Sony Corporation Page 1

Introduction
Companys history
Profile of the company
Vision and mission
Awards and achievements













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Introduction.

Sony Corporation, commonly referred to as Sony, is a Japanese multinational
conglomerate corporation headquartered in Knan, Minato, Tokyo, Japan. It
ranked 73 on the 2011 list of Fortune Global 500. Sony is one of the leading
manufacturers of electronics products for the consumer and professional
markets.

Sony Corporation is the electronics business unit and the parent company of the
Sony Group, which is engaged in business through its six operating segments
Consumer Products & Services Group (consumer electronics, game & network
services), Professional, Device & Solutions Group (B2B products & services),
Pictures, Music, Financial Services and Sony Ericsson. These make Sony one of
the most comprehensive entertainment companies in the world.

The Sony Group is a Japan-based corporate group primarily focused on the
Electronics (such as AV/IT products & components), Game (such as
PlayStation), Entertainment (such as motion pictures and music), and Financial
Services (such as insurance and banking) sectors. The group consists of Sony
Corporation (holding & electronics), Sony Computer Entertainment (game),
Sony Pictures Entertainment (motion pictures), Sony Music Entertainment
(music), Sony Financial Holdings (financial services) and others.







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Sony Group Headquarters at Sony City in Minato, Tokyo







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Companys History....

In late 1945, after the end of World War II, Masaru Ibuka started a radio repair
shop in a bomb-damaged department store Shirokiya building in Nihonbashi of
Tokyo. The next year, he was joined by his colleague, Akio Morita, and they
founded a company called Tokyo Tsushin Kogyo K.K., (Tokyo
Telecommunications Engineering Corporation). The company built Japan's first
tape recorder, called the Type-G. In the early 1950s, Ibuka traveled in the
United States and heard about Bell Labs' invention of the transistor. He
convinced Bell to license the transistor technology to his Japanese company.
While most American companies were researching the transistor for its military
applications, Ibuka and Morita looked to apply it to communications. Although
the American companies Regency Electronics and Texas Instruments built the
first transistor radio as joint venture, it was Ibuka's company that made them
commercially successful for the first time.
In August 1955, Tokyo Tsushin Kogyo released the Sony MK-55, Japan's first
commercially produced transistor radio. They followed up in December of the
same year by releasing the Sony TR-72, a product that won favour both within
Japan and in export markets, including Canada, Australia, the Netherlands and
Germany. Featuring six transistors, push-pull output and greatly improved
sound quality, the TR-72 continued to be a popular seller into the early sixties.
In May 1956, the company released the TR-6, which featured an innovative
slim design and sound quality capable of rivaling portable tube radios. It was for
the TR-6 that Sony first contracted "Atchan", a cartoon character created by
Fuyuhiko Okabe, to become its advertising character. Now known as "Sony
Boy", the character first appeared in a cartoon ad holding a TR-6 to his ear, but
went on to represent the company in ads for a variety of products well into the
mid-sixties. The following year, 1957, Tokyo Tsushin Kogyo came out with the
TR-63 model, then the smallest (112 71 32 mm) transistor radio in
commercial production. It was a worldwide commercial success.




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From the University of Arizona, Professor Michael Brian Schiffer, PhD, says,
"Sony was not first, but its transistor radio was the most successful. The TR-63
of 1957 cracked open the U.S. market and launched the new industry of
consumer microelectronics." By the mid-1950s, American teens had begun
buying portable transistor radios in huge numbers, helping to propel the
fledgling industry from an estimated 100,000 units in 1955 to 5,000,000 units
by the end of 1968.
Sony's headquarters moved to Minato, Tokyo from Shinagawa, Tokyo around
the end of 2006.

Origin of name
When Tokyo Tsushin Kogyo was looking for a romanized name to use to
market themselves, they strongly considered using their initials, TTK. The
primary reason they did not is that the railway company Tokyo Kyuko was
known as TKK. The company occasionally used the acronym "Totsuko" in
Japan, but during his visit to the United States, Morita discovered that
Americans had trouble pronouncing that name. Another early name that was
tried out for a while was "Tokyo Teletech" until Akio Morita discovered that
there was an American company already using Teletech as a brand name.
The name "Sony" was chosen for the brand as a mix of two words. One was the
Latin word "Sonus", which is the root of sonic and sound, and the other was
"Sonny", a familiar term used in 1950s America to call a boy. The first Sony-
branded product, the TR-55 transistor radio, appeared in 1955 but the company
name did not change to Sony until January 1958.
At the time of the change, it was extremely unusual for a Japanese company to
use Roman letters to spell its name instead of writing it in kanji. The move was
not without opposition: TTK's principal bank at the time, Mitsui, had strong
feelings about the name. They pushed for a name such as Sony Electronic
Industries, or Sony Teletech. Akio Morita was firm, however, as he did not
want the company name tied to any particular industry. Eventually, both Ibuka
and Mitsui Bank's chairman gave their approval.


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Profile of the Company.

Company Name: Sony Corporation
Founded: May 7, 1946
Headquarters: 1-7-1 Konan, Minato-ku, Tokyo, Japan.
Major Research Centre: (in Japan) Tokyo, Kanagawa,Miyagi
Consolidated Sales &
Operating revenue : 7,181,300 million yen
(2010)

Vision and Mission.
Vision
To create exciting new digital entertainment experiences for consumers by
bringing together cutting-edge products with latest generation content and
services.
Mission
Sony is committed to developing a wide range of innovative products and
multimedia services that challenge the way consumers access and enjoy digital
entertainment. By ensuring synergy between businesses within the organisation,
Sony is constantly striving to create exciting new worlds of entertainment that
can be experienced on a variety of different products.







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Awards and Achievements.
Sony has won a number of awards worldwide. At Dubai on March 2009
- Sony announced that it has won 17 International Forum Design (iF) Product
Design Awards, including three coveted gold awards, at a ceremony held on 3rd
March 2009- the first day of the CeBit trade fair in Hanover, Germany.
Honouring exceptional design for over half a century, the iF Design Award
2009 attracted almost 3,000 entries from 39 different countries. An independent
design institution, iF has a longstanding reputation for supporting and
recognising designs within the industry.

iF product design gold awards
Digital Still Camera Cyber-shot DSC-T700
Digital Still Camera Cyber-shot DSC-T77
Active Style Headphones Series

iF product design awards 2009
BRAVIA EX1 Picture Frame LCD TV (This product is not available for
sale in the Middle East)
OLED TV XEL-1 (This product is not available for sale in the Middle
East)
Home Theater System DAV-F500
Digital Camcorder Handycam DCR-SR85/75/65/55/46/45/36/35(E) &
Soft Carrying Case LCS-SRC
HDV Camcorder HVR-Z7
Digital SLR Camera 350
Digital SLR Camera 900
Digital Photo Frame Canvas Online VGF-CP1
Digital Photo Frame S-Frame DPF-V Series
Active Speaker System Sountina NSA-PF1
Headphones MDR-EX500
Linear PCM Recorder PCM-D50 (This product is not available for sale in
the Middle East)
Digital Audio Player WALKMAN S Series
USB Flash Drive Micro Vault USM-LX/L Series


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Sony India has won an award at the Avaya Global connect Customer
Responsiveness Awards 2006 held at Mumbais ITC Grand Central on
January 19, 2007

Sonys recently launched D-SLR camera, the 100 has been awarded the
prestigious EISA award for the Best Consumer Camera for the year 2006-
07. EISA (European Imaging and Sound Association).






















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Company Outline In India
Managerial aspects


















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Company Outline In India.
Company: Sony India Pvt. Ltd.
Managing Director: Mr. Masaru Tamagawa
Date of Establishment: November 17, 1994
Location: A-31, Mohan Cooperative Industrial Estate,
Mathura Road, New Delhi - 110044, India.
Staff Strength: 728
Share Capital: Rs. 550 million
Share Holding: 100% subsidiary of Sony Corporation, Japan
Branch Offices: Delhi, Haryana, Mumbai, Bangalore, Chennai,
Kolkata, Hyderabad, Vijayawada, Jaipur,
Chandigarh, Lucknow, Pune, Ahmedabad,
Indore, Cochin, Coimbatore, Ghaziabad,
Guwahati, Mangalore and Ranchi
Business Activities: Marketing, Sales and After-Sales Service of
electronic products & software exports
Products: Televisions, Hi-fi Audios, Home Theater systems
and DVD players, Personal Audio (CD/Cassette Radio Players and
Walkman), Audio Video Accessories, Car Audio and Visual Systems,
Notebooks, Gaming Consoles, Camcorders and Digital Still Cameras, Digital
Imaging Accessory (Batteries, Chargers, Microphone, Photo Printers), Mobile
Phones, Recording Media and Energy Devices, Broadcast and Professional
products.



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Managerial Aspects.
Representative Corporate Executive Officers
Howard Stringer: Chairman, CEO and President
Ryoji Chubachi : Vice Chairman
Officer in charge of Product Quality & Safety and
Environmental Affairs
Kazuo Hirai : Executive Deputy President
Officer in charge of the Consumer Products and
Services Businesses
Corporate Executive Officers
Hiroshi Yoshioka : Executive Deputy President
Officer in charge of the Professional, Device &
Solutions businesses
Keiji Kimura : EVP
Officer in charge of Intellectual Property and the Disc
Manufacturing business
Nicole Seligman : EVP and General Counsel
Masaru Kato : EVP and CFO










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REGION UNDER STUDY
SWOT ANALYSIS













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Profile of the region.
The city of Bellary is situated in semi-arid climate region. The climate in this
region is not as wet throughout the year, as the city lies in the rain shadow
region of the Western Ghats, it receives little rain from the southwest monsoon
which is very much suited for electronics to run a long life. The people here are
very fond of gadget and gizmos. People here use a verity of brands like
Samsung, Sansui, Onida, Akai and etc. Sony is one of these brands which the
people also use in Bellary. Being a well-known brand throughout the world it
has large sales. Television, mobiles, cameras, handycams and cd/dvds of Sony
have a huge demand in the city. There are various shop and showrooms which
deals in various Sony products like Vasavi digital stores, vasavi digital Shoppe
and various other store are situated in Bellary city.
Sony dealers in Bellary city
Vasavi Digital Store
Parvathi Nagar, Main Road
Bellary, Karnataka
Ph :- 08392-329399
Vasavi Digital Shoppe
No.102/1, Ground Floor,
L B Complex, Kalamma Street,
Near Wardlaw School,
Kalamma, Bellary-583101
Ph :- 08392270775
Mobile :- 09845089104






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S.W.O.T Analysis.
Strengths
Sony able to create high quality
products for its customers.
History of products shows that
the business is very reputable.
Engineers have learnt from the
past failures and so they can
produce and work better
The company is very competitive
towards other companies.
Sony is able to expand its market
sand work to produce various
products.
Weaknesses
Within the last few years Sony has
been making a loss with a few of its
products.
Sales of all products are seemingly
starting to slow down.
The company has no sense of
direction and is not being managed
properly.
The functional departments within
the organisation are not
communicating with one another and
so productivity has decreased.
Opportunities
The engineering department has
increased in size and so therefore
are working harder.
Sony is known not to copy any of
its competitors and so more
reputation is gained
The marketing department has
increased advertising techniques
in order to attract new customers
Sony is trying to sell their high
quality products cheaper to
attract customers
Sony Corporation may decide to
expand more overseas.
Threats
Sony Corporation has competitors
which are more powerful, such as
Microsoft.
Recent reports show that most of
their products are forged and sold as
fakes, which means that some of
Sonys reputation is decreased.
Sony also lacks the direction of
strategy which means its competitors
could be doing better.
Competitors achieving most of Sonys
customers due to the fact that their
products are achieving various
market types.


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Companies Products
Financial Highlights
Balance sheet











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Products of the company.
PlayStation



VAIO laptops







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Sony Ericsson Mobile
Z610 a 3G mobile


Radio

This retro radio is called the XDR-S16DBP





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Sony Lcd TVs

Bravia TVs of various size
Smart TVs
Hd TVs
Plasma TVs


Sony Cyber-shot cameras and Handycams





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Storage Devices
Pen drives

Compact disc and Dvd

More about Sony products
Green TV
For sale in Japan on 30 July 2008, Sony's green product, new flat-panel
32-inch (810 mm) TV 150,000 yen (US$ 1,400; 900)Sony Bravia KDL-
32JE1 offers ecological consumers' advantages of less energy
consumption (70% less) than regular models with the same image quality.
It is one of the least power consuming LED TV. Sony was able to reduce
carbon dioxide emissions totalling 79 kilograms (174 pounds) a year,
without sacrificing quality by developing a brighter back light and better
filtering, which produces light more efficiently. The TVs will have liquid
crystal displays along with high-definition digital broadcast capabilities.


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Financial Highlights.
Sony Corporation and Consolidated Subsidiaries-Years ended
March 31




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Balance Sheet.

Period Ending 30-Mar-2011 30-Mar-2010 -2009
Assets
Current Assets

Cash And Cash Equivalents 12,240,000 12,752,000 6,690,000

Short Term Investments 7,796,000 6,202,000 4,727,000

Net Receivables 10,578,000 11,657,000 10,562,000

Inventory 8,495,000 6,908,000 8,232,000

Other Current Assets 7,272,000 6,711,000 6,446,000
Total Current Assets 46,381,000 44,230,000 36,657,000
Long Term Investments 71,099,000 56,714,000 48,582,000
Property Plant and Equipment 11,159,000 10,787,000 15,012,000
Goodwill 5,659,000 4,697,000 4,495,000
Intangible Assets 4,719,000 4,055,000 4,013,000
Accumulated Amortization - - -
Other Assets 8,874,000 8,412,000 5,183,000
Deferred Long Term Asset Charges 8,058,000 8,798,000 7,689,000
Total Assets 155,948,000 137,694,000 ,000






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Liabilities 30-mar-2011 30-mar-2010
Current Liabilities

Accounts Payable 33,058,000 27,631,000

Short/Current Long Term Debt 11,542,000 11,791,000

Other Current Liabilities 5,194,000 4,028,000

Total Current Liabilities 49,795,000 43,450,000
Long Term Debt 9,800,000 9,891,000
Other Liabilities 56,994,000 46,660,000
Deferred Long Term Liability Charges 3,695,000 2,531,000
Minority Interest 4,689,000 3,421,000
Negative Goodwill - -

Total Liabilities 124,972,000 105,953,000











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Stockholders' Equity 30-mar-2011 30-mar-2010
Misc Stocks Options Warrants 233,000 -
Redeemable Preferred Stock - -
Preferred Stock - -
Common Stock 7,612,000 6,751,000
Retained Earnings 18,898,000 19,810,000
Treasury Stock (56,000) (50,000)
Capital Surplus 13,992,000 12,391,000
Other Stockholder Equity (9,703,000) (7,160,000)

Total Stockholder Equity 30,743,000 31,741,000

Net Tangible Assets 20,365,000 22,989,000


Currency in USD.














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Conclusion
Bibliography













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Conclusion.
Sony Corporation has a long history of innovative development, strong
branding, and excellent quality that has made it a technological leader for many
years. Sony's family-like organizational culture, where employees are treated
like members of a family, has produced a creative environment where
innovation and technology can thrive. Sony's primary market is technology, but
over the years, the company has branched out into other areas, namely gaming
and entertainment. Some of its hottest new products include the LIBRIT e-book
reader that can store up to 500 downloaded books, using electronic ink
technology and a paperback-sized screen for displaying them (Shim).
Another technological breakthrough is the device being touted as a "real-life
matrix," that can stimulate a person's brain with ultrasonic pulses to add taste,
smell, and sensation experiences to the movie or game-playing experience
(Hogan & Fox, Block). Sony's latest release is the DVDirect Recorder, with its
computer-free capability to burn digital photos and home videos onto DVD
discs; the recorder allows users to transfer both media in real-time from a
camcorder or VCR tape or record digital images to DVD (Boukis).
Sony's marketing is tailored to each product and its respective market. In 2001,
in spite of a faltering economy, it brought out the latest phase of its platform-
based marketing approach that showcases multiple new digital home-
entertainment, personal audio/video and computing products; Sony's strategy
seemed to be that in such discouraging times, people just want to have fun.
Here by it can be concluded that Sony has great strengths in its strong branding
and many decades of excellent reputation for quality which has taken the
company to great achievements of it history and made it a well-known brand
all-over the world





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Bibliography.

www.sony.net
In.finance.yahoo.com
www.wikipedia.org
www.google.in