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SUSTAINABILITY REPORT 2009

Sustainable Management System
Under the CSR vision of Global Harmony with People, Society and Environment, Samsung Electronics strives to build
a society where people, society and the environment coexist in harmony.
At Samsung Electronics, the aim of CSR management is to promote mutual growth with its stakeholders through
Samsungs corporate vision of Leading Digital Convergence Innovation and its CSR vision of Global Harmony with
People, Society and Environment, ultimately become a widely respected corporate citizen. To that end, a CSR Liaison
Office was set up under the CEOs supervision in January 2009, to build a company-wide consensus and organize its
corporate social responsibility practice. With the launch of the CSR Liaison Office, we devised a company-wide CSR
mid-term strategy, centralized its CSR communication channels, and established CSR meeting programs as part of its
internal CSR infrastructure.
Samsung Electronics CSR initiatives are classified into Integrity Management, Green Management, Social Contribution,
Products & Services and Partner Collaboration with business partners. We ensure that business activities are closely
connected with ours CSR activities in response to stakeholder needs and major issues. Chaired by the CEO, Partner
Collaboration Executive Meetings are held twice a year as official CSR meetings. In the meetings, the executive
management in charge of the five CSR initiatives decide on CSR policies, check the performances of each division, and
come up with follow up action items and measures reflective of the major CSR issues and trends. Partner Collaboration
& Enhancement Office also holds quarterly working-level meetings. Samsung Electronics will continue to share and
implement its CSR initiatives while maintaining communications with its stakeholders to collect and reflect their
opinions in the companys future CSR activities.
CSR Management
CSR Strategies
Social
Contributions
Partner
collaboration
Products
& Services
Green
Management
Pursuing a happier
society
Strengthening Win
3
partnerships
Supporting innovation
initiatives of partners
Strengthening product
competitiveness
Customer satisfaction
service innovation
Addressing climate
change
Realizing green
convergence
Integrity
Management
Building a creative
corporate culture
Respecting global diversity
Harmony
Business partners
Government,
local communities
Employees
Shareholders, investors
Labor/human rights
organizations
Customers
NGO, international
organizations
Society Environment
People
Green Management Products & Services Social Contribution Partner Collaboration
Integrity
Management
CSR Liaison Office
Partner
Collaboration
Executive
Meeting