad, Kerela.
summary
CUE CARDS