Ty chn i snh t kha cho php bn thu hp tm kim m thc

s s kch hot qung co AdWords ca khch hng. i snh t

kha cng chnh xc, cng c nhiu kh nng t kha v qung co
s c lin quan n ngi dng ang tm kim nhng g m khch
hng ca bn cung cp. C bn ty chn i snh t kha.
1. i snh rng
i snh rng l ty chn i snh t kha mc nh trong AdWords.
Vi i snh rng, qung co ca khch hng s c kch hot nu
truy vn tm kim ca ngi dng cha t nht mt trong cc cm t
t kha. Qung co cng s c hin th nu tm kim cha t ng
ngha, dng s t hoc s nhiu, cc bin th bt ngun t cng mt
gc, cc bin th c lin quan khc hoc li chnh t c th c.
2. i snh cm t
to t kha i snh cm t, hy t t kha ny trong du ngoc
kp, v d: "c ph hu c.
Vi i snh cm t, qung co ca khch hng s xut hin cho
ngi dng tm kim t kha, nhng ngi dng c th thm cc
t vo trc v sau t kha (v d: mua c ph hu c trc tuyn).
Qung co cng c th c kch hot bi cc bin th gn ging ca
t kha, chng hn nh li chnh t, dng s t hoc s nhiu, t vit
tt, cc t bt ngun t cng mt gc hoc ch vit tt.
Mo hng u
Khi s dng t kha i snh rng,
cng thm t kha ph nh vo
nhm qung co. T kha ph nh
gip ngn chn qung co ca khch
hng hin th trong cc tm kim ca
ngi dng khng c lin quan.
Mo hng u
Mc d i snh cm t cho php
nhm mc tiu qung co chnh xc
hn, hy chc chn m rng danh
sch t kha danh sch ny bao
gm tt c cc cm t xc nh sn
phm v dch v ca khch hng.
Nhm mc tiu theo t kha
AdWords tng bc: Bc 14/16
Nhm mc tiu theo t kha
3. i snh chnh xc
S dng du ngoc vung xc nh i snh t kha chnh xc,
v d: [pha c ph ngon].
i snh chnh xc c ngha l qung co ca khch hng s ch hin
th cho nhng ngi c cm t tm kim ph hp chnh xc vi t kha
c s dng. Nu ngi dng thm t khc vo cm t tm kim ca
h, qung co s khng xut hin. Tuy nhin, AdWords vn xem xt
cc bin th gn ging; bao gm li chnh t, dng s t v s nhiu,
t vit tt, cc bin th bt ngun t cng mt gc, ch vit tt v du
trng m.
4. Cng c sa i i snh rng
xc nh cng c sa i i snh rng, hy t "+"
trc t kha, v d: +cofee +beans.
Cng c sa i i snh rng cho php qung co ca
khch hng c hin th khi ngi dng tm kim cc
bin th gn ng trn t kha bng cng c sa i,
ngha l li chnh t, dng s t v s nhiu, ch vit tt,
t vit tt v nhiu bin th khc, bao gm cc t s
dng cng mt gc. Qung co s khng c
hin th nu ngi dng tm kim t ng ngha
hay t tng t hoc nu mt trong cc t kha
c sa i b thiu. V d: qung co s hin
th nu ngi dng tm kim cofee beans,
cofee bean hoc kofee beans.
Mo hng u
Hy nh rng "+" ch sa i t m n gn lin.
Bn phi t "+" trc mi t trong mt cm t.
Mo hng u
Cng c th s dng cc loi i
snh vi t kha ph nh.
Cc ty chn t kha khc nhau cho php bn nhm
mc tiu tt hn nhng ngi ang tm kim trc tuyn,
ci thin mc lin quan ca qung co ca khch
hng v ti u ha gi mi nhp chut. ng qu hn
ch cc t kha. C gng pht trin chin lc t kha t
cc ty chn rng nht n hp nht.
AdWords tng bc: Bc 14/16
Nhm mc tiu theo t kha