EPIC HOMES

MARKETING STRATEGY PLAN

FATIN NOR SYAHIRAH BINTI MOHD SANI 62212219300

NABILAH BINTI ZULKAFLI 62212219296

NURUL ASYIQIN BINTI JASNI 62212219220

NURUNNAQUIYAH BINTI MD NAJIB 62212219041

 INTRODUCTION
build relationships
between the urban and
Founder-John son Oei,
rural - build homes for
Jayne Kennedy and Beneficiary : Orang Asli
underprivileged
Loh Jon Ming (2010)
communities (Orang
Asli)

a man’s home on the

started out with small began in 2010 as a
near of collapse - learnt
talk to brought change small one-off toilet
that the community had
to remote areas in building and house
been living in such
Kuala Kubu Baru, painting project at an
unsafe housing
Batang Kali and Gerik Orang Asli village
conditions.

Change from one-off

toilet building and received the funds from
house painting project the public's good will & Volunteer
to building home organization
 RECOMMENDATION

TRAINING FESTIVALS

PROMOTE THEIR
BENEFICIARY
PRODUCTS
 MARKETING STRATEGY PROCESS

 PARTNERS
 Website
 COMPETITORS
 Newsletter
 INDUSTRY
 Social Media

EXTERNAL FIRM
ANALYSIS DEVELOPMENT COMMUNICATION

INTERNAL STRATEGY
ANALYSIS SELECTION &
EVALUATION
ACTIVITIES
 BUSINESS MODEL CANVAS

KEY RESOURCES KEY ACTIVITIES TYPE OF SEGMENTS VALUE PROPOSITION

    INTERVENTION   - Get a safe housing
- Large workforce - Build home for   - Orang Asli condition.
- Volunteer people Orang Asli - product (House, - Generate income.
- Social service - Multiarts and cultural craft)  
organization funding festival - services (built the
- Train volunteers homes) (USER VP)
- Provide accident IMPACT MEASURES
insurance for - over 150 homes
participant (BENEFICIARY) built
- Selling products - over 10 villages
- over 6000 builders
join the building
house

KEY PARTNERS CHANNELS (CUSTOMER) (CUSTOMER VP)

- Prima Avenue     - Real-life experience
- MSIG Malaysia Customers: - People who want to - Challenging
- Jabatan Kemajuan - Website help Orang Asli Environment
Orang Asli - Social Media - Jabatan Kemajuan
- Cadbury - JKOA Orang Asli
- General Electric
- AirAsia Beneficiary:
- Website
- Social media
 REFERENCES
• https://arkitrek.com/
• https://www.theasli.co/