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    Yaser Pasha
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    This document contains a table of contents for an Introduction to Business course that covers 43 topics over 45 lessons. The topics include organizational structures and environments, different types of business organizations, entrepreneurship, human resource management, marketing, accounting, and financial management. The table of contents lists each lesson number, title, and corresponding page number, providing an outline of the key subjects and organization of content to be covered in the course.

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    Sst Mgt211

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    This document contains a table of contents for an Introduction to Business course that covers 43 topics over 45 lessons. The topics include organizational structures and environments, different types of business organizations, entrepreneurship, human resource management, marketing, accounting, and financial management. The table of contents lists each lesson number, title, and corresponding page number, providing an outline of the key subjects and organization of content to be covered in the course.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    4 views1 page

    Lesson No. Title / Topic Page No

    Uploaded by

    Yaser Pasha
    This document contains a table of contents for an Introduction to Business course that covers 43 topics over 45 lessons. The topics include organizational structures and environments, different types of business organizations, entrepreneurship, human resource management, marketing, accounting, and financial management. The table of contents lists each lesson number, title, and corresponding page number, providing an outline of the key subjects and organization of content to be covered in the course.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    INTRODUCTION TO BUSINESS (MGT211)

    Table of Content
    Lesson No.
    1
    2
    3
    4
    5
    6
    7
    8
    9
    10
    11
    12
    13
    14
    15
    16
    17
    18
    19
    20
    21
    22
    23
    24
    25
    26
    27
    28
    29
    30
    31
    32
    33
    34
    35
    36
    37
    38
    39
    40
    41
    42
    43
    44
    45

    Title / Topic
    Introduction ..
    Organizational Boundaries and Environments .........
    Business Organization & Sole Proprietorship .....
    Partnership ....
    Joint Stock Company ......
    Joint Stock Company (Continued) .
    What is Meeting? ...........................................................
    Cooperative Society . .
    .Concept of Entrepreneurship
    Franchising ....
    Success and Failure of Business ..
    Foreign Trade and Foreign Business .
    Barriers to International Trade ..
    Stakeholder ....
    Setting goals and Formulating Strategy ...
    Human Resource Planning ....
    Infrastructure for Test ....
    Compensation and Benefits
    Market
    Segmentation
    ..
    Contemporary
    Motivational
    Theories .
    Two Factor Theory .
    Strategies for enhancing job satisfaction and morale ....
    Marketing ...
    .
    The Marketing Environment ..
    The Marketing Mix
    The Marketing Research
    Consumer Behavior and Marketing Research
    Product, Product types & step for product development ...
    Product Life Cycle, Branding, Packaging and Labeling ..
    Pricing and Distribution Mix ..
    Wholesaling, retailing & physical distribution...............
    Promotion and advertisement.............
    Personal Selling......
    Personal Selling (Continued)......
    Sales Promotion ...
    The Productivity . . .
    Tools for Production Planning...
    .
    Total Quality Management...
    Total Quality Management (Continued)..
    Benchmarking .....
    Communication ..
    Non-Verbal Communication Modes ..
    Application of Information System in the Organizations ...
    Accounting ....
    Tools of the Accounting Trade ..
    Financial Management ....

    Page No.
    1
    15
    20
    36
    50
    57
    61
    73
    79
    83
    85
    88
    91
    93
    96
    100
    104
    108
    112
    115
    117
    122
    124
    127
    129
    134
    137
    140
    144
    148
    153
    156
    158
    161
    164
    166
    170
    174
    176
    179
    182
    186
    190
    193
    197

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