National Institute of Fashion Technology,

Hyderabad

Topic: - “A Study on challenges faced by design

house from dyeing vendors”

Subject: - Fashion Business Research

End Term Assignment

Fashion Management Studies

Submitted By: -
G. Praneetha
Smriti
Swati
Tannishtha
Ghosh
National Institute of Fashion Technology,
Hyderabad

Topic: - “A Study on challenges faced by

design house from dyeing vendors”

Subject: - Fashion Business Research

Fashion Management Studies

Guided By: -
 ACKNOWLEDGMENT

I would like to express my special appreciation and thanks to our concerned faculty Mr. I.Chakrapani
(Professor, Department of Fashion Management Studies, NIFT Hyderabad) you have been a
tremendous mentor for us. We would like to thank you for encouraging our research. Your advice on
both research as well as on our career have been invaluable. We also want to thank you for letting our
defence be an enjoyable moment, and for your brilliant comments and suggestions, thanks to you.

We would especially like to thank our fellow classmates and faculty members for helping us at
different stages at National Institute of Fashion Technology, Hyderabad.

Regards,
Praneetha
Smriti
Swat
Tannishtha Ghosh
 DECLARATION

We Ms/Mr. _________________________, _____________________,

___________________ & _________________do hereby solemnly affirms and declares
that all information and particulars furnished here by us are true and correct to the best of
our knowledge. The information derived from the literature has been duly acknowledged
in the text and a list of references provided. No part of this dissertation was presented or
available at any other document.

Signature Date

G. Praneetha 29/11/2022
____________
Smriti

Swati Priya

Tannishtha Ghosh
Sl.No. TABLE OF CONTENT Page No.
Content
1. Content Page
2. Company Background
3. Problem Definition
4. Research Objective
5. Literature Review
6. Methodologies
8. Hypothesis Statement
9. Questionnaire
10. References
 ABSTRACT

“A study on challenges faced by design house from dying

vendors”

Praneetha Smriti Swati Tannishtha I. Chakrapani

Students, Department of Fashion Management, National Institute of Fashion Technology, Hyderabad, India
Assisting Faculty, Department of Fashion Management, National Institute of Fashion Management, Hyderabad,
India

Changes in customer needs from a service company results in changes requirement from
the supplier to meet the company's demand. Excellent vendor performance is one of the
mandatory requirements enabling the company to meet the customer demand. Better
vendor performance can be improved when they have an excellent brand-vendor
relationship. The brand-vendor relationship through better vendor trust from the brand
which means the company believes that the vendor can meet the needs of the company.
Further, the vendor builds innovation providing better value to the company. This research
examines the brand-vendor relationship to improve vendor performance at brand house
i.e., House of Fette in Noida. Data were collected by distributing questionnaires to QC
Manager at House of Fette. This work implies that manager can improve the vendor
performance.

Keywords: - Vendors, Design House, Dyeing

 1. INTRODUCTION

1.1 COMPANY BACKGROUND

House of Fett started with a very simple idea at its core, which was to dress the modern Indian women in a
unique and contemporary outlook. With a few resources at hand and lot of love in hearts, they set out to
make a small and simple change in this big, glamorous world. They wanted to bring out their individualistic
design elements in the everyday wear concept of clothing.

They launched their first store in 2017 in DLF Place Saket, New Delhi.

House of Fett was created with a single objective in mind, to create noise loud enough to be noticed by the
whole fashion world. House of Fett aims at bringing the latest runway trends in international fashion to the
tastes, wishes and lifestyles of today’s men and women. The brand aims to blend future techniques and
patterns with the classics, through state-of-the-art manufacturing yet with unbending attention to detail and
traditional values with craftsmanship. The aim is to cater to the new statement audience while not leaving
those behind who have the love for classics. The brand epitomizes a new benchmark in inculcating
innovation in ready to wear garments so that they could be incorporated in the daily lives of its customers.
It also emphasizes on maintaining the receptiveness to the ever- changing trends in customer tastes
through creating fast new designs suitable for its customer base at an affordable price. The brand aims to
provide its potential customers with an uncompromising experience of purchasing a status at an affordable
price and connect with the brand. Differentiating the brands products in terms of design and marketing
strategies is the core focus of House of Fett.

1.2 PROBLEM DEFINITION

When we talk about Export House, vendors play an important role for them. But what if,
we are unable to rely on the Vendors. Looking into all this, we came across a brand named
as House of Fette which comes under our very well-known Nykaa Fashion. Apart from all
the high-end apparel which they sell, there are some disputes going on between them and
the vendors. The problem is the Dyeing Vendors are unable to provide a good quality dyed
fabric to them. The negligence of the vendors is increasing day by day, and unable to
produce according to the buyer’s demand. Due to which, the consequences are being faced
by the Brand (House of Fette). They are unable to process their production on the given
time.
 1.3 RESEARCH QUESTIONS

1) Why does the quality of dyed fabric decreasing day by day?

2) Why does the vendors aren’t interested in collaborating with the new companies?

3) Why does design houses aren’t collaborating with multiple vendors nowadays?

1.4 RESEARCH OBJECTIVES

As mentioned, the House of Fette cannot resolve its issues with their vendors. As, a result, our
objective is to:

 Dyeing vendor relationship with the design house.

 Issues Faced by design house because of vendor.

2. LITERATURE REVIEW

2.1. FLEXIBILITY AND PRICE

BY: SANJAY LAL: HOLY GRAIL OF SPEED, FLEXIBILITY AND PRICE

Managing apparel supplier relations can be complicated and formal. Both parties have the
best in minds for the business and want to profit their time, money and resources which
puts a lot pressure on the professional dynamics of their relationships. Nevertheless, good
supplier-buyer relationship is more important than ever before and careful selection of
their jobs to help brands and fashion houses achieve the “holy grail of speed, flexibility
and price” – fundamental of business success in the apparel industry today.
 2.2. FAST FASHION
TRENDS

BY: MATTEO AMBROSIONI: FAST FASHION TRENDS

The term in itself means that collections are distributed in short periods of time which has
transformed the procurement function. That's also a reason why Fashion houses in general
BY: FIBER2FASHION:
look for vendors that areBUYER-VENDOR RELATIONSHIP
flexible, reactive, and able to develop aIN APPAREL
product very quickly
INDUSTRY
assuring, additionally, that expected quality levels.

Today buyers houses,

For fashion are ready to provide
their first andassistance to vendors
utmost priority which
is their willasalso
quality theyensure support
have to defendin
thetheir
production process.
reputation Theylethave
and never theirthe understanding
customers down.of how and what the customers want
and what is likely to be bought by them. The optimum knowledge gathered helps them to
The word 'quality' has taken new dimensions that also create many further challenges.
make necessary changes required. The buyer also helps the vendors in procuring the raw
Sustainability being of the examples, manufacturers and suppliers must not only ensure
materials required for the production process.
quality from an aesthetic artistic perspective but also be able to demonstrate human,
animal and environmental rights are being respected, which is not an easy road to achieve
in the supply market.

2.3. VENDOR RELATIONSHIP

With the expansion in the textile industry, there is a major transformation in vendor-buyer
relationship. Gradual changes like professionalism into partnership are occurring. There is
a sense of equality in this relationship which is the result of rising industry competition,
consumer supremacy. Thus, they both the roles support each other in order to establish
their own professional growth.

OCCURANCE OF METAMORPHOSIS IN BUYER-VENDOR RELATIONSHIP

Buyers today are providing all the necessary assistance to vendors in the production
process. It's only the companionship or the professional partnership that is making the
changes happen. One of the major changes is buyers collecting market information about
product likeability within the customers so that necessary changes can be made for the
betterment of the product.
The methodology for this research project includes documentation and analysis of two
main information sources.

• First, an in-depth literature review was completed, covering a broad range of

secondary research topics, from the current scenarios of design houses, to the
background of the house, to sustainable design.

• Second, semi-structured interviews were conducted with the responsible and

concerned persons of the House of Fette.

4. DATA ANALYSIS

In this study, the qualitative approach was chosen as the survey design to obtain feedback
from the people. The population in this study was targeted to the Merchandisers and the
middle man connected between the vendors and House of Fette.

4.1. RESEARCH INSTRUMENTS

Online survey was used after developing a valid and reliable survey question. The main
idea and the constructs were based on the extensive literature review conducted in the
research area. Their feedback was extremely helpful in improving the survey questions
before the data collection process was carried out. The survey was organized and consisted
of closed-ended questions.
 5. CONCLUSION

This research makes us come to the conclusion that the change in relationship between
buyer and vendor ensures upgraded quality of work.

These ensure the buyer is able to deliver goods of desired quality at a reasonable price to
the customer at the proper time. Vendors have experienced sustained growth with their
dependence on the buyers. So, the vendor and buyer relationship is imperative.
This shows the focus has shifted to greater communication, trust and working together
towards a common goal.
 6. REFERENCES

 BOOKS

 Author: Zikmund, Babbin, Carr, Grafin 8th edition

Business Research Methods

 Author: Mark Saunders, Philip Lewis, Adrian Thornhill

Research Methods for Business Students.

 Author: Uma Sekaran 4th edition

Research Methods for Business, A skill building approach

 ONLINE WEBSITES

 https://knepublishing.com/index.php/KnE-Life/article/view/
6576/12092

 https://www.fibre2fashion.com/industry-article/2234/buyer-
vendor-relationship-in-apparel-industry

 https://www.fibre2fashion.com/industry-article/2234/buyer-
vendor-relationship-in-apparel-industry