Marketing Public relations

 Public relation is a management tool designed to

favorably influence attitude toward an organization, its
products & its policies. – William j. stanton
 Public relations (PR) involves with the management

of internal and external communication of an

organization to create and maintain a positive image.
 PR involves a variety of programmes designed to
promote or protect a company’s image or its
individual products
Parties involved
 Media
 Govt.
 Pressure groups
 Local people
 General public
 Internal staff
Objectives of PR
 Build market place with excitement
 Build & maintain customer loyalty
 build direct relationship with consumers
 Build relationship with opinion leader
Advantages
 It helps in keeping better relations with the investors.
 A good image with social groups creates word of

mouth advertising.
 It helps in reducing the conflicts and misconception

about company or its products.

 It helps in publicizing the products.
The Public Relations Job

News
Releases
Press
Multimedia
Kits

PR
Posters & Tools Photos
Exhibits

Printed Feature
Materials Articles
Methods or Tool of PR
 Lobby groups:- these are established to influence
government policy, corporate policy, or public opinion.
These groups claim to represent a particular interest.
 Media Relations:-News releases, features article and press
conference & grand openings to attract media and
customers.
 Group relation:-work with local community groups,
employee groups (labor union), customer group & social
institution to solve various social problems.
 Sponsorship of social events:- Social responsibilities of the
organization have shown through public service activities.
 Preparing interactive website, communities and blogs on
the internet.
Public Relations Techniques
Below are some other effective public relations tactics
with which you may be less familiar. Which ones will
benefit you depends upon several factors -- your
objectives, the size, type and location of your
organization, the characteristics of your customers or
audience, and your budget.
◦ Publicity and Media Relations
Media relations includes a variety of methods to contact and give
information to the media: news releases, press kits, media
advisories, news conferences, press tours, and personal letters or
phone calls to editors and reporters.
◦ Special Events
Events draw attention to your organization or bring people to
your place of business. Open houses, fund-raisers, trade shows,
awards ceremonies, contests, stunts, receptions, speeches by
V.I.Ps., are examples of special events.
Public Relations Techniques
◦ Speakers Bureau
Arrange to have individuals in your organization speak at meetings of
professional and trade associations, service clubs, civic organizations,
and community groups
◦ Sponsorships
If you don't want to organize a special event, sponsor one somebody
else is organizing. Or sponsor a local sports team, musical group, or
community theatre. Make sure your sponsorship will be acknowledged
on advertising, programs, uniforms, posters, or other promotional
materials.
◦ Charitable Contributions
Even though a donation has to be very large to make the news, a
consistent commitment to giving back to your community by supporting
local charities will do much to enhance your image. Be sure you give to
charities that acknowledge donations in their newsletter, annual report,
wall plaques, or other promotional materials.
◦ Thank You Notes and Letters
Directly thanking customers for their business, and donors for their
contribution, will encourage repeat business.
Thank u……..