I.

EXECUTIVE SUMMARY

Beadcrafts Harmony strives to provide customers with high-quality, custom-

designed bracelets at affordable prices. We utilize beads and pearls to create
unique and stylish pieces that cater to our customers' preferences. Prioritizing
customer satisfaction, we collaborate closely with each client to design a bracelet
they love. Our offerings include custom-designed bracelets, and a wide variety of
beads and pearls, all at affordable prices. Our target market is fashion-conscious
individuals those millennial GenZ’s who appreciate unique and handmade jewelry
and also People who are looking for a special gift for loved ones. Because we are
an Online-Based Business, We promote our products through social media
platforms (Facebook, Instagram, and Messenger).

Exceptional customer service is what we aim for. We work collaboratively with

each client to create their dream bracelet into reality, we also get to learn to
widen our learnings on making new designs. If a customer is not satisfied, we
offer a full refund. Our vision is to become the leading provider of custom-
designed bracelets not only in Tayug but throughout Pangasinan. We aim to be
recognized for our high-quality products, exceptional customer service, and
affordable prices.

II. MANAGEMENT AND ORGANIZATION

A. Business Name: BeadCrafts Harmony

B. Logo:
C. Address: Zone 2, Brgy. Sto. Tomas, San Nicolas Pangasinan

C. Vision: To create well-crafted, bead crafts that blend sophistication.

Inspiring women and men to express their individuality and ensuring
satisfaction and money worth for every purchase.

D. Mission: To be an empowerment to individuals to express themselves

through the creation and appreciation of unique, handcrafted beadwork.
Giving the aesthetic vibe with affordable bead craft jewelry.

E. Key Personnel: Owner/Manager

F. Workforce/Support Personnel: Beader and Helper

G. Organizational Chart:
Duties and Responsibilities:

Owner/Manager: To enforce what to do, manage the stocks, orient the

employees, and be the boss of the office that runs it, and make it a place
of work with passion and love.
1. Beader: In-charge of the bead-craft making and is the one to propose
designs and references to the owner and consumers.
2. Helper: Assistant of the Bead Stylist and owner, in short, all around
worker.

H. Ownership: Partnership

I. Capitalization: Php 24,000

J. Compensation and Incentives:

•Salary of Employees:

• Beader – Php 250 (Per day)

• Helper – Php 200 (Per day)

• Incentives: 13th Month Pay and Commission for bulk orders

K. External Management Support: Family and Friends

 III. PRODUCT AND SERVICE PLAN

A. Purpose of your Product

Stand out with fun and vibrant beaded bracelets that made by our BeadCrafts
Harmony. We offer high-quality beads in a variety of colors and styles, you can
find the perfect one suitable for your personality. Plus, they're strong and
affordable, making them a great everyday accessory. If you're looking for a gift
to a friend or a special treat for yourself, We have the perfect bracelet for you is
customizable so you can create a truly one-of-a-kind piece!

B. Product's Unique Features

BeadCrafts Harmony offers personalized bracelets where customers can choose
their preferred colors, charms, and materials to create a unique piece. Customers
have the freedom to request their desired and own choice of bead designs.
Unlike other bead bracelet sellers, our bead crafts are highly strong and everyday
accessory-friendly with a unique style, that can be inspired to some online
sensation trends. BeadCrafts Harmony could make your imagination designs into
a reality of fashion.

Below are the samples of our product:

C. Material Requirement and Sources of Supply

MATERIALS SOURCES
Beads Set Online Store
Pearl Set Online Store
Nylon Thread Online Store
Paper Card Printing shop
packaging
Folding card Online Store
packaging
 Plastic Wrapper Tayug Public
Market
Tulip design beads Online store
Scissors Magic Mall Tayug
Stapler Magic Mall Tayug
Stapler bullet Magic Mall Tayug

D. Processing Equipment that will be use to Manufacture the

Product
The following are the process of how to make DIY bracelets:

1. Sort the Beads: Differentiate the beads color combinations for the
preferred design of the customer.
2. Prepare the Nylon Thread: Cut it accordingly to how the customer wants
or preferred size.
3. Inserting of Beads: Upon inserting the beads there should be a pattern of
design which is requested by the customer.
4. Checking: If there are errors upon inserting the beads into the nylon
thread.
5. Tying a knot: Hold the ends of the nylon thread and then properly tie it to
secure its strength.
6. Prepare the packaging: Prepare the Card Packaging whether foldable or
not depending on the availability.
7. After that, attach the product or staple it and ready to sell.

E. Distribution Logistics
Our Beadcrafts Harmony runs an online-based and home-based business that
promotes unique and stylish beaded DIY bracelets that are perfect for any style.
You can find our shop in Brgy. Sto. Tomas, San Nicolas, Pangasinan, and also on
social media via Facebook and Messenger. Customers may choose if they will pick
up their order or have it delivered to the agreed location; we will just add a
delivery fee for those far locations, and the fee will vary accordingly. Items will
not be pricey, encouraging consumers to make repeat purchases. Payment
through Gcash or Cash on Delivery is accepted.
 F. Regulatory and Other Compliance Issues
BeadCrafts Harmony business should register for a partnership with the
Department of Trade and Industry (DTI), obtain the necessary Barangay
clearance, and secure the mayor's permit for our home-based and online-based
micro-enterprise in Sto. Tomas, San Nicolas, Pangasinan, and complete our
registration with the Bureau of Internal Revenue (BIR), Guaranteeing adherence
to all regulatory mandates.

IV. MARKET PLAN

A. Market Analysis

HISTORICAL TOTAL SUPPLY: PREVIOUS 5 YEARS TOTAL

DATA DEMAND DIY BRACELETS SOLD BY SUPPLY
(5 YEARS) THE COMPETITORS FOR THE
YEAR
A B C
YEAR 1 45000 7018 9000 12243 28261

YEAR 2 47490 7439 9180 12855 29474

YEAR 3 50160 7885 9364 13498 30747

YEAR 4 52928 8358 9551 14173 32082

YEAR 5 55710 8859 9742 14882 33483

COMPETITOR A- House of Trinkets

COMPETITOR B- Ever Silver Jewelry Shop

COMPETITOR C- Unitime Gift Shop

 B. MARKETING AND SALES PROJECTION
.
 MARKETING STRATEGY

Promoting BeadCrafts Harmony would be a competition due to many rising

businesses of bracelet selling. The aim is to give and provide a product that the
market will surely love and is an interesting bracelet that will catch the eye of the
buyers. To further promote to the market, BeadCrafts Harmony will use the
media platform of:

 Social Media (Facebook, Instagram, and Messenger)- Through the

use of posting the product in these forms of media, we could catch the
attention of the market. With the use of this platform, we could execute
proof of orders together with feedback to gain and attract more
customers. It is the most effective way to promote our product and such
that this business is Online-Based.

C. SALES STRATEGY

Sales Strategy Customers are always looking for convenience. Beadcrafts

Harmony's sales strategies will ensure that communication and orders are easy.
We posted current orders and newly made designs on our Facebook accounts to
achieve this goal. These posts will serve as proof of orders and allow customers
to inquire, order, and browse a variety of bead and pearl designs at their
convenience. And the best strategy that we used is through feedback from other
customers, with this they will be encouraged to buy and try our product.

D. PRODUCT CHARACTERISTICS OR FEATURE

The BeadCrafts Harmony has competitive advantages to gain market share.

 Variety of Designs- BeadCrafts Harmony Provides a wide variety of

designs of your own choice.
 Affordability- Offering high-quality and fashionable products at an
affordable price that the market could afford.
 E. PRICING POLICY

PRODUCT PRICES

BEADS BRACELET Php 25

PEARL BRACELET Php 35

F. SALES PROJECTION

PRODUCT PRICE QTY/ YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

NO
BRACELET QTY SALES QTY SALES QTY SALES QTY SALES QTY SALES
IN IN IN IN PESO IN PESO
PESO PESO PESO
BEADS 25 128 1536 38,400 1613 40,325 1710 42,750 1847 46,175 2032 50,800
BRACELET

PEARL 35 116 1392 48,720 1462 51,170 1550 54,250 1674 58,590 1841 64,435
BRACELET
TOTAL 60 244 2928 87,120 3075 91,495 3260 97,000 3521 104,765 3873 115,235

NOTE:

A sales projection is the amount of revenue a business expects to earn at some

point in the future. It is the prediction that is synonymous with a sales forecast.
Both help determine the health of a business and whether sales will trend
upward or downward.

For year 1 computations of Qty:

 Computation of Qty. for year 1:

Qty. No. Per month multiplied by 12 (no. of months in 1 year)

 Bracelet (Beads): 128 x 12 = 1536

 Bracelet (Pearl): 116 x 12= 1,392

Note: Do the same step in finding the Qty. For Years 2-5

For Year 1 Computation Of Sales In Peso:

  Computation of Sales in Peso for Year 1:

Qty. For year 1 multiply by its price

 Bracelets (Beads):1,536 x 25 = 38,400

 Bracelets (Pearls): 1392 x 35 = 48,720

Note: Do the same steps in finding the Sales In Peso For Years 2-5

G. MARKET ANALYSIS SUMMARY

The demand for BeadCrafts Harmony has increased over the last 5 years. To
increase the for BeadCrafts Harmony even more, we will use a Social Media
Promotion strategy like Posting on Facebook/Instagram and offering people and
friends on Messenger for BeadCrafts Harmony to be known not just in Tayug but
also throughout Pangasinan and the Country. Also, the BeadCrafts Harmony
offers Variety of Designs and is customizable for

V. FINANCIAL PLAN
A. START-UP SUMMARY

EXPENSES PER MONTH PER YEAR

MATERIALS Php 6800 Php 81650
PACKAGING Php 2000 Php 24000
LABOR Php 9000 Php 108000
UTILITIES Php 1000 Php 12000
MISCELLANEOUS Php 2200 Php 26400
PERMIT AND LICENSE Php 3000 Php 3000
TOTAL Php 24000 Php 255000
Note:

 The total monthly expenses for the business are expected to be around
24,000 per month, including labor, materials, and other miscellaneous
cost.
 The materials cost includes Beads, Pearls, New designs, nylon threads,
and a stapler bullet that cost an estimated Php 6,800 based on the
Production level of the Business.
 The labor cost for the business is estimated to be 9,000 per month, which
will cover the salaries of two full-time employees.
  Miscellaneous expenses including backdrop photoshoot designs and
transportation costs, and other small expenses.
 The Packaging expenses are estimated to be Php 2,000 per month based
on the projected production level.
 The Utility cost is for emergency needs of the business where every time
is available on hand.
 Permit and license cause are sustained. The cause of renewing a permit
or license differs from the costs of registering and receiving it for the very
first time.

VI. DOCUMENTATION

PROCESS:

PROOF OF ORDERS: