Submitted to: Submitted by:

Mrs. Amrita Kumari Deepshikha Jaiswal

(Fashion designing department) 559
Semester 5

Acknowledgement
The present work is an effort to throw some light on
“how to setup an industry on your own”. The
work would not have been possible to come to the
present shape without the able guidance, supervision
and help to me by number of people.
With deep sense of gratitude, I acknowledged the
encouragement and guidance received by Dr. Sr.
Jyoti, principal of Nirmala college, Ranchi. I
convey my heartfelt affection to Mrs. Amrita
Kumari who helped and supported me during the
course, for completion of my project. I would also
like to thank Mrs. Uma Rani for her constant
encouragement and guidance.
I am also thankful to my parents and my friends for
their continuous love and support.

Date: Deepshikha Jaiswal

 Index
Sl.no Topic Page Remarks
no.
1. Introduction

2. Flowchart

3. Merchandising
procedure
4. Samples of
dresses/designs
5. Packaging

6. advertisements

7. Conclusion

Merchandising procedure
The process of merchandising involves understanding consumer
needs, identifying and sourcing of right merchandise deciding
the right assortment, planning distribution of merchandise to
different locations is in the right quantities, deciding on pricing,
communicating merchandise, offering to the target customers
and taking feedback of consumers.
For ensuring this, there is large number of parameters such as:

1. Right price: the price should be kept reasonable.

2. Right quality: the quality of the product should be good

for the reputation of the company.

3. Right time: the product should reach the customer at the

right time.

4. Right source: the raw material supply should have a good

reputation in the market.

5. Right quantity: the product should be produced in the

staple quantity according to the demand in the market.

Market survey:
Our merchandiser, S. Birla does the market survey and
gives the report about what is in the trend and fashion
which includes latest design,fabrics, accessories,pattern,
raw materials etc.

Planning:
I am a fashion designer and I design western apparels for
female. I have launched my designs in Greater Kailash Market
in Delhi. Western wear is one of the fastest growing categories
in India. This category of clothes is widely accepted by many
cultures, as they are comfortable, durable and has varieties. Our
apparels are durable, comfortable and will give our customers
comfort and relaxation. Therefore, the demand of western attire
has increased.

Budget:
I have used seven lakhs and I took a loan of three lakhs from the
bank. I sold my share of the land and invested three lakhs for
designer products and I have kept two lakhs for emergency.

Registration:
I have got my product name, logo, shop name and my name
registered. Therefore, my products are absolutely sage and clear.
Set up of industry:
I have rented a shop to launch my products. I have named my
store as “Deedresses”. My store has a huge space. It has a good
facility of bathrooms, storerooms, restrooms, electricity,
elevators and escalators, water, trial rooms, cabins, personal
offices etc. I have launched western apparels in Greater Kailash
Market. My product’s range varies from low to high which is
suitable for both middle and high class society.

Supplies:
We bring our raw materials from Mumbai, Gujarat, Delhi,
Punjab and West Bengal. We select the raw materials by
sampling with the help of market survey.

Appointment of the employees:

I have appointed five tailors, two embroiders, two crocheter, two
painters, 2 people for accessory work, a supervisor, three
assistants, seven salesperson, three cashiers, a data entry person,
a stylist, a financer, a merchandiser, two cleaners and a maid. I
have also appointed one more designer who can work under me
and assist me.

Marketing:
We have promoted our brand through advertisements in press,
print Medias like newspaper, magazines, posters/banners and
television. We have also promoted our brand in social media by
social media influencers and we also have a brand ambassador
to promote our brand.

Our advertisement in newspaper and

magazines
Our poster advertisement
Pricing:
The major task being the pricing of a particular product
Basic structure of pricing: -
 Cost of fabrics + wastage
 Stitching cost (i.e. material + labor)
 Embroidery + accessories cost
 Over heads (i.e. rent, wage, taxes, electricity and
others)
 Basic garment cost + over heads = total cost
 Profit depending on pricing policy selected
 Total cost + profit = selling cost
 Cost = 500 - 15,000

Flowchart of the framework

 Merchandiser Designer
Financer
S. Birla Deepshikha Jaiswal Bank
S. Birla Deepshikha Jaiswal
Bank
Receive product Designer sketch of garment,
package from buyer detail drawing and flat sketches

Spec sheet Create technical drawing/package Loan /

Budgeting
Material detail Create prototype/first sample

Sourcing best items at

right with low price

Pre-production on
meeting and costing
Sample developing and approving by L/C receiving
Order receiving designers/ pattern making

b
Production planning in

Line inspection
Quality checking/review
of collection and final
inspection
Finish work with last touch Back to back L/C opening
(for purchasing fabric,
accessories etc)
Marketing programme

Shipment to buyer
Sales
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group:
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group:
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group:
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group:
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group:
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group:
 Details of the sample: -
Garment’s name:

Fabric:

Color:

Surface ornamentation:

Age group: