Valliammai Engineering College

SRM Nagar, Kattankulathur -603203

DEPARMEN !" MANA#EMEN S$D%ES
&ESS!N P&AN-AC03
Name o' the Sta''( Mr)ANAND)*
Su+,e-t Name ( .RAND MANA#EMN
Su+,e-t Co/e ( .A0011
Seme2ter3 .ran-h( %%% 3 M.A
A-a/emi- 4ear ( *ul52016- De--2016
$N% %&E ES%MAED
7!$RS
!A&
7!$RS 3 $N%
1
$N% % %NR!D$C%!N
.a2i-2 $n/er2tan/ing o' .ran/2 2
8
De'inition2 - .ran/ing Con-e9t2 1
"un-tion2 o' .ran/ -Signi'i-an-e o'
.ran/2
2
Di''erent 59e2 o' .ran/2 2
Co-+ran/ing - Store +ran/2) 1
2
$N% %% .RAND SRAE#%ES 10
Strategi- .ran/ Management 9ro-e22
2
10
.uil/ing a 2trong +ran/ 2
E2ta+li2hing .ran/ :alue2 1
.ran/ :i2ion 1
.ran/ Element2 1
.ran/ 9o2itioning 1
.ran/ing 'or #lo+al Market2 ;
Com9eting <ith 'oreign +ran/2)
2
3
$N% %%% .RAND
C!MM$N%CA%!NS 8
1
8
.ran/ &o5alt5 9rogramme2 2
.ran/ image .uil/ing 1
.ran/ Promotion Metho/2 1
REV 00
Role o' .ran/ am+a22a/or2 -ele+ratie2 2
!n line .ran/ Promotion2 1
6
$N% %V .RAND E=ENS%!N
1
>
Di''erent t59e o' +ran/ e?ten2ion 2
.ran/ A/o9tion Pra-ti-e2 2
"a-tor2 in'luen-ing De-i2ion 'or
e?ten2ion
2
Re-+ran/ing 1
Re-laun-hing 1
@
$N% V .RAND PER"!RMANCE 10
Mea2uring .ran/ Per'orman-e
1
10
.ran/ EAuit5 Management 1
#lo+al .ran/ing 2trategie2 2
.ran/ Au/it 1
.ran/ EAuit5 Mea2urement 1
.ran/ &e:erage 1
Role o' .ran/ Manager2
1
.ran/ing Challenge2 B o99ortunitie2) 2
)
E=.!!KS
1) Ke:in &ane Keller, Strategi- .ran/ Management( .uil/ing, Mea2uring an/
Managing, Prenti-e 7all, 3r/

E/ition, 2000)
2) Moorthi 4&R, .ran/ Management ; % e/ition, Vika2 Pu+li2hing 7ou2e 2012

RE"ERENCES
1) &an .ate5, A2ain .ran/ing ; A #reat <a5 to 'l5, P7%, Singa9ore, 2002)
2) Paul me9oal, .ran/ing in A2ia, *ohn Cill5, 2000)
3) Rame2h Kumar, Managing %n/ian .ran/2, Vika2 Pu+li-ation, %n/ia, 2002)
6) *ag/ee9 Ka9oor, .ran/e?, .iDtranDa, %n/ia, 200@
@) Mahim Sagar, Dee9ali Singh, D)P)Agar<al, A-hint5a #u9ta);.ran/ Management
Ane .ook2
P:t)&t/ ; E200>F)
"AC$&4 7!D