Associao Alumni

Coord. Jayme Costa Pinto

Nvel 1 Lio de casa 2
Fernando Maei Marino !urma "#
Wake Up and Smell the Profits
$elyin% on num&ers' coee (roducers and roasters ta)e advanta%e o t*e
increase in sales to ma)e ne+ *a&its' (erect t*e (roduct and sell it in t*e
domestic mar)et or a *i%*er (rice. Producers rom t*e states o Minas ,erais'
-s(rito .anto' .o Paulo and Paran/ +ill *arvest 20 million &a%s o coee in t*e
ields &y ne1t 2cto&er' t+ice as muc* as last year3s cro( e1actly. 2 t*ese 20
million' 14 +ill &e e1(orted and 11 +ill &e tasted in t*e domestic mar)et' (art o
+*ic* +it* t*e reinement o ine drin)in%. 5(scale coee *ouses are s(readin%
out at an increasin% rate and t*ere t*e &eans are %iven 6"P treatment.
7o+ever' coee is still a irst8need %enre' a (roduct or all a%es and +al)s
o lie. Accordin% to a coee ancier' +*o +as advised &y *is doctor to cut &ac)
on it' 9t*e irst mont* +as a+ul. No+ " can live o one cu( a day and ma)e u(
or t*e rest +it* tears.: