Marketing Management

Assignment No. 1
Faculty: Miss Ayesha Aman
Section: Sunday 3:15 to 6:00 pm
Program: MBA Eening
Su!mitted By: Muhammad
Siddi"ue
#E$% &'%: 1513(
)ate: 16*Fe!*+01,
-.PES 'F )EMA&) S-A-ES:
1. Negative demand :
/onsumers disli0e the product and may een pay a price to aoid it%
E1amples are 2ospitals3 4i5e 6nsurance3 /lu! Mem!ership 7 6nternet
/onnection%
2. Nonexistent demand :
/onsumers may !e una8are or uninterested in the product% E1amples are
Pager3 -ype8riter%
3. Latent demand :
/onsumers may share a strong need that cannot !e satis9ed !y an e1isting
product% E1ample is An improed Auto ric0sha8 or A car running on :ater%
4. Declining demand :
/onsumers !egin to !uy the product less 5re"uently or not at all% E1amples
are /) Players3 Picture -u!es%
5. Irregular demand :
/onsumer purchases ary on a seasonal3 monthly3 8ee0ly3 daily3 or een
hourly !asis% E1amples are Fire /rac0ers3 6ce /ream%
6. Full demand :
/onsumers are ade"uately !uying all products put into the mar0etplace%
;6deal Situation 8here supply < demand=
7. ver!ull demand :
More consumers 8ould li0e to !uy the product than can !e satis9ed%
E1amples are Electricity3 /&$
". #n$%olesome demand :
/onsumers may !e attracted to products that hae undesira!le social
conse"uences% E1amples are Alcohol in Muslim /ountries3 )rugs3 /igarettes%
1