PRESS RELEASE

FOR IMMEDIATE RELEASE

Pixelated Dogs Confess All In New Online Interview Series For SCHMACKOSTM
Via DDB Melbourne
August 24, 2016 | Melbourne

The SCHMACKOSTM brand is launching an online content series featuring candid

interviews with the dog breeds of Australia. Entitled Canine Confessions, the series
shows dogs admitting to the tactics they use to elicit tasty SCHMACKOS treats from
their owners - from deliberately getting trodden on, to wearing tartan.
The Canine Confessions campaign is a digital first for SCHMACKOSTM , featuring a
huge amount of native content on multiple social platforms - including Facebook,
Instagram and YouTube.
Ben Culligan, Marketing Director Mars Petcare says: SCHMACKOSTM has always
focussed on the fun times you spend with your dog and this campaign is a celebration
of the hilarious and creative things our dogs will do for treats.
Creating quality social content, in a pragmatic way, is one of our agencys strengths,
says DDB Melbourne Creative Director, Robbie Brammall. For this campaign we shot
everything in-house, and then used a programmatic approach to stitch the different
executions together. The end result is lots of great entertaining content, They should go
down pretty well with dog lovers on social media. I dont want this to sound like clickbait, but what they say next will shock you.
The campaign launches online on the 24th August.
Tartan Pug
https://vimeo.com/179140093
The Afghan
https://vimeo.com/179140082
The Retriever
https://vimeo.com/179140083
Another Pug

https://vimeo.com/179140092
The Corgi
https://vimeo.com/179140089
The Shepherd
https://vimeo.com/179140086
The Terrier
https://vimeo.com/179140087
The Spaniel
https://vimeo.com/179140094
The Terrier (feat Dustbuster)
https://vimeo.com/179140091

CREDITS
Client
Marketing Director, Mars Petcare: Ben Culligan
Marketing Manager, Mars Petcare: Kate Waite
Senior Brand Manager, Schmackos: Tracy McCrohan
Assistant Brand Manager, Mars Petcare; Abby Veverka
Creative Agency
Chief Creative Officer: Darren Spiller
Creative Director: Robbie Brammall
Creative: Brett Edward, Emily Lau, Anna Stickley,
Designer: Becky Morris
Head of Onscreen: Tuesday Picken
Managing Director : Dion Appel
Business Management: Luke Osborn, Jordan Pert
Tribal W orldwide Melbourne
Digital Strategy and Development: Matthew Oxley and Aaron Sempf
M edia Planning Agency - MediaCom
Planning Director: Adam Russell
Planning Manager: Jack Bavin
M edia Buying Agency - Starcom
Production House: Sidekick
Director/DOP: Grantley Smith
Producer: John Sandow
Sound: Flagstaff Studios - Paul Le Couteur, Stevo Williams, Brodie Flint
Editors/Animators: Marissa Brain & Alex Badham ,Josh Cameron, Stafford Wilson
Grade: CJ Dobson
Photographer: Hugh Peachy

Special Thanks to Brodie Flint and Justin Conway for voice overs
# # #
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Press Contact:
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Email: Rachel.molloy@ddb.mel.com
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