Strategic Management

IFE Matrix
Internal Strengths Weight Ranking Weighted Score
Brand name of TATAs 10 3
Attractive Promotional Schemes 12 4
Economic Pricing 15 4
Quality and Branded stuff 15 3
Good Customer Base 13 3
Internal Weakness
Poor Inventory Turns and Stock
Availability
15 2
Low Quality Service 12 1
Less Variety 13 2
Total
100
EFE Matrix
External Opportunities Weight Ranking Weighted Score
Collaborate 13 4
Enter new consumer good segments 12 3
High Untapped Market 15 4
Rising Disposable Income 12 3
Urbanization 10 3
External Threats
Unorganized Sector 15 1
Entrance of New Players 10 2
Competition from Standalone Stores

13 1
Total
100
IE Matrix

Grow

and

Build

Hold


and

Maintain

Harvest

or

Divest
1.0

4.0

Strong
Average Weak
High
Medium
Low
EFE Score
4.0
1.0 IFE Score

2.9
2.62
CPM
Westside Shoppers Stop
Critical Success
Factors
Weight Ranking Weighted
Score
Ranking Weighted
Score
Advertising 10 2 3
Product Quality 15 3 4
Price 12 3 3
Customer Service 14 3 4
Brand Recognition 11 4 3
Variety 12 2 4
Market
Positioning
13 3 3
Financial Position 13
Totals