A/B Tests: Static JPG vs.

Addroid
The results below show the lift in CTR we received when running a
typical mobile static agaist an Addroid video banner. Theres a mix of
DR and Brand to show the versatility of video and how, no matter
what the product is, well always out perform a static.
Farmers
Unit
Static
Addroid
Impressions
33,285
40,854
Clicks
148
248
CTR
0.44%
0.61%
A/B Test
38% lift in CTR
CLICK TO VIEW THE VI DEO VERSI ON THAT RAN AGAI NST THI S STATI C
Dragon
Unit
Static
Addroid
Impressions
29,444
29,716
Clicks
109
152
CTR
0.37%
0.51%
A/B Test
38% lift in CTR
CLICK TO VIEW THE VI DEO VERSI ON THAT RAN AGAI NST THI S STATI C
How to Train Your
Bingo Bash
Unit
Static
Addroid
Impressions
26,614
26,535
Clicks
85
149
CTR
0.32%
0.56%
A/B Test
75% lift in CTR
CLICK TO VIEW THE VI DEO VERSI ON THAT RAN AGAI NST THI S STATI C
Thanks for checking it out!
info@addroid.com