Chuyn mn hc

Hunh Vn Lnh
NCQT5B
11137301
Nhn xt ca ging vin
Mc lc
A. Phn m u
1. L do chn ti
2. Mc tiu nghin cu ca ti
3. i tng nghin cu
4. Phm vi nghin cu
5. Phng php nghin cu
B. Ni dung
Chng I: L thuyt v mn hc: Tng quan v Thng mi in t
1.1. Thng mi in t l g?
1.2. Li ch ca Thng mi in t
1.3. Cc loi hnh ng dng ca Thng mi in t
1.4. Php lut v Thng mi in t
1.5. Thanh ton in t
1.6. E-Marketing
1.7. An ton trong Thng mi in t
Chng II: Thc trng th trng Thng mi in t ti Vit Nam
2.1. Phn tch thc trng
2.1.1. Tng quan
2.1.2. Tim nng ca Thng mi in t
2.1.3. Th trng Thng mi in t cc nm gn y
2.2. Nhn xt
2.2.1. Thun li
2.2.2. Kh khn
2.3. Mt s gii php
Chng III: Nhn xt v nh gi v mn hc
1. Tnh thc tin ca mn hc trong hot ng sn xut kinh doanh ca doanh nghip
2. nh gi v ging vin
3. C s vt cht h tng
4. xut v kin ngh ging dy mn hc tt hn
C. Kt lun
Ti liu tham kho
Ph lc



A. Phn m u
1. L do chn ti
Nh chng ta cng bit trong thp nin qua, nn kinh t ca Vit Nam ang
pht trin rt mnh m. nh du cho s pht trin ny Vit Nam gia nhp
WTO, mt th trng chung cho cc doanh nghip trong v ngoi nc. iu ny
mang n cho cc doanh nghip ca chng ta nhiu c hi kinh doanh nhng km
theo cng c khng t kh khn, thch thc. c th tn ti v pht trin th
cc doanh nghip lun phi tm ra cho mnh con ng cng nh hnh thc kinh
doanh ph hp nht. T nhng l do ny th hnh thc kinh doanh trc tuyn
xut hin th trng Vit Nam.
Kinh doanh trc tuyn hay cn gi theo chuyn mn l thng mi in t l
hnh thc kinh doanh khng phi l mi i vi cc nc tin tin trn th gii,
nhng y l mt thch thc ln i vi nn kinh t ca Vit Nam. Hin nay th
hnh thc kinh doanh ny v ang c a vo gio trnh ging dy mt s
trng i hc danh ting ca Vit Nam.
Chuyn mn hc l mt mn hc h thng li nhng kin thc tch ly
c v h thng li mn hc bn thn mnh yu thch, ng thi mun tm hiu
su hn v l thuyt cng nh tnh hnh thc t hin nay. V cng l nguyn do
ti chn mn Thng Mi in T lm chuyn mn hc cho mnh, khng
nm ngoi mc ch h thng li kin thc mnh hc cng nh mun chuyn
su v lnh vc mnh am m. thc hin chuyn ny, ti khng ch i v lnh
vc Kinh doanh m cn i chuyn su v mt lnh vc ca Kinh doanh l
Kinh doanh trc tuyn (E-Commerce, E-comm hay EC), mt trong nhng loi
hnh kinh doanh hiu qu nht hin nay.
V vy, ti hi vng nhng g ti trnh by trong by vit s gip cho cc bn
mun tm hiu su hn v Thng mi in t cng nh gip ti h thng li
nhng g mnh hc thi gian qua ti trng i hc Cng Nghip Tp. H Ch
Minh.
2. Mc tiu nghin cu:
Thng mi in t hay cn gi l E-commerce, E-comm hay EC, l s mua
bn sn phm hay dch v trn cc h thng in t nh Internet v cc mng my
tnh. Trn thc t, Thng mi in t c vai tr quan trng hn nhiu.
Hin nay, Thng mi in t l mt phn quan trng trong cc hot ng kinh
doanh ca doanh nghip, thng qua bi vit th chng ta s khi qut v hiu r
hn v Thng mi in t.
3. i tng nghin cu:
Tng quan v Thng mi in t
Cc tnh nng ca Thng mi in t
Th trng Thng mi in t ca Vit Nam nhng nm gn y
Mt s vn v cch gii quyt ca th trng Thng mi in t
4. Phm vi nghin cu ca ti:
Th trng Thng mi in t ca Vit Nam
Thi gian: t 9/2011 n 9/2013
5. Phng php nghin cu:
Thu thp, phn tch cc ti liu v nhng thng tin lin quan n ti.
Tm hiu cc giao dch trong thng mi ca mt s Website trong v ngoi
nc, thu thp cc thng tin v giao dch thng mi in t c.
Kt hp cc nghin cu c trc y ca ca tc gi khc cng vi s ch
bo, gp ca c hng dn hon thnh ni dung ca chuyn .

B. Ni dung
Chng I: Tng quan v Thng mi in t
1.1. Thng mi in t l g?
C nhiu khi nim v Thng mi in t (TMT), nhng hiu mt cch tng qut
th TMT l vic tin hnh mt phn hay ton b hot ng thng mi bng nhng
phng tin in t. TMT vn mang bng cht nh cc hot ng thng mi truyn
thng. Tuy nhin, thng qua cc phng tin in t th cc hot ng thng mi c
thc hin nhanh hn, hiu qu hn, tit kim chi ph v m rng khng gian kinh doanh.
TMT c bit nh l ton b quy trnh v cc hot ng kinh doanh s dng cc
phng tin in t v cng ngh x l thng tin s ha, lin quan n cc t chc hay c
nhn. Chnh v vy, nhiu ngi hiu TMT l giao dch thng mi, mua sm thng
qua Internet v mng in t.

1.2. Li ch ca Thng mi in t
T thc t trong qu trnh hot ng ca TMT mang l cho c nhn, doanh
nghip v x hi nhng li ch sau:
1.2.1. Thu thp c nhiu thng tin
TMT gip cho mi c nhn khi tham gia thu c nhiu thng tin v th trng, i
tc, gim chi ph tip th v giao dch, rt ngn thi gian sn xut, to dng v cng c
quan h vi khch hng.cc doanh nghip nm c cc thng tin phong ph v kinh t
th trng, nh c th xy dng c chin lc sn xut v kinh doanh thch hp vi
xu th pht trin ca th trng. iu ny cn c bit c ngha hn vi cc doanh
nghip va v nh, hin nay ang c nh nc quan tm coi l mt trong nhng ng
lc pht trin kinh t.
1.2.2. Gim chi ph sn xut
TMT gip gim chi ph sn xut, trc ht l chi ph vn phng. Cc vn phng
khng giy t chim din tch nh hn rt nhiu, chi ph tm kim chuyn giao ti liu
gim nhiu ln trong c khu in n gn nh b hn. iu quan trng hn, vi gc
chin lc th cc nhn vin c nng lc c gii phng khi nhiu cng on rm r
v c th tp trung vo nghin cu pht trin, mang li nhng li ch to ln lu di.


1.2.3. Gim chi ph bn hng, tip th
TMT gip gim thp chi ph bn hng v chi ph tip th. Bng phng tin
Internet/Web mt nhn vin bn hng c th giao dch vi rt nhiu khch hng,
catalogue in t trn web phong ph hn nhiu so vi catalogue in n ch c khun kh
gii hn v lun lun li thi, trong khi catalogue in t trn web c cp nht
thng xuyn. TMT qua Internet/Web gip ngi tiu th v cc doanh nghip gim
ng k thi gian v chi ph giao dch. Thi gian giao dch qua Internet ch bng 7% thi
gian giao dch qua FAX, v bng khong 0,5 phn nghn thi gian giao dch qua bu in
chuyn pht nhanh, chi ph thanh ton in t qua Internet ch bng 10% n 20% chi ph
thanh ton theo li thng thng.
1.2.4. To iu kin sm tip cn kinh t tri thc
Trc ht TMT s kch thch s pht trin ca nghnh Cng ngh thng tin to c
s cho pht trin kinh t tri thc. Li ch ny c mt ngha ln i vi cc nc ang
pht trin, nu khng nhanh chng tip cn nn kinh t tri thc th sau khong mt thp
k na nc ang pht trin c th b b ri hon ton. Kha cnh li ch ny mang tnh
chin lc cng ngh v tnh chnh sch pht trin cn cho cc nc cng nghip ho.
1.3. Cc loi hnh ng dng ca Thng mi in t
Da vo ch th ca TMT, ta chia TMT ra thnh cc loi hnh ph bin sau:
Ngi tiu dng:
C2C (Consumer-to-Consumer): Giao dch gia cc c nhn vi nhau.
C2B (Consumer-to-Business): Giao dch gia c nhn vi doanh nghip.
C2G (Consummer-to-Government): Giao dch gia ngi tiu dng vi
chnh ph.
Doanh nghip:
B2B (Business-to-Business): Giao dch gia doanh nghip vi doanh
nghip.
B2C (Business-to-Consumer), cn c gi l E-Tailling: Giao dch gia
doanh nghip vi khch hng.
B2G (Business-to Government): Giao dch gia doanh nghip vi c quan
nh nc.
Chnh ph:
G2C (Government-to-Consumer): Giao dch gia c quan nh nc vi c
nhn.
G2B (Government-to-Business): Giao dch gia chnh ph vi doanh nghip.
G2G (Government-to-Government): Giao dch gia chnh ph vi chnh ph.
1.4. Php lut v Thng mi in t:
* Ngy 1/3/2006, Lut Giao dch in t Vit Nam chnh thc c hiu lc.
n cui nm 2007, 4/5 ngh nh hng dn ca Lut Giao dch in t c ban
hnh.
* Ngy 9/6/2006, Chnh ph ban hnh Ngh nh v Thng mi in t vi
vic tha nhn chng t in t c gi tr php l tng ng chng t truyn
thng trong mi hot ng thng mi.
* Ngy 15/2/2007, Ngh nh s 26/2007/N-CP quy nh chi tit v Ch k
s v Dch v chng thc Ch k s c ban hnh.
* Ngy 23/2/2007, Chnh ph ban hnh ngh nh s 27/2007/N-CP quy nh
chi tit thi hnh Lut Giao dch in t trong hot ng ti chnh.
* Ngy 8/3/2007, Ngh nh s 35/2007/N-CP v Giao dch in t trong
hot ng ngn hng.
1.5. Thanh ton in t:
Thanh ton in t l hnh thc thanh ton tin hnh trn internet, thng qua h
thng thanh ton in t ngi s dng c th tin hnh cc hot ng thanh ton,
chi tr, chuyn tin,
Thanh ton in t c s dng khi tin hnh mua hng trn th trng o v
c thanh ton qua mng. thc hin vic thanh ton, h thng my ch ca
cc doanh nghip phi c phn mm thanh ton trong website ca mnh.
1.6. E-Marketing:
E-Marketing l mt qu trnh qun l mang tnh x hi, nh m cc c nhn
v tp th c c nhng g h cn v mong mun thng qua vic to ra, cho bn
v trao i nhng sn phm c gi tr vi nhng ngi khc. Vy c th ni, E-
Marketing l cc hot ng cho sn phm v dch v thng qua Internet doanh
nghip tip cn n khch hng.
Cng nh cc hnh thc qun co truyn thng khc, qung co trn mng
nhm cung cp thng tin gip y nhanh tin giao dch gia ngi bn v ngi
mua. Tuy nhin, E-Marketing khc hn so vi cc loi qung co khc v n gip
cho ngi tiu dng c th tng tc vi cc qung co. Trn mng th mi th u
c th a vo qung co, t b tr sn phm ti thit k cc tnh nn pha sau ni
dung qung co, lm cho logo hoc bt k nhn hiu sn phm no cng tr nn
ni bt. khi qung co trn Internet cng to cho cc nh qung co nhm gip cho
cc doanh nghip xc nh chnh xc vo ng i tng khch hng cng nh d
dng nm c s thch v th hiu ca ngi tiu dng.
Cc hnh thc E-Marketing hin nay l:
Qung co bng banner, ng link qua cc website khc
Qung co qua E-mail
Qung co trn website.
1.7. An ton trong thng mi in t
C ti 95% thng tin Vit Nam c to ra dng s ha v c to ra v
c lu tr, truyn ti di dng d liu in t. Lng ngi dng Internet cng
chim n 36% dn s (31,3 triu ngi) v xu hng truy cp mng bng thit b
in thoi di ng ang tang nhanh chng. Trong khi cc doanh nghip v t
chc li cha xy dng gii php bo mt tng th m ch quan tm n cch khc
phc s c, v d nh khi h thng nhim virut hoc b tn cng botnet, DDOS,
v phn ln khng tm ra c hacker xm nhp bt hp php, ly cp d liu,
thng tin khch hng, thng tin ni b doanh nghip,
i vi my ch cung cp dch v thng mi in t:
Tn cng Deface: truy cp bt hp php vo c s d liu trang web cung cp
dch v nhm ph hoi, sa i d liu, trm cp d liu v thay i giao din.
Tn cng t chi dch v DDOS: lm tt ngn ng truyn bng cch ci
m iu khin my tnh o trong mng botnet truy cp lin tc v lp i lp li
vo mt a ch trang web cung cp dch v nh trc.
i vi ngi dng dch v TMT:
Pht tn virut, phn mm gin ip: pht tn qua cc dch v web 2.0 nh
cc trang mng x hi, din n trc tuyn, phn mm lu, nhm ly lan vo
my tnh c nhn ly thng tin c nhn nh mt khu ca E-mail, ti khon
chat
Ti phm trm cp thng tin th tn dng: bng cc th on nh Skimming
(dng my c th ghi trm dy s trn th). S dng phn mm gin ip ly
thng tin g t bn phm. Truy cp bt hp php vo website, c s d liu ly
cp thng tin c nhn, thng tin th tn dng. To ra mt trang web hng gi. Thu
thp, mua bn thng tin th tn dng trn mt s din n ca hacker.
Th on rt tin t th ngn hng: mua hng qua mng bng thng tin th
trm cp. Ra tin vi nhiu loi tin o nh E-Gold, Paypal, Webmoney,
ePassprt, Chuyn tin t th tn dng trm cp nh bc, c qua mng.
La o trong mua bn hng qua mng: li dng c im ca vic mua
bn hng qua mng l ngi mua bao gi cng thanh ton tin trc, ngi bn
cho hng khng chuyn hng, hoc giao khng ng vi qung co v cht lng,
s lng, chng loi, mu m, Trung gian ng gia ngi mua v ngi bn,
da vo tin h ng la chuyn tin hoc chuyn hng cho mnh.