DD Corporation

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VINCENT COLLEGE
BUSINESS SCHOOL
 Leganes, Iloilo  Pototan, Iloilo  Ivisan, Capiz
CHAPTER Ⅰ: Background of DoubleDragon Corporation
History
The Company, previously named Injap Land Corporation, was incorporated and
registered with SEC on December 9, 2009, and started business activities in November
2010 with the primary purpose of engaging in real estate development and real estate
related ventures. The company was originally wholly owned subsidiary of Injap
Investments Incorporated, the holding company of the Sia family. The Company turned
into a 50-50 joint venture on June 29, 2012 between Injap Investments and Honeystar
Holdings Corporation ("Honeystar") when Honeystar, headed by Tony Tan Caktiong,
Founder and Chairman of JFC, invested into the company. The Company ultimately
changed its corporate name to DoubleDragon Properties Corp. on July 30, 2012.
It was after the entry of Honeystar and the renaming of the Company into
DoubleDragon Properties Corporation that the Company's Chairman and Co-Chairman,
Edgar "Injap" Sia II andTony Tan Caktiong, both born in the year of the Dragon,
established a clear vision for the company's future. They distinguished a unique
opportunity to capitalize on the modernization of retail in the provinces by building a chain
of local area shopping centers to turn into the setting for this progress. The Company
targeted second-and third-tier urban communities for the rollout of their CityMall branded
concept. CityMall Commercial Centers Incorporated was established on December 27,
2013 to serve as the vehicle for this rollout.
As of 2017, DoubleDragon Corporation is the Philippines fastest growing property

company in terms of revenues, profits, and acquisitions. In the past two years, it also has
given investors the second best yield among the property companies. DD has four
principal business segments namely retail leasing, office leasing, industrial leasing, and
hotels. As of December 31, 2020, the Company's subsidiaries include CityMall
Commercial Centers Inc., CentralHub Industrial Centers Inc., DDMP REIT, Inc., and Hotel
of Asia Inc. Double Dragon Corporation is a narrative of unprecedented growth and sharp
focus. According to investors and analysts, it is the best company to invest in today and in
the coming years.
The change of DoubleDragon Properties Corporation to a venture holding

company is a step that the two business individuals, Tony Tan Caktiong and Edgar Injap
Sia II, anticipate as an essential groundwork for the long-term. DoubleDragon Corporation
has received on November 19, 2021, the Certificate of Amended Articles of Incorporation
issued by the Securities and Exchange Commission (SEC) that amended its corporate
name and primary purpose into a venture holding company. Effective as of November 19,
2021, DoubleDragon Properties Corporation is formally DoubleDragon Corporation. 70%
of DoubleDragon Corporation is held equally with 35% each by Injap Investments Inc. and
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Honeystar Holdings Corp. of the Jollibee Group. Edgar Injap Sia II and Tony Tan Caktiong
have similar entrepreneurial background of starting ventures from scratch and growing
them to become a well-loved household brands.
As of 2021, DoubleDragon has developed from nothing leasable space to 1.024

million square meters of completed GFA portfolio. Looking back, the decision has proven
right as DoubleDragon from a small start-up company has changed into a company with
now over P129 Billion in assets and currently in an excellent position where it can capitalize
on its strong balance sheet to add advantageous ventures beyond the property sector that
would have enormous development potential said by the DoubleDragon Co-Chairman,
Tony Tan Caktiong. DoubleDragon solidified its balance sheet during the pandemic. Total
Equity as of September 30, 2021, remained at Php 64.44 Billion as the result of the recent
DDMP REIT listing and new equity infusion of the Jollibee Group into DoubleDragon's
industrial leasing subsidiary CentralHub.
Location
The main headquarters was located on the 10th floor, Tower 1, DoubleDragon
Plaza, DD Meridian Park corner Macapagal Avenue and EDSA Extension, Bay Area,
Pasay City, Metro Manila, Philippines.
Vision, Mission, and Objectives

 Vision
The company’s vision is to be one of the top 5 largest property companies

in the
Philippines by 2020.
 Mission
The company’s mission is to reach 1.2 Million square meters of leasable

space by 2020 comprised of 700,000 square meters from 100 CityMalls, 300,000
square meters from its Metro Manila office projects DD Meridian Park and Jollibee
Tower, 100,000 square meters from the planned 5,000 keys from its hospitality
business, and another 100,000 square meters from its industrial leasing arm.
 Core Values
The company’s core values are the following:
 They believe in profitability through sincerity, integrity, hard work and fairness in all
of their dealings.
 They believe in upholding the trust and confidence of their investors through
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transparency and prudent management of resources.

 They believe in embarking only in ventures that will endure the test of time and
remain relevant for generations to come.
 They believe in fostering a company culture ingrained in mutual respect,
collaboration and overall development of employees.
 They believe in consistently delivering quality products and services that delight
the customers they serve.
 They believe in promoting sustainable development through the use of ‘green’
technology in their projects.
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Existing Organizational Structure
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Chapter Ⅱ: Environmental Scanning and Analysis
A. Current Strategies Implemented

 CentralHub Industrial Centers—a joint venture between real estate tycoon
Edgar Sia’s DoubleDragon Corp. and billionaire Tony Tan Caktiong’s
Jollibee Foods—is ramping up the construction of warehouses across the
Philippines to tap growing demand from e-commerce companies.
 Real estate developer DoubleDragon Properties ─ jointly owned by tycoon

Edgar Sia II and longtime business partner billionaire Tony Tan Caktiong
─ plans to expand its hotel network across Japan and Southeast Asia in
the next few years, betting on a post-pandemic recovery in the tourism
industry.
 Holding firm DoubleDragon Corp. has taken a vital step toward the
overseas expansion of its Hotel 101 hybrid condotel business as it prepares
to acquire and launch the first site outside the Philippines this 2022.
 DoubleDragon seeks to increase the diversification of its funding sources

as it prepares itself to grow its business operations inside and outside the
Philippines over the long-term.
B. Competitors
 Ayala Land is a hiking investments in its Metro Manila real estate joint
venture with taipan Lucio Tan’s Eton Properties Philippines Inc. by nearly
P2 billion. It is the largest land developer in the Philippines. Ayala’s vision
is to focused on enhancing land and enriching lives for more people.
 DMCI Homes is the brand name of the company DMCI Project Developers
Incorporated, the real estate subsidiary of the conglomerate and publicly
listed DMCI Holdings Incorporated and success of the late Engineer David
M. Consunji, known today as the Philippine’s builder of landmarks and
founder of the country’s pioneering construction company DM Consunji
Incorporated.
 Robinson Land Corporation is one of the Philippines’ leading real estate

companies and most reputable developers of mixed-use properties, office
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buildings, residential condominiums, and land and estate developments,

including socialized housing located in key cities and urban areas
nationwide. RLC also leads in developing and operating lifestyle shopping
malls and hotels.
 Century Properties Philippines has been developing, managing and

marketing the most exceptional residential, corporate and leisure
developments in the Philippines since 1983. Century Properties has earned
a solid reputation for developing reputable high-rise condominiums in the
Philippines. In its 24 years of visionary real estate service, the company
has dedicated itself to delivering only the most promising, innovative and
award-winning projects in the industry.
 Megaworld Corporation is the country’s leading real property developer

with commercial leases and residential spaces for businesses and
individuals. Its township development provides its residents, office and
commercial tenants the
“Live, Work, Play” concept expressing a most wonderful mix of lifestyle
dynamics.
C. SWOT Analysis
STRENGTHS WEAKNESSES
 Ability to raise fund.  They lack visibility through

 Their establishments is placed in advertisement on what they offer.
prime locations.  Invested on a lot of business lines
 Many companies invest more to and establishments.
the corporation.  The unfamiliarity of DoubleDragon
 DoubleDragon Corporation has Properties into shifting from realty
already established name in its industry to another field of
industry through real estate and businesses.
other businesses.  The availability of products on
 DoubleDragon investments is international market.
fastgrowing.  The products and services offered
by DoubleDragon is limited only
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OPPORTUNITES THREATS
 Tourism in other countries is rapidly  The increase in the cost of building

increasing. materials and labor results to
 They may focus on more visibility increase in construction cost.
through advertisement and  Many strong competitors in the field
customer-based services to of real estate.
become more well-known company.  Customer satisfaction under the
 Adoption of modern technological subsidiary companies of
trend to assist the product/service DoubleDragon.
production.  Changes in the environmental laws
 They may also start e-commerce to and regulations.
gain strong online presence.  Domestic asset price bubble in the
 They may also try the new trend in Philippine real estate industry
consumer behavior to build new
revenue stream and diversify into
new product categories.
STRENGTHS
 Ability to raise fund
DoubleDragon Corporation has diversified sources of funds which include

bank borrowings and issuance of preferred shares a fixed rate corporate
bonds. This diversity enhances DoubleDragon’s financial flexibility in
raising capital. Furthermore, this allowed the company to react faster to
growth and any potential opportunities that is value accretive for its
business.
 Their establishments is placed in prime locations.
DoubleDragon Corporation establishments are located at the growing

central business district wherein it puts firmly the company in the center-
stage spotlight for opportunities. For example in a waterside town/area,
prime real estate would be located by the sea/ocean. In the city center,
prime could mean a building with any and all services and facilities nearby.
And this increases chances to demand a premium price for the property
either for sell or rent it out.
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 Many companies invest more to the corporation.
More companies invest more to DoubleDragon Corporation because of its

affordability, regular dividend payouts, expert management, well-
positioned, growing market value and rental revenue, additional asset class
allocation, and liquidity.
 DoubleDragon Corporation has already established name in its industry
through real estate and other businesses.
DoubleDragon Corporation had already established connection with the

community through different sponsorship. It also had stable connections
with other large companies in the country.
 DoubleDragon investments is fast-growing.
DoubleDragon has been expanding its line not only on real estate but also
on hotels, condominiums, malls, spaces for business, and many more.
WEAKNESSES
 They lack visibility through advertisement on what they offer.
The importance of marketing for real estate brokers is that it serve as a

platform for agents to advertise and promote their services, and also to
obtain possible leads that might result in even bigger growth in their chosen
field. In case of DoubleDragon, they often reach only the public’s eye when
they happen to pass by for the reason that the advertisement of the
company are rarely seen unlike those of the competitor’s advertisements
visible on TV Ads or had been endorsed by a celebrity.
 Invested on a lot of business lines and establishments.
DoubleDragon Companies seems have gotten a lot on their hands to work

on and monitor wide scope of real estate sector making it somehow difficult
to handle their assets simultaneously.
 The unfamiliarity of DoubleDragon Properties into shifting from realty industry

to another field of businesses.
DoubleDragon Corporation has been focusing mainly on realty over the

years. Shifting to another business line would be really challenging for
DoubleDragon Corporation since it is new for them and that they have no
experience of any sort in managing this kind of business.
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 The availability of products on international market.
DoubleDragon may conduct acquisition, investment and development of

real estate properties and ventures, as well as conduct real estate sales,
marketing, operations and management of projects outside the Philippines
Hotels and resorts were emptied as governments around the world closed
their international borders and enforced lockdowns to curb the spread of
coronavirus. With the gradual lifting of travel restrictions and as
governments step up vaccination efforts, some green shoots for hotel
operators have begun to emerge.
 The products and services offered by DoubleDragon is limited only.
DoubleDragon Corporation operates as a real estate development

company. The company focuses on commercial, residential, and public-
private partnership projects. DoubleDragon serves customers in the
Philippines. However, products and services are limited to the following:
necessities, hardware, fast-food chains, and rentals for a certain store such
as Watsons, Oppo, Red Ribbon, ATM Machines, Mr. DIY, and etc.
OPPORTUNITIES
 Tourism in other countries is rapidly increasing.
After the government loosened its protocols amidst pandemic, businesses

in other countries were back on track especially those which are located on
the tourist spot areas. All this, pent-up demand for tourism which will be an
opportunity for DoubleDragon Corporation to open-up branches
internationally and to increase their market globally.
 They may focus on more visibility through advertisement and customer-

based services to become more well-known company.
DoubleDragon may take a step to outreach and take critical consideration

of customer's need. The company may widen their line of communication
to the customers by means of giving importance to advertisements and may
serve as a marketing strategy to increase brand awareness among target
audience.
 Adoption of modern technological trend to assist the product/service

production.
Nowadays, a virtual reality walkthrough headset is a common practice to
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real estate industry and it is made possible through the use of modern
technology. It can bring the company the following advantage; 1. Virtual
tours for advanced remote property viewing. 2. Property marketing has
become more efficient. 3. Accessibility via mobile and online applications.
4. A chance for clients to save time and thoroughly examine a property. 5.
The ability to span many phases of the sales, purchasing, and even
decorating processes.
 They may also start e-commerce to gain strong online presence.
The e-Commerce industry has grown rapidly and even reached industries
which are not thought of, like the real estate. Customers are getting more
comfortable with using e-Commerce in the real estate sector as it offers
easier purchase and faster delivery time. The real estate industry is
reacting to new market trends and reevaluating its business models and
strategies. E-Commerce is helping the market adapt to the changing trends
and technologies and stay updated. E- Commerce has a major impact on
the commercial real estate business, from the industrial real estate benefit
from its growth to seeing space buying and leasing becoming a smaller part
of retail operations.
 They may also try the new trend in consumer behavior to build new revenue
stream and diversity into new products categories
Business owners must always consider strategies that improve revenues

on existing products and diversify into new markets with existing or new
products. A product diversification strategy provides opportunities to grow
the business by increasing sales to existing customers or opening avenues
to entirely new demographics. It may be possible to extend an existing
brand at the low or high ends, or fill in a hole somewhere in the middle of
the product line.
THREATS
 The increase in the cost of building materials and labor results to increase in
construction cost.
Prices for numerous construction materials are still rising in conjunction

with the response from governments and manufacturers to the war in
Ukraine. Stainless steel, aluminum coil, aluminum accessories, PVC and
other materials are seeing rising prices and extended lead times due to lack
of inventory.
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 Many strong competitors in the field of real estate.
Ayala Land and Megaworld Corporation are just some of the dominant
players in real estate industry for years even before DDP was incorporated.
Making it more difficult to compete and be one of the top real estate
companies in the country.
 Customer satisfaction under the subsidiary companies of Double Dragon.
Customer satisfaction is essential to keeping your current customers and

retaining new ones. Dissatisfied customers are a retention risk, and losing
them will hurt your brand. According to McKinsey’s research, an unhappy
customer will tell about their experience to anywhere between 9-15 people.
Considering the number of dissatisfied customers you may have, that’s a
lot of negative press. This will directly impact your business revenue and
brand reputation. Repeat business rides on customer satisfaction, and
unhappy customers are detrimental to your business. There will always be
customer churn, but you do not want to lose customers based on bad word
of mouth.
 Changes in the environmental laws and regulations.
Real estate developers are required to follow strictly the guidelines of the
DENR. Any changes in the current environmental laws and regulations
applicable to the Company may increase the Company’s operating
expenses. The Company complies with environmental laws and will keep
abreast of any changes in such laws which may have an impact on its
business.
 Domestic asset price bubble in the Philippine real estate industry.
The inevitable collapse of asset bubbles wipes out net worth of investors
and causes exposed businesses to fail, potentially touching off a cascade
of debt deflation and financial panic that can spread to other parts of the
economy resulting in a period of higher unemployment and lower
production that characterizes a recession. When an asset price begins
rising at a rate appreciably higher than the broader market, opportunistic
investors and speculators jump in and bid the price up even more. Other
prices in the economy are rising to normalize the relative prices of the
bubble assets, dampening and no new money is entering the economy to
fuel more bubble price rise, both of which also dampen expectations of
future bubble price appreciation.
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External Factor Evaluation Matrix
External Factor Evaluation Matrix (EFE)

Weighted
Opportunities Weight Rating Score
1. Tourism in other countries is rapidly increasing. 0.13 4 0.52
2. They may focus on more visibility through 0.12 4 0.48

advertisement and customer-based services to
become more well-known company.
3. Adoption of modern technological trend to assist the 0.10 3 0.30
product/service production.
4. They may also start e-commerce to gain strong online 0.10 4 0.40
presence.
5. They may also try the new trend in consumer behavior 0.10 3 0.30
to build new revenue stream and diversify into new
product categories.
Weighted
Threats Weight Rating Score
1. The increase in the cost of building materials and labor
results to increase in construction cost. 0.10 2 0.20
2. Many strong competitors in the field of real estate. 0.10 3 0.30

3. Customer satisfaction under the subsidiary companies
of Double Dragon. 0.09 2 0.18
4.
Changes in the environmental laws and regulations. 0.08 3 0.24
5.
Domestic asset price bubble in the Philippine real estate
industry. 0.08 3 0.24
TOTALS 1.00 3.16
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Internal Factor Evaluation Analysis
Internal Factor Evaluation Matrix (IFE)

Weighted
Strengths Weight Rating Score
1. Ability to raise fund. 0.15 4 0.60
2. Their establishments is placed in prime locations. 0.09 3 0.27
Many companies invest more to the corporation.
3. 0.13 4 0.52
4.
DoubleDragon Corporation has already established
name in its industry through real estate and other
businesses.
0.10 3 0.30
5.
DoubleDragon investments is fast-growing.
0.08 3 0.24
Weighted
Weaknesses Weight Rating Score
1. They lack visibility through advertisement on what they
0.08 2 0.16
offer.
2.
Invested on a lot of business lines and establishments. 0.09 1 0.09
3.
The unfamiliarity of Double Dragon Properties into
shifting from realty industry to another field of
businesses. 0.09 2 0.18
4.
The availability of products on international market. 0.10 2 0.20
5. The products and services offered by DoubleDragon is
limited only. 0.09 2 0.18
TOTALS 1.00 2.74
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Competitive Profile Matrix Analysis
Competitive Profile Matrix (CPM)

Double
Ayala Land Megaworld
Dragon
Critical Success Factors Weight Rating Score Rating Score Rating Score
Market Share 0.15 2 0.30 3 0.45 4 0.60

Advertising 0.12 2 0.24 4 0.48 3 0.36
Ability to raise fund 0.15 4 0.60 4 0.60 4 0.60
Customer satisfaction
0.20 3 0.60 2 0.40 2 0.40
Quality Service
0.15 4 0.60 4 0.60 4 0.60
Management
Global Expansion 0.12 4 0.48 4 0.48 4 0.48
0.11 2 0.22 4 0.44 2 0.22
Totals 1.00 3.04 3.45 3.26
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Chapter Ⅲ :Conclusion
Double Dragon Properties Corporation (DD) was founded by Edgar "Injap" Sia II, it
was originally named as Injap Land Corporation. Then later on, it was renamed as Double
Dragon Corporation and was popularly known in the real estate industry. Recently, it
established a joint venture holding company with the Honeystar Holdings Corporation headed
by Tony Tan Caktiong.
One of the current strategies that DD has been implementing is CentralHub industries
centers. CentralHub’s industrial warehouse complexes are fit for use as a warehouse,
commissary, cold storage facility, and logistics distribution center. Last January, 6.2 hectares
of warehouse has been completed in Tarlac. Other completed CentralHub assets are in
Capiz, Tarlac, Pasig, and Laguna, while three more hubs are expected to rise in Iloilo, Davao,
and Cebu. It seems that this strategy is working as it “significantly strengthened” its debt-to-
equity ratio during the pandemic to become one of the “lowest and healthiest” ratios among
listed companies in the Philippines.
Expansion of Hotel 101 is one of the present movement or strategy of DD as they

foresee the bounce back of tourism industry as the pandemic is gradually ending. This
strategy is a bit risky but definitely worth the risk if their said forecast will come true. If the
tourism industry will boom after the pandemic as everyone miss to visit new places, Hotel
101 will surely bring a big leap to its revenue.
Competition is an unavoidable component of doing business for companies of any

size. It enables a business to identify their specific and unique traits. In fact, it may be a useful
tool for expanding and improving the company. Ayala Land Corporation one of the major
competitors in real estate focuses on strategic business development, cost allocation,
portfolio management, and balance sheet management. In fact, as part of their strategic
business development invested US$237.5 million in Myanmar through a 20 percent
ownership stake in the Yoma Group. Myanmar is among the ASEAN’s fastest growing
economies but remains underpenetrated. This long-term investment in Myanmar supports
our belief in the country’s growth potential and the prospects of the region in general. We
partnered with the Pun family’s Yoma Group because they are a conglomerate of high regard
and with values that align with ours.
Another competitor of DD is Megaworld Corporation, it plans are resilience,

innovation, stability, and empathy. In terms of innovation, its plan to accelerate its
digitalization programs and technology investments across all its businesses to align with the
changes in the behaviors and lifestyles of different types of customers even post-pandemic.
Through its technology investment arm, Agile Digital Ventures, Megaworld will further expand
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its digital footprint to support its various key businesses, and to start up digital innovation
products to support the country’s economic segments such as retailers, and small and micro
enterprises. Internally, the company will continue to fast track the shift to full digitalization of
its business processes, particularly in sales and marketing, customer services, property and
building management, and finance. For their stability, the company will focus in ensuring a
consistently strong balance sheet, strengthening of land banking initiatives through strategic
acquisitions and partnerships, completing and delivering committed projects on-time,
reinforcing a stable recurring income stream, and expanding the township concept by adding
sustainable and crisis-resilient features.
The strategies of DoubleDragon Corporation, Ayala Land Corporation, and Megaworld
Corporation are similar in that they are all committing to emerging new technology,
international expansion, and stable funds to support their actions and achieve their goals.
Given the environmental analysis, some major part of Double Dragon Company was
severely hit by the COVID-19 pandemic and the prolonged lockdown of Metro Manila. While
their chains of community-based shopping malls are all located outside National Capital
Region remain its operation and manage to generate income. Its hotels nearby filled by
business process outsourcing (BPO) employees. This shows that the company diversification
became their advantage amidst the pandemic. Even though it’s not a top player in the field
of real estate, it was able to survive the adverse effect of pandemic that almost stop the
activity of the world and still able to generate fund for its operation. DoubleDragon
Corporation close proximity to growing commercial areas within the business district and
accessibility due to complete transportation hubs and services in the area helps the company
to widen their target market and as time passed by it will convert to the capability to increase
profit and market share. Despite not having visible marketing, it was successfully builds its
own name in the real estate industry. It has been able to venture to other businesses. This
also leads for the company to gain more investors which indicate that DD is well-trusted and
maintaining its good relationship with its stockholders as well as to its customers. It simply
shows that the company has ability to raise fund as many investors is willing to invest their
money as they are aware that it has the capability to gain profit as well as dividend.
Although, the company is doing well in its chosen field, the company may expand its
branches internationally to increase market share in a global level. Global expansion offers
an opportunity to conquer new territories, thus increasing sales. Also, DD entering in a
business sector where their rivals do not operate yet has a first-mover advantage that allows
building strong brand awareness with consumers before competitors does. Global
development can likewise assist companies acquire access to new innovations, which may
essentially improve their operations and be an edge towards other industry players. The
adaptation of modern technologies could ease the company and its customers for a better
and more efficient communication inside the company and their customers. Additionally,
increasing presence of the company through advertisement could have greatly influence its
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standing. Either electronic advertising or the print campaigns can directly influence sales-
driving more customers directly to the company’s website or office. DD trying to fit in and
come up with the emerging trends in the society allows the company to try catering outside
of the country or expand its market globally as it is an opportunity for the company to continue
growing based on their strengths in formulating and implementing strategies for the
company's benefit. DoubleDragon Corporation should consider these opportunities
necessary for long-term growth.
The numerous potential opportunities for DD, doesn’t mean that they are free from
presence of threat because it is inevitable. Being known as the fastest growing company,
DoubleDragon also has its threats to consider as the market becomes more vulnerable due
to resent changes caused by the pandemic from the market demands, customer preferences,
and trends. Threats that the company are currently facing are increase in construction cost,
strong competitors, customer satisfaction, change in environmental laws and regulations, and
bubbling of domestic asset price. Russia invasion in Ukraine fueled up to the increase of
construction materials as it is the cause of increase in transportation costs and some material
use in construction are from either Ukraine or Russia. These threats ought to be addressed
since it may significantly affect the company. Prior to the birth of DD, many real estate
companies were already well-established and continue to dominate the field up to these days.
Threats might actually limit their operations and hinder to achieve their mission and vision. It
must be addressed as soon as possible before it can inflict any harm to the business.
In summary, DoubleDragon Corporation appears to be lacking in public

communication, so emphasizing the importance of advertising was one of the opportunities
presented to the company. Technology-based advertising is an effective way to enlighten the
public since most individuals have access to various social media platforms where they can
easily access information being disseminated, resulting in increased company visibility.
However, with the continuing rise of prices on the products, DD find it as a threat in their
operation thus strategies of diversification helps them to invest for the changes that may
occur in certain fields and to prepare itself to grow not only in the Philippines but also outside
the country.
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Chapter Ⅳ : SWOT MATRIX
STRENGTHS WEAKNESSES
1. Ability to raise fund. 1. They lack visibility

2. Their establishments is through advertisement on
placed in prime locations. what they offer.
3. Many companies invest 2. Invested on a lot of
more to the corporation. business lines and
4. DoubleDragon establishments.
Corporation has already 3. The unfamiliarity of
established name in its DoubleDragon Properties
industry through real estate into shifting from realty
and other businesses. 5. industry to another field of
DoubleDragon investments businesses.
is fast-growing. 4. The availability of
products on international
market.
5. The products and
services offered by
DoubleDragon is limited
only.
OPPORTUNITIES SO STRATEGIES WO STRATEGIES
1. Tourism in other 1. Discover marketing 1. Implement regional

countries is rapidly strategies to build and structures across markets,
increasing. increase brand awareness cultivate partnerships inside
2. They may focus on more among the target customer. and outside the country and
visibility through (O2, S2) offer types of products and
advertisement and 2. Consider international services. (O1, W4, W5)
customer-based services to trade as a growth 2. Increased trust building,
become more well-known opportunity and investigate cooperation, and
company. franchising for global networking between
3. Adoption of modern expansion. (O1, S5, S1) businesses on the value
technological trend to assist 3. Choose electronic chain. (W3, O2)
the product/service commerce platform and 3. Increasing the diversity of
production. develop website and services provided may
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4. They may also start e- network technology spread allow the company to take
commerce to gain strong fast. (O4, S1) advantage of the niche
online presence. 4. To invest more in real markets. (W2, O5)
5. They may also try the estate trust and build 4. Improvement of
new trend in consumer technological trends for real marketing promotion
behavior to build new estate business effectively and efficiently.
revenue stream and development. (O3, S3, S5) (W1, O2)
diversify into new product
categories.
THREATS ST STRATEGIES WT STRATEGIES
1. The increase in the cost 1. Focus on areas wherein 1. Increasing company

of building materials and competitors haven’t been visibility to attract more
labor results to increase in penetrated its business investors. (W1, T1)
construction cost. operation through quick 2. Entering into a joint
2. Many strong competitors expansion of its real estates venture in a different field of
in the field of real estate. in prime locations and also business industry. (W2, T2)
3. Customer satisfaction in rural areas. (S2, T2) 3. Flexibility of products or
under the subsidiary 2. Use its established name services based on
companies of to attract more investors to demographical factor,
DoubleDragon. 4. Changes cope with the increasing customer behavior and
in the environmental laws cost of building materials norms. (W4, T3, T4)
and regulations. and labor for construction. 4. Despite the pricing strike,
5. Domestic asset price (S4, S5, T1) 3. Cut-off cost aim to grow new business
bubble in the Philippine real without compensating the in locations with larger
estate industry. quality of products or buying capability. (W4, T5)
services offered. (S4, T5)
4. Having fast growing
investments, a consistent
checking on all of its
subsidiaries is a must to
maintain customer
satisfactions and good
corporation name in the
industry. (S5, T3)
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Chapter Ⅴ: Feasible Alternative Courses of Action

SO Strategies
1. Discover marketing strategies to build and increase brand awareness

among the target.
Setting new marketing strategies is a significant part of business. It is a

manner of reaching to customers and introducing the features of product. It has
the power to make or break the business. When marketing gone wrong, it can
create unnecessary expenses or worst losses. It must be convincing and real in
order to be effective or else the whole marketing process will not work. The main
disadvantages of marketing are its cost, it involves a lot of processes, and it is
difficult to appropriately reach the target market. It is not all the time that marketing
in any form went out to be successful. Despite of the stated disadvantages and
uncertainties that lie beyond marketing, there are numerous advantages that it can
bring. It is the best platform to introduce or re-brand products to the market and
will able to reach the customer attention and curiosity. Among all, it has the ability
to make the customer stay over the seasons.
2. Consider international trade as a growth opportunity and investigate

franchising for global expansion.
Going global could open up a whole new world of opportunities for the
company. Taking your firm outside of your comfort zone to trade globally could
make it stronger, more successful, and profitable. It may increase the lifespan of
the company, its revenues, and even the management of its cash-flow. In contrast,
expanding globally could lead to language and cultural barriers, government
restrictions on immigration, risk of non-compliance of laws and regulations and
setup cost will be incurred for entering in international market.
3. Choose electronic commerce platform and develop website and network

technology spread fast.
When lockdown were globally imposed, internet and advancement of

technology made possible the connection of individuals and across the globe.
Nowadays, when individual is trying to find something either an answer to question
or a product they search on the internet web. Thus, it makes internet presence of
product essential to be visible, reachable, and aesthetically attractive to the eyes
of customers. On the other hand, it needs a lot of time for the reason that it
requires to update the business’ website frequently and respond to customer’s
messages. Social media platforms could have greatly exposed the company to the
world. If a company accept all kinds of comments on their website, or even utilize
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them to respond to queries and concerns, it will reveal itself to a lot more
individuals and even to their competitors.
4. To invest more in real estate trust and build technological trends for
real estate business developments.
Innovations covered all sectors and makes work progressive. In real estate,
technological innovations seem to be so important to cope up with trends and
satisfy demands. One adversity about technology use in real estate is it gets easily
replace and pace out. When not use efficiently, it can build up cost and not even
serve its true purpose. But when the purchase of technology is well-researched
and the person in-charge is capable to use it efficiently, it will create a positive
impact to the business.
ST Strategies
1. Focus on areas wherein competitors haven’t been penetrated its

business operation through quick expansion of its real estates in prime
locations and also in rural areas.
New locations also signify new prospects, which strengthens your brand and
gives you a competitive advantage. Being the first to bring a new product or service
to market can give a company a competitive edge. Being first often allows a
company to create strong brand recognition and client loyalty before competitors
enter the arena. It's also time to perfect the product or service, as well as define
the market pricing for the new item. Companies that are the first in a new area
boost their output and hence lower their cost per unit. It's time to build economies
of scale, cost-effective methods of producing or delivering a product, and a
strong brand presence as the go-to destination. Despite the benefits of being the
first mover, the company may face disadvantages. For example, if the market
reacts negatively, later entrants may profit from the first mover's failure to produce
a product that aligns with consumer interests; and the cost to create versus the
cost to imitate is significantly disproportionate. Being the first mover also entails
additional costs for market research regarding the new demography. It also runs
the danger of competitors' products being copied or improved upon.
2. Use its established name to attract more investors to cope with the
increasing cost of building materials and labor for construction.
Every business should consider external investment since it can help them
innovate, expand, and grow. Investors are a key resource for entrepreneurs, as
they provide crucial financial support for their ventures. Nevertheless, persuading
them to participate in a project can be difficult. There are numerous benefits to
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having investment come into the company, and they go beyond simply providing
a business with a reliable source of capital. Attracting new investors may help to
overcome financial obstacles and can have a good impact to the company’s clients
and customers, instilling trust in your company and its future. However, it can
create a lot of pressure to the company who does not meet the expectations of
investors and will limit the upside potential of the company if it will become
successful.
3. Cut-off cost without compensating the quality of products or services

offered.
Cost reduction will assist in making things more affordable for consumers.
This will result in increased demand for products, cost savings from large-scale
production, increased employment as a result of industrialization, and an overall
improvement in living standards. Cost cutting will also aid in efficiently addressing
competition, higher profits will result in higher tax revenue for the government, and
export prices may be reduced as a result of cost reductions, potentially increasing
overall exports. Thus, employees may not like the cost-cutting plan at first, and the
program may be jeopardized, because the success of any cost-cutting plan
depends on the employees' willing collaboration and active involvement and it is
probable that the cost savings will not be permanent. It may not be based on valid
reasons and may be ephemeral, with costs returning to their original levels once
temporary factors (such as lower material prices) that caused cost reductions fade
away.
4. Having fast growing investments, a consistent checking on all of its

subsidiaries is a must to maintain customer satisfactions and good
corporation name in the industry.
With the expanding company investment venture, monitoring has become

a requirement for many businesses since it may supply essential information to
management. There will be insights about expenditure, growth, and profitability
that may be utilized to assist build future estimates and marketing plans. Routine
monitoring and reporting should assist identify any difficulties that may exist in the
company, allowing a business to rectify them or find methods to enhance it.
Meanwhile, customer-oriented firms are exclusively focused on their consumers'
requirements and wishes, which might limit their creativity. Companies that are
customer- focused may find it difficult to come up with new product ideas or
improve existing ones, resulting in a lack of innovation. Customers may know what
they want, but corporations should employ research and development to come up
with concepts that customers may not have considered on their own when asked
about their wants.
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ST. VINCENT COLLEGE
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WO Strategies
1. Implement regional structures across markets and cultivate partnerships

inside and outside the country.
Regional integration assists countries in overcoming barriers to the free flow

of products, services, capital, people, and ideas. Regional integration can result in
significant economic gains since it allows countries to improve market efficiency,
share the costs of public goods or large scale infrastructure projects, collaborate
on policy and reform, and reap other non-economic benefits such as peace and
security. Regional integration, however, has vulnerabilities that must be identified
and addressed. Countries may have different preferences on priorities for regional
integration, depending on their connectivity gaps, economic geography, or
preferences for sovereignty in specific areas. The influence of regional
integration on trade and investment
flows, economic activity allocation, growth, and income distribution is
sometimes difficult to measure. Inefficient outcomes may result from a lack of
complementing policies and structures.
2. Increased trust building, cooperation, and networking between

businesses on the value chain.
Trust is the social glue that ties commercial relationships and corporate
collaboration together. Business partners that trust each other spend less time and
energy defending themselves from being exploited, and both sides obtain greater
financial results in negotiations. Building a "high trust" culture begins to break down
the barriers that divide individuals based on their specialties, as well as the
obstacles that exist across departments and specialties. Trust, cooperation, and
networking improve communication, which is important in any workplace, boost
productivity, make conflict resolution easier, and reduce the uncertainty of
partners' behavior, especially when they come from different cultural, economic,
and political contexts, and boost each partner's level of commitment to the
corporation. This occurs for a variety of reasons, including the fact that after
spending enough time cooperating and getting to know one another, business
partners are better able to synchronize quality output, boost company efficiency,
and maintain ethical working standards across their value chains. Furthermore,
having a stronger working connection with your colleagues and buyers allows you
to optimize production, saving time, money, and effort. But even so, trust can be
taken for granted. Over time, the majority of members may lose interest in running
the organization, allowing a small group to take over and manage it for their own
gain. Communication between partners may become ineffective, resulting in
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misunderstandings about business operations. Furthermore, networking can be

exhausting, time-consuming, and often ineffective because it takes and changes
over time.
3. Increasing the diversity of services provided may allow the company to

take advantage of the niche markets.
Increasing diversity on niche market helps the company to compete with no

or little competition. There are substantially fewer rivals delivering the same item
when addressing a narrow or particular client. However, there would be fewer
people seeking for your products. Niche marketing aids in the development of
brand loyalty engaging with a limited audience in a niche market. As a result, it
concentrates on providing excellent customer service and nurturing connection
with clients. It is cost-effective as well in terms of marketing and advertising.
Meanwhile, when a new niche emerges, it's only a matter of time until a new rival
will surface. Marketing might have a greater influence on a specific target. As a
result, a new competitor might have a greater influence on a narrow audience than
on a larger audience.
4. Improvement of marketing promotion effectively and efficiently.
Without resonant marketing voices to generate emotional connections and

raise interests and needs for your products, converting individuals into customers
is extremely difficult. By promoting a positive corporate image, you may improve
your reputation and get more benefits for your company, such as word-of-mouth.
Good marketing allows you to gather data and analytics about your target
audience(s) so that your plan and advertising may be more focused. On the flip
side, it makes your target demographics more price sensitive, customers may have
doubts about the product's quality, and it may limit the alternatives available to
consumers for products they don't desire.
WT Strategies
1. Increasing company visibility to attract more investors.
Visibility guarantees that firms have the greatest understanding of their

financial situation. It enables the company to more accurately assess both its
short-term and long-term financial position, resulting in more accurate estimates
and financial models. When there is high level of visibility, there is confidence in
the projections, thus attract more investors. In contrary, when there is low level of
visibility it tends to mean that confidence is low, hence, make potential investors
feel uneasy.
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2. Entering into a joint venture in a different field of business industry.
People's spending habits alter as the economy changes. Diversifying into a

number of industries or product lines can assist create a balance for the corporation
during the ups and downs. Diversifying into new markets, goods, and services means
that if one component of your organization is subject to market fluctuations, you can
rely on other income sources. Diversification provides movement away from
potentially declining activities. It also ensures maximum utilization of existing
resources and capabilities. Furthermore, entering new segments of an existing
market can help increase market share, access to new markets, distribution network
capacity, and the potential increase in revenue. The company can also share the risk
by entering joint venture in different fields entered into, which provides the
opportunity to gain new insights and expertise and spread risk through diversification.
A diverse entity, on the other hand, will lose out due to limited investment in the single
segment. As a result, it limits an entity's growth options. Diversifying into a new
market segment will necessitate the acquisition of new skill sets. Because of the
separate nature of a joint venture, it is possible that the partners do not devote 100
percent of their attention to the project and become unreliable. In such a case, all old
and new sectors of the entity will suffer due to insufficient resources and lack of
attention. Furthermore, there may be incompatibility of management styles,
structures, and culture in which the company is already established.
3. Flexibility of products or services based on demographical factor, customer

behavior and norms.
Operating a customer-focused business assists firms in developing a loyal customer

base. Customers are more likely to buy from business that they believe prioritize their
demands while developing products and services. Customers that are loyal to a company
are more likely to recommend its products or services to friends, family, and business
acquaintances. Businesses benefit from referrals since they reduce advertising costs. When
you run a client- focused firm, customer service becomes a part of your company's brand.
Customers instantly link your firm's name with experienced and helpful sales personnel and
a corporation dedicated to ensuring customers' needs are addressed. Customer-focused
firms focus completely on the demands and desires of their consumers, which can have a
negative impact on a company's creativity. Customers' needs are continuously changing, so
your customer-focused organization must have the resources, such as funding, staffing, and
time, to keep up with client demands. This could be a concern for small businesses because
it can be costly and contribute to staff fatigue. Customer-focused organizations can become
self-serving, causing them to indulge in their own needs and desires, such as focusing only
on profit, leaving the customer far behind. To be really customer-focused, each strategy and
concept you implement should prioritize the consumer.
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4. Despite the pricing strike, aim to grow new business in locations with larger buying
capability.
Expansion to a new site with larger buying capabilities is unlikely to make sense
unless the new location offers tangible advantages over your present location or concrete
solutions to the issues that your current location faces. Despite inflation, individuals are willing
to pay any price for goods and services for its quality, brand value, and just to satisfy inner
self. Growth indicates success. It opens up new opportunities, attracts more clients, and
increases profitability. However, there are many risk associated with increasing the business.
The corporation may run out of funds as it incurs additional costs to fulfill expansion
expenses.
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Chapter Ⅵ: Recommendations
Intensify advertising to reach the target market.
Currently, Double Dragon Corporation’s advertisement is not that present and

visible, unlike with its competitor. It seems that they don't pay much attention in
marketing considering there is a stiff competition in real estate industry. Over the
years marketing is a proven and tested tactic to catch the customer’s attention
and make them hook to the products offered. According to Hubspot, digital
marketing is the new trend of advertising and efficiently prove. Given that
individuals prefer images and video rather reading it. They shows that when
marketing is done with the adequate planning and implementation, it will transform
to sales. Internet has been the go-to of every people for news and almost
everything that it has to offer even before pandemic happened. It's like a one-click
away from the information you needed, so, in implementing an electronic
commerce platform, the company will be opening countless opportunities for its
business and services. And by having a bigger base of customers and investors,
it will bring in more revenue and maintain being known to the public which could
be a step for a global expansion in the future. Digital Marketing, social media to be
specific is where large part of the future of the businesses depend. Social media
is extremely useful for increasing brand awareness through more access points,
communication channels or platform that helps businesses to advertise.
Businesses need strong marketing strategy to reach out to customers to continue
growing and to stay competitive within their industry. Double Dragon Corporation
should allocate more attention about this to respond to the emerging changes of
both and real estate world.
Entering into a new industry.
Getting your foot in the door of a new industry is never easy. Whether you
want to launch a business or merely partner with a brand in that market, the
process of breaking in is difficult and must be done with caution. DoubleDragon
Corporation's entry into a new business is inherently risky, but it has the potential
to yield enormous revenues if handled wisely. You can get an advantage over
your competitors by entering new markets, particularly emerging ones. If they don't
already have a presence in a certain country, the company may have a first-mover
advantage and the opportunity to develop a brand presence as the go-to place. As
previously stated, new places bring new opportunities. DD Corporation may have
access to technology, labor pools, or industrial ecosystems that are completely
aligned with the goals and objectives of the business. This strengthens your brand
and gives you a competitive advantage. And the company's image and notoriety
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might increase over time. It is easier said than done to enter new markets. It
necessitates a well-planned company and marketing strategy. You must also
decide whether or not it is a good fit. Even a successful agile firm may struggle in
a new market against a well-established opponent.
Improve customer retention
Keeping your present customers satisfied is often less expensive than

recruiting new customers. DD Corporation don't have to spend a lot of money on
marketing, advertising, or sales outreach. Because they already trust their brand
from previous transactions, it is easier to turn existing customers into repeat
regulars. New clients, on the other hand, frequently take more convincing. This
recommended strategy could be successful if the company responds to their
client’s queries quickly and consistently gathers their feedbacks. Rewarding
customer loyalty is also an effective strategy for increasing customer retention.
Regulars enjoy it when brands recognize and reward them for their loyalty. Loyalty
schemes, discount codes, and special offers are examples of strong incentives.
Customer retention and loyalty do not happen overnight. Growing your customer
relationship and earning their trust will take time and work. The best method to
earn client’s trust is to provide exceptional end-to-end customer experiences.
Customers will advocate your business if you provide excellent service and make
their lives easier.
Improve workflow process
Optimizing communication is an important way of improving workflow

efficiency. The more productive a workforce is, the more it can reduce its
operational cost. Possible efficient ways to improve workflow process is to assign
task based on the appropriate qualifications, communicate work allocations, track
work statuses and approvals. Employees being engaged to their respective work
increased connectivity and productivity, as well as trust and transparency towards each
other.
Expansion of hotel brands to established presence outside of the

Philippines
In an increasingly globalized world where travel has become faster,

cheaper, and more convenient, the hospitality industry has been thriving with
travelers from all around the world. Double Dragon expects to acquire its first
property for development in Asia by the second quarter of 2022, a shortlisted
overseas sites where Hotel 101 is likely to attract local and foreign tourists as well
as Filipinos who will visit that country for business or leisure. Expansion activities
may be done directly by Hotel 101 Worldwide or through partnerships and joint
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ventures with other property developers in other countries. Through this concept it
allows Double Dragon generate revenue and income twice, first from the pre-
selling of the units, and once the project is constructed, from recurring income from
hotel operations.
Build relatively small to mid-sized shopping malls in locations where the

population has enough spending power.
The increase in consumer spending in turn helps the economy sustain its
expansion. It is essentially a customer's ability to make a purchase with the amount
of money available. It's important to have a thorough understanding of who their
target audience is, what occupation they have, and what their net income is.
Typically, the higher the income a consumer has, the greater the buying capacity
they have.
All future sites must be secure and be located along national highways,
nearby roads, or city centers.
The location factor is very important because it is typically what first attracts
consumers as well as the accessibility of which creates the desire to visit. It should
be convenient for your customers, employees, and suppliers. Nearby roads or city
centers give the best examples.
Improve overall customer satisfaction
High levels of customer satisfaction are a business goal for every brand and
are key to success. We recommend putting time and effort into a business strategy
that puts customers first. As a result, you can receive valuable insights into areas
to improve and also find out what works well. One way to increase customer
satisfaction is to communicate with the customer.
Continuous review and encouragement of ongoing plans and its services to

keep track of its operations and improvements
Planning alone is not enough to achieve a goal. It needs continuous reviews

and monitoring to ensure that things are all on the right track and as planned. But
having a plan doesn't mean you have to stick to it throughout, for plans should be
flexible and so the company has to be open for possible changes while it is in the
implementation phase to avoid bigger risks later on.
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Chapter Ⅶ - References
History, Mission, Vision, Core Values, Organizational Chart
Retrieved from:
 www.doubledragon.com
 https://en.calameo.com/books/003843832efea7e2f2b47?fbclid=IwAR3HTaHDF43j
ziSpv yKoPSoI6VlyyLa75FEUC4c4ZvAmUmBXkpms_Ssox5w
 https://josiahgo.com/qa-with-double-dragon-properties-chairman-edgar-injap-
sia-ii-on- new-category-
strategy/?fbclid=IwAR18XTxhxmlcW7817h2QRJfktUbnvF2V2g-
Y8GtWhb5eeK5HGHHIHnBFlAQ
 https://www.bworldonline.com/corporate/2022/01/18/424146/centralhub-
completes-6-2- hectare-industrial-warehouse-in-
tarlac/?fbclid=IwAR2RTc40aaVdtWj2VeWEQi0UKyRq8XoZ768C0fAV4w7gRJQZ
dadUh yUCkeY
Environmental Scanning
Retrieved from:
 https://www.megaworldcorp.com/news-and-updates/megaworld-optimistic-
quick- recovery-rolls-out-4-point-plan-rise-pandemic-impact
 https://annualreport.ayala.com/2019integratedreport/our-value-creation/our-
strategy/0
 https://www.philstar.com/business/2018/05/04/1811830/ayala-expands-its-
global- footprint-across-
sectors?fbclid=IwAR2eXfFM58XF1NWZ6uP640JZ3cUPK6da6p4j-
y2OPfjN7hQiIqaC2Wouejg
 https://www.megaworldcorp.com/?utm_medium=company_profile&utm_source=tru
stpilot &utm_campaign=domain_click
 https://www.bizjournals.com/houston/news/2021/06/07/3-ways-the-e-commerce-
boom- has-affected-
commercial.html?fbclid=IwAR2UaboNQEOLwFNUcUMG6mArGvzN4E-
hoimkYfB3iraNJswLXFYtUgOsO2c
 https://business.inquirer.net/347009/ayala-land-pumps-p2b-into-venture-with-lucio-
tan?fbclid=IwAR3NbaGwAj2EcIvZkFJ8AA71SllkzOZa6gjMUAt9atDGj4DTfLSG3Ly
KB_E #ixzz7SIxZ8zVR
30
ST. VINCENT COLLEGE
BUSINESS SCHOOL
SWOT Matrix and Feasible Strategy

Retrieved from:
 https://sonomasun.com/2020/04/05/the-benefits-of-understanding-consumer-
behavior/?fbclid=IwAR2yVQFl1nnask1STgIKR92Fa0QybPQiPMxDKpCd6FVtSOB
yw5V LMnhn7DA
 https://www.worldbank.org/en/topic/regional-
integration/overview?fbclid=IwAR0R-
TlZeRFPZYNXvgP93dWZ2hi8vhFmPd8iDvlXqPAIBV1jNswpTjJOuhw#1
 https://www.yourarticlelibrary.com/office-management/cost-reduction-
system/cost- reduction-meaning-techniques-and-advantages-
organisation/73952?fbclid=IwAR18XTxhxmlcW7817h2QRJfktUbnvF2V2g-
Y8GtWhb5eeK5HGHHIHnBFlAQ
 https://smallbusiness.chron.com/advantages-disadvantages-company-
becoming- customerfocused-business-26150.html
 https://www.cnbc.com/world/?region=world
 https://www.universalfunding.com/cut-business-costs-not-
quality/?fbclid=IwAR0XzuFG7MI79tPpiq1Yov6cHpmyOIOt1ZZ0h6JGgWLgtNHFo
9DLLs UqezM
 https://www.investopedia.com/terms/f/firstmover.asp
 https://www.bizjournals.com/houston/news/2021/06/07/3-ways-the-e-commerce-
boom- has-affected-
commercial.html?fbclid=IwAR2UaboNQEOLwFNUcUMG6mArGvzN4E-
hoimkYfB3iraNJswLXFYtUgOsO2c
31

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CHAPTER Ⅰ: Background of DoubleDragon Corporation

As of 2017, DoubleDragon Corporation is the Philippines fastest growing property

The change of DoubleDragon Properties Corporation to a venture holding

As of 2021, DoubleDragon has developed from nothing leasable space to 1.024

Vision, Mission, and Objectives

The company’s vision is to be one of the top 5 largest property companies

The company’s mission is to reach 1.2 Million square meters of leasable

The company’s core values are the following:

transparency and prudent management of resources.

Existing Organizational Structure

Chapter Ⅱ: Environmental Scanning and Analysis

A. Current Strategies Implemented

 Real estate developer DoubleDragon Properties ─ jointly owned by tycoon

 DoubleDragon seeks to increase the diversification of its funding sources

 Robinson Land Corporation is one of the Philippines’ leading real estate

buildings, residential condominiums, and land and estate developments,

 Century Properties Philippines has been developing, managing and

 Megaworld Corporation is the country’s leading real property developer

 Ability to raise fund.  They lack visibility through

 Tourism in other countries is rapidly  The increase in the cost of building

 Ability to raise fund

DoubleDragon Corporation has diversified sources of funds which include

 Their establishments is placed in prime locations.

DoubleDragon Corporation establishments are located at the growing

 Many companies invest more to the corporation.

More companies invest more to DoubleDragon Corporation because of its

DoubleDragon Corporation had already established connection with the

 DoubleDragon investments is fast-growing.

 They lack visibility through advertisement on what they offer.

The importance of marketing for real estate brokers is that it serve as a

 Invested on a lot of business lines and establishments.

DoubleDragon Companies seems have gotten a lot on their hands to work

 The unfamiliarity of DoubleDragon Properties into shifting from realty industry

DoubleDragon Corporation has been focusing mainly on realty over the

 The availability of products on international market.

DoubleDragon may conduct acquisition, investment and development of

 The products and services offered by DoubleDragon is limited only.

DoubleDragon Corporation operates as a real estate development

 Tourism in other countries is rapidly increasing.

After the government loosened its protocols amidst pandemic, businesses

 They may focus on more visibility through advertisement and customer-

DoubleDragon may take a step to outreach and take critical consideration

 Adoption of modern technological trend to assist the product/service

Nowadays, a virtual reality walkthrough headset is a common practice to

 They may also start e-commerce to gain strong online presence.

Business owners must always consider strategies that improve revenues

Prices for numerous construction materials are still rising in conjunction

 Many strong competitors in the field of real estate.

 Customer satisfaction under the subsidiary companies of Double Dragon.

Customer satisfaction is essential to keeping your current customers and

 Changes in the environmental laws and regulations.

 Domestic asset price bubble in the Philippine real estate industry.

External Factor Evaluation Matrix

External Factor Evaluation Matrix (EFE)

2. They may focus on more visibility through 0.12 4 0.48

2. Many strong competitors in the field of real estate. 0.10 3 0.30

TOTALS 1.00 3.16

Internal Factor Evaluation Analysis

Internal Factor Evaluation Matrix (IFE)

TOTALS 1.00 2.74

Competitive Profile Matrix Analysis

Competitive Profile Matrix (CPM)