BSNL – MTNL

“Service Transformation”
Group Members:
Name Roll No
Ritchita Dias 13
Rohini Dusane 17
Dhrupal Racch 44
Payal Seth 53
Jugal Vasa 58
Agenda

SWOT Marketing Service

Key Facts Future Plans
Analysis Strategies Transformation
MAHANAGAR TELEPHONE
NIGAM LIMITED
History &Facts
Set up on 1st April, 1986 by the Government of India
India’s leading and one of Asia’s largest telecom
operating companies
Achieved a customer base of 8.06 million as on 31st
March 2009
Telephone infrastructure alone is worth about Rs.
1,00,000crore
Turnover of Rs. 31,400 crore (US $ 7.14 billion)
The Govt. of India currently holds 56.25% stake in
the company
VISION:
Become a total solution provider company and to provide world
class telecom services at affordable prices
Become a global telecom company and to find a place in the Fortune
500 companies
Become the largest provider of private networks and leased lines
Venture into other areas in India and abroad on the strength of our
core competency

MISSION:
To remain market leader in providing world class Telecom and IT
related services at affordable prices and to become a global player
Product Lines

PSTN
I-NET
ISP
ISDN
IN
WLL
Cellular Mobile
Services
Leased Line
Broadband
Wi-fi Services
Virtual Phone
Phone Mail Service
SWOT
STRENGTHS:
MTNL is one of the NAVRATNA companies
The company enjoys large consumer base in NEW DELHI
Being a Govt. company , it enjoys a strong reliability among users
High on cash

WEAKNESSES:
Poor marketing
Slow on implementation
It does not provide good network
Bureaucratic organizational structure
OPPORTUNITIES:
There is a strong growth in telecom industry
It can provide value added services i.e., e-banking, e-
reservation etc
It can cover others metros ( Banglore and Kolkata) of India

THREATS:
Private players in telecom industry
Competitors regularly come up with new attractive call rates,
tariff vouchers and value added services
Competitors continuously improving their distribution channel
Marketing Strategies
Print advertising
Television advertising
Sales promotion techniques
FUTURE PLANS
Improvements in Network
New Value Added Services
Mobile TV, E-Banking, Mobile Broadband
MMS etc using new technology such as WiMAX
BSNL HISTORY AND EXISTENCE
The foundation of Telecom Network in India was laid by
the British sometime in 19th century. The history of BSNL
is linked with the beginning of Telecom in India.

For almost entire 20th century, the Telecom in India

was operated as a Government of India wing.

In 1975 DoT was separated from P & T department

BSNL was carved out of Department of Telecom to
provide level playing field to private telecoms.
In 1990s the telecom sector was opened up by the
Government for Private investment,
Government's policy wing from Operations wing
was separated
The operations wing of DoT was corporatised on
October 01,2000 and named it as Bharat Sanchar
Nigam Limited (BSNL).
BSNL operates as a public sector.
COMPANY PROFILE AND FACTS
BSNL is a public sector telecommunication company in
India.
BSNL is World's 7th largest Telecommunications Company
providing comprehensive range of telecom services in
India.
Head office - Lucknow
Has a customer base of 64.8 million (Basic & Mobile
telephony).
Spread across India except Mumbai and Delhi
VISION:
“ To become the largest telecom
Service Provider.”

MISSION:
 To provide world class State-of-art technology telecom services
to its customers on demand at competitive prices.

 To Provide world class telecom infrastructure in its area of

operation and to contribute to the growth.
FACTS
 
There are 2 million BSNL mobile connections in rural India (a record, no
other connection is as famous as bsnl in rural areas)

BSNL supplies phone lines to all other network such as Airtel , Vodafone etc.

Largest pan India coverage-over 11000 towns & 3 lakh Villages.

India’s No. 1 wireless service provider with more than 50 Million customers.
An incredible speed of 2mbps is only offered by BSNL the only Mobile service
available through out the country including Jammu and Kashmir and North
Eastern states like Arunachal Pradesh, Nagaland , Mizoram etc.
PRODUCT LINES
• Bsnl Landline

• Bsnl Mobile
 Postpaid
 Prepaid
 Unified Messaging
 Gprs/Wap/Mms
 Demos
 Tariff

• Bsnl Wll
 
 

• Internet Services
 Network
 Broadband
 Wi-Fi
 Co-Location Service
 Bsnl Web Hosting
 Dial
Up Internet
 Sms& Bulk Sms
 
• Bsnl Broadband
 
• Bsnl Managed Network Services
 
• Leased Line
 
• Intelligent Network
Free Phone Service
Premium Rate Service
India Telephone Card
VirtualPrivate Network (Vpn)
Voice Vpn
Universal Number
Universal Personal Number
Tele Voting

 
• Video Conferencing
 
• Audio Conferencing
 
• Telex/ Telegraph
MAIN SERVICES OF BSNL
Universal Telecom Services

Cellular Mobile Telephone Services

Internet

Intelligent Network (IN)

SWOT ANALYSIS
MARKETING STRATEGIES
Positioning and branding using various methods like
advertisements, posters, pamphlets, hoardings.

Assistance of famous personalities for celebrity

endorsements. Eg: Deepika Padukone
Marketing process followed
Discovering what product, service or idea customers want.

Producing a product with the appropriate features and quality.

Pricing the product correctly.

Promoting the product; spreading the word about why

customers should buy it.

 Selling and delivering the product into the hands of the

customer.
SERVICE TRANSFORMATION
SERVICE TYPE OLD NAME NEW NAME

Landline [Wired] phones Bfone BSNL Landline

CDMA Wireless Tarang BSNL WLL

landlines/mobiles

GSM Postpaid Mobiles Cell One BSNL mobile Postpaid

Dial –Up Internet Sancharnet BSNL internet

Broadband Internet Dataone BSNL Broadband

Price
Market Penetration Strategy.

The Pricing Tripod Model

Pricing
Strategy

Competitio Value to
Cost
n Customer
s
Place
Place of Delivery is Customer Premises / Location.

Physical Evidence
Product offered, Office premises, Maintenance of
front end staff with customer needs and toll free
number.
Future Plans
Increasing mobile subscriber base
Up gradation of existing network to NGN
Providing end to end total telecom solutions
Infrastructure sharing
Extensive Enterprise Solution Expansion Plan
HADD
FUNN ?????