RANGE PLAN

FOR
GLITTERATI
PRESENTED BY:
AVANI
GREESHMA .V
JAYVEER DEO
SHREY GULATI
INDUSTRY OVERVIEW
The growing fashion
consciousness, and
influence of media and
western culture have
turned womens
western wear segment
into a lucrative and
highly evolving market.
Due to rapid
urbanization and higher
disposable incomes, the
price sensitive Indian
consumers are now
more brand-conscious.

M
O
R
E

C
H
O
I
C
E
,

M
O
R
E

S
A
V
V
Y
,

S
E
X
I
E
R

M
O
R
E


D
E
M
A
N
D
I
N
G
,

M
O
R
E

T
R
E
N
D
Y

N
E
W

B
R
E
E
D

O
F

S
H
O
P
P
E
R
S

I
N
S
P
I
R
A
T
I
O
N

B
O
A
R
D

M
O
O
D

B
O
A
R
D

L
O
O
K

B
O
A
R
D

T
R
I
M

B
O
A
R
D

R
A
N
G
E

C
O
S
T
I
N
G

STYLE NO. TOTAL COST
MARK UP
PERCENTAGE
RETAIL PRICE PROFIT
SS14S01 1290 50 1935 645
SS14S02 993 30 1290 299
SS14S03 740 35 999 259
SS14S04 673 35 909 236
SS14S05 1333 50 2000 667
SS14S06 900 35 1215 315
M
A
R
K
E
T
I
N
G

P
L
A
N

GLITERRATI
Fast high fashion at
affordable prices
GLITERRATI
The only brand which cares
for your occasion, your style
and your image
PRICE
STRATEGY
Price
Penetration
D
I
S
T
R
I
B
U
T
I
O
N

P
L
A
N

Westside
Shoppers Stop
Lifestyle
Pantaloons
MBO
Myntra
Jabong
Snapdeal
Online
Multichannel
Websites
C
O
N
C
L
U
S
I
O
N

If Diamonds are a girls best friend, then Glitters are definitely sisters.

Finally, to sum up the whole study, we conclude with the fact that we plan to target the
modern woman who is outgoing, classy and polished. She gives special focus on her physical
attributes and loves to be perfectly dressed in a theme for social events. Glitterati as a range
offers apparel keeping in mind the specific needs and desires of this lady. The prices at which
these merchandise are offered are pretty pocket friendly yet making a good profit margin for
the company. Whereas our range falls in the price line of Rs. 900 -2000, similar products at
custom made designer boutiques shall shoot up to exorbitant prices like Rs. 5000 and above.
Hence, our range offers fine garments with a well planned theme at very affordable prices and
for a customer which falls in our target consumer population, Glitterati is perfectly worth a
pick!