MAPUA UNIVERSITY

SCHOOL OF ARCHITECTURE, INDUSTRIAL DESIGN AND THE BUILT

ENVIRONMENT

Assignment 100: Reaction Paper on a Real Estate Developer in the Philippines

Submitted by

Allen John D. Alteza

Submitted to

Ar. Aristeo M. Garcia

Mapua University

June 2022
 COMPANY PROFILE

Company Ayala Land, Inc.

Value Statement Enhancing Land Enriching Lives
- Largest land developer in the Philippines
- Have a solid track record for developing large-scale, integrated,
mixed-used sustainable estates
- Transforms estates into economic centres
- Owns more than 12,000 hectares of land bank
Background - Have 47 estates throughout the Philippines
- Have a diversified portfolio of complementary businesses:
- Offers services in property management and construction
- Core businesses are rooted in strategic land bank management,
residential development. Retail shopping centres, offices, hotels and
resorts.
- Was the real estate division of Ayala Corporation until it fully
branched out in 1988.
- Started on the development of Makati.
- Created the master plan development for the Makati Central
Business District, Nuvali, and Cebu Park District.
- Started from an airfield in 1940s namely the Ayala Triangle
History
Gardens
- Responsible for Makati CBD transformation into a major business
hub
- Has been operating for more than three decades as a publicly listed
company on the Makati and Manila Stock Exchanges since July
1991..
- Build a strong brand
o The brand exemplifies integrity, professionalism, and
excellence
o Design, build, and operate quality products
o Create enriching experiences for our customers
- Empower our people
o Develop and support our people
o Instil a strong sense of ownership for delivering our products
and services
Strategies - Make things simple and easy
o Do things in a straightforward manner
o Put more value in efficiently delivering quality products and
effective solutions
- Create value for the community
o Delivering fair returns
o Create value over time so customers can enjoy a well-lived
life for generations to come
- Stewards of the business
o Invest and use company resources prudently
 o Take care of what is entrusted to the company
- Build communities around the user’s needs
- Key liveability features:
o Quality homes
Mission o Modern conveniences
o Connectivity
o Eco-efficiency
o Local economic progress
Vision Focus on enhancing land and enriching lives for more people.
- Transforming spaces to foster growth for communities and
businesses.
- Thoughtfully builds estates and projects that enable families and
local enterprises to flourish
- Aims to improve the living standards for Filipinos.
Objectives - Pioneer standards and practices that reflect the value placed on
sustainability in developments
- Uses mixed-use model
- Introduce new approaches that foster inclusivity and establish
resiliency in developments.
-
- Leadership
o Allowing people to make decisions within their limits of
authority and be accountable for their actions.
- Integrity
o Do the right thing.
Values - Vision
o Build with the future in mind.
- Excellence
o Give the best in all they can do.
- Compassion
o Care to go the extra mile.
- Development of residential, office, commercial, and industrial
properties for sale
- Commercial leasing through shopping centres, offices, hotels,
resorts, factory buildings, warehouses, co-living, and co-working
spaces
- Services such as construction, property management, retail energy
Portfolio supply and airlines
- Strategic property-related investments
- Makati Central Business District (Makati CBD)
- Ayala Alabang
- Cebu Park District
- Bonifacio Global City (BGC)
- Nuvali
 REACTION PAPER

Ayala Land Inc. have a long history of doing real estate and property management and construction
even before its split with Ayala Corporation. The company has kept itself ahead of its competitors
through a mix of advantages mainly its age and source of resources. I think it started ahead of its
competitors because it started as the real estate division of Ayala Corporation. Considering this, it
already had access to the financial resources required for the operations of the company from its
parent company. Besides this, it has been gaining and building its strong reputation in the
Philippine real estate industry.

Ayala Land Inc. owes its reputation to its strategies, objectives, and values being geared to
futuristic aims with the foci of sustainability and pioneering innovations. The company solidified
their great reputation with their portfolio of numerous successful projects and, impressively,
maintained to instil their values into every single project in their portfolio. In my opinion, it is only
by experiencing their projects in person can one understand how Ayala Land Inc. expressed and
maintained to enforce their commitments to sustainability and introducing better living standards
to Filipinos.

With regards to the architectural business, I believe that Ayala Land Inc. is a great model to follow
for future start-up firms who ultimately aim to become as big as this real estate giant. More
importantly, regardless of the business aiming high or not, it should take this company as an
example for what the architectural business should really be about: for the betterment of society
and the environment. Ayala Land Inc. is the first pioneer in the architectural industry and, I believe,
will remain to be an inspiration for future businesses. Getting to know the inner working of this
company, even on a shallow lens, has enlightened me to other possibilities and ideas that I might
apply to my own business; if ever that day may come.