Republic of the Philippines

City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City

Feasibility Business Proposal

(BSBA-HRDM D2020)

Crochet Business
Introduction
In a culture where handcrafted goods are celebrated, our desire to make crocheting as
our feasibility study aspires to lead the way in elevating crochet from a fleeting school
project to a flourishing industry. It aims to maintain and produce the handcrafted or
machine-made crochet items that are artistic, innovative, and outstanding in quality. It
may be done by using the customer's preferred design and providing them with
happiness with the product and how we treat them as consumers.
Project Description
Handmade Excellence - All of our crochet items are carefully handcrafted by skilled
artisans who have a passion for the crochet craft. Each piece is made with care,
attention to detail, and a dedication to achieve the highest quality standards.
Innovation in design, customization, and personalization - In the present market,
clothing, hats, keychain, and bag are already given in terms of crochet. Our team of
crochet artists constantly explores innovative design techniques and patterns to stay on
the cutting edge of crochet fashion. We are committed to sustainable practices and offer
eco-friendly options for customers who value environmentally responsible choices. We
source organic and eco-conscious materials whenever possible.
We understand that every customer, including their furry friends, is unique. We decided
that since most of the new generation are adopting pets as their child, why don't we
create and offer same items to their pets that can be matching items. We are offering a
wide range of customizable options for both human and pet accessories. Whether it's
choosing colors, sizes, or designs, our customers have the freedom to create crochet
items that reflect their individual style and preferences. A comfortable item that can be
customized by what's the customer's desire.
Competitive Advantages - What sets us apart is our unwavering commitment to
customer satisfaction. Our dedication to quality, customization, innovation, and now,
pet-friendly designs, gives us a competitive edge in the market. We offer:
Unique Designs - We constantly refresh our designs to stay ahead of trends and offer
exclusive patterns that can't be found elsewhere. We only not offer typical crochet
products but we offer variety such us pet clothes and accessories, crochet accessories
and jewelries, home essential accessories, technology covers made out of crochet and
more.
DIY Crochet Products - For those who enjoy the creative process, we provide crochet
do-it-yourself (DIY) kits and patterns, complete with materials and step-by-step
instructions to make their crochet projects at home.
Artisan Empowerment - We believe in empowering our crochet artisans by providing
them with a supportive and inclusive work environment. Our artisans have the creative
freedom to experiment with new designs and techniques, fostering a sense of
ownership and pride in their work.

Subject Adviser, Instr. Kelven S. Dahuya

 Republic of the Philippines
City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City

Budget explanation - This budget explanation provides a comprehensive overview

of the business's financial allocations and priorities. These are the expected costs of the
crochet business, and they may differ according on the actual supplier and the time the
business actually began.
 Yarn is a primary material for crochet. The cost of yarn can vary based on brand,
fiber type, and quality. Approximate price for basic acrylic yarn (per skein): PHP
50 to PHP 150. Two-toned, branded and higher quality of yarn rages from PHP
400 to PHP 800.
 Crochet hooks come in various sizes and materials (e.g., aluminum, plastic,
bamboo). Approximate price for a set of crochet hooks (various sizes): PHP 150
to PHP 500.
 Stitch markers are useful for keeping track of stitches and patterns. Approximate
price for a set of stitch markers: PHP 50 to PHP 150.
 Good quality scissors are essential for cutting yarn cleanly. Approximate price for
a pair of scissors: PHP 50 to PHP 200.
 Tapestry needles are used for weaving in loose ends and sewing pieces
together. Approximate price for a set of tapestry needles: PHP 50 to PHP 150.
 A measuring tape is necessary for ensuring accurate sizing. Approximate price
for a measuring tape: PHP 30 to PHP 100.
 Containers for organizing and storing yarn and supplies. Approximate price for
storage containers: PHP 100 to PHP 300.
 Optional Accessories: - Optional accessories may include blocking mats,
blocking pins, and project bags. - Prices for these items can vary but are
generally affordable.
Total Estimated Initial Investment for Materials: The total estimated initial investment for
crochet materials can range from PHP 900 to PHP 2,500, depending on the quality of
materials and the variety of items purchase. The selling price may vary from the design
and customization of the crochet product. Considering the materials and the labor cost,
the estimated cost of crochet product is from PHP 100 to PHP 2500.
Target market
The target market for of our crochet business consists of a diverse group of individuals
and niches, including crafting enthusiasts seeking patterns and supplies, fashion-
conscious consumers looking for unique accessories, home decor enthusiasts, pet
lovers desiring cozy and stylish pet accessories, thoughtful gift shoppers seeking
personalized presents, environmentally conscious consumers valuing sustainable
options, DIY enthusiasts eager for crochet kits and patterns, local boutiques and gift
shops searching for locally crafted goods, online marketplace enthusiasts browsing for
handmade treasures, crochet enthusiasts seeking advanced patterns and workshops,
and more. Identifying and understanding these distinct market segments will allow to
tailor products, marketing strategies, and effectively connect with and serve these
potential customers, ultimately helping the crochet business thrive and grow.
Distribution
This crochet product is established for anyone who loves quality handmade. Promoting
and marketing the business and the products will be done on social media platforms.
Facebook accounts and pages, Twitter, Tiktok, Instagram, Messenger, Viber and
Telegram accounts will be created under the business name. The customer will surely
be satisfied because they are the designers of the product. They will be satisfied with
the artistry of these, the colors, the pattern combinations and the outcome of the
product.

Subject Adviser, Instr. Kelven S. Dahuya

 Republic of the Philippines
City of Taguig
Taguig City University
Gen. Santos Avenue, Central Bicutan, Taguig City

Checked and approved by:

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Panelist Panelist

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Panelist

Subject Adviser, Instr. Kelven S. Dahuya