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  • Innovation Diagnostic

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    Daniel Egger
    63 views16 pages
    The innovation diagnostic delivers new insights and understandings by looking at a company's internal and external environment from multiple perspectives. It examines the company's history, social relationships, clients, rational processes, and emotions to understand opportunities in the value chain. The diagnostic also considers future aspirations to bring innovation insights in a new way and find common language to align innovation across departments. The goal is to understand each company's unique innovation energy and opportunities in their unique context.

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    innovation, daniel egger, diagnostic, symnetics, co-creation

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    The innovation diagnostic delivers new insights and understandings by looking at a company's internal and external environment from multiple perspectives. It examines the company's history, social relationships, clients, rational processes, and emotions to understand opportunities in the value chain. The diagnostic also considers future aspirations to bring innovation insights in a new way and find common language to align innovation across departments. The goal is to understand each company's unique innovation energy and opportunities in their unique context.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    63 views16 pages

    Innovation Diagnostic

    Uploaded by

    Daniel Egger
    The innovation diagnostic delivers new insights and understandings by looking at a company's internal and external environment from multiple perspectives. It examines the company's history, social relationships, clients, rational processes, and emotions to understand opportunities in the value chain. The diagnostic also considers future aspirations to bring innovation insights in a new way and find common language to align innovation across departments. The goal is to understand each company's unique innovation energy and opportunities in their unique context.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PDF, TXT or read online from Scribd
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    of 16

    Innovation Diagnostic

    Symnetics
    y
    company innovating
    how would it be?
    the the

    innovation innovation
    diagnostic diagnostic
    delivers delivers

    new new
    i i ht
    insights i i ht
    insights
    and and

    understandings understandings
    seeing
    g seeing
    g
    in a new way the in a new way the

    internal external
    & internal external
    &

    environment environment
    mystery heuristic algorithm

    understandings
    seeing
    opportunities
    new insights
    design thinking
    innovation diagnostic
    analytic thinking

    intuitive thinking
    (inspired by Roger Martin)
    Locking backwards: history and 
    innovation language, value chain, 
    p j
    projects and strategy
    gy

    Looking socially: understand why and 
    they act as they act, silos, innovation 
    concentrations and relationships

    Looking outside: clients and agents 
    perspective about innovation, their 
    energy and language

    Looking rationally: understand the


    why, context and processes

    Looking emotionally: listen to stories


    and experiences

    Looking ahead: understand 
    aspirations, see opportunities in the 
    value chain
    …and considering several 
    further perspectives

    (inspired by IDEO
    and the present
    bring the future
    find the
    common
    innovation
    language
    denominator
    Understand de
    company's unique
    innovation energy
    Social cross departamental
    innovation alignment
    search for new opportunities and
    enriched the value chain
    innovation
    is contextual, and as
    unique
    q
    for each company
    as its
    i people
    l
    Understand the innovation energy

    (wikipedia)
    company innovating
    how would it be?
    Images

    • Slide 4, 
    http://craftzine.com/images/craft/03/DownloadableEyes
    p // / g / / / y
    .jpg
    • Slide 8, http://arys.free.fr/wpvtl/wp‐
    content/2007/12/blabla.gif
    • Slide 9, 
    http://www.flickr.com/photos/deniscollette/1550512599
    /sizes/o/
    • Slide 10
    Slide 10, 
    http://www.flickr.com/photos/jaumedurgell/963445610/
    sizes/l/

    www.symnetics.com.br . .

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