Mind Mapping for Service

Marketing
R Thiru Murugan.
1
Overview
2
Unit 1

Introduction
Importances of SM
In Placement
In Marketing
International Scenario
Evauation of SM
Goods vs Services
Links
Characteristics Diffrences
Definition and Examples

3
Unit 1 (1)
Service Economy
Business Trends
Globalisation
Goverment Policies
Impact of IT
Social Changes
Nature and Scope
Tradability
Lack of ownership
Hetrogenity
Intangibility

4
Unit 1 (2)
Uniques Characteristics IHIP
Intangibility
Hetrogenity
Inseparability
Perishability
Challenges and Issues
Selling
Demonstration
Human Involvement

5
Unit 2

Assessing service market potential
Market Potential
Market Size Analysi
Classification of services
Industry
Education, Transport, Entertainment
Target Effect
People, Possessiong and information Processing
Skill level
Doctor, Pilot, Engineer
Labor Intensive
Cobbler, Mechanic, Electrician
Degree of Customer Contact
High, Moderate and Low
Goal
Profit Or Not Profit

6
Unit 2(1)
Service Marketing Mix
People
Process
Physical Evidence
Service Environment and Trends
Customer Service and Satisfaction
Service Valu
Information Technology
Globalisation

7
Unit 2(2)
STP
Segmentation
Customer Types
Cluster Analysis
Preferences, Types, Profession
Targeting
Positioning
Feature
Comparision
Benefits
Perceptual Mapping

8