2018

GLOBAL AGENCY FAMILY TREE TOP 10

WPP OMNICOM Publicis Groupe Dentsu INTERPUBLIC HAVAS HAKUHODO DY MDC Partners BlueFocus CHEIL
(Revenue US 20,539M) (Revenue US 15,956M) (Revenue US 12,222M) (Revenue US 8,522M) (Revenue US 7,933M) (Revenue US 2,827M) (Revenue US 2,493M) (Revenue US 1,502M) (Revenue US 1,049M) (Revenue US 916M)
OGILVY GROUP HILL+KNOWLTON BBDO WORLDWIDE PUBLICIS COMMUNICATIONS PUBLICIS HEALTH DENTSU INC. DENTSU AEGIS NETWORK MEDIABRANDS HAVAS CREATIVE HAKUHODO HAKUHODO MDC PARTNERS DIGITAL CHEIL WORLDWIDE
Ogilvy & Mather
STRATEGIES BBDO Worldwide Publicis Worldwide Digitas Health Dentsu Inc. Ansible Hakuhodo Hakuhodo 6degrees BlueDigital Cheil Worldwide
Other Agencies Havas
Hill+Knowlton Strategies
OgilvyOne Worldwide Interone Arcade Discovery  BPN ADSTAFF-HAKUHODO Hakuhodo Consulting Asia Pacific 72andSunny Phluency Barbarian Group
DENTSU AEGIS NETWORK Columbus Annex
Blanc & Otus
Ogilvy CommonHealth Worldwide Wednesday Agency August Heartbeat Dentsu Branded Agencies Copernicus Cadreon Camp + King Ashton Consulting Grebstad Hicks Communications Sundae Madhouse Beattie McGuinness Bungay
Wexler & Walker Public
Ogilvy Government Relations Carré Noir in-sync Coxinall Identity Conran Design Group Backs Group Taiwan Hakuhodo Allison + Partners Domob McKinney
Policy Associates DDB WORLDWIDE Dentsu

Ogilvy Public Relations Research+Data Insights DDB Worldwide Chemistry Langland DentsuBos Inc. Crimson Room Initiative Ekino CRAFTAR Hakuhodo Active Anomaly Blueplus Cheil Pengtai

H&O Group SJR Alma DPZ&T Maxcess Managed Markets Dentsu-Smart LLC deepblue IPG Media LAB Grand Union Chugokushikoku Hakuhodo Hakuhodo Asia Pacific Antidote 360 BlueFocus eCommerce Bravo Asia

Ogilvy Noor Public Strategies Duval Guillaume PDI Dentsu New Ideas LLC Dentsu Public Relations Magna Havas Helia Chuo Advertising Shinsha Hakuhodo Institute of Life and Boom! LanHan Iris
Interbrand Consulting Beijing Living ASEAN
OgilvyEntertainment Hill+Knowlton/SAMCOR Publicis ETO PHrequency Dentsu One Reprise Havas Host Cosmo Communications Bruce Mau Design We Are Social
Track DDB Doosra Spa-Hakuhodo Advertising
OgilvyRED Dewey Square Group Red Urban Kitchen PlowShare Group Taproot Dentsu Orion Havas People D.BRAIN Civlian (Formerly TargetCom) PR
Dentsu Mitchell Spicy H
Neo@Ogilvy Carl Byoir Marcel Publicis Health Media Dentsu Webchutney NSA Media Havas X Edge International Colle + McVoy Insight PR Consulting
Roberts + Langer DDB Dwi Sapta Hakuhodo (Bangkok)
Rapport
Social@Ogilvy Gulf Hill and Knowlton Rodgers Townsend Nurun Publicis LifeBrands Drive Dentsu
Exo
Hercules Hakuhodo Casting & Entertainment
Media Intelligence
Exponent ADVERTISING
COLEY PORTER BELL Rice5 Poke Publicis Resolute Dentsu TOP PROMOQUBE HPS Hakuhodo Consulting 10 Thousand Design SNK Advertising
Spike DDB Fetch Delphys Hakuhodo (Thailand)
Publicis Dentsu Public Relations TRAFFIC4U CP+B
J. WALTER THOMPSON Hill & Knowlton TracyLocke Publicis Touchpoint Solutions
Consulting Beijing Findr Group
HumanSeven Hakuhodo Creative Vox
Socius
Metta Communications
WORLDWIDE Adrians Perch AB Publicis 133 Razorfish Health UM Plastic Mobile HAKUHODO DESIGN CP+B Black Market Bojie Media
Tribal Worldwide Dentsu Consultants Gravity Media PRODUCTS (BANGKOK)
J. Walter Thompson Publicis Activ Real Science Ensemble Riverorchid Path Eyes Media
Bisqit Design 22feet India Findr Interactive Hakuhodo Direct
Dentsu Impact Inpress Advertising
J. Walter Thompson Inside Publicis Beehive Society Xinwei Adertising
Relations Publicquest Caroline Allain Uproar Saatchi & Saatchi Wellness Triomphant Communications
Havas Riverorchid Hakuhodo i-studio Concentric
Dentsu LHS Hakuhodo & Saigon Advertising
Mirum Publicis Conseil Healix Havas Riverorchid PR
Publicom Hill and Knowlton Hellas GrupoABC Tardis Medical Consultancy
Dentsu Jayme Syfu Flexmedia Hakuhodo Kettle
Hakuhodo Vietnam
F&B MARKETING SERVICES
Mirum Shopper Publicis Dialog Verilogue Media Experts Havas Barefoot Doner
Hill & Knowlton Gaia Hakuhodo Magnet BlueStrategy
TBWA\WORLDWIDE BWM Dentsu Firstborn Multimedia Corporation Hakuhodo USA
HeathWallace
Gambit Hill & Knowlton
Auditoire
Publicis EtNous
PUBLICIS ONE BC&F Dentsu Fractal McCANN WORLDGROUP Champagne
Hakuhodo Medical Gale Kingo
TBWA\G1
Digitaria Publicis Glickman Shamir McCann Studio6 Hello Design
PBN Hill and Knowlton Spark Foundry Dentsu Main Ad Grip Hakuhodo Planning House BlueFocus Communications
TBWA\Worldwide Samsonov Hakuhodo Deutschland Group of America
Always Marketing Services Commonwealth//McCann Triptk HL Group
Netcoms Europe Spark Foundry dentsu X Gyro Hakuhodo Product's
BEING Publicis JimenezBasic HDD BlueFocus Entertainment
Cheetham Bell Avrett Free Ginsberg W&Cie Hud:sun Media Communications
Piranakid Communications Limited Blue 449 dentsu X Interprise Happy Hours Hakuhodo
eg+ Worldwide Publicis LMA Southpaw Communications
Contract Advertising Havas PR Global Collective Jiebao Data
Showcase Placements UK Blue 449 dX palette Haystac Casanova//McCann HAKUHODO THE DAY Hunter PR
Designory Publicis Machine Hakuhodo Rus
Converge Technologies Formula PR Fuse Project
Ideal H+K Strategies Starcom dX cubic Spark Craft Hokkaido Hakuhodo Kwittken
Media Arts Lab Publicis Pixelpark Integrated Communication Group
Encompass Llorente & Cuenca Fluent
H+K Strategies Rikes Starcom ICUC Fitzgerald & CO Hokuriku Hakuhodo Kingsdale Advisors
180 Amsterdam/180LA Publicis Riney dX matrix
iStrategyLabs Maitland DAIKO Vision 7 International
9INE SPORTS & Integer Group Publicis Salles Chemistri Zenith Merkle &c Ideas Avenue McCann Health HOLOGRAM Laird + Partners
ENTERTAINMENT Daiko Advertising Cossette
Heyday One Green Bean Legend PR
Zenith dX entertainment Indigo McCann Torre Lazur JPDH
Digital Arts Network Publicis Wangfan
Daiko Kyusyu Advertising Citizen Relations
Hirschen Group A. EICOFF & CO Performics d3 Innovision Marketing Solutions McCann Healthcare Porda
KIDS DENTAL PARK Luntz Global
The Ant Farm Publicis Welcomm
Red Agency DAIKO KANSAI Vision 7 Media
KSM
AKQA GMR Marketing Reputation Performics dX 360 IQ Mobile
McCann HumanCare Mahalo Networks Mono
BETC Ad Daiko Nagoya The Camps Collective
Lemon Sky J. Walter Thompson McCann Managed Markets
ALLIANCE Mood Brazil Talent Marcel MSL dXlab Jumptank Niigata Hakuhodo Northstar
Daiko Hokuriku Advertising
Mutato McCann Echo BETC LUXE ASSOCIATED COMPANIES
BATES CHI & PARTNERS Juniper Park Vivid MSL cia John Brown Media OZMA Real Interactive
PostVisual BETC DIGITAL Daiko West
McCann Pharmacy Initiative Financial PR
BDG ARCHITECTURE + Heimat Global Wysiwyg The Practice MSLGroup Other Agencies John Brown Novus Pinkoi Japan Redscout
Chubu Asahi Advertising
RMG Connect DESIGN TBWA\HAKUHODO Leo Burnett Group Carat Klipdesk
McCann Complete Medical BETC POP
Shizuoka Hakuhodo Relevent
DT Communications
MSL
SCPF McCann Global Health BETC DESIGN Asahi Area Advertising
Tianyukong
BERLIN CAMERON UNITED Lucky Generals MSL Leo Burnett iProspect LiveLike SIX Sloane & Co.
The Hardy Boys FP7 Traction DAIKO ONES
BoldSeas
BUCHANAN TRO CNC Arc iProspect Local Focus Spicebox Source Marketing
D-Create
Webling COMMUNICATIONS Momentum Worldwide Arnold AdMaster
OMNICOM MEDIA GROUP Espalhe MSL BlackPencil iProspect-WIS Media Fuse Dentsu Aegis Network Spontena Team
MRM//McCann D&I Partners
YOUNG & RUBICAM GROUP CLARION COMMUNICATIUONS Publicis Worldwide explido iProspect Mediasal
FullSix
Union
LB Advisor
OMD Herd MSL TBWA\HAKUHODO
PMK*BNC Abernathy MacGregor IBSystem 1shi Interactive
Y&R
COLE & WEBER PHD JKL Publicis Consider iProspect Milestone Brandcom TBWA\HAKUHODO INTERNATIONAL Unique Influence
ChaseDesign Daiko Mediax
Cerebra HAVAS MEDIA OP Smart
DEEPBLUE NETWORKS Adylic Kekst & Company Duval Guillaume Flexmedia iProspect MMA Tohoku Hakuhodo
Daiko (China) Advertising
Veritas
TAXI MULLENLOWE GROUP Havas Media Behe Adtech
DESIGN BRIDGE Airwave Luminous Experiential Publicis Nurun Search Factory iProspect MW Office Tokyo Survey Research Vitro
Campbell Ewald Daiko Vietnam
Burson Cohn & Wolfe Arena Media Leyue
Glickman Shamir Samsonov Scorch iProspect Navegg Y Media Labs
DIALOGUE Annalect MSL Andreoli VoiceVision
Daiko Advertising India
Penn Schoen Berland MullenLowe FullSIX Media NowledgeData
DRUM Publicis JimenezBasic Wasabi Analytics NBS Yamamoto
DIGIT MSL The Practice MJW Hakuhodo
Daiko Communications Taiwan
Landor Associates Isobar MullenLowe Mediahub Adcity Xiaoi
Fallon NewWorld
DOVETAIL
Optimum Sports North Strategic LIVE 247
AD PLANET DAIKO
KBS
Sudler & Hennessey Isobar Commerce MullenLowe Open Affiperf Zamplus
Pathway Group Notch Video Fallon Perfect Relations Mountain Studios KBS
Iconmobile
EWA MullenLowe Profero
AD PLANET DAIKO (INDONESIA)
Flymotech
Saatchi & Saatchi Accordant - Linked by Isobar PSI Dbi
Outdoor Media Group Publicis Experiences Hakuhodo International China Albion
Studiocom FINSBURY MullenLowe Comms Socialyse YOMIKO ADVERTISING Doumob
FUSE Saatchi & Saatchi Cosin - Linked by Isobar rCOE Hakuhodo Inc. Shanghai
Publicis Consultants Attention
GAIN THEORY Representative Office YOMIKO ADVERTISING
VML Digital Republic Riber Sports Marketing Group MullenLowe salt Mobext Micro Star
Icon International Publicis Live BBR Saatchi & Saatchi
- Linked by Isobar Hakuhodo Communication Kenna
Bravo GLOBAL TEAM BLUE (GTB) Prodigious RMI MullenLowe PR Ecselis Partners Advertising (Shanghai) YOMIKO CROSS COM iClick
Hearts & Science Qorvis MSL Dentsu Isobar The Media Kitchen
Wunderman GEOMETRY GLOBAL Resolution Media Quadrant MSL Prodigious Same Same but different FCB Artemis Alliance Hakuhodo Intelligent Partners YOMIKO ADLINE Taihe
Emerald - Linked by Isobar Advertising (Shanghai) Spies & Assassins
YOMIURI KANAGAWA ADVERTISING
Wunderman Commerce GLOBAL COUNSEL Mobile5 Salterbaxter MSL SapientRazorfish Fractal Ink Design Studio
Simple Agency FCB Havas Sports & Entertainment
Shanghai Hakuhodo Advertising
BlueMP
Varick Media Management
- Linked By Isobar SHOPPER INSIGHT
Wunderman Data HERING SCHUPPENER The Content Collective 20:20 MSL SapientRazorfish Sinomonitor International FCB Health HAVAS HEALTH & YOU Grebstad Hicks Communications
Shareco
Flock - linked by Isobar (Shanghai) YOMIKO Entertainment MDC MEDIA PARTNERS 180
POSSIBLE JOHN ST. DAS GROUP OF COMPANIES Saatchi & Saatchi Digitas Social Embassy FCB Health Havas Health & You
Fractal - Linked by Isobar Hakuhodo Institute of Life Yomiko (Shanghai) Advertising Assembly
ACCELERATION Area 23 and Living Shanghai shangpin.com
MANDO Saatchi & Saatchi Digitas SVG Media Havas Life
Adelphi
Hypermedia - Linked by Isobar Taiwan Yomiko Allegory
Cognifide Neon Hakuhodo Media Design Jiemian
Steak Group Health4Brands (H4B)
MAXX MARKETING Alcone Saatchi & Saatchi X
Isobar Worldsourcing FLP YOMIKO Born Meshup
Wunderman Health Synergy FCB Cure Havas Lynx Ray Spring (Singapore, Malaysia, Indonesia)
METRO Agency 720 Saatchi & Saatchi Pro
Little Giant - Linked by Isobar EnPlay
Trio BokanEDU
GREY GROUP AMCI Team One Team Epic Havas Life PR Beijing Hakuhodo
HAKUHODO DY
MJM Lubie to - Linked by Isobar Northstar
Grey Tempero Halesway (UK) Havas Health Plus Beijing Delphys Hakuhodo MEDIA PARTNERS Blue Skyfall
Batten Consulting Fallon Advertising
OHAL Magnetix – Linked by Isobar
ICC London Hakuhodo DY Media Partners
The Media Kitchen Lakala
Wing BBH The Story Lab Symbiotix
Beanstalk GDAD-Hakuhodo Advertising
PACE OMP - Linked by Isobar
Prohealth Hakuhodo DY Sports Marketing TradeX Partners Blue Future
ghg BBH London Victorious Sciterion
Biopharm Guangdong GIMC Delphys
Pontomobi - Linked by Isobar
PRIME POLICY GROUP Wink TTD
Mosaic
M&C
Hakuhodo Advertising Hakuhodo DY Digital Varick Media Management Bii
Easycom BBH Zag
C Space Jigsaw Soap - Linked by Isobar
PRISM GROUP FCBVio TBWA\HAKUHODO China Hakuhodo DY Music & Pictures Lakala eCommerce
RC&M BBH New York X-Line CDG-NY
Changing Our World Trio Isobar
Hudson Global Changsha Hakuhodo YCYH
Star Echo POINTBLANK BBH Los Angeles YMedia Havas Gemini
Hakuhodo DY Ad Station
CLS Strategies VeryStar-Link ed by Isobar
FCB/SIX Wuhan Hakuhodo Newsbird
ArcTouch QGA BBH Shanghai Red8 Group Havas Health Media
T Memo
Colangelo Verawom - Linked by Isobar Hellocomputer Hakuhodo Hong Kong Data Stadium
Hug SANTO Cone Communications BBH Stockholm Character Havas Tonic
WATConsult - Linked by Isobar New Honor Society Grebstad Hicks Communications
HelloWorld STORIES
Sensio SCHOLZ & FRIENDS CPM BBH Singapore
WiTH Collective - Linked by Isobar
Havas Production Services (HPS)
ISID Network (Information Services MARKETING SPECIALISTS Hakuhodo Percept STORIES INTERNATIONAL
Vinyl-l SMOLLAN HEADCOUNT Creative Channel Services BBH Mumbai
mcgarrybowen International-Dentsu) (CMG) HVH
H&H Communications ALL BLUE
GROUPM SOHO SQUARE Critical Mass
Leo Burnett
manghamgaxiola mcgarrybowen Dentsu Sports Network Current Marketing
Percept/H Handy Marketing
Mindshare SRA. RUSHMORE Daggerwing
Leo Burnett Arrechedera Claverol Dentsu Sports America DeVries Global
IBD India ONESTORY
MediaCom Arc Worldwide
THJNK GROUP DDB Health Achtung Dentsu Sports Europe FutureBrand
Hakuhodo Indonesia Advertisement EDI Center
Wavemaker Turner Duckworth Dentsu Sports Asia
THE FARM GROUP Dieste Happy mcgarrybowen UXUS
Harkat Fitrah Mahir Super Network
Catalyst Rokkan Merkle Dentsu Sports (Hakuhodo Lotus)
THE FOOD GROUP Doremus & Company Hugo & Cat
Mediba
Xaxis Prodigious Hardana Widya Mahir
Flamingo International MKTG Athletes First Golin (HYBRID:H)
THE GLOVER PARK GROUP D.A. Consortium
plista Prodigious Fountainhead MKTG World Sport Group
Fleishman Hillard Architect Hita Wistara Mahir (H:Three)
THE UNITED NETWORK Tangerine
Holdings Limited UNITED
Quisma Keneo Insidedge
Footsteps Team Twelve Hakuhodo Cheil
UNITED VISIONS Harbor Picture Company
HAKUHODO i-studio
Triad Retail Media Posterscope
g+ Jack Morton Worldwide Hakuhodo Malaysia
Dentsu Entertainment Network Platform One
Essence WPP AUNZ Translate Plus Posterscope
GSD&M Genuine People 'n Rich-H ADPRO
Dentsu Entertainment USA
m/SIX WPP HEALTH & WELLNESS Market Forward Posterscope Contact
Goodby, Silverstein & Partners Octagon Lunch Communications Torchlight
LEVEL-5 abby
ESP Properties WPP-SCANGROUP Grizzard PUBLICIS MEDIA Milestone Brandcom
DCTP Entwicklungsgesellschaft Advantage International Hakuhodo Singapore D.A.Consortium Beijing
Motion Content Group ASSOCIATE Starcom Liveposter fur TV-Programm mbH
Hall & Partners Film Fashion Hakuhodo Communications Asia D.A.CONSORTIUM TAIWAN
Finecast Barrows Digitas C2C Outdoor Shanghai SFS-Dentsu
Harrison & Star Media & Entertainment FRUKT Hakuhodo Communications DAC ASIA
Singapore
Modi Media Brierley+Partners Blue 449 Vizeum
Healthcare Consultancy Group Octagon Access I-DAC
Delphys Hakuhodo International
Midas Exchange CHI & PARTNERS Zenith Icom Vizeum Rogers And Cowan
Hornall Anderson Yengage
KR Media Chime Communications PLC Performics Spark@Vizeum
InPress Weber Shandwick IREP
Keyade Fabric Worldwide Spark Foundry AMNET
Integrated Merchandising Systems The Axis Agency Relevancy-Plus

Greenhouse Group Globant PUBLICIS.SAPIENT Amplifi Accent Marketing

AGENCY GROUP
Javelin Marketing Group Localio

Yonder HighCo SapientRazorfish Data2Decisions Creation SYNX

Ketchum
Motivator HS Ad Kreab
SapientRazorfish Mitchell dna Communications Open Coat ADVERTISING
TENTHAVENUE Interlude the Community psLIVE Powell Tate ACQUISIO JAPAN
BRANDING & IDENTITY
Latin Works
tenthavenue Johannes Leonardo Level Studios psLIVE Prime Newsy
Martin Williams

Candyspace Mutual Mobile M/A/R/C Research Second Story Irokeesi psLIVE KRC Research DIGITAL MARKETING INDONESIA
CRM
Forward OOT Marina Maher Communications Campfire Promovator / psLIVE ReviveHealth MOORE ONLINE DEVELOPMENT

Joule Richard Attias & Associates MarketStar

Sapient Consulting NewWorld / psLIVE Bomoda
SOLUTIONS

IREP Beijing
DIGITAL
Kinetic Worldwide Smollan Group Maslansky + Partners
Sapient Global Markets 360i Resolute Digital
KYU EXPERIENTIAL MARKETING
Screenbase The Jupiter Drawing Room Merkley + Partners Sapient Consulting | Public Sector 360i United Minds

Spafax UniWorld MCI Vertiba LOV Interactive/360i Sawmill

Digital Kitchen
HEALTHCARE
C2 International
TMARC INVESTMENT Mercury Public Affairs AAA Media INDEPENDENTS IDEO MARKETING SERVICES
Accordant Media
KANTAR Organic Carmichael Lynch
MEDIA
Ace Metrix Red Peak
Platinum Rye Ad O’Clock Spong
Kantar Consulting AppNexus Sid Lee
Kantar Health Bruin Sports Capital Porter Novelli Adexpres Group Deutsch
SYPartners MOBILE
Portland PR admatics Hill Holliday
Kantar Public CMC Capital

Kantar Media Domo Proximity

Alesport Group Erwin Penland
Beworks
PR
Antibody Healthcare
Kantar Millward Brown eCommera Rabin Martin Communications Trilia
PRODUCTION SERVICES
Kantar TNS Fullscreen RAPP ApolloNation Huge

Kantar Worldpanel FullSIX Haygarth Global ASPAC IW Group

RESEARCH
Lightspeed HDT Holdings Technology Russ Reid Company Avid Media R/GA
SEO/SEM
Kantar IMRB Imagina Serino/Coyne Blocher & Partner Tierney

In Game Ad Interactive Siegel + Gale Brand Plus Marketing Solution ID Media SOCIAL MEDIA
BRANDING TO DESIGN GROUP
Superunion Indigenous
Signature Graphics Brandmax Marketing Solutions The Martin Agency
OTHER SERVICES
CORPORATE/B2B
Steiner Sports
Invidi Cardinal Path
FITCH

AGENCY TREES REVENUE ESTIMATES

Sterling Brands
Moment Systems CATCHSTONE
Clarity
PeclersParis
Targetbase
MRC Clarity
WPP DIGITAL
Targis
mySupermarket
Blue State Digital

F.biz
OrderDynamics
TBWA\WorldHealth > All revenue is estimated based on FY2017 company
The CDM Group
Hogarth Worldwide
Percolate

Polestar
The Marketing Arm reports, open source data and R3 research insights
Rockfish
TPN

> Japanese agencies are based on Calendar FY2017

Proclivity
SYZYGY Group U30 Group
Say Media
JOINT VENTURE Washington Speakers Bureau
SFX Entertainment Marketing
Dentsu Y&R
The Weinstein Company
Wolff Olins

Zimmerman Advertising
> Conversion to US$ uses the average exchange rate
Vice Media

Visible World
of 2017
WildTangent