Table of contents

Title Page no.

Chapter 1: Introduction01-04
1.1: Origin of the Report 2
1.2: Background of the Stud 2
1.3: Objectives of the Study 2
1.4: Scope 2-3
1.5: Rationale 3
1.6: Limitations 3
1.7: Report Preview 4


Chapter 2: Research Methodology..06-07

2.1: Information Need 6
2.2: Information Sources 6
2.3: Data Collection Instruments 7
2.4: Data Processing 7


Chapter 3: Conceptual Framework...9-19
3.1 Electronics Market in Bangladesh 9
3.2 Competitors: competitors can be defined as two ways- 10
3.3 Market Share 10
3.4 Market Analysis 11
3.5 Market Segmentation 11
3.5.1 Demographic Segmentation 12
3.5.2 Geographic Segmentation 12
3.5.3 Psychographic Segmentation 13
3.6 Positioning Strategy 13
3.7 4P of Walton 14
3.7.1 Product 14
3.7.2 Price 15-16
3.7.3 Place 16
3.7.4 Promotion 16
3.8 Macroeconomic scenarios 16
3.8.1 Political 16
3.8.2 Economic 17
3.8.3 Social 17
3.8.4 Technological 17
3.9 SWOT Analysis of WALTON Electronics 18
3.10 PEST Analysis 19
3.10.1.1 Political Factor 19
3.10.1.2 Economic Factor 19
3.10.1.3 Socio-cultural Factor 19
3.10.1.4 Technological Factor 19
Chapter 4: Analysis and Interpretation.20-36

Chapter 5: Conclusion ..37-38

Chapter 6: Findings and Recommendations39-41


Chapter 7: Reference..42-43

Chapter 8: Appendix..44-48