PRESTIGE INSTITUE OF MANAGEMENT

GWALIOR

Marketing mix of karbonn


Presented to Presented by
Dr. ashish mehra Deepak verma
INTRODUCTION
Two Indian telecom majors have joined forces to
trigger the revolution - UTL and Jaina.
The UTL Group is a multi division telecom group
with an annual turnover of Rs 1600 crore.
It is a leading Indian telecom powerhouse with
interests that span across manufacturing,
services and distribution. Bangalore
The Jaina Group is a reputed distribution house
with interests in telecom and consumer
durables. Delhi
Jaina now present Karbonn: phones that feature
the absolute latest trends in mobile telephony, at
incredible prices.
PROMOTERS
UTL Managing director- Om Prakash Dua.

Divisional Head- Mr. J Srinivasa Raju.

JAINA Grope chairman Mr. Mannoj Kumar Jain.

Virender Sehwag and Gautam Gambhir.

Pradeep Jain and Sudhir Hasija, who co-founded
Karbonn Mobiles.


MISSION AND VISION
The vision is to work with technology that empowers
people.

People want feature phones but in their price range.

Pradeep Jain- double sales to million handsets a month
in 2012-13.



PRODUCT RANGE

Smartphones

Tablets

Basic phones

Mobile accessories
COMPETITORS










Direct competitors

USP OF THE PRODUCT
PRICE

The products of the karbonn are made available at a very
reasonable price which can be affordable even by low
income groups.

The price band
smartphones - 4000-22000
Tablets - 5000-18000
PLACE












Karbonn mobile is available in these shops
PROMOTION
Karbonn mobile uses the following modes for
promotion-

Television

Internet

Radio

Print media


TARGET MARKET


The target market for karbonn group is low income
groups in rural and urban areas with the aim of
providing maximum features at lowest price
CONCLUSION
Karbonn Mobile Phones are for All

Features and services according to its price.

A price worthy phone.



Thank you