AGENCY FAMILY TREES 2010

Primary holdings of the worlds top four agency companies by 2009 worldwide revenue
PUBLICIS GROUPE $6.29B
NO. 3 WORLDWIDE REVENUE
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HEADQUARTERS: NEW YORK
MARKET CAP: $12.5 BILLION
HEADQUARTERS: DUBLIN
MARKET CAP: $13.7 BILLION
HEADQUARTERS: NEW YORK
MARKET CAP: $4.4 BILLION
HEADQUARTERS: PARIS
MARKET CAP: $8.7 BILLION
AdAge.com/agencyfamilytrees2010
Profiles of worlds top 50
agency firms, part of
premium content
in AdAge.coms
DataCenter
U.S. REVENUE: $6.18 BILLION
WORLDWIDE EMPLOYEES: 63,000
WORLDWIDE REVENUE BY DISCIPLINE
Public relations
$1.08 billion; 9.2%
Specialty communications
$1.07 billion; 9.1%
Traditional media
advertising
$5.20 billion; 44.3%
Customer relationship
management
$4.38 billion; 37.4%
U.S. REVENUE: $4.44 BILLION
WORLDWIDE EMPLOYEES: 98,759
WORLDWIDE REVENUE BY DISCIPLINE
Public relations &
public affairs
$1.25 billion; 9.2%
Branding & identity,
healthcare &
specialist
communications
$3.50 billion; 25.7%
Advertising, media
investment
management
$5.26 billion; 38.7%
Consumer insight
$3.60 billion; 26.5%
U.S. REVENUE ESTIMATE: $2.72 BILLION
WORLDWIDE EMPLOYEES: 45,402
WORLDWIDE REVENUE BY DISCIPLINE
Media
$1.32 billion; 21.0%
SAMS (Specialized
Agencies and
Marketing Services)
$2.77 billion; 44.0%
Advertising
$2.20 billion; 35.0%
U.S. REVENUE: $3.37 BILLION
WORLDWIDE EMPLOYEES: 40,000
WORLDWIDE REVENUE BY DISCIPLINE
Healthcare
$328 million; 5.4%
Constituency Management
Group
1
$915 million; 15.2%
Marketing
services
(excluding CMG)
$646 million;
10.7%
Advertising & media
$4.14 billion; 68.7%
GLOBAL NETWORKS
DDBWORLDWIDE
COMMUNICATIONSGROUP $2.22BILLION
DDB Worldwide $1.11BILLION
NETWORK LEAD AGENCY
Interbrand $195MILLION
BRANDING CONSULTANCY
Tribal DDB $188MILLION
DIGITAL AGENCY
TracyLocke $104MILLION
PROMOTION AGENCY
Alma DDB $17MILLION
HISPANIC AD AGENCY. OMNICOM OWNS 74%
Rodgers Townsend $13MILLION
AD AGENCY
Roberts & Langer DDB $8MILLION
AD AGENCY
Spike DDB $3MILLION
AFRICAN-AMERICAN AD AGENCY. OMNICOM OWNS 49%
RAPP $588MILLION
MARKETING SERVICES AGENCY AND NETWORK
Kern Organization $18MILLION
MARKETING SERVICES AGENCY. PART OP RAPP NETWORK
BBDOWORLDWIDE $1.67BILLION
BBDO Worldwide $1.14BILLION
NETWORK LEAD AGENCY
Proximity Worldwide $395MILLION
DIGITAL AGENCY
Organic $136MILLION
DIGITAL AGENCY
TBWAWORLDWIDE $1.52BILLION
TBWA Worldwide $1.02BILLION
NETWORK LEAD AGENCY
Zimmerman Advertising $134MILLION
AD AGENCY
Integer Group $127MILLION
PROMOTION AGENCY
Tequila $110MILLION
MARKETING SERVICES AGENCY
TBWA/WorldHealth $70MILLION
HEALTHCARE AGENCY
Agency.com $47MILLION
DIGITAL AGENCY
OTHER AGENCIES
180 Amsterdam/180 LA $40MILLION
AD AGENCY. OMNICOM OWNS 51%
Agency Rx $24MILLION
HEALTHCARE AGENCY
Alcone Marketing Group $37MILLION
PROMOTION AGENCY
Arnell Group $16MILLION
AD AND BRANDING AGENCY
Beanstalk Group $12MILLION
BRANDING CONSULTANCY
Bernard Hodes Group $57MILLION
RECRUITMENT AGENCY
C2 Creative $12MILLION
EVENT MARKETING. PART OF RADIATE GROUP
GLOBAL NETWORKS
YOUNG&RUBICAM
BRANDS $2.65 BILLION
Y&R $932MILLION
NETWORK LEAD AGENCY
Sudler & Hennessey $126MILLION
HEALTHCARE AGENCY
Landor Associates $121MILLION
BRANDING CONSULTANCY
Cohn & Wolfe $117MILLION
PR AGENCY
VML $91MILLION
DIGITAL AGENCY
Bravo Group $29MILLION
HISPANIC AD AGENCY
Kang & Lee Advertising $16MILLION
ASIAN-AMERICAN AD AGENCY
SicolaMartin $7MILLION
AD AGENCY
Robinson Lerer & Montgomery NA
PR AGENCY
WUNDERMAN $828MILLION
MARKETING SERVICES AGENCY AND NETWORK
Blast Radius $55MILLION
VANCOUVER-BASED DIGITAL AGENCY.
IN WUNDERMAN NETWORK
Zaaz $25MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK
RTC Relationship Marketing $25MILLION
DIRECT MARKETING AGENCY. IN WUNDERMAN NETWORK
Designkitchen $11MILLION
DIGITAL AGENCY. IN WUNDERMAN NETWORK
BURSON-MARSTELLER $385MILLION
PR AGENCY AND NETWORK
Proof $12MILLION
AD AGENCY. PART OF BURSON-MARSTELLER NETWORK
OGILVY&MATHER $1.75 BILLION
OgilvyOne Worldwide $683MILLION
MARKETING SERVICES AGENCY
Ogilvy & Mather Advertising $585MILLION
NETWORK LEAD AGENCY
Bates 141 $126MILLION
HONG KONG-BASED MARKETING COMMS. NETWORK
Ogilvy
Public Relations Worldwide $122MILLION
PR AGENCY
Neo@Ogilvy $103MILLION
DIGITAL MEDIA AGENCY
Ogilvy Healthworld $90MILLION
HEALTHCARE AGENCY
OgilvyAction $45MILLION
MARKETING SERVICES AGENCY
JWT $1.12 BILLION
JWT $1.07BILLION
NETWORK LEAD AGENCY
JWT Specialized Comms. $36MILLION
RECRUITMENT AND OTHER SERVICES
Malone Advertising $18MILLION
MARKETING SERVICES AGENCY
OTHER AGENCIES
Cline Davis & Mann $147MILLION
HEALTHCARE AGENCY
Corbett Accel
Healthcare Group $61MILLION
HEALTHCARE AGENCY
Critical Mass $75MILLION
DIGITAL AGENCY. OMNICOM OWNS 54%
Dieste $39MILLION
HISPANIC AD AGENCY
Direct Partners $17MILLION
DIRECT MARKETING AGENCY
Doremus $39MILLION
BUSINESS-TO-BUSINESS AGENCY
Element 79 $24MILLION
AD AGENCY
Footsteps $8MILLION
MULTICULTURAL AD AGENCY. OMNICOM OWNS 49%
GMR Marketing $78MILLION
EVENT MARKETING AGENCY.
Goodby, Silverstein
& Partners $105MILLION
AD AGENCY
Grizzard Communications Group $32MILLION
DIRECT MARKETING AGENCY
GSD&M Idea City $65MILLION
AD AGENCY
Harrison & Star $55MILLION
HEALTHCARE AGENCY
Javelin $46MILLION
DIRECT MARKETING AGENCY
LatinWorks $20MILLION
HISPANIC AD AGENCY. OMNICOM OWNS 49%
LyonHeart $30MILLION
HEALTHCARE AGENCY
Marketing Arm $102MILLION
MARKETING SERVICES AGENCY GROUP
Martin Williams Advertising $37MILLION
AD AGENCY
Merkley & Partners $43MILLION
AD AGENCY
Russ Reid Co. $26MILLION
DIRECT MARKETING AGENCY
Siegel & Gale $37MILLION
BRANDING CONSULTANCY
Targetbase $82MILLION
MARKETING SERVICES AGENCY
Unit 7 $22MILLION
DIRECT MARKETING AGENCY
MEDIA AGENCIES
OMNICOMMEDIAGROUP $1.33BILLION
OMD Worldwide $730MILLION
MEDIA AGENCY
PHD $138MILLION
MEDIA AGENCY
Resolution Media $14MILLION
SEARCH MARKETING AGENCY
Novus Print Media Network NA
MEDIA AGENCY
PUBLIC RELATIONS
PUBLICRELATIONS $1.08BILLION
FLEISHMAN-HILLARD $405MILLION
PR AGENCY AND NETWORK
GMMB $30MILLION
POLITICAL AD AGENCY. PART OF FLEISHMAN-HILLARD NETWORK
Ketchum $218MILLION
PR AGENCY
Porter Novelli $196MILLION
PR AGENCY
Brodeur Partners $76MILLION
PR AGENCY
Cone $10MILLION
PR AGENCY
GREYGROUP $912MILLION
Grey $505MILLION
NETWORK LEAD AGENCY
G2 $280MILLION
MARKETING SERVICES AGENCY
GHG $110MILLION
HEALTHCARE AGENCY
Batey $8MILLION
SINGAPORE-BASED AGENCY NETWORK
Wing $8MILLION
HISPANIC AD AGENCY
UNITEDGROUP $86MILLION
Berlin Cameron United $15MILLION
AD AGENCY
Cole & Weber United $11MILLION
AD AGENCY
OTHER AGENCIES
Hill & Knowlton $330MILLION
PR AGENCY
CommonHealth $156MILLION
HEALTHCARE AGENCY
Tapsa $30MILLION
MADRID-BASED AD AGENCY
Brand Union $13MILLION
AD AGENCY
WPPDIGITAL $221MILLION
24/7 Real Media $110MILLION
DIGITAL AD NETWORK
Bridge Worldwide $49MILLION
DIGITAL AGENCY
Schematic $40MILLION
DIGITAL AGENCY
Blue Interactive Marketing $11MILLION
SINGAPORE-BASED DIGITAL AGENCY
HeathWallace $8MILLION
U.K.-BASED WEB DESIGN FIRM. WPP OWNS 75%
Quasar Media $4MILLION
INDIA-BASED DIGITAL AGENCY. WPP OWNS 75%
MEDIA AGENCIES
GROUPM $2.06BILLION
Mindshare Worldwide $713MILLION
MEDIA AGENCY
MEC $595MILLION
MEDIA AGENCY
MediaCom $570MILLION
MEDIA AGENCY
Group M Search $90MILLION
SEARCH MARKETING AGENCY
Maxus $90MILLION
MEDIA AGENCY
Kinetic NA
OUT-OF-HOME MEDIA AGENCY
WPP INVESTMENTS
Asatsu-DK $451 MILLION
TOKYO-BASED AD AGENCY. WPP OWNS 24%
BPG Group (Bates PanGulf) $50MILLION
DUBAI-BASED AGENCY NETWORK. WPP OWNS 40%
Brierley & Partners $24MILLION
CRM AGENCY. WPP OWNS 20%
Chime Communications $193MILLION
LONDON-BASED AGENCY COMPANY. WPP OWNS 16%
HighCo $96MILLION
FRANCE-BASED MARKETING SERVICES FIRM. WPP OWNS 34.1%
STW Group $213MILLION
SYDNEY-BASED AGENCY COMPANY. WPP OWNS 20.6%
UniWorld Group $22MILLION
MULTICULTURAL AGENCY. WPP OWNS 49%
MARKET RESEARCH
Kantar $3.60BILLION
MARKET RESEARCH GROUP
GLOBAL NETWORKS
MCCANNWORLDGROUP $2.67BILLION
McCann Erickson Worldwide $1.42BILLION
NETWORK LEAD AGENCY
Weber Shandwick $360MILLION
PR AGENCY. ALIGNED WITH MCCANN WORLDGROUP
MRM Worldwide $260MILLION
DIGITAL AND DIRECT MARKETING AGENCY
Momentum Worldwide $175MILLION
MARKETING SERVICES AGENCY
McCann Healthcare
Worldwide $138MILLION
HEALTHCARE AGENCY
Martin Agency $112MILLION
AD AGENCY
FutureBrand $56MILLION
BRANDING CONSULTANCY. ALIGNED WITH
MCCANN WORLDGROUP
Campbell Mithun $53MILLION
AD AGENCY
TM Advertising $34MILLION
AD AGENCY
Avrett Free Ginsberg $19MILLION
AD AGENCY
Fitzgerald & Co. $18MILLION
AD AGENCY
Gotham $17MILLION
AD AGENCY
Casanova Pendrill $10MILLION
HISPANIC AD AGENCY
DRAFTFCB $1.18BILLION
DraftFCB $885MILLION
NETWORK LEAD AGENCY
R/GA $132MILLION
DIGITAL AGENCY
DraftFCB Healthcare $112MILLION
HEALTHCARE AGENCY
Hacker Group $32MILLION
DIRECT MARKETING AGENCY
Rivet $14MILLION
PROMOTION AGENCY
LOWE&PARTNERS $543MILLION
Lowe & Partners $253MILLION
AD AGENCY. REVENUE FOR LOWE OUTSIDE NORTH AMERICA
Deutsch $177MILLION
AD AGENCY. NORTH AMERICAN HUB OF LOWE NETWORK
Lowe Healthcare Worldwide $80MILLION
HEALTHCARE AGENCY. REPORTS INTO DEUTSCH
Huge $33MILLION
DIGITAL AGENCY. 51% OWNED BY INTERPUBLIC
OTHER AGENCIES
Accentmarketing $11MILLION
HISPANIC AGENCY. INTERPUBLIC OWNS 49%
Campbell-Ewald $161MILLION
AD AGENCY
Carmichael Lynch $41MILLION
AD AGENCY
Cubocc NA
ADVERTISING AND MARKETING SERVICES AGENCY BASED IN
BRAZIL. INTERPUBLIC BOUGHT CUBOCC IN MARCH 2010
Dailey $24MILLION
AD AGENCY
DeVries Public Relations $18MILLION
PR AGENCY
GolinHarris $109MILLION
PR AGENCY
Hill Holliday $160MILLION
AD AGENCY
IW Group $11MILLION
ASIAN-AMERICAN AGENCY. INTERPUBLIC OWNS 49%
Jack Morton Worldwide $95MILLION
EVENT MARKETING AGENCY
Mullen $83MILLION
AD AGENCY
MWW Group $36MILLION
PR AGENCY
Octagon $121MILLION
SPORTS AND ENTERTAINMENT MARKETING AGENCY
Siboney USA $5MILLION
HISPANIC AGENCY. INTERPUBLIC OWNS 49%
Tierney Communications $11MILLION
AD AGENCY
Translation Consulting
& Brand Imaging $6MILLION
AD AND BRANDING AGENCY. INTERPUBLIC OWNS 60%
MEDIA AGENCIES
MEDIABRANDS $686MILLION
UM $368MILLION
MEDIA AGENCY. ALIGNED WITH MCCANN WORLDGROUP
Initiative $248MILLION
MEDIA AGENCY. ALIGNED WITH DRAFTFCB
Wahlstrom Group $20MILLION
DIRECTORY AGENCY. PART OF GEOMENTUM
Reprise Media $14MILLION
SEARCH MARKETING AGENCY
Magna NA
MEDIA NEGOTIATION AND RESEARCH UNIT
GLOBAL NETWORKS
PUBLICIS $1.06BILLION
Publicis $875MILLION
NETWORK LEAD AGENCY
Publicis Modem & Dialog $170MILLION
MARKETING SERVICES AGENCY
Publicis & Hal Riney $17MILLION
AD AGENCY
LEOBURNETT
WORLDWIDE $1.10BILLION
Leo Burnett Worldwide $777MILLION
NETWORK LEAD AGENCY
Arc Worldwide $247MILLION
MARKETING SERVICES AGENCY
Beacon Communications $61MILLION
JAPANESE AD AGENCY. PUBLICIS OWNS 66%;
DENTSU OWNS 34%
Lapiz Hispanic Marketing $6MILLION
HISPANIC AD AGENCY
Vigilante $4MILLION
MULTICULTURAL AD AGENCY
SAATCHI &SAATCHI $759MILLION
Saatchi & Saatchi $650MILLION
NETWORK LEAD AGENCY
Team One $50MILLION
AD AGENCY
Saatchi & Saatchi X $41MILLION
PROMOTION AGENCY
Conill $18MILLION
HISPANIC AD AGENCY
OTHER AGENCIES
Bartle Bogle Hegarty $155MILLION
LONDON-BASED AD AGENCY. PUBLICIS OWNS 49%
Fallon Worldwide $68MILLION
AD AGENCY
Kaplan Thaler Group $65MILLION
AD AGENCY
Burrell
Communications Group $22MILLION
AFRICAN-AMERICAN AD AGENCY. PUBLICIS OWNS 49%
Bromley Communications $16MILLION
HISPANIC AD AGENCY. PUBLICIS OWNS 49%
Amazon Advertising $4MILLION
AD AGENCY. PUBLICIS OWNS 35%
MEDIA & DIGITAL AGENCIES: VIVAKI
ZENITHOPTIMEDIA $779MILLION
ZenithOptimedia $673MILLION
MEDIA AGENCY. INCLUDES ZENITH MEDIA USA AND
OPTIMEDIA INTERNATIONAL U.S.
Moxie Interactive $60MILLION
DIGITAL AGENCY
Performics $31MILLION
SEARCH MARKETING AGENCY
Ninah $15MILLION
ECONOMETRIC MODELING
STARCOMMEDIAVEST
GROUP $809 MILLION
Starcom MediaVest Group $749MILLION
MEDIA AGENCY
SMG PERFORMANCE MARKETING $31MILLION
MARKETING SERVICES AGENCY GROUP
SMG Search $14MILLION
SEARCH MARKETING. PART OF PERFORMANCE MARKETING
Spark Communications $13MILLION
MEDIA AGENCY
Tapestry $11MILLION
STARCOMS MULTICULTURAL MEDIA AGENCY
MV42 $6MILLION
MEDIAVESTS MULTICULTURAL MEDIA AGENCY
DIGITAS $550MILLION
Digitas $443MILLION
DIGITAL AGENCY
Digitas Health $107MILLION
DIGITAL HEALTHCARE AGENCY
OTHERVIVAKI NA
Razorfish $409MILLION
DIGITAL AGENCY
Medias & Regies Europe $84MILLION
OUT-OF-HOME ADVERTISING
Denuo $6MILLION
CONSULTANCY. PART OF VIVAKI
Phonevalley NA
MOBILE-MARKETING AGENCY
HEALTHCARE AGENCIES
PUBLICISHEALTHCARE
COMMUNICATIONSGROUP $452MILLION
Medicus Lifebrands/
Publicis Lifebrands $111MILLION
PART OF PUBLICIS HEALTHCARE
Saatchi & Saatchi
Healthcare Advertising $47MILLION
PART OF PUBLICIS HEALTHCARE
Saatchi & Saatchi Wellness $27MILLION
PART OF PUBLICIS HEALTHCARE
Williams Labadie $15MILLION
PART OF PUBLICIS HEALTHCARE
Saatchi & Saatchi
Healthcare Innovations $11MILLION
PART OF PUBLICIS HEALTHCARE
PUBLIC RELATIONS & EVENTS
MS&LGROUP $488MILLION
MS&L $237MILLION
PR AGENCY
Kekst & Co. $39MILLION
PR AGENCY
Relay $16MILLION
EVENT MARKETING AGENCY
PERCENT OF 2009 WORLDWIDE REVENUE BY REGION
OMNICOM PUBLICIS INTERPUBLIC
WPP
1
GROUP GROUPE
2
GROUP OF COS.
U.S. 34.7% 52.7% 43.3% 55.9%
EUROPE 38.7 30.7 34.9 22.9
REST OF WORLD 26.7 16.6 21.8 21.1
ASIA PACIFIC NA NA 11.0 9.5
LATIN AMERICA NA NA 4.8 5.1
ALL OTHER MARKETS NA NA 6.0 6.5
Source: Public documents. 1) Rest of world includes Central and Eastern Europe. 2) U.S. total is
Ad Age DataCenter estimate.
OMNICOM GROUP $11.72B
NO. 2 WORLDWIDE REVENUE
WPP $13.60B
NO. 1 WORLDWIDE REVENUE
INTERPUBLIC GROUP OF COS. $6.03B
NO. 4 WORLDWIDE REVENUE
1. Interpublic discipline percentages are Ad Age estimates except
for Constituency Management Group, which is actual. CMG
houses PR agencies, Jack Morton Worldwide, Octagon,
FutureBrand and certain other marketing services.
Dentsu owns 15%of Publicis Groupe
Publicis owns 1%of Interpublic Group
ABOUT AGENCY FAMILY TREES 2010
PUBLISHED APRIL 26, 2010. ORDER AD AGES AGENCY ISSUE,
INCLUDING THE AGENCY FAMILY TREES POSTER: 1-888-288-5900.
The poster shows 2009 revenue for key agency networks and
agencies (advertising, marketing services, media and public
relations) owned by the worlds Big 4 agency companies. Agency
networks are in orange; agencies are in black. Not all units are
shown; network listings not comprehensive. Ad Age DataCenter
estimated revenue for networks and agencies. Figures are rounded.
Total revenue for agency companies is from public
documents. Revenue is worldwide except where indicated.
Market-cap figures are as of April 16, 2010.
Advertising Ages DataCenter produced this poster and a
premiumsubscriber database, including details on holdings of the
worlds top 50 agency companies, as part of Agency Report 2010.
See more detail, including agency descriptions, links and related
Ad Age articles, in the Agency Family Trees 2010 database:
AdAge.com/agencyfamilytrees2010
See rankings of more than 800 agencies by U.S. revenue and
disciplines such as digital, direct marketing and public relations:
AdAge.com/agencyreport2010
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