Facebook Case

Agenda
Introduction
Business goals
Facebook data
Problems

Solutions
Competitors
Statistics
Conclusion

Introduction

Description
Online social networking service
History
Funder: Mark Zuckerberg (2004)
Soon expend to Universities of Columbia, Stanford, Boston University, New
York University, and MIT.

Business goals

Why is facebook so strong?
Defined goals;
Clear projects;
Good communication.
make the world more open and connected.
Expand your business dominating all platforms.
Network Effect.
Switching Costs.

Facts about Facebook data
1 billion users;
2.7 billion likes per day;
300 million picture upload;
2.5 billion status update

Problem solution

Facebook user privacy problem

People lose their privacy due to
over flow personal information

Identity thefts working with
fake account.

You should have control over your
personal information.

Children between 13-18


Problem solution

Facebook's impact on
school and teenage social
life

Cyberbullying

Facebook and Adolescent
Mental Health

Schools


Parents and Caregivers


Technological solutions

Competitors

RenRen (ChinasFacebook)
Twitter

RenRen
Facebook in china
Up to 194 million users
Similarly procedure, patterns,
feature and structures
compared with Facebook

Twitter
Micro-Blogging platform
140 character messages
Up to 310 million users
Interaction with Facebook
Conclusion

Spread all over the world
Good features
Keep focus on improvement