President of Tootsie Roll Discusses New Advertising

BEVERLY SCHUCH CNN ANCH!R " It's time to talk candy and here to do that with us,
actually from our Chicago bureau is Ellen Gordon.She's the CEO and President of the
ootsie !oll Industries Com"any. #nd, has anybody in the $nited States do they not know
what ootsie !ollsare% &ut, we're going to find out, because they ha'e a new ad'ertising
cam"aign. (elcome to the "rogram, Ellen.
ELLEN #!RD!N) *ello. I'm 'ery glad to be here today.
SCHUCH) +ow is there anybody who doesn't know what a ootsie !oll is% (hy the new
cam"aign%
#!RD!N) (ell, we''e been taking a look at our ad'ertising cam"aign, which has been
going on for a lot of years, asking the ,uestion -how many licks does it take to get to the
chocolately, chewy center of aootsie Po"., and we decided it was time to bring in some
new characters to add to our owl and turtle.
SCHUCH) #ll right, let's take a look at this new ad. I don't know if you can see that there.
(hat are we looking at here% /o you know%
#!RD!N) (ell, we're looking at our factory where we turn out 01 million ootsie Po"s
e'ery single day.
SCHUCH) hese red ribbons are actually going to be ootsie Po"s.
#!RD!N) 2ore and more "eo"le are gi'ing ootsie !olls and ootsie Po"s to their
children, because they en3oyed these treats when they had them, and they were children.
SCHUCH) +ow does ootsie !oll translate as a candy around the world%
#!RD!N) 4es, we are international. (e're 'ery well known in all of +orth #merica, of
course the $nited States, Canada, and 2e5ico. In addition, we e5"ort to o'er 67 countries
throughout the world.
SCHUCH" #nd what is the most "o"ular fla'or%
#!RD!N) (ell, in ootsie Po"s, cherry is by far the most "o"ular fla'or.
SCHUCH) Cherry still is. #ll right, Ellen Gordon, thank you so much for 3oining us.