Complete Set Case Studies 2 Covid

Case Studies
Business as a Force for Good

in Times of a Crisis
Collaboration for Healthier Lives
The Coalition of Action’s response to Covid-19
Best practices from CGF members and stakeholders classified by
category:
• Employees
• Digital & on line
• In store
• In communities
• Vulnerable populations
• Local businesses
• Healthcare organizations
• General public
Employees
Company list
Ahold Delhaize Bimbo 9 Heineken New Hope Liuhe 2
Ajinomoto Carrefour 1 John Lewis Partnership Ocado
Albertsons Carrefour 2 Johnson & Johnson PepsiCo
Amazon 1 Carrefour 3 Kaufland RB (Reckitt Benckiser)
Amazon 2 Carrefour 4 Lala 1 Sodexo
Amazon 3 Coca-Cola 1 Lala 2 Suning/Carrefour
Auto Mercado Coca-Cola 2 Loblaw/Metro Target
Barilla 1 CPM Manufacturers Tom’s/Colgate-Palmolive
Barilla 2 Danone 1 Masoutis UK Retailers
Bimbo 1 Danone 2 Migros Ticaret A.S. 1 Unilever
Bimbo 2 Despar 1 Migros Ticaret A.S. 2 Walmart 1
Bimbo 3 Despar 2 Migros Ticaret A.S. 3 Walmart 2
Bimbo 4 FairPrice Group Migros Ticaret A.S. 4 Whole Foods
Bimbo 5 General Mills 1 Nestle 1
Bimbo 6 General Mills 2 Nestle 2
Bimbo 7 Google Facebook Nestle 3
Bimbo 8 GSK New Hope Liuhe 1

Categories: employees
IDENTITY WHAT
Ahold • Ahold Delhaize called on every employee to help out where the need
COMPANY COUNTRY USA & Europe was high. So people from the head-offices were helping in the stores,
Delhaize distribution centers or online order-picking centers
• For employees there are now associates mental support hotlines
DATE to express need for help during these times. To try to keep the
connection, different associates are organizing webinars, yoga
classes, virtual quizes etc.
• Many new employees were hired amidst of the crisis, helping
communities by providing jobs
KEY VISUALS • DLL Belgium gives employees 25% solidarity discount till
the end of the year
KEY CONTACT
Imke Van Gasselt, Director Health, Ahold Delhaize
https://www.ahold delhaize.com/en/home/
Back to company list

IDENTITY WHAT
CEO Message to the Ajinomoto Group Employees about
COMPANY COUNTRY COVID‐19 Global Pandemic
• Ajinomoto is committed to providing a safe and healthy work

DATE 20 April 2020 environment:
• Our factories around the world have ramped up development and
production of the raw materials needed for detergents
• We have ramped up production of PCR primers, a key material in
KEY VISUALS one of our customer’s diagnostic test kits being used in Japan.
• Supporting frontline healthcare workers through the donation of
Cystine and Theanine to multiple hospitals in Japan
• Continue to look for ways to partner with governments and our
customers to support the global fight against COVID‐19
https://www.youtube.com/watch?v=wX2Vhl72HYo
KEY CONTACT
Yukiko Takatori, General Manager, Science Communication
Group, Public Communications Department
https://www.ajinomoto.com/

IDENTITY WHAT
Albertsons Cos. has partnered with the United Food and
COMPANY COUNTRY Commercial Workers International (UFCW) union in a national
drive to get grocery workers classified as emergency first
responders during the novel coronavirus (COVID-19) pandemic
DATE 07 April 2020
That classification will enable those grocery workers to be prioritized
for testing and personal protection equipment as the country continues
to battle the spread of COVID-19
KEY VISUALS
www.albertsons.com Source: https://www.supermarketnews.com/issues-trends/albertsons-ufcw-seek-first-responder-status-grocery-

workers

IDENTITY WHAT
Amazon employees measure: safety, pay, benefits, job creation,
COMPANY COUNTRY communication tool…
DATE May 2020
KEY VISUALS
https://www.amazon.com/ Source: https://blog.aboutamazon.com/company-news/how-amazon-prioritizes-health-and-safety-while-fulfilling-

customer-orders

IDENTITY WHAT
Amazon to Hire 100,000 Warehouse and Delivery Workers Amid
COMPANY COUNTRY Coronavirus Shutdowns
• (announced on 16th March)

DATE 17 March 2020
• To match the huge increase of online shoppers
• Company will raise pay by $2 an hour for warehouse and delivery
employees through April
KEY VISUALS
https://www.amazon.com/ Source: https://www.wsj.com/articles/amazon-to-hire-100-000-warehouse-and-delivery-workers-amid-coronavirus-

shutdowns-11584387833

IDENTITY WHAT
How we’re taking care of employees during COVID-19
COMPANY COUNTRY
• Masks for our employees
• Temperature checks
DATE 24 March 2020
• Working on building scalable testing for coronavirus
• Filled 100,000 new jobs since March, and we are adding 75,000
more to help meet customer demand and assist existing employees
fulfilling orders for essential products
KEY VISUALS • Employees receive comprehensive health benefits
• Increased pay for hourly employees
• Established a $25 million relief fund for partners (e.g. delivery
drivers) and seasonal associates facing financial hardship
or quarantine
https://www.amazon.com/

IDENTITY WHAT
• Protect our employees from the stress Covid 19 situation is causing and protect
COMPANY COUNTRY them physically, emotionally and economically
• Distribution of cloth mask to every in-store employee. (Cashier, administrators,
stock clerks)
• Ensure that employees practice washing their hands thoroughly with soap
DATE 17 April 2020 and water every 30 minutes.
• Distribution of a hand washing kit to every Auto Mercado employee.
• Constant communication to all collaborators about social distancing
recommendations
• Creation of a special line of credit through our employee association to help with
financial matters for those how need it
KEY VISUALS • Our employee association suspended all loan collection for the next 4 months.
• Creation of a “Phycological support campaign” for in-store employee
• Creation of a “Good financial habits” for all Auto Mercado employee
• Apply “Work from home” using all the technological facilities from the company,
for all administration and services staff
• The company medical service doubles the staff to ensure all collaborators
medical care
• Temperature control to every person entering the administration and service
building
• Every Auto Mercado’s collaborator had an increase from 8% to 12% in their
shopping discount for 3 months
• Social behavior training
• Constant recognition and thanks to all the staff
• Identification of employees who´s family income has been affected due to the
present situation
• Creation of a solidarity support fund with the contribution of every Auto
Mercado’s employee
KEY CONTACT
Anabelle Durán aduran@automercado.biz
https://automercadoesmilugar.com/protejamonos-juntos/

IDENTITY WHAT
Giving thanks
COMPANY COUNTRY
“We are proud of you” - that is the message that appeared in Italian
newspapers signed by the brothers Guido, Luca and Paolo Barilla,
DATE alongside the names of all the 2,700 employees of the Italian pasta
manufacturer Barilla
KEY VISUALS
Source https://wfanet.org/covidcompendium#people
KEY CONTACT
Anna Rosales, Director of Nutrition, Barilla
https://www.barilla.com/

IDENTITY WHAT
Internal People Support
COMPANY COUNTRY GLOBAL • Timely safety and security measures
• Extended Smart Working to everyone in the office where applicable
as preferred way of working (even phase 2)
• Global Insurance for all the employees for hospitalization due to
DATE 18 May 2020
COVID19
• Possibility to pick up IT tools (i.e.: monitor)
• E-Learning Platform
• Measure to guarantee safety in the plants (more distance, different
shifts)
KEY VISUALS • Psychological support to Managerial Team in the Plants
• Gift delivered at home to all the employees with a letter form the
shareholders
• New Communication Plan with weekly newsletter
• New One hug portal with different channels: be inspired, be
informed, be healthy, be part giving the possibility to share emotions
and many social activities
• Agreement with Gyms for physical activity on line and lesson from
the employees
• Cooking lesson with star chef on line
• Page on newspaper with a thank you from the shareholders
KEY CONTACT
Anna Rosales, Director of Nutrition, Barilla
https://www.barilla.com/

IDENTITY WHAT
Objective:
COMPANY COUNTRY • COVID-19 Information & Resources Portal/Newsletter for Associates
Detail:
DATE April 2020
• Health information from verified sources
• Official communications: Guidelines, Protocols & FAQ (e.g. Vehicle
sanitation, Safety Observations, Suspected cases mgt. for
Physicians, PPE use, temperature measurement at work centers
KEY VISUALS entrance, temporary void of meeting & international travels)
• 5,000 associates home office with full pay
• Stress mgt., Leadership, Teamwork, Fitness training & productivity
tips
• #GBYourStory video testimonials
• Covid-19 MS Teams group for best practices sharing among GB
business units.
KEY CONTACT
Karen Murillo, New Business - Health & Wellness Director,
Grupo Bimbo
https://grupobimbo.com/es

IDENTITY WHAT
Objective:
COMPANY COUNTRY • Focused Safety Observations (SO) Checklist for COVID Prevention
Detail:
DATE April 2020
• Focuses on behaviors of associates in regards to hygiene/physical
distancing (Safe & Unsafe)
• 50% of SO’s are Covid19 Focused
KEY VISUALS
Opportunities to Observe Expected Behaviors
• Associates are not huddled closely together (social distance)
Talking with other
• Using “no touch” greetings
Associates
• Not touching their faces
• Washing hands for at least 20 seconds, drying fully
• Using “no touch” greetings
Shift change • Maintaining appropriate distances at time clocks, sinks, etc.
• Sanitizing hands after touching common surfaces, e.g. time clocks,
hand trucks,
Meetings in a conference
room or huddle room or • Washing or sanitizing hands before and after using the area
Using a common area – • Adhering to social distancing – e.g. sitting apart, non contact
e.g. break room, locker • Are associates washing hands when coming in contact with others?
room, etc.
• Sanitizing or washing hands immediately upon entering
Entering the facility
• Are associates using their own tools or sharing tools? KEY CONTACT
• Disinfecting surfaces they have used; tables, door knobs, railings,
Entering a work area or
handhelds, vehicles order computers, hand trucks, spare trucks, dock Dan Schorn,
Returning to Sales Center
plates, etc. Daniel.Schorn@grupobimbo.com
• Wearing appropriate PPE (e.g. gloves) Sr. Director, Corporate Safety

IDENTITY WHAT
Objective:
COMPANY COUNTRY • Safety Tips for Sales Centers
Detail:
DATE April 2020
• Ensure PPE is available for all team members: Every Associate
given Hand Sanitizer, Gloves, and Mask
• Vehicle surfaces inside and out sanitized
• Surfaces cleaned after each use (e.g. computers),
KEY VISUALS • Clearly mark spaces for social distancing.
• Hang all relevant COVID-19 communications in highly-visible
locations.
KEY CONTACT
Dan Schorn,
Daniel.Schorn@grupobimbo.com
Sr. Director, Corporate Safety

IDENTITY WHAT
Objective:
COMPANY COUNTRY • COVID-19 Prevention Manual
Detail:
DATE April 2020
• Health & Sanitation Best Practices for Associates:
• Sales,
• Operations,
KEY VISUALS • Staff (Home Office)
KEY CONTACT
Anderson Felix De Oliveira
anderson.deoliveira@grupobimbo.com
National Director, Safety & Wellness

IDENTITY WHAT
Objective:
COMPANY COUNTRY • Post-Covid-19 Protocol for the return of associates to offices
Detail:
DATE May 2020
• Recommendations for:
• Measures to be taken by the building owner
• Measures to adopt in our offices
KEY VISUALS • Information for associates
KEY CONTACT
Jose Maria Mazon Satrustegui jose.mazon@grupobimbo.com
IBERIA National Director, Safety & Wellness

IDENTITY WHAT
Objective:
COMPANY COUNTRY Reinforce safe behaviors and coach on unsafe behaviors
Detail:
DATE March 2020
To help prevent the infection from spreading, we have created
customized Covid-19 task observations check list in STOP DataPro
to reinforce safe behaviors and coach on unsafe behaviors.
KEY VISUALS
KEY CONTACT
Leslee A Will, leslee.wills@grupobimbo.com VP Labour &
Associatte Relations
https://www.bimbocanada.com/

IDENTITY WHAT
Objective:
COMPANY COUNTRY Monitor hygiene measures and register special groups
Detail:
DATE March 2020
Increase cleaning frequency at the work center, transportation,
vehicles, canteens, common use sites.
KEY VISUALS
Protocol for vehicle cleaning in case Preventive
of suspected infection Coronavirus measures
KEY CONTACT
Carlos Moreno, carlos.moreno02@grupobimbo.com
https://bimbo.com.mx/en Mexico Safety & Wellness Director

IDENTITY WHAT
Grupo Bimbo-GB
Objective:
COMPANY COUNTRY (Latin America & Spain) Monitor associates health
Detail:
DATE April 2020
• Available in iOS and Android
• Monitors your symptoms
• Provide guidance
KEY VISUALS • In case of serious symptoms, your doctor will contact you
to guide you
KEY CONTACT
Rocio Flores Torres maria.r.flores@grupobimbo.com
https://grupobimbo.com/en Global GB Wellness Manager

IDENTITY WHAT
Carrefour Belgium Takes Steps To Strengthen Staff Safety
COMPANY COUNTRY
• Carrefour Belgium has introduced new measures to ensure the
safety of staff during the coronavirus epidemic:
DATE 27 April 2020
• Distribution of yellow vests adorned with a message inviting
customers to respect the principle of social distancing.
• Distribution of plastic face shields to protect employees.
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/carrefour-belgium-takes-steps-strengthen-staff-
safety-96672
KEY CONTACT
Raymond Wesselse, Global Customer Director
https://www.carrefour.es/

IDENTITY WHAT
Carrefour Spain launches digital medical assistance for staff
COMPANY COUNTRY
DATE May 2020
KEY VISUALS
https://www.carrefour.es/ Source: https://www.revistainforetail.com/noticiadet/carrefour-ofrece-teleasistencia-medica-a-sus-

trabajadores/f2a46e54f5bbc37185651dbbf1dd6f3b

IDENTITY WHAT
CARREFOUR gives a 1000 € bonus to its in-store staff
COMPANY COUNTRY • A 1000 € bonus will be distributed to Carrefour’s in-store staff
• The bonus will be paid before the end of May
DATE 21 March 2020
KEY VISUALS
https://www.carrefour.es/ SOURCE: https://www.bfmtv.com/mediaplayer/video/jerome-nanty-drh-de-carrefour-declare-que-la-prime-de-1000-euros-

destinee-aux-salaries-sera-versee-au-plus-tard-sur-la-paie-de-mai-1232846.html

IDENTITY WHAT
CARREFOUR, AUCHAN & INTERMARCHE
COMPANY COUNTRY Support frontline employees with
1000 € bonus/employee
DATE 20 March 2020

CARREFOUR
Plexiglas shield
to protect cashier
KEY VISUALS
https://www.carrefour.es/ Source: https://www.nouvelobs.com/coronavirus-de-wuhan/20200323.OBS26458/auchan-carrefour-intermarche-ces-

enseignes-qui-vont-verser-une-prime-aux-employes-exposes.html

IDENTITY WHAT
• Encouraging employees to use two days of solidarity leave
COMPANY COUNTRY to participate in the #JeVeuxAider platform set up by the Ministry
of Education. This platform enables the reinforcement of the
workforce for the priority missions of the Civic Reserve: emergency
food aid, exceptional childcare, links with isolated fragile people,
DATE March 2020
local solidarity
• Employees who wish to do so can also use their two volunteering

days of solidarity to benefit the French Red Cross and its platform
KEY VISUALS "Croix-Rouge chez vous" (solidarity deliveries, listening to isolated
people) or the association "Nos Quartiers ont du Talent" of which
CCEP France is a partner
http://www.jeveuxaider.com/

IDENTITY WHAT
• CCEP France has decided to pay a bonus payment of up to EUR 1
COMPANY COUNTRY 000 to all those who work every day at its plants in Clamart (92),
Dunkerque (59), Grigny (91), Marseille (13) and Toulouse (31)
DATE March 2020
KEY VISUALS
https://www.coca-cola.com/

IDENTITY WHAT
Providing all CPM employees free medical teleconsultation service
COMPANY COUNTRY with general practitioner or specialist
FR
Each employee can consult a general practitioner or specialist free
DATE March 2020 of charge, 24/7, from all mobile devices. This service is completely
free,
with a unique phone number.
The teleconsultation service is:

KEY VISUALS
• A dedicated 24/7 telephone line available anywhere in France
or abroad,
• A treatment done by a doctor registered with the College of
Physicians and based in France
• An interview protected by medical secrecy
• The possibility of prescribing an e-prescription available online
• A report is sent to the attending physician who remains at the
centre
of the care journey
• Referral to an emergency service if needed
https://www.fr.cpm-int.com/

IDENTITY WHAT
OBJECTIVES
COMPANY COUNTRY Support people working from home, keep the link with the
company
Learn from employees to set up new ways of working
DATE March - June 2020
Danone 50 000 Home workers 5 HUMAN-CENTRIC THEMES
Efficiency, Physical health, Mental health, Proximity management,
Solidarity & caring.
One global editorial committee, 1 Community leader per theme, 1
KEY VISUALS post per day on Danone Social Network
5 DIMENSIONS
A. One visible campaign Stay Strong-Stay Safe on Danone
Social
Network to support people
B. Global learnings with internal and external content on

Danone learning platform
C. Empowerment and monitoring of the Business Units to

provide support to employees – Employee assistance programme
D. Regular townhalls with Comex leaders
E. Pulse surveys at Company / local level to monitor employee

morale, needs and engagement and drive Company support.
Townhall with Danone Chairman & CEO

IDENTITY WHAT
DESPAR Northeast Italia insures employees
COMPANY COUNTRY
• Aspiag Service which operates the SPAR brand in northern Italy will
take out an insurance policy with a leading insurance firm to support
DATE 23 March 2020 all employees. The insurance will provide operational and economic
support to colleagues in the event that they are diagnosed with
COVID-19
KEY VISUALS
https://www.despar.it/it/ Source: https://spar-international.com/news/despar-nordest-italia-insures-employees/

IDENTITY WHAT
• Spar provides protective clothing or equipment in stores and DCs
COMPANY COUNTRY worldwide • Spar set up staff rotation to reduce contact
• Provides online training on crisis management
• Employee recognition: bonuses for employees
DATE 23 March 2020
KEY VISUALS
https://spar-international.com/covid-19/. https://www.linkedin.com/feed/update/urn:li:activity:6644850086679457792/

IDENTITY WHAT
Keeping employees safe:
COMPANY FairPrice Group COUNTRY • Regular health advisories, FAQs and posters
• Providing masks and sanitizers to all
• Mandatory temperature checks and safe distancing measures at all
DATE 15 April 2020
workplaces
• Equipping office-based employees to telecommute
Working as one team:
• Care package for daily commuting Malaysians employees affected
KEY VISUALS by travel restrictions. Package included hotel accommodation and
allowances to help
the stay on in Singapore
• Office-based staff volunteering at our stores
• Redeploying staff from food outlets where footfall has reduce to work
at supermarkets
Recognizing their contributions:
• Email massages from Group CEO to rally employees and thank
them
• Videos on how employees are going the extra mile
• Special cash award for all employees
KEY CONTACT
Alvin Neo, alvin.neo@fairprice.com.sg
https://www.fairprice.com.sg/wps/portal/corporate/corpHome

IDENTITY WHAT
Letter to supplier to show continued support and present
COMPANY COUNTRY several initiatives:
• An opportunity for corporate employees to work at

DATE 06 April 2020 manufacturing plants
• Enhanced benefits for plant employees, including a daily bonus
for front line employees
• Two weeks of paid leave to employees under conditions
KEY VISUALS • $5 million in charitable grants to ensure the most vulnerable
children have access to meals amid school and community
program closures. [IN COMMUNITIES SECTION]
https://www.generalmills.com/

IDENTITY WHAT
• General Mills announced new ways to show continued support for
COMPANY COUNTRY our employees and communities:
• A paid community service program for Minneapolis, Minnesota-
based employees to redirect their work hours to serving hunger-relief
DATE 17 April 2020 nonprofits
• An opportunity for corporate employees to temporarily work at our
manufacturing plants
• An additional $500 match from the General Mills Foundation for
employees who participate in the company’s charitable gift matching
KEY VISUALS program
• Enhanced benefits for plant employees
KEY CONTACT
Claudine Galloway, Corporate Communications
General Mills
https://www.generalmills.com/covid19

IDENTITY WHAT
Most of Google and Facebook employees are not going back
COMPANY COUNTRY to the office until 2021
DATE 10 May 2020
KEY VISUALS
https://www.google.com/ Source: https://www.newcastleherald.com.au/story/6751308/return-to-office-in-2021-google-facebook/?cs=7579

IDENTITY WHAT
Tips for managing self-isolation
COMPANY COUNTRY
• Building and maintaining your health and wellbeing during social
isolation
DATE • Physical health and wellbeing
• Emotional health and wellbeing
• Mental health and wellbeing
• Spiritual health and wellbeing
KEY VISUALS
Source: https://www.theconsumergoodsforum.com/wp-content/uploads/GSK-Tips-for-managing-self-isolation-18-
March-2020.pdf
KEY CONTACT
Raymond Wesselse, Global Customer Director
https://www.gsk.com/en-gb/home/

IDENTITY WHAT
Our response to Covid-19
COMPANY COUNTRY
Our three guiding principles:
• Health, safety and trust of our people
DATE 13 April 2020
• Safeguard the continuity of our business and appeal of our brands
• Support to the communities who are most impacted
KEY VISUALS
https://www.theheinekencompany.com/age-gate/574 Source: https://www.theheinekencompany.com/our-response-covid-19

IDENTITY WHAT
John Lewis Partnership thanks staff with new reward payment
COMPANY COUNTRY and increased discount
This is for all non-management staff and first level managers working
DATE 06 April 2020 from 12 April, they will receive a bonus payment of £25 for each week
worked in May and June
This follows the award of a 2% bonus which was given to all staff in
March.
KEY VISUALS The retailer is also increasing the partnership staff discount rate in
Waitrose shops from 15% to 25% for thirteen weeks.
https://www.johnlewis.com/ Source: https://www.theretailbulletin.com/general-merchandise/john-lewis-partnership-thanks-staff-with-new-reward-

payment-and-increased-discount-06-04-2020/

IDENTITY WHAT
How Johnson & Johnson is Supporting Its Global Workforce
COMPANY COUNTRY During
COVID-19
DATE May 2020 • We have moved to a work from home approach for office-based, for
those whose work in a facility we have taken steps to protect their
health and safety, they will also be given a one-time award of
$1,000*
• Paid time off for those who cannot work remotely or onsite and for
KEY VISUALS those who are primary care givers. We’re also encouraging flexible
or adjusted schedules
• Employee Assistance Program, employees have access to
counselors who understand pandemic-related stress
Source: https://www.jnj.com/our-company/how-johnson-johnson-is-supporting-its-global-workforce-
during-covid-19
KEY CONTACT
Donna Padovano, Sr. Director Global Retail Health Innovation,
J&J
https://www.jnj.com/

IDENTITY WHAT
Biggest retailer in Romania offers its employees bonuses totaling
COMPANY COUNTRY EUR 1.6 mln amid Covid-19 crisis
• Kaufland offers a bonus of EUR 1.6 million to its "first line" teams
DATE 17 March 2020 in shops and warehouses, and introduces the immediate payment
of the extra hours made in this period, according to the internal
criteria, the company announced in a press release
• To protect the most vulnerable employees, the company has also
decided that people over 65 and pregnant women should get paid
KEY VISUALS leave, if they wish
• The retailer has also announced recently that it would pay
its invoices to suppliers within 7 days
https://www.kaufland.ro/ Source: https://www.romania-insider.com/kaufland-bonuses-employees-romania

IDENTITY WHAT
Lala has been also implementing some measures for the customers
COMPANY COUNTRY and the associates
Remote work for administrative personnel, isolation protocol for

DATE associates who have been in touch with foreign, travel bands, providing
antibacterial gel dispensers in the stores, gloves and face masks, the
creation of the Measures of Prevention COVID-19 program, to teach
the associates about the virus and how to prevent it, running a
sanitation program for all of the facilities and transportation units
KEY VISUALS through an external provide and infographics were generated, for each
type of functions of the collaborators.
KEY CONTACT
Alvaro Suarez
https://www.lala.com.mx/lala100/

IDENTITY WHAT
Specific measures for the associates that are being in touch
COMPANY COUNTRY with the customers such as: if the associate has traveled
internationally or had contact with international visitors within
the previous 14 days:
DATE
They must refrain from reporting to work, the associates must check
their temperature every morning, the associates should stay home if
they are sick, the associates must wash their hands and disinfect the
phones. Additionally, they have instructed the collaborators from the
KEY VISUALS facilities and provide them with face masks, antibacterial gel and
gloves depending on the functions they perform
KEY CONTACT
Alvaro Suarez
https://www.lala.com.mx/lala100/

IDENTITY WHAT
Loblaw, Metro announce pay boost for staff during COVID-19
COMPANY COUNTRY pandemic by approximately 15 per cent retroactive to March 8.
DATE 21 March 2020
KEY VISUALS
https://www.loblaw.ca/ Source: https://www.ctvnews.ca/health/coronavirus/loblaw-metro-announce-pay-boost-for-staff-during-covid-19-

https://www.metroag.de/en pandemic-1.4862962

IDENTITY WHAT
Many companies are rewarding front-line employees for their efforts and
COMPANY COUNTRY seeking new employees to support the elevated pace of demand:
Manufacturers
• Maple Leaf Foods: C$80 per week in addition to their regular and overtime pay
• Hormel Foods, is paying more than $4 million in bonuses to its full and part time
employees
DATE 26 March 2020
• The JM Smucker Co: paying a one time hardship award of $1500 to 5700 of its
employees
• PepsiCo: is paying an incremental $100 per week for full time workers over the
next month
• Mondelez: giving a $2 per hour pay increase to employees until May 2nd, and a
KEY VISUALS $125 per week bonus to sales representatives
Community support: Section

• Nestle entered a partnership with the red cross and red crescent societies to
donate food, medical nutrition products and bottled water to people in need.
• Kellogg has donated food and funds totaling $5 million for food relief efforts
• Conagra Brands has made contributions totaling $1.75 million to organizations
including Feeding America, the Greater Chicago Food Depository and Food Bank
for the Heartland in Omaha.
• Maple Leaf Foods has donated approximately C$2 million to support emergency
food relief efforts and C$2.5 million in a fund to provide personal support to front
line health providers during the crisis.
KEY CONTACT
Alyson Greenhalgh-Ball, Global Lead Wellbeing, Kellogg's
Source: https://www.foodbusinessnews.net/articles/15698-manufacturers-meeting-employee-community-needs-in-the-wake-of-covid-19

IDENTITY WHAT
Masoutis To Offer 30% Of Net Profits As Bonus To Employees
COMPANY COUNTRY
DATE 03 April 2020
KEY VISUALS
www.masoutis.gr Source: https://www.esmmagazine.com/coronavirus/masoutis-offer-30-net-profits-bonus-employees-

94752?preview=1

IDENTITY WHAT
Administrative Units Applications
COMPANY COUNTRY • Home office working is held by Headquarter and Regional
Offices. Administrative employees are rotating to work in office
or out of office for Monday, Wednesday and Friday. On Tuesday
and Thursday, the offices are closed to be disinfected in detail
DATE
• HQ Employees, who have chronic diseases or live with people
with chronic diseases work at home
• All of the employees’ temperature is taken in the entrance
of the office
KEY VISUALS • Frequency of disinfection processes with relevant chemicals and
hygiene controls are increased with the use of nanotechnology
• Hygiene dispensers are located on every floor next to doors
• Continuously, awareness infographics are shown through
screens located on the office walls, along with the online
trainings and videos
www.masoutis.gr Source: https://www.esmmagazine.com/coronavirus/masoutis-offer-30-net-profits-bonus-employees-

94752?preview=1

IDENTITY WHAT
• Exclusive Discounts for Health Care Professionals
COMPANY COUNTRY from Migros Ticaret
DATE April 2020
KEY VISUALS
Source: https://www.theconsumergoodsforum.com/wp-content/uploads/Migros-Ticaret_Precautions-against-the-
Covid-19-7.pdf
KEY CONTACT
Ahu Baskut Alyanak, Corporate Communications Director
https://www.migroskurumsal.com/ Demir Aytaç, Business Alliance Executive

IDENTITY WHAT
Migros started "Psychological and Medical Counselling Service"
COMPANY COUNTRY for our family members can easily solve all their problems with the help
of expert psychologists. You can easily reach out specialist
psychologists, doctors and nurses from anywhere, and you can talk by
phone.
DATE April 2020
This support will be good for all of us.
KEY VISUALS
Source: https://www.theconsumergoodsforum.com/wp-content/uploads/Positive-Action-8.pdf
KEY CONTACT
https://www.migroskurumsal.com/ Demir Aytaç, Business Alliance Executive

IDENTITY WHAT
• Store, warehouse and distribution center employees, who have
COMPANY COUNTRY chronic diseases or live with people with chronic diseases
are on annual leave or paid excused absence
• Employees who have close contact with our customers are using
DATE March 2020 plexy personal face shields and face masks. Personal sanitizers
and hand creams are delivered to store employees
• Online trainings and videos are frequently circulated to ensure
their personal hygiene and motivation
• We provided box of fruits (orange, grapefruit, kiwi, lemon, green
KEY VISUALS apple) and Vitamin C supplements to all store and warehouse
employees to empower their immune system
• Additional employment was provided to 3,200 people in one
month. With this extra employment, the workload of our employees
was balanced and job opportunities were provided for those who
were unemployed during this period
• Our frontline employees were awarded with 4-fold bonus
KEY CONTACT
https://www.migroskurumsal.com/en/ Demir Aytaç, Business Alliance Executive

IDENTITY WHAT
Keeping our employees healthy, safe and supported.
COMPANY COUNTRY Global Our global action includes:
• In addition to our normal strict hygiene standards, putting
in place additional safety measures in our factories, offices
DATE 20 April 2020 and distribution centers
• Encouraging office-based employees to work from home
whenever possible
• Asking our employees worldwide not to travel internationally for
KEY VISUALS business purposes
• Offering generous sick leave arrangements for those who contract
the virus
• Providing cash loans or advances for those in financial distress
• Paying all hourly and salaried staff affected by temporary stoppages
in full for a minimum of twelve weeks*
• For employees in factories and distribution centers, offering free
meals and transport for staff to help reduce the risk they fall ill
• Providing parents with the flexibility to manage their family
responsibilities and their role
KEY CONTACT
Saliha Barlatey
https://www.nestle.fr/ Head of Corporate Industry Affairs

IDENTITY WHAT
Response to Covid 19
COMPANY COUNTRY Generous sick leave arrangements, Team Coffee Call to express
personal & professional concerns,…
DATE
KEY VISUALS
Source: https://www.nestle.com/ask-nestle/health-nutrition/answers/help-stop-spread-coronavirus
KEY CONTACT
Saliha Barlatey, Head of Corporate Industry Affairs
https://www.nestle.com/

IDENTITY WHAT
UK retailers reward workers during COVID-19 crisis
COMPANY COUNTRY
Nestlé front line workers will receive a bonus, free meals,
transportation compensations and vouchers
DATE 03 April 2020
KEY VISUALS
Source: https://www.nestle.ch/fr/media/pressreleases/covid-
19_nestle_recompense_les_efforts_de_ses_collaborateurs_de_premiere_ligne_en_suisse
KEY CONTACT
https://www.nestle.com/

IDENTITY WHAT
COMPANY COUNTRY
DATE 22 April 2020
KEY VISUALS
http://en.newhopegroup.com/sp/index.html

IDENTITY WHAT
COMPANY COUNTRY
DATE 22 April 2020
KEY VISUALS
http://en.newhopegroup.com/sp/index.html

IDENTITY WHAT
Ocado buys 100,000 Covid-19 test kits to ensure 'safety for all’
COMPANY COUNTRY but says it will hand over testing equipment to the NHS if required
Ocado wants to ensure staff can continue “working round the clock”
DATE March 2020 to get as much food delivered to as many homes as possible, with
demand 10 times higher than average
The kits will allow Ocado to test grocery packers and delivery drivers
who have emerged as one of the most vital segments of the workforce
during the coronavirus crisis because of their role in bringing food to
KEY VISUALS those who cannot leave the house
www.ocado.com Source: https://www.theguardian.com/world/2020/mar/29/ocado-buys-100000-coivid-19-test-kits-to-ensure-safety-for-

all

IDENTITY WHAT
PepsiCo will provide enhanced benefits to all U.S.-based employees
COMPANY COUNTRY and additional compensation to U.S. frontline employees
Compensation consists of a minimum of $100 per week for full-time employees over
the next month
PepsiCo also announced it will hire 6,000 new, full-time, full-benefit frontline
DATE 20 March 2020 employees across the U.S. in the coming months
The enhanced PepsiCo benefits to all U.S. employees include:
• Employees who must quarantine will receive 100% of their pay during
the up to 14-day quarantine period
• Employees who are either showing symptoms or are diagnosed with COVID-19
KEY VISUALS will receive 100% of their pay during the 14-day quarantine period
• Employees who are caring for a family member living in the same household
is either showing symptoms or has been diagnosed with COVID-19 will receive
100% of their pay during the 14-day quarantine period
• Employees who work at a facility that must be closed will receive 100% pay
for up to 12 weeks
• Employees who are impacted by school or day care center closure with no one
home to look after a child, will receive a minimum of two-thirds of their pay for up
to 12 weeks
• Employees are also eligible for free COVID-19 testing, a "Crisis Care"
reimbursement of $100 a day for child care, and access to specially trained
mental health professionals
KEY CONTACT
John C. Jove, VP International Sales
https://www.pepsico.com/
Source: https://finance.yahoo.com/news/pepsico-enhanced-benefits-u-employees-195200380.html/

IDENTITY WHAT
• "Together we are stronger" campaign
COMPANY RB (RECKITT BENCKISER) COUNTRY GLOBAL An internal/external campaign to thank people for their relentless
pursuit of our Purpose and supporting our consumers through
our brands
DATE 13 April 2020 • We launched the Sir James Reckitt Award, celebrating one of our
founders from 200 years ago, and awarded in service of truly special
accomplishments. Its inaugural recipients were our Shashi factory
in Jingzhou, China, close to Wuhan
• Care packages of hygiene products for employees and their families
KEY VISUALS • A robust internal communications programme to keep our teams
aware of progress, motivated and connected to our senior leaders
through our virtual sofa chit chat. It has received at 85% positive
approval rating.
• Wellbeing content for our teams - to maintain mental
and physical health
https://www.rb.com/

IDENTITY WHAT
Sodexo Partners With Amazon, Kroger, PepsiCo and Others to
COMPANY COUNTRY help its employees find work, stay working and support them if they are
out of work.
DATE 03 April 2020 They are moving employees from temporarily closed Sodexo sites to
critical needs in hospitals, senior living centers and homecare, to
partnerships with employers who are desperate for staff
KEY VISUALS
https://www.sodexo.com/home.html Source: https://www.techrseries.com/news/sodexo-partners-with-amazon-kroger-pepsico-and-others/

IDENTITY WHAT
COMPANY COUNTRY • CRF training video on Supermarkets’ Action to response the
epidemic
DATE 15 April 2020 • Released on CRF online training platform to all staff.
• Be used by CCFA* to communicate with retail business.
KEY VISUALS
CCFA*: China Chain-Store & Franchise Association
For Carrefour stores and employee
Video on
Action to response the epidemic
- What to do and How to do
Source: https://www.theconsumergoodsforum.com/wp-content/uploads/Positive-Action-8.pdf
KEY CONTACT
Dr. Jing REN,
National Quality and Food Safety Director
Carrefour China
https://mp.weixin.qq.com/s/tSSs_7X4RUkEFc5EKO0rBw

IDENTITY WHAT
Target is investing 300 million in added wages, a new paid leave
COMPANY COUNTRY program, bonus payouts and relief fund contributions
• Front-line teams working in stores and distribution centers will receive a $2-
DATE 20 March 2020 per-hour wage increase through at least May 2.
• 65 or older, pregnant or who have underlying medical conditions now have
access to paid leave for up to 30 days if they prefer not to work
Target and the Target Foundation will be giving $10 million to expand relief
KEY VISUALS and assistance to our team members, as well as local, national and global
organizations responding to the pandemic.
https://www.target.com/ Source: https://corporate.target.com/article/2020/03/target-coronavirus-giving

IDENTITY WHAT
• Tom's of Maine Sponsors Small Wellness Businesses During
COMPANY COUNTRY Coronavirus Crisis
• Series of Videos Funded by the Natural Care Leader Brings
the Healing Power of Nature Indoors
DATE 13 May 2020
KEY VISUALS
https://www.beautypackaging.com/contents/view_breaking-news/2020-04-13/toms-of-maine-sponsors-small-businesses/ Source: https://www.prnewswire.com/news-releases/toms-of-maine-sponsors-small-wellness-businesses-during-

coronavirus-crisis-301039374.html

IDENTITY WHAT
UK retailers reward workers during COVID-19 crisis
COMPANY UK retailers COUNTRY
• Morrisons: store staff get bonus for coming into work, with a
threefold increase in bonus for the next 12 months.
DATE 02 April 2020 • Aldi: employees will get a 10% bonus on hours worked, effective
from 9 March 2020."
• Sainsbury's: 10% of the hours they have worked since March 8
• Tesco: 10% bonus on the hourly rate for hours worked to colleagues
KEY VISUALS across its stores
• Asda: There will be an extra week's pay in June
• Lidl: are being given a £150 voucher each."
• Co-op: we've given them a bonus, money to spend and extra time off
• Waitrose: tbd
• M&S: 15% pay reward in recognition of the work they are doing
Source: https://www.bbc.com/news/business-52119560

IDENTITY WHAT
New set of measures to help protect employees and their families from
COMPANY COUNTRY coronavirus have been put in place by company CEO:
THE MUST NOTS:
• Travel by air either internationally or domestically. Any air travel which is currently
DATE 13 March 2020 booked, apart from return-bound flights, will be cancelled centrally by our travel
booking partners.
• Work from any Unilever site other than your principal location.
• Enter a Unilever site if you are suffering from cold or flu-like symptoms.
• Invite any visitors onto a Unilever site without the prior approval of the site leader.
KEY VISUALS • Attend meetings, conferences or events of more than 20 people.
THE MUSTS:
• Self-isolate for 14 days if you are experiencing any cold or flu-like symptoms or
have returned to your country from another location for either business or personal
reasons.
• Apply hand sanitizer when you enter a Unilever site.
• Undergo thermal testing upon arrival at any Unilever site as legislation and
equipment allows.
• Use non-physical greetings (i.e. avoid shaking hands) and maintain appropriate
"social distance".
• For the avoidance of doubt, all these measures are applicable to all employees,
irrespective of role or geography.
KEY CONTACT
Thea Koning, Corporate Affairs, Food and Refreshment
https://www.unilever.com/
Source: https://www.unilever.com/news/news-and-features/Feature-article/2020/unilever-announces-covid-19-actions-for-all-employees.html

IDENTITY WHAT
COVID-19 emergency leave policy
COMPANY COUNTRY
• Attendance occurrence policy is waived through the end of April,
giving the employees the choice of going to work or not
DATE 10 March 2020
• Anyone who is under mandated quarantine will receive up to two
weeks of pay
• Anyone with the disease will receive up to two weeks pay minimum
KEY VISUALS
Source: https://corporate.walmart.com/newsroom/2020/03/10/new-covid-19-policy-to-support-the-health-of-our-
associates
KEY CONTACT
Marcus Osborne, Vice President, Walmart Health
https://corporate.walmart.com/

IDENTITY WHAT
• Special cash bonus for frontline employees
COMPANY COUNTRY • Plexiglass barriers at pharmacy – IN STORE SECTION
• Hiring 150 000 employees - IN STORE SECTION
DATE
KEY VISUALS
Source: https://corporate.walmart.com/newsroom/2020/03/10/new-covid-19-policy-to-support-the-health-of-our-
associates?utm_source=TCGF+News+Release&utm_campaign=1dd7f2276c-MAILCHIMP_EMAIL_COVID19_2020-
03-18&utm_medium=email&utm_term=0_0efe68d81b-1dd7f2276c-69798397
KEY CONTACT
https://www.walmart.com/

IDENTITY WHAT
Whole Foods, Amazon enact temporary wage hike
COMPANY COUNTRY in coronavirus response
• Hourly associates in U.S., Canada get extra $2; UK workers receive
£2 more in support of their extra effort during the pandemic from now
DATE 17 March 2020 until the end of April
KEY VISUALS
https://www.wholefoodsmarket.co.uk/ Source: https://www.supermarketnews.com/retail-financial/whole-foods-amazon-enact-temporary-wage-hike-

coronavirus-response

IDENTITY WHAT
Danone measures to protect employees
COMPANY COUNTRY
We believe that the full engagement of our teams and the collaboration with our
partners will make us succeed, whatever the challenges we face today and
tomorrow. We stand by them, in line with our dual project for social progress
DATE March - June 2020 and economic success.
1. SAFETY
Continue to fight against COVID-19 propagation in our food chains
KEY VISUALS • Within our facilities: protection guidelines for all employees, following or
anticipating local regulations, and adaptation of the organization to each
situation, striving for no proximity between workers at any moment
• With our partners: promotion of the protection guidelines, supply of protection
equipment when available.
2. SOCIAL principles to protect Danone employees

• Guarantee revenue to all employees through the crisis over the months of
April, May and June
• All work contracts are secured – no work contract termination due to
the sanitary crisis
• In case of sick leave, quarantine or childcare, health insurance is completed
by Danone to 100%. In some countries, like China, we have also upgraded
locally our Dan’Cares policy (our global program providing all Danone
employees worldwide with quality healthcare coverage) to cover care
expenses for our employees and their families.
• Food Emergency recognition scheme for production & distribution teams
(plans defined in each site).

IDENTITY WHAT
Objective:
COMPANY COUNTRY Brazil • COVID-19 Communication Strategy Guidelines
Detail:
DATE May 2020
• Daily & Weekly communication from Bimbo Brazil (BB) President to
associates through videos, yammer, WhatsApp or emails
• Engage associates by placing them in communications.
• Positive and weekly communication (TV's, Weekly Newsletter,
KEY VISUALS Yammer and through BB leadership).
• Encourage the exchange of kind words and recognition among
associates.
KEY CONTACT
Anderson Felix De Oliveira
anderson.deoliveira@grupobimbo.com
National Director, Safety & Wellness

Digital & online
Company list
Ahold Delhaize Carrefour 4 New Hope Liuhe
Ahold Delhaize 2 Carulla Reckitt Benckiser
Albert Heijn Clarks Schwarzkopf
Albert Heijn 2 Coca Cola Spar
Aldi Coop Spar 2
Aldi 2 CVS Spar 3
Alibaba Deciem & Kiehl Spar 4
Alibaba, PayTM Ebay Spar 5
Alibaba, JD.com, Pinduoduo FairPrice St. Hubert
Amazon French Companies Supermarket chains
Approved food Giant Tork / Essity
Auto Mercado HDE & EHI Institute Waitrose
Bel IGA Walgreens
Boots Lego Walmart
Carrefour Mediaperformances WKO
Carrefour 2 Migros Ticaret
Carrefour 3 Migros Ticaret 2

Categories: Digital & Online
IDENTITY WHAT
Ahold Delhaize offers nutrition, healthy living classes online
COMPANY COUNTRY
DATE 04 May 2020
KEY VISUALS
Source: https://drugstorenews.com/giant-food-offering-nutrition-healthy-living-classes-online
KEY CONTACT
Imke Van Gasselt, Director Health, Ahold-Delhaize

IDENTITY WHAT
The Giant Company is asking shoppers not to hoard groceries in
COMPANY COUNTRY a new social media campaign dubbed #MoreForAll, launched on
26th March.
DATE 27 March 2020 Other actions:

• March 14th: Instituted midnight closings at all 19 of its 24-hour stores
except for pharmacies
• March 17th: changed store hours to 6 a.m. to 10 p.m. so employees
KEY VISUALS could have more time to clean and stock up stores.
• A reserved shopping time for customers age 60 and older, from 6
a.m. to 7 a.m. daily, also went into effect
• Placed a two-item limit on high-demand products
• Implemented contactless delivery for all online grocery orders
• to expand hiring of temporary and part-time employees
companywide [IN STORE SECTION]
Source: https://www.supermarketnews.com/marketing/giant-company-uses-social-media-discourage-hoarding
KEY CONTACT

IDENTITY WHAT
Albert Heijn supermarket in the Netherlands uses AI to regulate the
COMPANY COUNTRY number of people in the store
The IT tech company ICIT provided the shop with an intelligent camera
that follows how many people enter and leave the shop. If there are
DATE 05 April 2020 too many people inside, a red traffic light signals other people to wait
outside.
KEY VISUALS
Source: https://www.supermarketnews.com/marketing/giant-company-uses-social-media-discourage-hoarding

IDENTITY WHAT
In Mexico Heineken made donations of hand sanitizer, drinking water,
COMPANY COUNTRY and face masks.
DATE 05 April 2020
KEY VISUALS
Source:https://heinekenmexico.com/

IDENTITY WHAT
Aldi launches online grocery service to help vulnerable
COMPANY COUNTRY customers
• Aldi UK will sell food parcels on its website for the first time from
DATE 16 April 2020 Friday 17 April 2020 to help vulnerable people and those self-
isolating.
• The move marks the first time Aldi UK has sold groceries online.
KEY VISUALS
https://aldi.com/ https://www.retailgazette.co.uk/blog/2020/04/aldi-launches-online-delivery-to-help-vulnerable-customers//

IDENTITY WHAT
Aldi UK is to sell groceries online for the first time to help vulnerable
COMPANY COUNTRY people and those self-isolating during the coronavirus crisis.
From Friday it will sell food parcels on its website, containing 22

DATE 09 April 2020 products
KEY VISUALS
https://aldi.com/ https://uk.reuters.com/article/uk-health-coronavirus-aldi-uk/aldi-uk-to-sell-food-online-for-first-time-during-coronavirus-
crisis-idUKKCN21Y1V2

IDENTITY WHAT
Alibaba unveils technologies to empower partners in fight
COMPANY COUNTRY against coronavirus
Launch a series of AI technologies and cloud-based solutions to

DATE 26 March 2020 support companies and organizations worldwide in the fight against
Covid-19.
Among the new solutions is the International Medical Expert
Communication Platform on Alibaba Group’s enterprise chat and
collaboration app, DingTalk. The platform allows verified medical
KEY VISUALS personnel around the world to share their experiences through online
messaging, video conferencing and livestreaming.
Also includes a Epidemic Prediction, Fast-Track Diagnosis,
Accelerated Drug Development
https://aldi.com/ Source: https://www.alizila.com/jack-ma-foundation-aids-asian-countries-in-fight-against-covid-19/

IDENTITY WHAT
ALEXA helps you to diagnose COVID 19
COMPANY COUNTRY
Amazon Alexa users in the US can now use the voice assistant as a
first step towards diagnosing cases of COVID-19, the disease caused
DATE 27 March 2020 by the novel coronavirus,
KEY VISUALS
Source: https://www.theverge.com/2020/3/27/21196735/amazon-alexa-covid-19-coronavirus-diagnosis-advice-
symptoms-risk-factors-travel

IDENTITY WHAT
the UK’s largest online retailer of surplus food and drink, is
COMPANY COUNTRY continuing to urge shoppers to only buy what they need in the
run-up to this year’s Stop Food Waste Day on 29 April.
DATE 16 April 2020
KEY VISUALS
https://www.approvedfood.co.uk/ https://www.retailtimes.co.uk/online-retailer-urges-households-not-to-throw-out-stockpiled-food/

IDENTITY WHAT
To give our customers information to help them keep their health and
COMPANY COUNTRY wellness during the quarantine but also to support the Government's
campaign of social distancing and prevention habits.
DATE 17 April 2020 • "Protejámonos juntos" campaign: Under this concept we are
periodically releasing the information to our customers about the
actions taken during the crisis.
• "Auto Cuidado" campaign: This concept is used in Social Media
and web content not only to embrace a healthy lifestyle throughout
KEY VISUALS recipes, meal prep, cooking tips, food safety, etc., but also to
reinforce the messages the Government is sending to the population.
• We are also using our social media profiles to share the Ministry of
Public Health's press conferences and relevant news about the
Covid-19 situation.

IDENTITY WHAT
Bel Group is mobilizing its teams around the world to be as close
COMPANY COUNTRY as possible to needs that are expressed on the ground locally
Ensuring the safety and health of our employees, an absolute

DATE March – May 2020 priority of the Bel Group
• In all of its 32 production sites, the Group has reinforced its safety
procedures and health rules.
KEY VISUALS • Installation of protective structures (e.g. plexiglass) and floor
markings to guarantee the rules of distancing,
• Increased communication on barrier gestures
• Reinforcement of disinfection procedures (frequency, products used)
• Equipment for all our employees with protective masks.
Working with our partners and addressing food needs together
• Setting up targeted offers for certain categories of suppliers so they

can benefit from faster settlements on more favorable terms
• Bel is being particularly attentive to its partners and is supporting
them to contribute, together, to the collective effort of keeping the
food chain supplied. Bel has been engaged with its suppliers in the
dairy sector for a long time now.
• The Group is doing everything in its power to continue to maintain its
collection activities in all dairy regions.

IDENTITY WHAT
How to help prevent catching coronavirus
COMPANY COUNTRY Boots Chief Pharmacies – on line advice
DATE 04 May 2020
KEY VISUALS
Source: https://twitter.com/BootsUK/status/1238753232568147968?s=20
KEY CONTACT
Robert Tomkins, Group Vice President & General Merchandise
Manager, Health & Wellness
www.boots.com

IDENTITY WHAT
Carrefour Polska Adds Tool That Forecasts Store Traffic
COMPANY COUNTRY
• Carrefour Polska has added a new feature on its website that
forecasts store traffic in all outlets across Poland as the country
DATE 14 April 2020 faces an outbreak of coronavirus.
• The Traffic Meter tool was developed by the retailer in collaboration
with Polish technology companies Synerise and K2 Precise.
KEY VISUALS
https://www.esmmagazine.com/coronavirus/carrefour-polska-adds-tool-that-forecasts-store-traffic-95604

IDENTITY WHAT
• As soon the French government ceased its requisition measures,
COMPANY COUNTRY Carrefour ordered massive quantities of masks for all of its
employees
• 2 million masks arrived on French territory on March 29 and are in
DATE 30 March 2020 the process of being sent out to all Carrefour warehouses and
stores. These deliveries will continue over the coming weeks
• Before the delivery of masks, Carrefour provided its employees with
caps equipped with a plexiglass shield that covers the face
KEY VISUALS

IDENTITY WHAT
COMPANY COUNTRY “3 km in 1 hour” & “10 km in half day” services reached to 350,000
living communities in 209 stores nationwide, covered 18.53 Million
people.
DATE 15 April 2020

O2O, online to offline business increased 398%. The sales of
vegetable increased by 780% year-on-year, among which, the sales of
leafy vegetable increased by 1230% becoming the most popular
vegetable category. Other vegetables increased by more than 500%.
KEY VISUALS
O2O
Business
Home delivery in 1hour
launched Source: https://twitter.com/BootsUK/status/1238753232568147968?s=20
KEY CONTACT
Dr. Jing REN,
Carrefour China

IDENTITY WHAT
• Use the Wechat official account to communicate the science
COMPANY COUNTRY communication on emergency epidemic prevention and Key
information has been recommended to all CRF stores as the
scientific guidance.
DATE 15 April 2020 • Involved in the event of “Consumer Day (March 15) event on Cloud”
• - Offline: 15 topics of nutritional diet guidance (communication
Card) in store, recommended by CNS* & CCFA*.
• - Online: Invited registered Dietitians shared the key nutritional diet
information through online show, and online Q&A. Total attracted
KEY VISUALS nearly 70,000 audience online.
CNS*: Chinese Nutrition Society

CCFA*: China Chain-Store & Franchise Association
Source: https://twitter.com/BootsUK/status/1238753232568147968?s=20
KEY CONTACT
Dr. Jing REN,
Carrefour China
Emergency epidemic prevention & Online and Offline nutritional diet guidance

IDENTITY WHAT
Carulla announces that people will be able to contact them through
COMPANY COUNTRY whatsapp or through the land line to receive tips, advice and other
suggestions to prepare easy recipes.
DATE 17 March 2020
KEY VISUALS
https://www.carulla.com/ https://www.instagram.com/p/B917BK0DAHi/

IDENTITY WHAT
Alibaba-backed Paytm builds 'contactless in-store ordering' solution for
COMPANY COUNTRY restaurants
DATE 28 April 2020
KEY VISUALS
https://retail.economictimes.indiatimes.com/news/industry/paytm-builds-contactless-in-store-ordering-solution-for-
restaurants-after-lockdown/75419931

IDENTITY WHAT
Alibaba, JD.com, Pinduoduo help revive sales of farm goods from
COMPANY Alibaba, JD.com, Pinduoduo COUNTRY Hubei after coronavirus lockdown
China’s three biggest e-commerce companies have launched
programmes to revitalise Hubei’s agriculture sector
DATE 03 April 2020 • They have launched a series of e-commerce programmes::
• Alibaba aims to sell 1.2 million tonnes of Hubei agricultural products
this year through the company’s various online platforms.
• JD.com and Pinduoduo have also launched their own programmes to
KEY VISUALS support Hubei, which counts cotton, rice, wheat and tea
• Pinduoduo is offering various subsidies and marketing support.
• JD.com on the same day unveiled its “Buy Hubei Goods” event and
set up a special page on its app for nearly 90,000 items of fresh
produce from Hubei carried by about 1,700 different brands. JD.com
said it will launch 10 other initiatives, including merchant enrolment
and logistics support, to aid Hubei’s agricultural industry.
Source: https://www.scmp.com/tech/e-commerce/article/3078351/alibaba-jdcom-pinduoduo-help-revive-sales-farm-
goods-hubei-after/

IDENTITY WHAT
Clarks has created a coronavirus FAQs which can be found with
COMPANY COUNTRY the link below.
Worth mentioning that despite their stores being closed, store

DATE 17 March 2020 employees will continue to receive pay and benefits during this
temporary closure.
KEY VISUALS
Source: https://www.clarks.co.uk/coronavirus

IDENTITY WHAT
• CCEP France has joined forces with other companies in the initiative
COMPANY COUNTRY "J'aime mon bistrot" (jaimemonbistrot.fr)
• Enable everyone to contribute to the support of their favoured

DATE April 2020 establishment (café, bar, hotel, restaurant)
• Located in metropolitan France, by pre-ordering a drink for amounts

ranging from €1.50 to €50
KEY VISUALS

IDENTITY WHAT
• Coop Sweden has announced that it has added delivery slots for
COMPANY COUNTRY elderly online shoppers to ensure that everyone has access to food
during the coronavirus crisis.
DATE 26 March 2020 • The retailer has allotted specific delivery slots for shoppers above the
age of 70 from 24 March.
• It will allow the elderly to order online and have groceries delivered to
KEY VISUALS their doorsteps.
https://www.coop.se/ Source: https://www.esmmagazine.com/retail/coop-sweden-adds-delivery-slots-for-online-orders-for-the-elderly-93637

IDENTITY WHAT
CVS Health MinuteClinic offers telehealth visits for routine care
COMPANY COUNTRY
DATE 04 May 2020
KEY VISUALS
Source: https://drugstorenews.com/cvs-healths-minuteclinic-offers-telehealth-visits-routine-care-during-covid-19-
pandemic

IDENTITY WHAT
Deciem and Kiehl’s are among the businesses gearing up to launch
Deciem and COUNTRY one-on-one digital consultations, to keep employees employed, and
COMPANY
Kiehl help customers find the right products.
DATE 08 May 2020
KEY VISUALS
https://www.covidinnovations.com/home/08042020/beauty-retail-teams-like-deciem-and-kiehls-become-virtual-
consultants

IDENTITY WHAT
eBay Launches "Up & Running" To Immediately Bring Small
COMPANY COUNTRY Businesses Online
• With a new accelerator program that waives selling fees, eBay

DATE 02 April 2020 pledges up to $100 million in support of small business over the next
three months
• An accelerator program specifically designed to help retailers without
an e-commerce presence transition to selling online,
KEY VISUALS • Through the program, eBay will give new businesses a free basic
eBay store for three months - offering access to the marketplace's
180+ million buyers around the world.
https://www.ebay.com Source: https://www.prnewswire.com/news-releases/ebay-launches-up--running-to-immediately-bring-small-

businesses-online-301033923.html

IDENTITY WHAT
• Provide the public timely information on new measures implemented
COMPANY FairPrice COUNTRY to guide our shoppers in their buuing decisions and shopping
behaviours, aligned to the national advisories.
• Social content to assure our customers that we understand their
DATE 02 April 2020 concerns and we are mobilizing all our resources to respond to their
needs
• Creating narratives to pay tribute to our frontline heroes in solidarity
KEY VISUALS

IDENTITY WHAT
A unique solidary platform created to solve problems of
COMPANY COUNTRY connection between business unsold products and charities
needs due to Coronavirus crisis
DATE 02 April 2020 • For the very first time in France, an innovative platform to connect
business (retailers, industrials, logistic platforms…) and foodbanks
charities… to provide access to unsold goods to the most
vulnerables.
• With a single number phone, the platform helps business and
KEY VISUALS charities to connect their needs & to solve problems due to
Coronavirus crisis.
• Collect of business offers and charities needs
• Matches identification
• Logitic operations
• Tax reduction certificates providing
• An initiative supported by Periferm & FCD, and operated by

Comerso
Website in progress

IDENTITY WHAT
Giant Food launches #HealthyAtHome virtual challenge
COMPANY COUNTRY Giant Food of Landover, Md., today announced the #HealthyAtHome
#GiantFoodChallenge for the month of May to foster virtual
connections and offer guidance for ways to stay active and healthy
DATE 04 May 2020 while following guidelines for social distancing.
The free-to-all challenge will be led by Giant's in-house team of 11

licensed nutrition professionals who have developed a suite of digital
offerings including free online classes and webinars to support the
KEY VISUALS community in working toward their health goals while staying safe at
home.
https://www.supermarketnews.com/health-wellness/giant-food-launches-healthyathome-virtual-challenge

IDENTITY WHAT
The German Retail Federation (HDE) and the EHI Retail Institute have
HDE & EHI COUNTRY set up a staff placement platform allowing temporarily unemployed
COMPANY
Institute people to find work in food retail, logistics and other sectors needing
extra staff:
DATE 03 April 2020
KEY VISUALS
https://gemeinsam-handeln.ehi.de/ Source: https://etailment.de/news/morning_briefing/Morning-Briefing-Gemeinsam-Handeln-Plattform-startet--Rocket-

Internet-Euronics-Kahla-Walmart-Amazon-Manor-Ikea-22934

IDENTITY WHAT
IGA has put in place a Coronavirus crisis resource center. Anyone
COMPANY COUNTRY can access and view the latest messages, best practices,
legislations,…
DATE March 2020 There is also a newsletter on COVID-19, they have put in place four
different levels of access depending on the relationship, content ca be
adapted
• IGA Retailers and Store Teams:
KEY VISUALS • IGA Wholesaler Members:
• IGA Red Oval Partners:
• Non IGA Member (friends of IGA, media, prospective members,
etc.)
Source: https://igaalert.com/

IDENTITY WHAT
Lessons from the COVID Crisis: Jørgen Vig Knudstorp, Chairman of
COMPANY COUNTRY LEGO Brand Group
Knudstorp discussed changes that are emerging in customer behavior,

DATE March 2020 such as a significant increase in online sales channels, and LEGO’s
efforts to increase its technology investments. He also spoke
about the importance of “entertaining the inconceivable” — using
imagination to think not only about what could go wrong but also to
uncover new opportunities.
KEY VISUALS
https://www.lego.com/ https://bcghendersoninstitute.com/lessons-from-the-covid-crisis-j%C3%B8rgen-vig-knudstorp-chairman-of-lego-
brand-group-ab10ea135c60

IDENTITY WHAT
Using our media to spread prevention messages against the
COMPANY Mediaperformances COUNTRY coronavirus and thus reach as many people as possible so they
adopst the right actions.
DATE 08 April 2020

We broadcast prevention messages through our screens based in
Carrefour and Cora stores.
More than 780 screens in 220 stores.
KEY VISUALS
https://www.linkedin.com/feed/update/urn:li:activity:6651050700438675456

IDENTITY WHAT
• Turkey's first and most widespread online fresh food retail of 71
COMPANY COUNTRY cities and gradually increase.
• Capacity of online channels are increased, and service networks
is widened.
DATE • We hired 2,000 new employees for online operations.
• Our fast delivery service Migros Hemen's store number
increased 50%.
• We are providing home delivery free of charge to our
KEY VISUALS customers older than 60 through our online channel.We can also
receive their orders via our call center and deliver products to
their home.
• We started click & collect service via our online channel to
balance the demand.
• We disabled the “paying at the door” option.
• Cleaning and disinfection of online service delivery vehicles are
carried out regularly in accordance with the cleaning plans.
• Hygiene dispensers are located to all vehicles for the use of
delivery staff.
• Total number of home delivery in the last 20 days has tripled.
KEY CONTACT
Demir Aytaç, Business Alliance Executive

IDENTITY WHAT
• Through our Migros TV channel, sharing informing and
COMPANY COUNTRY entertaining videos in collaboration with celebrities such as
recipes, performances
of artists and training videos to motivate people at home.
DATE • Using social media to reach more people via posts, videos,
infographics about what to do for protection from the virus.
KEY VISUALS
https://www.youtube.com/user/TVMigros
KEY CONTACT

IDENTITY WHAT
Make sure of “internet +” technology to help farmers resume
COMPANY COUNTRY production
• As a farming, animal husbandry and food company that aims to build

DATE 22 April 2020 a digital enterprises, New Hope Liuhe actively uses Internet
technology to combat the epidemic and resume productions. The
company promotes its industrial Interne APPs such as “ Feed You
Rich” and “ Jubao Pig” to promote online buying of materials,
onlineselling pigs, and online orders, which not only accelerates the
KEY VISUALS industrialization of the Internet, but aldo reduces contact with
farmers.
• In response to the financial difficulties of farmers in the epidemic, the
company’s Internet financial app “Haoyangbao” realized online loans,
helping farmers quickly solve the problem of capital turnover.
• The company also uses its own Internet platform to deliver
emergency notifications, prevention, and control measures, policy
guidance, etc. to the vast number of farmers, to guide farmers to
fight against the epidemic and work together to fight the COVID-19
• The company has opened live broadcast classrooms to provide
farmers with special epidemic prevention and control training and
breeding technical guidance through online live broadcast, helping
farmers to master the technology as soon as possible, restore and
confidence, and resume production to ensure the supply of meat and
food. At present, more than ten special trainnings have been held,
with nearly 1 million participants, covering pig farming, poultry
farming, aquatic products, rumination, and finance.

IDENTITY WHAT
• 'Together we are stronger' digital media campaign
COMPANY RB (RECKITT BENCKISER) COUNTRY https://www.rb.com/media/news/2020/april/together-we-will-create-a-
cleaner-healthier-world/
• Digital consumer communications to build consumer awareness on
DATE March 2020 covid-19: https://www.rb.com/about-us/coronavirus-information/
• Dettol India Handwash Challenge
https://www.tiktok.com/tag/HandWashChallenge
• Educational videos via RB.com and social media channels
KEY VISUALS • Social campaign to thank employees for their relentless pursuit
during these times
https://www.instagram.com/discoverrb/
https://www.linkedin.com/company/discoverrb/

IDENTITY WHAT
Schwarzkopf USA launches a new campaign and platform to help
COMPANY COUNTRY salons stay in business by enabling them to create and sell digital
vouchers to their customers who soon need their post quarantine hair
done.
DATE 10 April 2020
KEY VISUALS
https://www.schwarzkopf.com/en/home.html Source https://www.covidinnovations.com/home/10042020/schwarzkopf-usa-launches-helpyoursalonus-platform-to-

help-hair-salons-stay-afloat

IDENTITY WHAT
SPAR created a global COVID-19 emergency response network
COMPANY COUNTRY across 4 continents who work together to share practical tools and
responses worldwide which supports the implementation of key
practices with speed.
DATE March 2020
KEY VISUALS
spar-international.com Source: https://spar-international.com/covid-19/

IDENTITY WHAT
SPAR Switzerland offers home delivery service to vulnerable
COMPANY COUNTRY customer groups
Since 18th March, SPAR is offering free home deliveries for high-risk
DATE 30 March 2020 groups nationwide. SPAR is performing the service in cooperation with
ZÄMÄDIHEI, a platform that provides various support services.
Posters in SPAR stores nationwide draw attention to this special

KEY VISUALS shopping service. Information can also be found on the SPAR
Switzerland homepage and Facebook site.
A form is available to those who do not have online resources
https://spar-international.com/country/switzerland/ Source: https://spar-international.com/news/spar-switzerland-offers-home-delivery-service-to-vulnerable-customer-

groups/

IDENTITY WHAT
SPAR Northern Ireland boosts retail efficiency with mobile
COMPANY COUNTRY technologies
SPAR UK partner Henderson Group has introduced Ubamarket’s
mobile retail technology, “Scan, Pay, Go!” in three SPAR and
DATE 14 April 2020 EUROSPAR stores in Northern Ireland.
• allows customers to build shopping lists to see what is in stock,
• be guided around the store and
• scan products as they shop.
KEY VISUALS • Other benefits of the end-to-end mobile shopping app include
allergen and dietary alerts for every product, and sustainability
information regarding the recyclability of any plastic packaging
associated with each product.
• allows for staff to be deployed elsewhere in the store, and help
replenish items and safely help customers.
https://spar-international.com/news/spar-northern-ireland-introduces-cutting-edge-ubamarket-retail-technologies/

IDENTITY WHAT
SPAR Spain launches app showing footfall to support social
COMPANY COUNTRY distancing
DATE 14 April 2020
KEY VISUALS
https://spar-international.com/news/spar-spain-partner-launches-app-showing-footfall-to-support-social-distancing/

IDENTITY WHAT
The rapid introduction of online shopping and home delivery solutions
COMPANY COUNTRY in markets where previously that was not an option. Taking learnings
from markets already offering digital ordering solutions for home
delivery, SPAR Albania and independent retailers in South Africa
quickly launched this valuable service to their customers. The
DATE adaptation of existing online services to expand delivery slots, reduce
delivery fees, reduced handling and supporting closed communities
were made by SPAR in China, Austria and Hungary to mention just a
few examples.
KEY VISUALS

IDENTITY WHAT
Sanitary safety device reinforced within our factory
COMPANY COUNTRY
Implementation of numerous health security systems in the Ludres
factory:
DATE March – April 2020
• Measuring of the temperature every morning and evening
• Keeping a maximum of doors open to limit contact (handles, etc.)
• Provision of hydroalcoholic gel on all closed accesses with the
presence of doors and handles
KEY VISUALS • 5 min daily news + reminder of security rules by the site manager
• Limitation to 4 people in the break room with respect of a safety
distance

IDENTITY WHAT
Supermarket Supermarket chains are embracing their in-store technology to
COMPANY COUNTRY better serve shoppers
chains
• Artificial intelligence: analyse customer data to identify purchase
DATE 05 April 2020 patterns.
• Self-checkout stations
• Facilities management robots: for management operations ranging
from identifying spills to cleaning aisle floors.
KEY VISUALS • Social media: to alert local shoppers about new vendor deliveries,
estimated arrival times, as well as store hour updates and
promotions
https://www.rli.uk.com/grocers-leverage-in-store-tech-during-covid-19/

IDENTITY WHAT
Increased information efforts on hand hygiene on their website
COMPANY Essity/Tork COUNTRY
DATE March 2020
KEY VISUALS
www.tork.com https://www.torkusa.com/torksolutions/corona-virus

IDENTITY WHAT
Waitrose Cookery School Chefs Share Tips On Instagram
COMPANY COUNTRY
• The temporary closure of the Waitrose Cookery Schools in the UK
has inspired its chefs to adopt a new approach to teaching people
DATE 10 April 2020 how to cook.
• Chefs Helen Carey from the King’s Cross Cookery School and
Andrew Roberts from the Cheltenham branch, have reached out to
KEY VISUALS their Instagram followers and asked them to send photos and videos
of the contents of their cupboards and fridges in order to recommend
recipes and offer cooking tips.
https://www.waitrose.com/ Source https://www.esmmagazine.com/retail/waitrose-cookery-school-chefs-share-tips-instagram-94494

IDENTITY WHAT
Walgreens Find Care™ Introduces New Telehealth Features Enabling
COMPANY COUNTRY Easier Access to Care from Home During COVID-19 Pandemic with
more than 30 providers who treat over 100 conditions
DATE 09 April 2020
KEY VISUALS
Source: https://news.walgreens.com/covid-19/press-releases-1/walgreens-find-care-introduces-new-telehealth-
features-enabling-easier-access-to-care-from-home-during-covid-19-pandemic-.htm
KEY CONTACT
Photo from: https://drugstorenews.com/walgreens-adds-telehealth-providers-new-features-find-care-platform

IDENTITY WHAT
Walmart Grocery app sees record downloads amid COVID-19
COMPANY COUNTRY
• Record demand for online grocery shopping amid the COVID-19
pandemic has sent the apps for grocery pickup and delivery services
DATE 09 April 2020 up the charts.
KEY VISUALS
Source: https://www.supermarketnews.com/retail-financial/coronavirus-how-leading-grocery-chains-are-responding-
keep-customers-safe-and?NL=SN-007&Issue=SN-007_20200313_SN-
007_54&sfvc4enews=42&cl=article_1_b&utm_rid=CPG06000000278116&utm_campaign=36866&utm_medium=email
&elq2=4be1e8a084c743398c46d4a5223e10a4
KEY CONTACT

IDENTITY WHAT
The Austrian Chamber of Commerce launched the initiative “Strong
COMPANY COUNTRY together – together through the corona crisis”, a cooperation with two
online platforms, to support Austrian retailers, especially SMEs to be
visible online during these difficult times.
DATE 30 March 2020
KEY VISUALS
Source https://news.wko.at/news/oesterreich/Handel-startet-Initiative--Gemeinsam-stark---gemeinsam-
du.html?_ga=2.169399585.1057774376.1585732439-1986204759.1517566741

In store
Company list
Ahold Delhaize Carrefour 6 Grupo Exito 4 Migros Ticaret 3 Russian retailers Tesco Walgreens 2
Ahold Delhaize 2 Carrefour 7 Grupo Exito 5 Migros Ticaret 4 Smurfit Kappa Tesco 2 Walmart
Aldi Carulla Grupo Exito 6 Migros Ticaret 5 Spar Tesco 3 Walmart 2
Aldi 2 Continente Grupo Exito 7 Migros Ticaret 6 Spar 2 Tesco 4 Walmart 3
Aldi 3 Coop JD.com Migros Ticaret 7 Spar 3 Tesco 5 Walmart 4
Aldi 4 Costco Jeronimo Martins Migros Ticaret 8 Spar 4 The Giant Co. Walmart 5
Alibaba Dia % Johnson & Johnson Migros Ticaret 9 Spar 5 Tilda Walmart 6
Amazon Ebro Jumbo Migros Ticaret 10 Spar 6 Tyson Whole Foods
Amazon 2 Ebro 2 Kesco Morrisons Spar 7 UK retailers Whole Foods 2
Amazon 3 E-Leclerc Konzum Musgrave Spar 8 UK retailers 2 Whole Foods 3
Asda Eurocash Lala New Hope Liuhe Spar 9 Us retailers Woolworths
Auto mercado FairPrice Lawson PEFC Spar 10 Us retailers 2 Woolworths 2
Carrefour FairPrice 2 Leon Pepsico Spar 11 Us retailers 3 Woolworths 3
Carrefour 2 Franprix & Monoprix Loblaw Perifem Sainsbury’s Vermont Deli X5 Retail Group
Carrefour 3 Grupo Exito Lush PicknPay St. Hubert Vkusvill X5 Retail Group 2
Carrefour 4 Grupo Exito 2 Migros Ticaret Polish retailers Super Inter Waitrose
Carrefour 5 Grupo Exito 3 Migros Ticaret 2 REWE Surtimax Walgreens

Categories: in store
IDENTITY WHAT
Belgian Supermarket Chain Moves To Protect Older People From
COMPANY COUNTRY Coronavirus by reserving the first hour after its shops open only for
elderly shoppers in more than 700 of the company's shops in Belgium
as well as its Stop&Shop chain in the United States
DATE 18 March 2020
KEY VISUALS
https://www.delhaize.be/fr-be/ Source: https://www.esmmagazine.com/coronavirus/belgian-supermarket-chain-moves-protect-older-people-

coronavirus-92782
IDENTITY WHAT
• Plexiglass to protect all our cashiers
COMPANY COUNTRY • 1,5M distance orange vests to make sure customers notice our
employees in the stores
• Elderly hours before store-opening to make sure they can do the
DATE groceries without being exposed to many other customers
• Small stores close during ‘refill’ hours, when it is not possible to
guarantee the 1,5M distance to prevent employees from being in
contact with too many people
KEY VISUALS • Shopping carts and baskets are mandatory and being cleaned by
store employees after every use in Albert Heijn
KEY CONTACT
https://www.aholddelhaize.com/en/home/
IDENTITY WHAT
Aldi is lifting purchase restrictions on all products with the exception of
COMPANY COUNTRY hand wash, shower gel and UHT milk.
The relaxation follows a return to stable levels of trading for the retailer
and good levels of availability across all of its stores.
DATE 06 April 2020
Aldi has also begun offering wipes to customers when they enter its
stores to enable them to disinfect their trolleys and baskets before they
start shopping.
KEY VISUALS
It is also introducing new priority shopping hours for elderly and
vulnerable customers which will run from Monday to Saturday 30
minutes before opening.
Meanwhile, early opening hours on Sundays will continue to be

reserved for NHS and emergency workers.
Source https://www.theretailbulletin.com/food-and-drink/aldi-lifts-covid-19-related-restrictions-on-most-products-and-
introduces-sanitisation-stations-06-04-2020/
IDENTITY WHAT
Aldi has put in place priority access to stores from around the clock for
COMPANY COUNTRY emergency workers as of 28/03, these included all NHS, Police and
Fire Service workers.
DATE 28 March 2020 The stores will also open 30 mn earlier solely for emergency workers
KEY VISUALS
Source: http://www.retailtimes.co.uk/aldi-announces-priority-access-to-stores-for-emergency-workers/
IDENTITY WHAT
Aldi launches volunteer vouchers for vulnerable shoppers
COMPANY COUNTRY
Aldi has introduced a voucher scheme to make it easier for volunteers
to buy food on behalf of the vulnerable and those self-isolating
DATE 28 April 2020
The vouchers are available to buy on a new Aldi voucher website

vouchers.aldi.co.uk. Once purchased, the vouchers can be posted
to any address in the UK so they can be given to volunteers, friends
KEY VISUALS or family members to shop on their behalf
https://www.aldi.com/ Source: https://www.retailtimes.co.uk/aldi-launches-volunteer-vouchers-for-vulnerable-shoppers/

IDENTITY WHAT
Aldi Suisse Introduces Automated Customer Counting System
COMPANY COUNTRY
Aldi Suisse has introduced a digital customer counting system at the
entrance to its branches, to maintain social distancing in the wake of
DATE 09 April 2020 the coronavirus epidemic.
In response to the Federal Council's restrictions on access to the retail

trade, the Swiss discounter will equip 110 stores, which have a
KEY VISUALS particularly high customer frequency, with the 'crowd monitor' software.
https://global.jd.com/ Source https://www.esmmagazine.com/coronavirus/aldi-suisse-introduces-automatic-customer-counting-system-

94832
IDENTITY WHAT
Several self-service technologies have been adopted over the past
COMPANY COUNTRY three months in China to help mitigate the risks caused by COVID.
These include face masks vending machines by Topow, hot meal
vending containers by Country Garden, unmanned grocery stores by
Alibaba and self-service pick-up lockers by Meituan.
DATE 13 April 2020
KEY VISUALS
Source: https://www.covidinnovations.com/home/09042020/self-service-technologies-are-rising-in-china
IDENTITY WHAT
• Amazon prioritizing shipments for medical supplies, household
COMPANY COUNTRY worldwide staples during coronavirus crisis starting Tuesday 17th March and
lasting until April 5 to help customers as the COVID-19 pandemic
spreads.
DATE 17 March 2020
KEY VISUALS
https://www.e-leclerc.com/ Source: https://eu.usatoday.com/story/tech/2020/03/17/coronavirus-amazon-prioritize-shipments-high-demand-

items/5066808002/
IDENTITY WHAT
Amazon Testing Disinfectant Fog At New York Warehouse
COMPANY COUNTRY
Amazon.com Inc is testing the use of disinfectant fog at a warehouse
in Staten Island, New York, the company told Reuters, following
DATE 08 April 2020 worker protests over the risk of coronavirus infection at the site.
The pilot programme follows an announcement last week that the

company would check workers' temperature and make masks
KEY VISUALS available at all US and European sites in its operations network.
Source: https://www.esmmagazine.com/coronavirus/amazon-testing-disinfectant-fog-at-new-york-warehouse-95096
IDENTITY WHAT
Retail giant Amazon says it will build its own coronavirus testing
COMPANY COUNTRY lab to monitor the health of its staff.
DATE 10 April 2020
KEY VISUALS
IDENTITY WHAT
Asda Introduces ‘Scan & Go Mobile' Service In All Stores
COMPANY COUNTRY
• UK retailer Asda has rolled out the ‘Scan & Go Mobile' service in all
581 stores to encourage contactless shopping in wake of the
DATE 21 April 2020 coronavirus pandemic.
• The service allows customers to use their phones to scan and pay
for groceries in stores through the Asda app.
• The move will ensure the safety of employees and customers by
KEY VISUALS offering the option to shop, pack and pay in a contactless manner.
Source: https://www.esmmagazine.com/coronavirus/asda-introduces-scan-go-mobile-service-in-all-stores-96138
IDENTITY WHAT
To give confidence to our customers about the security in our stores and support
COMPANY COUNTRY the Government's guidelines before it was mandatory
• Exclusive schedule for people over 65, starting at 7am and until 8am to ensure
they are the first ones entering the store previously sanitized.
• Reinforced cleaning and sanitation throughout the day in key areas (checkout belts,
DATE 17 April 2020 deli areas, etc.)
• Periodic misting to disinfect the stores with quaternary ammonium.
• Maximum capacity reduced to 50%
• Only 1 person per family is allowed to enter the stores
• Demarcation of 1.8 m distance with floor tape in checkout lines and entrance
KEY VISUALS of the store
• Acrylic screens in checkouts
• Display signs at store entrance containing recommendations from de Ministry
of Public Health on Covid-19 prevention
• Maximum sale of 3 items per person of key products of hygiene and personal care
• Frequent sanitize of shopping carts
• Prohibit product sampling
• Placement of alcohol-based hand sanitizer in every store area for client use
• Temporary closure of in store cafeterias
• All the products in the bakery area (bread, pastry, cookies) are been packed
separately, so clients don't have to manipulate them
KEY CONTACT
Anabelle Durán aduran@automercado.biz
IDENTITY WHAT
Carrefour Italia Rolls Out Pre-Packaged Kits With Essential
COMPANY COUNTRY Goods
• Allows customers to order the kits online via a dedicated website.

DATE 07 April 2020
• The kits are delivered within four days, except to the Italian islands,
and in two days in Milan and Turin.
• The service offers three food box variants, each priced at €69 and
containing enough supplies for two people for one week.
KEY VISUALS • For each kit sold, Carrefour will donate €1 to the Italian Civil
Defense, the retailer added.
Source https://www.esmmagazine.com/coronavirus/carrefour-italia-introduces-boxes-essential-goods-94903
IDENTITY WHAT
• Stores Cleaning policies +
COMPANY COUNTRY • Special hours for elderlies
DATE
KEY VISUALS
Source https://twitter.com/CarrefourFrance/status/1239515990637129728?s=20
IDENTITY WHAT
Carrefour Polska has announced that it will implement additional
COMPANY COUNTRY services in its stores to enhance customers’ shopping experience
during the coronavirus pandemic.
DATE 14 April 2020 • expansion of the retailer's ‘Click & Collect’ service
• expanding its e-grocery offer with a range of ready-made shopping
baskets.
KEY VISUALS
https://www.esmmagazine.com/coronavirus/carrefour-poland-expands-customer-services-covid-19-95937
IDENTITY WHAT
Carrefour Belgium Offers Bonus Points To Loyalty Card Holders
COMPANY COUNTRY
Carrefour Belgium has announced that customers holding a Carrefour
Bonus Card will receive 500 bonus points.
DATE
The points can be redeemed as a €5 discount on purchases worth €50
or above between 20 April to 9 May
KEY VISUALS
https://www.carrefour.es/ Source: https://www.esmmagazine.com/coronavirus/carrefour-belgium-offers-bonus-points-to-loyalty-card-holders-

96200
CARREFOUR MOUNTS SHIELDS FOR CASHIERS IN CORONAVIRUS CRISIS Categories: in store
IDENTITY WHAT
Protect employees at checkouts from coronavirus
COMPANY COUNTRY
• Protective barriers for cashiers in its French supermarkets
• Translucent shields made of plexiglass and other materials
to protect employees
DATE 17 March 2020
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/carrefour-mounts-shields-french-cashiers-coronavirus-crisis-
92673?utm_source=TCGF+News+Release&utm_campaign=1dd7f2276c-MAILCHIMP_EMAIL_COVID19_2020-03-
18&utm_medium=email&utm_term=0_0efe68d81b-1dd7f2276c-67929169
IDENTITY WHAT
• Invited by CCFA * , draft Jointly with other major retailers
COMPANY COUNTRY
• Shared Carrefour China’s experience
• Focus on epidemic’s prevent and control: Strategy, staff
DATE 15 April 2020 management, Cleaning and disinfection, emergency management,
etc.
• CCFA*: China Chain-Store & Franchise Association
KEY VISUALS
GUIDE FOR FOOD RETAILERS:

CONTROL AND PREVENTION
FOR PUBLIC HEALTH
EMERGENCIES
http://www.ccfa.org.cn/portal/cn/xiangxi.jsp?id=44
1813&type=1&from=groupmessage&isappinstalle KEY CONTACT
d=0#10006-weixin-1-52626-
6b3bffd01fdde4900130bc5a2751b6d1
Dr. Jing REN,
https://suning.com/ National Quality and Food Safety Director, Carrefour China
IDENTITY WHAT
• Affected by the epidemic, the seafood and frozen aquatic products
COMPANY COUNTRY with the character of “WILD“ are facing the huge risk
• Carrefour together with retail industry proposed to SAMR* the State

Administration of Market Regulation to exempt from the list for the
DATE 15 April 2020
seafood and frozen aquatic products with the character of “WILD“
• Result: Approved by SAMR and avoid the loss valued over 10

million Yuan RMB
KEY VISUALS • SAMR* the State Administration of Market Regulation
Protect the interests of the industry. SAMR exempted the seafood KEY CONTACT
and frozen aquatic products with the character of “WILD“ from the
banned list Dr. Jing REN,
https://suning.com/ National Quality and Food Safety Director, Carrefour China
IDENTITY WHAT
Carulla announces the schedule from the stores: they will be open
COMPANY COUNTRY from Monday to Sunday all 24 hours
DATE 30 March 2020
KEY VISUALS
https://www.carulla.com/ Source: https://www.instagram.com/p/B-Hs9ZjDQAo/

IDENTITY WHAT
The retailer has announced that customers aged 70 years and over
COMPANY COUNTRY will longer pay for its home delivery services, which are available in 71
Continente Bom Dia stores and 26 Continente stores.
DATE 17 April 2020
KEY VISUALS
https://www.esmmagazine.com/coronavirus/continente-offers-home-delivery-senior-customers-95916
IDENTITY WHAT
Coop Italia Freezes Prices Of Packaged Goods For Two Months,
COMPANY COUNTRY this will include both private-label products as well as manufacturer's
brands.
It is a preventive measure to help members of the cooperative and
DATE 27 March 2020 consumers and protect Italian producers and breeders during the
crisis.
KEY VISUALS
www.e-coop.it Source : https://www.esmmagazine.com/coronavirus/coop-italia-freezes-prices-two-months-93615

IDENTITY WHAT
Costco to require customers to wear masks
COMPANY COUNTRY
Costco said in a U.S. coronavirus policy update on Friday that,
effective May 4, all members and guests must wear a face covering
DATE 1 May 2020 that shields their mouth and nose at all times when shopping. The
company said the requirement doesn’t apply to children younger than
two or to people unable to cover their faces because of a medical
condition.
KEY
KEY
VISUALS
VISUALS
https://www.costco.com/ Source: https://www.supermarketnews.com/issues-trends/costco-require-customers-wear-masks

IDENTITY WHAT
More DIA Stores To Process Online Orders
COMPANY COUNTRY
• Spanish retailer DIA has announced that eight more stores will
exclusively process online orders in light of the coronavirus
DATE 02 April 2020 pandemic in the country.
• The retailer has reinforced its workforce by almost 1,000 people in
these stores comprising, among others, order completion staff or
‘pickers’ and home delivery personnel.
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/dia-extends-online-shopping-service-to-more-stores-94041
IDENTITY WHAT
Spain's Ebro Foods has ramped up production of pasta and rice in
COMPANY COUNTRY Western Europe and the United States in the past couple of weeks to
meet growing demand
DATE 09 March 2020 It has not had trouble sourcing raw materials on the market or noticed
price volatility,
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/ebro-foods-boosts-pasta-rice-output-meet-coronavirus-driven-
demand-91844
IDENTITY WHAT
Coop Italia Sets Up Crisis Committee For Coronavirus Emergency
COMPANY COUNTRY
Coop Italia has set up a crisis committee to implement appropriate
measures in line with government guidelines to tackle the coronavirus
DATE 09 March 2020 emergency in the country.
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/coop-italia-sets-crisis-committee-handle-coronavirus-emergency-
92143
IDENTITY WHAT
• E. Leclerc reassures customers through a video showing a
COMPANY COUNTRY warehouse being replenished, there will be no shortage of products,
optimized flow, teams are present.
• In addition to the 30 days product storage, there is an extra 15 days
DATE 18 March 2020 of essential as toilet paper, milk,…
KEY VISUALS
https://www.e-leclerc.com/ Source: https://www.youtube.com/watch?v=T2OCO5YLkrs&feature=youtu.be

IDENTITY WHAT
Polish retailer Eurocash Group has announced plans to employ more
COMPANY COUNTRY than 2,000 people in its stores, warehouses and distribution centres
amid an outbreak of COVID-19 in the country.
DATE 06 April 2020
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/eurocash-group-to-employ-more-than-2000-people-
94848?preview=1
IDENTITY WHAT
FairPrice places purchase limits on essential items to prevent
COMPANY COUNTRY stockpiling
due to Malaysia's lockdown:
DATE 18 March 2020 • 4 units of paper products (toilet paper, facial tissues and kitchen
towels)
• two units of instant noodles or pasta
• two bags of rice
KEY VISUALS • $30 worth of vegetables,
• $30 worth of poultry
• 30 eggs
Notices informing customers of the limits have been placed in

FairPrice stores.
Source: https://www.straitstimes.com/singapore/ntuc-fairprice-places-purchase-limits-on-essential-items-to-prevent-
stockpiling
KEY CONTACT
Grace Chua, Chief Strategy Officer and Deputy Head, Products
Division
https://www.fairprice.com.sg/
IDENTITY WHAT
• Monoprix & Franprix have created three baskets, 30€, 40€ & 45€ for
COMPANY Franprix & Monoprix COUNTRY all but especially for the elderly and disabled customers to be
delivered to their home at no cost
• They have put in place a toll free number for that purpose.
DATE 13 March 2020 • All customers with loyalty cards will be informed by email
KEY VISUALS
https://www.franprix.fr/ Source: https://www.rtl.fr/actu/bien-etre/coronavirus-monoprix-franprix-lancent-les-paniers-a-petits-prix-pour-les-

https://www.monoprix.fr/ personnes-agees-7800251130
IDENTITY WHAT
Grupo Éxito implemented the new model “Buy and collect”
COMPANY COUNTRY in 366 stores
DATE 17 April 2020
KEY VISUALS
https://www.grupoexito.com.co/es/noticias-grupo-exito/compra-y-recoge-el-nuevo-desarrollo-de-grupo-exito
KEY CONTACT
Catalina Ramirez Martinez
https://www.grupoexito.com.co/
IDENTITY WHAT
Grupo Exito continue to implement measures to mitigate the impacts
COMPANY COUNTRY of COVID-19: Some of these measures are:
1. Delivering to their teams a basic hygiene kit, consisting of gloves,
face masks and water
DATE 16 March 2020 2. Intensify the cleaning and disinfection processes in baskets and
market carts, handrails, push-buttons for electric lifts, among others
3. Cleaning measures in points of sale and shopping centers, in
bathrooms and areas with the highest traffic
KEY VISUALS 4. Installing easily accessible antibacterial gel dispensers for
customers.
5. Working hard with the suppliers and partners to maintain the supply
of food and basic products
6. Asking customers to purchase a maximum of 4 units per product
so that we can allow the existing offer to be available to the vast
majority of customers
Source: https://www.grupoexito.com.co/es/noticias-grupo-exito/seguimos-implementando-medidas-para-mitigar-los-
impactos-del-covid-19?fbclid=IwAR19HOU3Ml54Q1GGbC1BaWo21Ume-Dwy8fypQuPb9VmAHdZPAPLMn5Yojq4
KEY CONTACT
IDENTITY WHAT
Grupo exito provides recommendations for shopping as go shopping
COMPANY COUNTRY one person per family, keeping the distance between other people,
take maximum 4 units from each product, try to pay with card and
avoid going to shop with children
DATE 17 March 2020
KEY VISUALS
Source: https://www.instagram.com/p/B91oyU5nCBS/
KEY CONTACT
IDENTITY WHAT
Grupo Éxito has created the “White Line”, in which medical staff will
COMPANY COUNTRY have the possibility to program their deliveries in Éxito and Carulla with
no delivery cost. Additionally they will have priority attention on
the line at the time of ordering
DATE 29 March 2020
KEY VISUALS
Source: https://www.grupoexito.com.co/es/noticias-grupo-exito/grupo-exito-presenta-telefono-blanco-para-el-envio-
sin-costo-en-domicilios-para-personal-de-salud
KEY CONTACT
IDENTITY WHAT
Grupo Éxito implemented the “Buy and collect” model in 366 stores
COMPANY COUNTRY from Éxito, Éxito express, Carulla, Super Inter and Surtimax. This
enables customers to make their shopping through the webpage or
directly by telephone. After ordering their groceries they will collect
everything in their cars free of charge without having to get inside the
DATE 12 April 2020
store
KEY VISUALS
Source: https://www.grupoexito.com.co/es/noticias-grupo-exito/compra-y-recoge-el-nuevo-desarrollo-de-grupo-exito
KEY CONTACT
IDENTITY WHAT
Grupo Éxito anticipates payments to 867 small and medium-sized
COMPANY COUNTRY suppliers to help mitigate the impact of COVID-19 on their cash flows
and thus help preserve the employment rate. It will be more than $ 60
billion pesos that will go for these providers
DATE 23 March 2020
KEY VISUALS
Source: https://www.grupoexito.com.co/es/noticias-grupo-exito/grupo-exito-anticipa-pagos-867-pequenos-y-
medianos-proveedores
KEY CONTACT
IDENTITY WHAT
Grupo Éxito implements more protection measures in it's stores such
COMPANY COUNTRY as: acrylic protectors that were installed in the payment boxes and
in the attention points of 447 and 1,300 electronic thermometers
for temperature measurement of the employees
DATE 21 April 2020
KEY VISUALS
Source: https://www.elcolombiano.com/coronavirus-buenas-noticias-en-colombia-y-antioquia/grupo-exito-implementa-
mas-medidas-de-proteccion-en-sus-almacenes-ante-coronavirus-LP12848333
KEY CONTACT
IDENTITY WHAT
JD.com to launch unmanned robot delivery fleet in quarantined Wuhan
COMPANY COUNTRY As human-to-human contact is discouraged across the country to
reduce the risk of infection
DATE 05 February 2020 The robots will allow receivers to collect packages using facial
recognition.
KEY VISUALS
https://global.jd.com/ Source https://kr-asia.com/jd-com-to-launch-unmanned-robot-delivery-fleet-in-quarantined-wuhan

IDENTITY WHAT
Relevant actions:
COMPANY COUNTRY Stores and distribution centers:
1. all risk employees sent home with 100% payment;
2. for the remaining 50% / 50% rest in a 15-day rotation regime
3. Max 4 customers / 100 m2 in stores
DATE 19 March 2020 4. Store hours reduced for one shift
5. Use of masks and frequent disinfection of people and surfaces
6. The entire medical department in support of employees
Offices
1. Only those identified as critical for the business are in person, the
KEY VISUALS rest in teleworking.
2. All social areas closed - eg. canteen, wellness center.
3. Daily disinfection of all tables, chairs, telephones, constant
disinfection with alcohol on elevator buttons, taps, door handles,
handrails, vending machines, microwaves, others
4. Deep disinfection, including floors and workstations, during all
weekends
Customers
1. Open letter and digital communication sent
2. "Continue to Feed Portugal" initiative - joint statement from all
retailers operating in Portugal
KEY CONTACT
Carlos Santos, Corporate Quality Director
IDENTITY WHAT
Johnson & Johnson Business Continuity Statement
COMPANY COUNTRY
Taking steps to help prevent the spread of the virus:
DATE 27 March 2020

• Maintaining critical inventory at major distribution centers Working
with external suppliers to support our preparedness plans
• Working closely with suppliers, distributors, local governments and
regulators to continue to meet patient, customer and consumer
KEY VISUALS need
• Monitoring product demand and supply levels across our global
network
Source: https://www.jnj.com/j-j-business-continuity-statement
KEY CONTACT
J&J
IDENTITY WHAT
Jumbo shares recommendations for shopping as avoid bringing
COMPANY COUNTRY children to the stores, try to mantain the distance between each other
and go shopping one person per family
DATE 17 March 2020
KEY VISUALS
Source: https://twitter.com/JumboChile/status/1239966193017999364
KEY CONTACT
Rodrigo Sahr
https://www.jumbo.cl/
IDENTITY WHAT
Actions undertaken to ensure that our staff remains healthy and can
COMPANY COUNTRY work and that our stores are safe for customers to visit.
• Helping those over 70 years old - K group opens new services

DATE 16 April 2020 for older people
• Kesko involved in international coronavirus testing collaboration,
Kesko personnel to be tested
• Skyrocketing demand for food home deliveries: K-retailers are now
KEY VISUALS creating new delivery models together with local entrepreneurs
• Dedicated shopping hours at K-Food stores for people at risk
• K Group grocery stores increase safety measures - we must all
strive to avoid close contact
• Coronavirus precaution and prevention in K Group
www.kesko.fi Source: https://kesko.fi/coronavirus

IDENTITY WHAT
Croatian retailer Konzum has said that it will open additional sales
COMPANY COUNTRY channels for local producers affected by the closure of greengrocers in
the country due to COVID-19.
DATE 27 March 2020 They are ready to offer its repurchasing capacities and sales networks
to producers that are unable to put their products
on the market due to store shutdowns.
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/croatias-konzum-increase-sale-local-fresh-produce-due-closure-
greengrocers-93736
IDENTITY WHAT
To address this situation Grupo Lala installed an emergency
COMPANY COUNTRY committee for COVID-19 as a multidisciplinary group that meets daily
virtually to analyze the situation and define the actions that the
company should implement to face the crisis
DATE
KEY VISUALS
Source: https://spar-international.com/news/spar-qatar-uses-latest-technology-for-temperature-screening/
KEY CONTACT
Alvaro Suarez
https://www.lalafoods.com/
IDENTITY WHAT
In store safety measures from preventing consumers, protect
COMPANY COUNTRY employees from virus
1. Prevention of virus spread in store:
• install vinyl separation at the counter
DATE 20 April 2020
• employees wearing face-mask
• alcohol gel dispose at the entrance
• money tray on the counter
• door kept open to prevent air condensation in store
KEY VISUALS • ban eat-in space
2. Awareness of Social distance by poster, by announcement, by
indication on the floor.
3. Dispose Self-payment machine in store to avoid direct contact
4. Encourage consumers to shop during safety slot : indicative
panels to encourage consumers to shop in none- crowdy hours
analysed by shop
Source: https://finance.yahoo.com/news/uks-tesco-hire-20-000-185742636.html
KEY CONTACT
Miho Yomoda
https://www.lawson.jp/en/
IDENTITY WHAT
Leon restaurants in UK are transformed into mini-supermarkets to fix
COMPANY COUNTRY food shortages and catering lay-offs
DATE 13 April 2020
KEY VISUALS
Source: https://www.covidinnovations.com/home/08042020/restaurants-in-the-uk-are-transformed-into-mini-
supermarkets-to-fix-food-shortages-and-catering-lay-offs
IDENTITY WHAT
Loblaw Companies Limited is Investing to Assist Customers and
COMPANY COUNTRY Colleagues in Confronting COVID-19
Company ramped up its investments in four areas: enhancing

DATE 9 April 2020 customer convenience by expanding on-line capabilities and
increasing staffing in our stores; supporting our colleagues in our
stores and distribution centres with temporary pay premiums
and pay protection safeguards; securing operations, with more in-store
cleaning and in-store security, introducing new ways to shop stores to
KEY VISUALS promote social distancing, and installing plexiglass barriers at check
outs; and providing financial support to our communities and
customers
https://www.loblaws.ca/ Source: https://media.loblaw.ca/English/media-centre/press-releases/press-release-details/2020/Loblaw-Companies-

Limited-is-Investing-to-Assist-Customers-and-Colleagues-in-Confronting-COVID-19/default.aspx
IDENTITY WHAT
Lush offers free hand-washing facilities at its stores
COMPANY COUNTRY across the UK
• Using its shop windows to promote hand-washing guidelines and

DATE 29 March 2020 luring in people with messages so they do wash their hands
KEY VISUALS
Source: https://www.independent.co.uk/life-style/health-and-families/coronavirus-news-lush-hand-washing-free-
spread-uk-a9369101.html
IDENTITY WHAT
Hygiene processes in Stores:
• Frequency of disinfection processes are increased (check-outs, shopping carts and
COMPANY COUNTRY baskets)
• Mobile expert sanitizer teams are engaged to the process
• Hygiene dispensers are located in the entrance of every store.
• Precautions for Consumer Health & Wellbeing
DATE March 2020 • Posters showing hygiene in the stores
• Social media to reach more people
• Increase of online channels and widening of service network
• Increased stocks of basic commodities
• Limited sales of basic commodities
• Yellow tape at the check-outs for social distancing
KEY VISUALS • Messages encouraging customers to use their credit or debit cards
Precautions for Employees Health & Wellbeing:
• Multi-channel information on precautions methods against the Covid19 virus
• Travels, trainings, conferences and meetings are cancelled,
• Employees who were at risk, work at home for two weeks and only come back with medical
approval
• Home office working practices are held for Headquarter and Regional Offices.
• HQ Employees, who have chronic diseases or live with people with chronic diseases will
work at home.
• Store, warehouse and distribution center employees, who have chronic diseases or live with
people with chronic diseases will be on annual leave until April 1st .
Hygiene processes in Administrative Units:
• Increase of frequency of disinfection processes
• Office environment is daily sanitized
• Hygiene dispensers are located on every floor next to doors
KEY CONTACT
https://www.facebook.com/WalmartdeMexicoyCentroamerica/
https://www.walmartmexico.com/
IDENTITY WHAT
Recap of all measures undertaken in stores and on line
COMPANY COUNTRY
DATE 21 April 2020
KEY VISUALS
KEY CONTACT
www.migroskurumsal.com
IDENTITY WHAT
Citizens and Seniors Support Package
COMPANY COUNTRY
• Migros Ticaret prepares special boxes for the month of Ramadan.
• Because of the need of this extraordinary period, Migros Ticaret
DATE April 2020 enriched the content of the boxes and started to offer them to the
customers before Ramadan.
• These boxes contains main packaged food products with a
discounted prices up to 45%
KEY VISUALS
IDENTITY WHAT
What Migros Ticaret does against the Covid-19 virus:
COMPANY COUNTRY
• Donated 5 million TRY to the National Solidarity Campaign
• Enriched the content of the special boxes produced for Ramadan,
DATE April 2020
containing main packaged food products with a discounted prices
up to 45%
• Installed a centralized phone line special for elderly customers’
use.
KEY VISUALS
Source https://www.theconsumergoodsforum.com/wp-content/uploads/Migros_Precautions-against-the-Covid-19-
5.pdf
KEY CONTACT
IDENTITY WHAT
COMPANY COUNTRY
DATE April 2020
containing main packaged food products with a discounted prices up
to 45%
• Installed a centralized phone line special for elderly customers’ use.
KEY VISUALS
Source https://www.theconsumergoodsforum.com/wp-content/uploads/Migros_Precautions-against-the-Covid-19-
5.pdf
KEY CONTACT
IDENTITY WHAT
COMPANY COUNTRY
• Making shopping easier for people over the age of 65:
DATE March/April 2020

• Dedicated the timeslot between 9:15 AM and 12:15 PM for home
deliveries of their customers older than 65
• Providing home delivery free of charge to the customers older than
60
KEY VISUALS

containing main packaged food products with a discounted prices
up to 45%
• Installed a centralized phone line special for elderly customers’
use.
KEY CONTACT
IDENTITY WHAT
• We increased stocks of basic commodities without causing any
COMPANY COUNTRY public panic.
• Sales of basic commodities are limited if needed to provide
enough product for everyone.
DATE March 2020 • To increase the logistic capacity, we coordinated with the
governorates to suspend the restrictions for intracity food
transportation.
• With a holistic view, we provide the necessary coordination for our
value chain continuity, regardless of local production or import. By
KEY VISUALS monitoring our stock closely, we direct our suppliers to meet the
demand with the most accurate foresight and provide instant
information through our B2B platforms.
• We cooperate to increase the capacities of our suppliers and
producers and to facilitate logistics processes by constantly
communicating with the authorities and institutions.
• Due to the importance of uninterrupted production of fresh foods,
we provide all kinds of support to our farmers.
IDENTITY WHAT
Citizens and Seniors Support Package
COMPANY COUNTRY
• After the declaration of coronavirus curfew in Turkey for people over
the age of 65, the timeslot between 9:15 AM and 12:15 PM for home
DATE deliveries of their customers older than 60 through their online
channels
• Migros Ticaret is also providing home delivery free of charge
to the customers older than 60. We can also receive their orders
via our call center and deliver products to their home
KEY VISUALS • Migros Ticaret also installed a centralised phone line special for
elderly customers’ use. Customers older than 60 can give their
Ramadan food box orders via this phone number and they can get
these discounted boxes quickly with priority
• Along with these services, number of customers in this age range,
who are using online channels are tripled
https://www.migroskurumsal.com/en/
IDENTITY WHAT
Employee Support Package
COMPANY COUNTRY
• Frequency of disinfection processes with relevant chemicals
and hygiene controls are increased.
DATE March 2020 • Started using nanotechnology-based disinfectants for
stores.
• Our check-outs, shopping carts and baskets, service
departments are frequently sanitized and disinfected in
KEY VISUALS detail (min. for 5 times per day).
• Mobile expert sanitizer teams are engaged to the process.
• We set up 1.5 meters social distancing measures with yellow
tapes around our checkouts.
• We are recommending our customers to use contactless credit /
debit cards.
• We accept a certain number of customers in store at once
according to the square meter of the store.
• We are closing our stores at 8 PM.
• Hygiene dispensers are located in the entrance and exit of every
store.
• We are showing our hygiene processes and highlighting
personal hygiene methods via posters & screens.
IDENTITY WHAT
COMPANY COUNTRY
• Encourages Click & Collect service
• Widened the mobile payment option from self-service check-outs
DATE to all check-outs.
According to the new regulation, using face mask during the shopping
in stores become
KEY VISUALS obligatory for customers. In addition, certain number of people can be
at the store at the
same time to ensure social distance and the proper number is
identified in line with the
square meter of the store.
Source https://www.theconsumergoodsforum.com/wp-content/uploads/Migros-Ticaret_Precautions-against-the-Covid-
19-6.pdf
KEY CONTACT
IDENTITY WHAT
Morrisons Launches Food Boxes For Ramadan
COMPANY COUNTRY
It is part of a growing selection of food boxes provided by the retailer
during the coronavirus pandemic, the retailer added
21st April DATE 21 April 2020
The ‘Ramadan Essentials Box’, priced at £30 each, will be delivered

to customers’ doorsteps a day after the order has been placed
KEY VISUALS
https://groceries.morrisons.com/webshop/startWebshop.do Source: https://www.esmmagazine.com/coronavirus/morrisons-launches-food-boxes-for-ramadan-96256

IDENTITY WHAT
Musgrave Group will hire hundreds of new staff on a temporary basis
COMPANY COUNTRY The retailer has reached out to representative groups of businesses
that have been impacted by Covid-19, such as the Restaurants
Association of Ireland and the Irish Hotels Federation.
DATE 22 March 2020
KEY VISUALS
Source: https://www.agriland.ie/farming-news/major-retailer-to-hire-hundreds-of-new-staff-on-a-temporary-basis/
IDENTITY WHAT
New Hope Liuhe subsidiary Weifang Heshengyuan Food Co., Ltd.
COMPANY COUNTRY safeguards stable supply of poultry meat in Covid-19 combat
In this full report, we see how Weifang Heshengyuan has dealt with the
DATE 01 April 2020 pandemic since the first notification from the headquarters New Hope
Liuhe. From the creation of a Security and Epidemic Prevention team
(SEP team) whose mission was to prevent and control the spread and
answer the call of the nation to secure food supply and ensure
people's wellbeing as well as helping farmer's loss to the pro-active
KEY VISUALS cooperation with the local government to standardize the epidemic
prevention process and procedures from industrial perspective
Source https://www.theconsumergoodsforum.com/wp-content/uploads/Report-New-Hope-Liuhe-safeguards-poultry-
meat-supply-in-covid-19-combat.pdf
KEY CONTACT
Li Qin, Director of Business Development
IDENTITY WHAT
How PEFC forestry is adapting to Covid19 context, especially
COMPANY COUNTRY adding flexibility in the audit format and timing where necessary
to maintain responsible sourcing possible
DATE 14 April 2020
KEY VISUALS
https://pefc.org/covid-19
IDENTITY WHAT
Proactive steps grounded in science to protect the safety of our products,
associates, families and support our communities
COMPANY COUNTRY
Health & Safety
• Product safety: we want to reassert that direct risk to our product or
DATE 22 March 2020 ingredients is very low and there is no evidence that food or food
packaging is associated with the transmission of COVID-19
• Has put in place social distancing and have asked all PepsiCo associates
who have the option, to work from home
• Increased cleaning frequency, re-emphasized the importance of proper
handwashing, and expanding the availability of hand sanitizer in our
facilities
KEY VISUALS
Paid sick leave
• Provide our associates 100% of pay for a two-week period for those who
need to quarantine, or have been diagnosed, or who are caring for a sick
family member
• If we were to close a facility, receive 100% of pay for up to 12 week
• offering a minimum of two-thirds pay for up to 12 weeks for childcare due to
school or daycare closures
Comunity Impact COMMUNITIES SECTION

• investing $45 million globally to bring food and other vital resources to the
most affected communities. As part of this effort, the company is providing
funding for protective gear for healthcare workers, testing and screening
services, and is in the process of distributing more than 50 million nutritious
meals to at-risk populations.
KEY CONTACT
John C. Jové, Vice President International Sales
https://www.pepsico.com/news/stories/covid-19
IDENTITY WHAT
• For the very first time in France, an innovative platform to connect
COUNTRY retail and foodbanks, charities… to provide access to unsold goods
COMPANY
to the most vulnerable.
• With a single number phone, the platform helps businesses and
charities to connect their needs & to solve problems due to
DATE 30 March 2020 Coronavirus crisis
• Collect of businesses offers and charities needs
• Matches identification
• Logistic operations
KEY VISUALS • Tax reduction certificates providing
• An initiative from FCD / Perifem & operated by Comerso

IDENTITY WHAT
Since 18th March, Pick n Pay opens 1 hour earlier every day
COMPANY COUNTRY exclusively for customers over the age of 65 years to protect them
from the pandemic.
DATE 17 March 2020
KEY VISUALS
Source: https://businesstech.co.za/news/lifestyle/382399/pick-n-pay-launches-special-shopping-hour-for-pensioners-
due-to-coronavirus/
KEY CONTACT
David North, Group Executive Strategy & Corporate Affairs
https://www.pnp.co.za/coronavirus
IDENTITY WHAT
Poland To Temporarily Lift Sunday Shopping Ban as a measure to
COMPANY
Polish COUNTRY prevent too many people doing groceries at once.
retailers
DATE 17 March 2020
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/poland-temporarily-lift-sunday-shopping-ban-92802nts-high-
demand-items/5066808002/
IDENTITY WHAT
REWE Offers Priority Online Delivery Service For Medical
COMPANY COUNTRY Workers
• REWE Group has introduced a priority, free-of-charge online delivery

DATE 16 April 2020 facility to help medical workers who are missing out on basic food
and essential items during the coronavirus crisis
• The retailer is allowing healthcare professionals to choose preferred

KEY VISUALS delivery slots for online orders and offering free of charge home
delivery for the next three months
https://www.rewe.de/ Source: https://www.esmmagazine.com/coronavirus/rewe-offers-priority-online-delivery-service-medical-workers-

95908
IDENTITY WHAT
Pandemic brings “S” back to ESG, Russian business responds
COMPANY Russian COUNTRY
retailers In this article we see how Russian business leaders are doing to
ensure the sustainability of their operations amid the global pandemic,
DATE 20 March 2020 as well as what values they rely on during these difficult times.
KEY VISUALS
Source: https://www.intellinews.com/comment-pandemic-brings-s-back-to-esg-russian-business-responds-179021
IDENTITY WHAT
Packaging giant Smurfit Kappa has introduced a range of products
COMPANY COUNTRY under its ‘Design for Help’ portfolio to help address challenges posed
by the COVID-19 pandemic.
DATE 13 April 2020 The company has designed corrugated workplace dividers to protect
people who work closely alongside each other.
KEY VISUALS
Source: https://www.esmmagazine.com/packaging-design/smurfit-kappa-offers-corrugated-solutions-to-tackle-covid-
19-pandemic-95454?preview=1
IDENTITY WHAT
SPAR Austria helps shoppers go cashless with voucher cards
COMPANY COUNTRY
Following the recommendation from the WHO to pay cashless, Spar
has put in place a voucher system to further reduce direct contact and
DATE 31 March 2020 to simplify shopping for risk groups, the vouchers are available in
stores and can be topped up to 200€. The voucher cards can be
disinfected easily.
KEY VISUALS
www.spar.com Source https://spar-international.com/news/spar-austria-helps-shoppers-go-cashless-with-voucher-cards//

IDENTITY WHAT
SPAR Hungary launches home delivery by taxi
COMPANY COUNTRY
SPAR Hungary has partnered with the largest taxi company in
Hungary, Főtaxi Group, to launch a new home delivery service called
DATE 07 April 2020 TAXI SHOPPING. Due to the current curfew, grocery shopping has
become more difficult for many people, especially those in high-risk
groups.
KEY VISUALS After placing an order, customers can call the taxi company, providing
them with their name, SPAR order number, selected time slot, and the
address of the store at which the taxi driver can pick up the order as
well as the address where the taxi can deliver the groceries.
www.spar.hu Source https://spar-international.com/news/spar-hungary-launches-home-delivery-by-taxi/

IDENTITY WHAT
SPAR Qatar uses latest technology for temperature screening
COMPANY COUNTRY Qatar & Oman
SPAR has introduced thermographic cameras at the entrance of stores
that perform body temperature checks to help prevent the spread of
DATE 15 April 2020 COVID-19
Visitors are requested to have their temperature automatically
screened as they enter the store. If an elevated body temperature is
detected, the device emits a sound, and the customer is refused entry
KEY VISUALS
https://spar-international.com/ Source: https://spar-international.com/news/spar-qatar-uses-latest-technology-for-temperature-screening/

IDENTITY WHAT
SPAR Ukraine prioritises community support during lockdown
COMPANY COUNTRY
SPAR Ukraine is continuing to support communities during the current
lockdown by offering shopping discounts and vouchers to those in
DATE need. The company has also prioritised the communication of
precautionary measures, such as strengthened cleaning routines and
social distancing
KEY VISUALS
https://spar-international.com/ Source: https://spar-international.com/news/spar-ukraine-prioritises-community-support-during-lockdown/

IDENTITY WHAT
SPAR Netherlands evolving response to COVID-19
COMPANY COUNTRY
• With a focus on providing convenience solutions to customers,
SPAR Netherlands has spread its footprint, now operating over 300
DATE 03 April 2020 stores in city centres, neighbourhoods, university campuses and over
150 SPAR Express stores on petrol forecourts.
KEY VISUALS
https://spar-international.com/ Source https://spar-international.com/news/spar-netherlands-evolving-responsiveness-to-covid-19/

IDENTITY WHAT
Working in close support of SPAR China as well as our international
COMPANY COUNTRY Worldwide suppliers, we have secured stock and are providing guidance on
essential kits per store. Acting in solidarity with their European
colleagues, SPAR Shandong located in Northern China has kindly
donated 100,000 face masks and 100,000 gloves, which has been
DATE despatched to Northern Italy where authorities recently advised that
everyone wear such protective gear
KEY VISUALS
https://spar-international.com/ Source: https://www.linkedin.com/feed/update/urn:li:activity:6646672878593019904/

https://www.linkedin.com/feed/update/urn:li:activity:6646380755478032385/ :
IDENTITY WHAT
SPAR Hungary eases restrictions on bulk purchases
COMPANY COUNTRY
SPAR Hungary has eased restrictions on bulk purchases, which were
implemented in the last week of March. Additionally, in a further effort
DATE 16 April 2020 to reduce the spread of COVID-19, customers shopping in SPAR and
INTERSPAR stores in Hungary are now given protective equipment.
Upon entering the stores, gloves can be put on and discarded in the
dust bins after completing the shopping
KEY VISUALS
https://spar-international.com/ Source: https://spar-international.com/news/spar-hungary-keeps-customer-and-colleague-safety-a-priority/

IDENTITY WHAT
SPAR France makes headway in reducing food waste
COMPANY COUNTRY
SPAR stores in France that are larger than 400m² have signed
partnerships with a charity of their choice, to redistribute foodstuffs that
DATE 23 April 2020 are nearing their best before date
Based on French law, SPAR stores smaller than 400m2 have no legal
obligation to donate food products close to their best before date.
KEY VISUALS However, many SPAR France stores have chosen to do so voluntarily
https://spar-international.com/ Source: https://spar-international.com/news/spar-france-makes-headway-in-reducing-food-waste/

IDENTITY WHAT
Spar Denmark Rolls Out Doorstep Grocery Delivery Service
COMPANY COUNTRY
• The service aims to help customers in high-risk groups as well as
those who want to shop for others.
DATE 17 April 2020 • The orders are placed online or through a phone call and processed
and delivered within 48 hours for a fee of DKK49 (€6.50), the retailer
said.
KEY VISUALS
https://www.esmmagazine.com/coronavirus/spar-denmark-rolls-doorstep-grocery-delivery-service-95957
IDENTITY WHAT
SPAR UAE work with government to ensure food security
COMPANY COUNTRY
DATE 12 April 2020
KEY VISUALS
https://spar-international.com/news/spar-uae-work-with-government-to-ensure-food-security/
IDENTITY WHAT
SPAR Croatia increases protective measures for self-checkout
COMPANY COUNTRY assistants
SPAR Croatia had already installed Plexiglas barriers at cash registers

DATE 30 March 2020 in all SPAR and INTERSPAR stores in as an additional measure of
protection and has now introduced face shields for employees working
at self-service cash registers.
KEY VISUALS SPAR Croatia has also provided their team members with face masks,
gloves, and disinfectants. Instore, customers are reminded of the two-
metre social distancing rule set by the local authorities. SPAR team
members in Croatia also regularly disinfect shopping trollies, baskets,
and all surfaces in stores.
Source https://spar-international.com/news/spar-croatia-increases-protective-measures-for-self-checkout-assistants/
IDENTITY WHAT
How Sainsbury’s is responding to COVID-19
COMPANY COUNTRY • By giving priority access to vulnerable customers
• By improving product availability, and removing the limit per product
• By expanding our groceries online and Click & Collect services
DATE March 2020
• By dedicating every Monday, Wednesday and Friday, from 08.00 to
09.00 to serving elderly customers
• By letting NHS and social care workers to shop for half an hour
before opening
KEY VISUALS • By introducing measures to keep employees and customers safe
• By encouraging only one adult per household to go out shopping and
to shop throughout the day
• By working with charities
• We continue to support our colleagues who are self-isolating and are
considered vulnerable
Source: https://www.sainsburys.co.uk/shop/gb/groceries/working-to-feed-the-nation-/latest-information--
KEY CONTACT
Nilani Sritharan, Healthy Living Manager
https://www.sainsburys.co.uk/
IDENTITY WHAT
Relay within the company of individual good practices to fight
COMPANY COUNTRY together
• Implementation of a neighbor directory by a collaborator

DATE April 2020 • Allows everyone to be able to help or ask for help (shopping,
other occasional services, etc)
• Initiative relayed internally by the board: everyone can implement
in his own neighborhood
KEY VISUALS
IDENTITY WHAT
Super Inter share some recommendations for shopping such as: avoid
COMPANY COUNTRY over buying (each customer is able to purchase maximum of 3 articles
from the same reference), only one person per family to stock up,
avoid contact by paying with card and wash hands frequently
DATE 24 April 2020
KEY VISUALS
https://www.superinter.com.co/ Source: https://www.facebook.com/superintersupermercados/posts/2956894594367213?__tn__=-R

IDENTITY WHAT
Surtimax gives recommendations
COMPANY COUNTRY
Surtimax shares recommendations to shop included buying a
maximum of 4 products per reference, keeping the distance, paying
DATE 24 March 2020 with card and washing hands frequently
KEY VISUALS
https://www.surtimax.com.co/ Source: https://www.facebook.com/Surtimax/posts/3340179236026863?__tn__=-R

IDENTITY WHAT
• 3 item restriction per customer on every product line, removing
COMPANY COUNTRY multi-buy promotions
• meat, fish, deli counters and salad bars will be closed to allow
employees to focus on stocking shelves
DATE March 2020 • distancing measures at the check out
• encourage customers to pay by card
• earlier close of stores to allow cleaning of store, shelf replenishment,
and allow employees to rest
KEY VISUALS • encourage customers to shop online to free up slots for the more
vulnerable
• 9 to 10 am are slots reserved for the more vulnerable (Monday,
Wednesday & Friday)
KEY CONTACT
Judith Robinson, Head of Health, Tesco
https://www.tesco.com/
IDENTITY WHAT
UK's Tesco to hire 20,000 people to cope with rush on
COMPANY COUNTRY supermarkets
Tesco will hire 20,000 people to work in its stores for at least the next
DATE 20 March 2020 12 weeks to cope with an unprecedented increase in demand for food
and household products
KEY VISUALS
Source: https://finance.yahoo.com/news/uks-tesco-hire-20-000-185742636.html
KEY CONTACT
IDENTITY WHAT
Tesco Ireland Expands ‘Click & Collect’ Services
COMPANY COUNTRY
Tesco Ireland has announced that it has expanded its ‘Click & Collect’
services in ten locations in the country to help customers during
DATE 27 April 2020 the COVID-19 pandemic
As part of the expansion, the retailer has added new collection points
as well as additional slots at existing Click & Collect sites
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/tesco-ireland-expands-click-collect-services-in-ten-locations-
96830
KEY CONTACT
IDENTITY WHAT
Tesco Supermarket has announced is it making significant changes to
COMPANY COUNTRY its stores to improve the safety of its staff and the public during the
COVID-19 pandemic.
DATE 25 March 2020 Food for all

• 3 item restriction on every product line, simplified ranges of products,
special hours for NHS workers, special hours for the elders
Safety for everyone
KEY VISUALS • floor markings for social distancing, protective screens at check outs,
limited number of people in store,hand sanitizers placed all around
the stores,
• They are also giving tips to customers on best shopping practices
Source : https://saddind.co.uk/tesco-supermarket-make-changes-to-the-way-you-shop-amid-covid-19-pandemic/
KEY CONTACT
www.tesco.com
IDENTITY WHAT
A store-wide limit on three items per shopper, for every SKU
COMPANY COUNTRY available in its outlets, is remaining in place for the time being.
On promotions, Tesco said that is focusing on 'simple pricing' for single

DATE 01 April 2020 products, and has removed multi-buy promotions, except with regard
to Easter eggs.
Tesco has extended its shopping times for NHS workers and frontline
KEY VISUALS staff and will also continue to maintain priority hours for elderly and
vulnerable shoppers.
Social distancing measures also remain in place, with Tesco recently

unveiling a new advert which featured employees summarising these
measures.
Source https://www.esmmagazine.com/coronavirus/tesco-retains-limit-three-items-per-shopper-every-sku-94191
KEY CONTACT
Judith Robinson, Head of Health
www.tesco.com
IDENTITY WHAT
In-store Operations: The GIANT Company accelerate contactless
COMPANY COUNTRY options and implements operational procedures in response to COVID-
19
Accelerated Contactless programs
• Contactless Pharmacy – transfer/fill/refill prescriptions via app,
DATE May 2020
curbside pickup and mail order options
• Deli order-ahead via app for contactless pickup
• Scan-It mobile – use your phone and app instead of a handheld
device in stores to scan and pay for groceries
KEY VISUALS • GIANT Direct and MARTIN’S Direct – online order and grocery
delivery service remained open with contactless delivery
In-store procedures implemented swiftly
• Signage limited to critical customer and team member procedure
communications
• Special store and pharmacy hours extended to at risk customers
and senior citizens
• One-way aisles, social distanced line queueing and limited registers,
closing self-service areas, plexiglass screens at checkout, limited
customer counts, team member mask requirements, and new
cleaning regimens are among procedures implemented to ensure
employee and customer safety
KEY CONTACT
Emily Steinkamp, Brand Manager, Social Impact
GiantFoodStores.com Emily.Steinkamp@giantmartins.com
IDENTITY WHAT
The LA shop has a clear wall that separates the inventory section from
COMPANY COUNTRY the clients, to permit interaction there is a phone which allows the clerk
and customer to communicate. Sterilised pens are used to sign
receipts and the clerk places the purchased item on an isolated table.
DATE 01 April 2020
KEY VISUALS
Source: https://www.covidinnovations.com/home/la-wine-shop-tilda-finds-human-connection-in-the-contactless-
buying-experience
IDENTITY WHAT
Tyson Installs 150 Walk-Through Temperature Scanners at Plants
COMPANY Tyson COUNTRY to Slow COVID-19
the technology is part of Tyson’s efforts to prevent employees who are

DATE 14 April 2020 potentially infected with COVID-19 from infecting other workers. As a
non-contact technology, it’s not only safer than handheld
thermometers but also faster and less disruptive to the company's
operations.
KEY VISUALS
https://consumergoods.com/tyson-installs-150-walk-through-temperature-scanners-plants-slow-covid-
19?utm_source=omeda&utm_medium=email&utm_campaign=NL_CGT+Insider&utm_keyword=&oly_enc_id=6133J6
757701E8K&utm_source=TCGF+News+Release&utm_campaign=f66dcca2f9-MAILCHIMP_EMAIL_COVID19_2020-
04-15_&utm_medium=email&utm_term=0_0efe68d81b-f66dcca2f9-68976605
IDENTITY WHAT
UK supermarkets take steps to prevent panic buying
COMPANY
Aldi, Waitrose, COUNTRY and shortages
Iceland, Lidl, Ocado
• Aldi: introduced across-the-board rationing
DATE • Waitrose: 500 John Lewis staff have been moved to food retail
operations
• Iceland: arranging for stores to keep the first two hours of
Wednesday morning free for the vulnerable
KEY VISUALS • Lidl: will introduce prioritising queuing and assistance for older
customers
• Ocado: stopped processing new customer bookings until further
notice and created virtual queuing
• Waitrose: also introduced virtual queuing for on line shopping
Source: https://www.theguardian.com/world/2020/mar/17/supermarkets-take-steps-to-prevent-coronavirus-panic-
buying-and-shortages
IDENTITY WHAT
Tesco and M&S introduced special shopping hours for NHS
COMPANY UK retailers COUNTRY workers
during the coronavirus outbreak - here's when they're happening
DATE 22 March 2020 • Tesco have announced that on Sunday 22 March, NHS workers will
be given an hour to do their shopping before the store opens to the
public.
• This hour will also be made available to Tesco’s own workers, who
had to risk their own health by continuing to work in crowded public
KEY VISUALS spaces.
• At Marks and Spencer, the store will be reserved for NHS and
emergency service workers during the first hour of trading on every
Tuesday and Friday morning.
Source: https://inews.co.uk/news/health/tesco-nhs-workers-shopping-m-and-s-coronavirus-outbreak-when-opening-
times-2504066
IDENTITY WHAT
How US Grocery chain are responding to keep customers safe
COMPANY US Retailers COUNTRY and shelves stocked
See examples from Walmart, Kroger, HEB, Publix, Albertsons Cos,

DATE 13 March 2020 Wegmans, Ahold Delhaize USA, Target, Hy-Vee, Aldi, Lidl, Giant
Eagle, Tops Markets, Raleys, Trader Joe's, Brookshire Grocery
KEY VISUALS
&elq2=4be1e8a084c743398c46d4a5223e10a4
IDENTITY WHAT
Walmart, Kroger, Hy-Vee, Giant go with one-way aisles to combat
COMPANY Walmart, Kroger, COUNTRY coronavirus
Hy-Vee
Walmart also just began limiting the number of customers in a store at
DATE 07 April 2020 the same time other efforts by Walmart and Kroger to protect customer
and employee health include temperature checks of employees,
supplying of gloves and masks to associates who want them,
installation of sneeze guards and social distance markers in stores,
expanded paid-leave policies, and overnight closure of stores for
KEY VISUALS cleaning and restocking.
Source: /https://www.supermarketnews.com/issues-trends/update-walmart-kroger-hy-vee-giant-go-one-way-aisles-
combat-coronavirus
IDENTITY WHAT
How US Grocery chain are responding to keep customers safe
COMPANY US Retailers COUNTRY and shelves stocked
See examples from Walmart, Kroger, HEB, Publix, Albertsons Cos,

DATE 13 March 2020 Wegmans, Ahold Delhaize USA, Target, Hy-Vee, Aldi, Lidl, Giant
Eagle, Tops Markets, Raleys, Trader Joe's, Brookshire Grocery
KEY VISUALS
&elq2=4be1e8a084c743398c46d4a5223e10a4
IDENTITY WHAT
This Vermont deli is selling bread to its local hospital and working
COMPANY
Vermont COUNTRY employees. It is also selling raw ingredients that can be delivered,
Country Deli encouraging people to cook at home.
DATE 01 April 2020
KEY VISUALS
Source: https://www.covidinnovations.com/home/vermont-country-deli-is-selling-ingredients-mailing-gift-packages-
and-providing-delivery-services
IDENTITY WHAT
Russian supermarket Vkusvill wants to install vending machines
COMPANY COUNTRY in residential buildings
They are going to install vending machines in the entrances of

DATE 13 April 2020 residential buildings in Moscow and St Petersburg to better serve
shoppers during the Coronavirus lockdown. It is taking online
applications from residents of buildings housing at least 100
apartments. Installation will be free, and the machines will stock about
70 Vkusvill products
KEY VISUALS
Source: https://www.covidinnovations.com/home/09042020/russian-supermarketvkusvill-wants-to-install-vending-
machines-in-residential-buildings-during-the-locckdown
IDENTITY WHAT
Waitrose to treble Rapid deliveries and increase click and collect
COMPANY COUNTRY slots by 50%
Waitrose is to more than treble the number of delivery slots available

DATE 17 April 2020 through its Rapid service, giving access to more than 2.5 million
households to get food and essentials.
KEY VISUALS
https://www.waitrose.com/ Source: https://www.talkingretail.com/news/industry-news/waitrose-treble-rapid-deliveries-increase-click-collect-slots-

50-17-04-2020//
IDENTITY WHAT
Walgreens takes omnichannel steps in response to coronavirus
COMPANY COUNTRY
• Waived delivery fees for eligible prescriptions from 13th March until
further notice
DATE 13 March 2020
• Consumers in 14 cities can get a variety of convenience products,
delivered to their home
• Introduced purchase limits on certain goods
• Provides Pharmacy Chat, available 24/7 online and through the
KEY VISUALS Walgreens app
• The Walgreens app and site offer other telehealth services.[DIGITAL
SECTION]
• Walgreens has provided a donation to the Centers for Disease
Control (CDC)
• Donated of 1,500 thermometers to be used for local health
departments
in Santa Clara and Alameda counties in California.
KEY CONTACT
Robert Tompkins, Group Vice President, General Merchandise
IDENTITY WHAT
In the process of expanding COVID-19 testing locations to 49
COMPANY COUNTRY 1 states in the month of May using closed locations with
stations for gathering information and conducting the test
DATE May 2020 Rolled out multiple team member safety protocols such as
social distancing signs and decals around the store, plexiglass
2 barriers installed on all counters, supplying masks for all team
members, relaxing attendance policies to provide comfort
KEY VISUALS around staying home, and availability of hand sanitizer and
handwashing stations
2
1 Instituted some new customer- and patient-friendly programs
such as senior shopping hours on Tuesday mornings,
3 expanded drive-thru/online access for front end and OTC
merchandise, and waiving all fees for home Prescription
delivery
Running our traditional Red Nose campaign in May 2020 to

4 help lift children out of poverty, especially during this difficult
3 time
4
KEY CONTACT
Andrew Militello, Walgreens
https://news.walgreens.com/covid-19/
IDENTITY WHAT
• All stores are open, working hour being adjusted according to government requirements.
COMPANY COUNTRY • Continue to increase headcount across business formats as needed.
• Increased communications campaign (interviews, press releases).
• We communicate strongly through our social media to customers and members to share
DATE April 2020
recommendations about health and wellness based on who & and government authorities.
• Access filters for associates (temperature and symptoms).
• Checkout voluntary packers (elderly people –non associates) were sent home with an
KEY VISUALS extraordinary gratification.

• Home office for all staff. Most corporate facilities are completely closed.
• Placement of acrylics for protection in more than 14,000 lines of boxes.
• Financial support and 250 tons of food donated to more than 22,800 older adults who
provide their valuable voluntary support as packers in stores, through the Walmart de
México Foundation.
• Temporary program to support its micro and small suppliers: Shorten the payment period to
7 days, the months of April, May and June and for the tenants two months of rent will be
waived; that is, the income corresponding to the months of April and May.
• We donated 100 million pesos to finance the Temporary Unit of COVID-19, which will be
adapted at the Citibanamex Center facilities for patient care by the health system.
KEY CONTACT
LINK TO WEBSITE Viridiana Hernández - ESG Squad lead - M.v.Hernandez@Walmart.com
Luis Herrerías – Corporate Marketing DM – luis.herrerias@Walmart.com
https://www.facebook.com/WalmartdeMexicoyCentroamerica/
https://www.walmartmexico.com/
IDENTITY WHAT
Mexico's government and Walmart (Mexico and Centro America)
COMPANY COUNTRY launched "Los Esenciales" program. The Program includes 125
products, which will be sold at the lowest prices on the market for a
period of 60 days, starting from April 10
DATE 20 April 2020
KEY VISUALS
Source: https://www.walmartmexico.com/media-library/document/gobierno-de-la-cdmx-y-walmart-de-mexico-y-
centroamerica-lanzan-el-programa-los-esenciales/_proxyDocument?id=00000171-987d-d85a-abf3-997f40cb0000
KEY CONTACT
IDENTITY WHAT
Walmart now requires all U.S. workers to wear face coverings
COMPANY COUNTRY
Walmart today began requiring all U.S. employees to cover their faces
while at work to help prevent the spread of novel coronavirus (COVID-
DATE 20 April 2020 19)
KEY VISUALS
Source: https://www.supermarketnews.com/issues-trends/walmart-now-requires-all-us-workers-wear-face-coverings
KEY CONTACT
IDENTITY WHAT
• Stores Cleaning policies +
COMPANY COUNTRY • Special senior shopping hours
DATE
KEY VISUALS
Source https://twitter.com/Walmart/status/1238991505764818945?s=20
KEY CONTACT
IDENTITY WHAT
Walmart Chile announces a preventive plan for employees and
COMPANY COUNTRY customers. This plan includes measures as clean points for car
sanitization, additional hygiene measures in the payment areas, and
provision of necessary elements to limit the action of the virus, such as
alcohol gel and disinfectant towels, for employees and customers
DATE 16 March 2020
KEY VISUALS
Source: https://www.walmartchile.cl/44379_walmart-chile-anuncia-plan-preventivo-para-cuidar-a-colaboradores-y-
clientes.html
KEY CONTACT
IDENTITY WHAT
Walmart to bring two-hour Express Delivery to 2,000 stores
COMPANY COUNTRY
Following a recent pilot program, Walmart is rolling out Express
Delivery, a new online service offering home delivery of a wide range
DATE 1 May 2020 of groceries and other products from the store in less than two hours.
KEY VISUALS
KEY CONTACT
www.amazon.com
IDENTITY WHAT
Important update on store hours:
COMPANY COUNTRY
• Customers are informed that the 60+ are invited to shop one hour
before the store is open to public. Stores will also close two hours
DATE 22 March 2020 early to allow time to restock shelves
KEY VISUALS
Source: https://twitter.com/WholeFoods/status/1240297921133907969
IDENTITY WHAT
Whole Foods puts seniors and at-risk customers first with online
COMPANY COUNTRY grocery pickup
DATE 30 April 2020
KEY
KEY
VISUALS
VISUALS
https://www.wholefoodsmarket.com/ Source: https://www.supermarketnews.com/online-retail/whole-foods-puts-seniors-and-risk-customers-first-online-

grocery-pickup
IDENTITY WHAT
Whole Foods offer disposable face masks to all customers who
COMPANY COUNTRY do not have them requesting – but not requiring – that customers
wear masks while shopping
DATE 1 May 2020
KEY
KEY
VISUALS
VISUALS
https://www.wholefoodsmarket.com/ Source: https://www.grocerydive.com/news/whole-foods-to-provide-face-masks-to-customers/577187/

IDENTITY WHAT
Aussie supermarket chain Woolworths will allow elderly customers in
COMPANY COUNTRY the store earlier than others, in response to panic-buying which has left
elderly and disabled customers with no stock
DATE 17 March 2020
KEY VISUALS
https://www.woolworths.com.au/ Source: https://www.thestar.com.my/news/world/2020/03/17/covid-19-aussie-supermarket-chain-woolworths-holds-

039elderly-hour039-as-panic-buying-continues
IDENTITY WHAT
• As of 20th March, Woolworths will offer care packages which contain
COMPANY COUNTRY essential groceries to the elderly and people with disability
• The packages can be picked up from the store’s customer service
desk
DATE 17 March 2020 • To access the packs, customers only have to show their government
concession card
• Coles will hire 5,000 new casual workers to restock empty shelves
KEY VISUALS
https://www.woolworths.com.au/ Source: https://www.sbs.com.au/news/covid-19-woolworths-to-offer-care-packages-to-elderly-and-people-with-

disability
IDENTITY WHAT
South Africa's Woolworths Offers Drive-Through Service To Help
COMPANY COUNTRY Shoppers Avoid Stores
DATE 16 April 2020
KEY VISUALS
https://www.woolworths.com.au/ Source: https://www.esmmagazine.com/coronavirus/south-africas-woolworths-offers-drive-service-help-shoppers-

avoid-stores-95831
IDENTITY WHAT
X5 Retail Group has taken the decision to sell key staple foods at all its
COMPANY COUNTRY stores at cost for at least one month in order to support vulnerable
groups during this challenging time.
DATE 03 April 2020
KEY VISUALS
Source https://twitter.com/x5_retailgroup/status/1246050456801026048?s=21
KEY CONTACT
Maria Podkopaeva, Project Manager, Sustainable Development
IDENTITY WHAT
Russia's X5 Retail Group has announced the rollout of self-checkout
COMPANY COUNTRY (SCO) technology across selected Pyaterochka proximity stores.
The technology, which has been developed in-house by X5, is

DATE 09 April 2020 currently in place at 369 outlets, with a total of 1,435 units installed.
The retailer is aiming to have a total of 12,000 units in operation by the
end of the year.
KEY VISUALS
Source https://www.esmmagazine.com/technology/x5-retail-group-rolls-self-service-tech-developed-house-95218
KEY CONTACT
Maria Podkopaeva, Project Manager, Sustainable Development,
X5 Retail
In communities
1. Serve vulnerable populations
2. Assist other local businesses
3. Help healthcare organizations
4. Serve the general population
1. Serve vulnerable
populations
Company list
A.S. Watson Group Danone 4 Hipermaxi Reckitt Benckiser
A.S. Watson Group 2 Danone 5 Jeronimo Martins Spar
Ajinomoto Danone 6 Kellogg’s Spar 2
Ajinomoto 2 Danone 7 Kellogg’s 2 St. Hubert
Ajinomoto 3 Danone 8 Kroger St. Hubert 2
Ajinomoto 4 Edeka Kroger 2 Tesco
Ajinomoto 5 Edeka 2 Lawson Tesco 2
Barilla General Mills Mondelez Danone, Aldi, Lidl, M&S, Coca Cola
Brewdog Greencore Nestle Danone, Aldi, Lidl, M&S, Coca Cola 2
Carrefour Groupe Savencia Nestle 2 Unilever
Carrefour 2 Grupo Exito Nestle 3 Unilever 2
Coca Cola Grupo Exito 2 Nestle 4 UPS & CVS
Coca Cola 2 Grupo Exito 3 Nestle 5 Walgreens
Coca Cola 3 Grupo Exito 4 Nutrisa Walmart
Danone Hannaford Nutrisa 2 Walt Disney
Danone 2 Heineken PepsiCo Woolworths, Spar, Pick n Pay,
Checkers, Shoprite
Danone 3 Heineken 2 PepsiCo 2
Category: in communities
IDENTITY WHAT
A.S. Watson Group and Watsons Hong Kong donates 150,000 pieces
COMPANY COUNTRY of surgical mask to vulnerable elders in 10 districts through our social
networks with Hong Kong YWCA, YMMSS, St. James’ Settlement and
Hong Kong Christian Service to save them queuing for hours for the
masks amid the pandemic. Volunteers spent the weekend to help pack
DATE the masks in small bags for easier distribution
KEY VISUALS
https://www.aswatson.com https://www.aswatson.com/update-from-aswatson/type/covid-19/#.XrOurWgzZPY

IDENTITY WHAT
A.S. Watson Group’s business Watsons China donates over RMB1
COMPANY COUNTRY million worth of products to Wuhan to help fight the Covid-19 outbreak
DATE
KEY VISUALS
https://www.weibo.com/1684452940/IuWIBn7Ur?from=page_1002061684452940_profile&wvr=6&mod=weibotime&ty
pe=comment&utm_source=TCGF+News+Release&utm_campaign=2370e144f2-
https://www.aswatson.com MAILCHIMP_EMAIL_COVID19_2020-05-05&utm_medium=email&utm_term=0_0efe68d81b-2370e144f2-
#_rnd1588834389947

IDENTITY WHAT
Ajinomoto Group Thai affiliate donates their products to support fight
COMPANY COUNTRY against Covid-19
DATE 10 April 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/ajt01
KEY CONTACT

IDENTITY WHAT
Ajinomoto Group Brazilian affiliate donates USD 320,000 to
COMPANY COUNTRY combat COVID-19
DATE 15 April 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/abr01
KEY CONTACT

IDENTITY WHAT
Ajinomoto Group Peruvian affiliate donates food to families
COMPANY COUNTRY affected by COVID -19
DATE 22 April 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/apu01
KEY CONTACT

IDENTITY WHAT
Ajinomoto Co., Inc. Joins the IP Open Access Declaration Against
COMPANY COUNTRY COVID-19 as a Founding Signatory
DATE 08 May 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/ip_oad
KEY CONTACT

IDENTITY WHAT
Ajinomoto Philippines Corporation donated calcium-rich rice
COMPANY COUNTRY topping mix to Filipino communities under quarantine
DATE 13 May 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/apc01
KEY CONTACT

IDENTITY WHAT
External People Support
COMPANY Barilla COUNTRY Global • 3 Million Euro donated to association supporting the crisis recovery
• 500 K to support research in US for Covid 19
• Support education in schools with computer donated
DATE 18 May 2020
• 1 Mio breakfast donated in Italy
• Product donated everywhere
KEY VISUALS • New adv campaign related to Covid
KEY CONTACT
Anna Rosales, Director of Nutritition, Barilla

IDENTITY WHAT
• BrewDog begins making hand sanitiser amid shortages in UK
COMPANY COUNTRY • Brewer says product will be given away for free to local charities and
the community
DATE
KEY VISUALS
https://www.surtimax.com.co/ https://www.prnewswire.com/news-releases/the-kroger-co-zero-hunger--zero-waste-foundation-commits-3-million-to-
help-combat-food-insecurity-during-pandemic-301024889.html

IDENTITY WHAT
Carrefour provides truckers with free meals
COMPANY COUNTRY
• Truckers can ask for a free sack lunch in Carrefour hypermarkets (on
presentation of a professional ID).
DATE 24 March 2020
• The sack lunch features a sandwich, an alcohol-free drink and a
dessert (fruit or dairy product)
• This service is available at any time during opening hours

KEY VISUALS
http://www.carrefour.com/sites/default/files/communique_carrefour_24.03.2020.pdf
https://www.ouest-france.fr/sante/virus/coronavirus/coronavirus-carrefour-fournit-des-paniers-repas-aux-routiers-
https://www.surtimax.com.co/
saint-malo-6789586

IDENTITY WHAT
Carrefour joins the solidarity fund
COMPANY COUNTRY Carrefour will share part of its income linked to the Covid-19 to help
those suffering from the situation. This income will be distributed every
week until the end of the crisis through the "Fonds de Solidarité des
DATE 16 April 2020 Consommateurs et Citoyens"
KEY VISUALS
Source:
https://lamarqueduconsommateur.com/carrefour-rejoint-le-fonds-de-solidarite-des-consommateurs/

IDENTITY WHAT
Coca-Cola Philippines re-channels P150M advertising budget
COMPANY COUNTRY for COVID-19 response:
• Providing hydration needs, providing personal protective equipment

DATE 20 March 2020 to health workers, delivering food packs to the most vulnerable
families and communities, supporting distribution partners
KEY VISUALS
Source: https://finance.yahoo.com/news/coca-cola-foundation-donates-5-153300900.html
KEY CONTACT
Wouter Vermeulen, Senior Director, Public Policy

Photo: https://www.foodnavigator-asia.com/Article/2020/03/31/Going-off-air-for-COVID-19-Coca-Cola-Philippines-cancels-all-commercial-advertising

IDENTITY WHAT
The Coca-Cola Foundation Donates $5 Million in COVID-19 Relief
COMPANY COUNTRY Funding to Boys & Girls Clubs of America to Support The
organization's commitment to youth and communities during the
COVID-19 PANDEMIC
DATE 20 March 2020
150 Club organizations across 400 communities are already working to
provide meals and, in some cases, lending support to families of first
responders, military, and healthcare workers.
KEY VISUALS Boys & Girls Clubs of America is also utilizing digital platforms to
provide services and training, children can continue their learning and
development but can also get psychological help.
Source: https://finance.yahoo.com/news/coca-cola-foundation-donates-5-153300900.html
KEY CONTACT
Wouter Vermeulen, Senior Director, Public Policy
https://www.coca-colacompany.com/shared-future/communities/the-coca-cola-foundation

IDENTITY WHAT
• Special donations of products and protective equipment in support of
COMPANY COUNTRY the French associative network and hospitals
• 880,000 drinks are currently being distributed throughout France for
Les Restos du Cœur, food banks and Secours Populaire
DATE March 2020 • In addition, the CCEP plants in Dunkerque, Clamart, Grigny,
Marseille and Toulouse, as well as The Coca-Cola Company's plant
in Signes (83), have donated protective equipment (gowns and
charlots) for healthcare personnel in hospitals near their sites
KEY VISUALS

IDENTITY WHAT
• Education: Healthy Habits & Prevention Measures Recommendation
COUNTRY in Social Media- leveraging the strength of the water Brand Bonafont
COMPANY
• Donations to Banco de Alimentos de Mexico
DATE March 2020
KEY VISUALS

IDENTITY WHAT
• Support the heroes in the front line
COMPANY COUNTRY • Support the most vulnerable
• With its leading brand Fontvella Danone Waters Spain

DATE 29 March 2020
1. Acknowledgment of the Heroes in the front line on Social media
2. Deliver safe drinking water to the field with the
#SolidarityWaterBankas, a coalition to support the #redcross
organization
KEY VISUALS 1. WHERE: in Hospitals, Clinics, Community centers and to
senior people houses.
2. HOW MUCH: As much as requested from the Red Cross.
3. COMMUNICATION: Initiated by the Companies collation,
followed by Danone Corporate, the Brands and the final
thanks from the NGO.
https://www.instagram.com/explore/tags/bancodeaguasolidario/

IDENTITY WHAT
• Danone Canada has contributed $200,000 CAD to an emergency
COMPANY Corporate & Emergency
COUNTRY fund established by their 25-year partner, Breakfast Club of Canada,
fund partner to help feed hungry children.
DATE April 2020 • Danone Canada as a partner of Breakfast Club Canada donates
Corporate partners products and his employees are volunteering every year.
• Serving more than 243,521 nutritious breakfasts daily in 1,809

schools throughout Canada, our programs make sure children have
KEY VISUALS an equal chance to learn.
• Other emergency fund partner include Kellogg’s , General Mills and

other companies from various industries
KEY CONTACT
Isabelle Grosmaitre, Alimentation Initiative Catalyst, Danone
https://www.linkedin.com/pulse/living-our-purpose-support-employees-communities-mariano-
lozano/?trackingId=ioVlVXvbRouMrQv8vawZvA%3D%3D

IDENTITY WHAT
• Danone US Happy Family Organics (babyfood) donating 140 000
COMPANY Danone – Happy
COUNTRY servings of organic food and snacks to families in need in New York
Family Organics City area.
DATE March 2020 • Partnership with Good 360 USA for the delivery.
KEY VISUALS
KEY CONTACT
https://www.instagram.com/p/B-PjbX-ndPw/https://www.instagram.com/p/B-PjbX-ndPw/

IDENTITY WHAT
Actions taken by Danone UK to help fight against C19 crisis
COMPANY COUNTRY
• Providing Food & Drinks to those who need them : fare share,
city harvest London, Felix, Food aware…
DATE April 2020
• 125 000 Baby Food products
• 20 000 drinks
• 200 000 Yogurts
KEY VISUALS
KEY CONTACT

IDENTITY WHAT
COMPANY COUNTRY
• Supporting NHS Frontline Heroes:
• 100 00 Yogurt
DATE April 2020
• 300 00 refreshing drinks
KEY VISUALS
KEY CONTACT
Isabelle Grosmaître, Alimentation Catalyst, Danone

IDENTITY WHAT
Danone North America is donating $1.2 million USD in funds, plus an
COMPANY COUNTRY additional $300,000 in product donations, to organizations making a
local impact on food access in communities across the country. The
donation will include support for New York-based City Harvest and
Feeding Westchester, and Colorado-based Community Food Share
DATE April 2020
and We Don’t Waste – food access organizations in two states where
Danone North America has headquarters offices and large employee
populations. The funds will include donations to food access
organizations in the 12 communities nationwide where it makes many
of its products, including in California, Florida, New Jersey, Ohio,
KEY VISUALS Oregon, Pennsylvania, Texas, Utah and Virginia.
https://www.instagram.com/p/B-HrN5hF79p/

IDENTITY WHAT
To commemorate the 50th anniversary of Earth Day and as part of the
COMPANY COUNTRY brand’s journey to reduce food waste and redirect it to those in need
facing food insecurity, Two Good will donate 100% of its profits**, up to
$100,000, in store and online at select retailers during Earth Week
(April 20-26, 2020) to food recovery organizations, City Harvest and
DATE April 2020
We Don’t Waste, making a positive impact on food access in local New
York and Denver communities. These organizations rescue food that
would otherwise be wasted and instead redistribute it to individuals in
their communities who face food insecurity.
KEY VISUALS
https://www.instagram.com/p/B_KjkTzgwAN/

IDENTITY WHAT
EDEKA, in collaboration with Deutsche Post and DHL, is offering free
COMPANY COUNTRY of charge home deliveries to consumers living in the hard-hit district of
Heinsberg. This service is intended to help protect the most vulnerable
people by ensuring they are not exposed to additional risks of
infection.
DATE 07 April 2020
KEY VISUALS
Source https://verbund.edeka/presse/pressemeldungen/deutsche-post-und-dhl-paket-weiten-kontaktlosen-
lieferservice-von-lebensmitteln-im-kreis-heinsberg-zusammen-mit-edeka-weiter-aus.html

IDENTITY WHAT
Belgian supermarkets are donating a total of 500,000 meals to food
COMPANY COUNTRY banks across the country. Panic buying in recent weeks has meant
that supermarkets have been left with few of the surplus goods that
are normally given to food banks, and they are making up the
difference.
DATE 27 March 2020
KEY VISUALS
Source https://www.vrt.be/vrtnws/en/2020/03/27/belgian-supermarkets-to-donate-half-a-million-meals-to-the-count/

IDENTITY WHAT
COMPANY COUNTRY
DATE April 2020 • General Mills announced a $5 million “manufacture to donate”

initiative to address urgent hunger needs in the U.S. stemming from
the COVID-19 pandemic.
• Select plants are now manufacturing food -- including whole grain
cereals, frozen waffles, and granola bars – for direct donation to
KEY VISUALS Feeding America to distribute within its network of 200 food banks.
KEY CONTACT
Nicola Dixon, Executive Director
General Mills Foundation
https://www.generalmills.com/en/News/NewsReleases/Library/2020/April/General-Mills-announces-manufacture-to-donate-initiative-to-address-
urgent-hunger-needs

IDENTITY WHAT
“At the weekend our Food to Go team donated ingredients to Nishkam
COMPANY COUNTRY SWAT, a voluntary humanitarian aid organisation serving the
homeless, who in conjunction with Punjab Restaurant in Covent
Garden, used the ingredients to feed those in need. #feedingthenation
#foodheroes”
DATE 31 March 2020
KEY VISUALS
Source: https://www.linkedin.com/company/greencore/

IDENTITY WHAT
COMPANY COUNTRY
DATE April 2020
KEY VISUALS
33618 kg 198915 units
of food products of protection equipment
https://www.savencia.com/savencia-solidaire

IDENTITY WHAT
Grupo Éxito provides 500.000 food packages at cost price, so that
COMPANY COUNTRY Colombians can support others who have had to cease their work
activities because of COVID-19.
DATE 24 March 2020
KEY VISUALS
Source:
https://www.grupoexito.com.co/es/noticias-grupo-exito/grupo-exito-creara-500-mil-mercados-basicos-
precio-de-costo-para-que-muchos-colombianos-puedan-apoyar-otros-que-han-tenido-que-cesar-sus-
actividades-laborales-causa-del-covid-19
KEY CONTACT

IDENTITY WHAT
Grupo Éxito creates the “Mercado para Colombia” card available to
COMPANY COUNTRY customers and companies. This will be an easier and practical way to
support people who have lost their income as a result of COVID-19.
The "Mercado para Colombia" card has the characteristic that the
people who receive it can redeem it partially or totally, according to
DATE 02 April 2020
their need
KEY VISUALS
Source:
https://www.grupoexito.com.co/es/noticias-grupo-exito/grupo-exito-pone-disposicion-de-clientes-y-
empresas-la-tarjeta-mercado-para-colombia
KEY CONTACT

IDENTITY WHAT
Grupo Éxito announces the delivery of more than 48.000 food
COMPANY COUNTRY packages for the early childhood shelters. These food packages
include milk, eggs and grains and proteins.
DATE 20 March 2020
KEY VISUALS
Source:
https://www.grupoexito.com.co/es/fundacion-mercados
KEY CONTACT

IDENTITY WHAT
Grupo Éxito donated 1,300 million pesos in more than 34,000 food
COMPANY COUNTRY packages to the "Donaton" held in Medellin, this will be used to protect
families and early childhood.
DATE 20 March 2020
KEY VISUALS
Source:
https://www.grupoexito.com.co/es/donaton-alcaldia-de-medellin-grupo-exito
KEY CONTACT

IDENTITY WHAT
Hannaford Supermarkets commits quarter million dollars to area
COMPANY COUNTRY foodbanks in Maine, New Hampshire, Massachusetts, Vermont and
New York.
DATE 03 March 2020 Hannaford is kicking off a register and store kiosk donation program at
all Hannaford grocery stores that will make it easy for customers to
donate toward hunger relief. Customers can donate to their
community’s local food bank at the register with a $5 or $10 donation
or with a cash donation at a kiosk at the front of the store.
KEY VISUALS
Source: https://www.wiscassetnewspaper.com/article/hannaford-supermarkets-commits-quarter-million-dollars-area-
foodbanks/132020

IDENTITY WHAT
In Brazil, Heineken joined forces with Unilever to produce and deliver
COMPANY COUNTRY ‘Cif Higienizador + Álcool cleaner’ to 210 communities in São Paulo
DATE
KEY VISUALS
Source:https://juntxsnessa.com.br/

IDENTITY WHAT
In Mexico Heineken made donations of hand sanitizer, drinking water,
COMPANY COUNTRY and face masks.
DATE
KEY VISUALS
Source:https://heinekenmexico.com/

IDENTITY WHAT
Government receives food donation from Hipermaxi for people in
COMPANY Hipermaxi COUNTRY need. The food supplies were 12 tons of non-perishable food. These
products will be distributed according to the requirements of those who
need it most.
DATE 17 April 2020
KEY VISUALS
Source: https://www.comunicacion.gob.bo/?q=20200417/29194

IDENTITY WHAT
JM launches Biedronka Foundation to help seniors in need. The first
COMPANY COUNTRY programme of Biedronka Foundation will be a prepaid programme
covering 10 000 seniors. The Foundation has a budget of PLN 50
million.
DATE 11 March 2020
KEY VISUALS
Source: https://www.jeronimomartins.com/en/press_releases/pr_20200311_1_en/
KEY CONTACT

IDENTITY WHAT
Kellogg contributes fu $1.6 million to global
COMPANY COUNTRY COVID-19 food relief.
• The total will be provided to our Better Days partners, Global

DATE 18 March 2020
FoodBanking Network, Feeding America and the United Way of the
Battle Creek and Kalamazoo Region, who have established
coronavirus relief funds to provide vital support to communities
worldwide.
KEY VISUALS • This is to provide incremental support to our neighbors to ensure
they continue to have access to the food they need.
Source: http://crreport.kelloggcompany.com/covid19foodrelief
KEY CONTACT

IDENTITY WHAT
Kellogg’s global Better Days purpose platform helps deliver critical
COMPANY COUNTRY nourishment to families when they need it most
Kellogg and its charitable funds have already donated $7.5 million in
DATE 07 April 2020 cash and food to global COVID-19 hunger relief.
KEY VISUALS
Source https://www.kelloggs.com/en_US/what-we-
believe.html?utm_source=TCGF+News+Release&utm_campaign=668a78249f-MAILCHIMP_EMAIL_COVID19_2020-
04-10&utm_medium=email&utm_term=0_0efe68d81b-668a78249f-68976605
KEY CONTACT

IDENTITY WHAT
Kroger buys and redirects dairy farmers’ surplus milk to Feeding
COMPANY COUNTRY America food banks
Kroger is purchasing 200,000 gallons of fluid milk from dairy farmers

DATE 01 May 2020 who have struggled to find new buyers to purchase their excess supply
(much of which was originally destined for foodservice and schools
before the pandemic hit). The milk will be redirected to Feeding
America's network of food banks across the country.
KEY VISUALS
www.kroger.com https://www.foodnavigator-usa.com/Article/2020/05/01/Kroger-buys-and-redirects-dairy-farmers-surplus-milk-to-
Feeding-America-food-banks

IDENTITY WHAT
Actions to support communities:
COMPANY LAWSON INC COUNTRY
1. Support meals of childcare establishments:
Lawson distributed in March10, 17, and 24th for free 590,000 Onigiri
DATE 20 April 2020 rice balls to over 7,163 establishments for a total 307,332 school
children.
2. Thanks people working in medical establishments:

Offer coffee and pastery at -50% price in about 320 stores operated
KEY VISUALS inside hospitals.
3. Set up helpline to deliver meals to lightly affected patients by

Corona virus in confinement at designated places.
https://www.lawson.co.jp/company/news/detail/1391261_2504.html

IDENTITY WHAT
Mondelez International Foundation will donate $15 million in financial
COMPANY COUNTRY and in-kind support to community partners advancing critical food
stability and emergency relief efforts across the world in the wake of
the COVID-19 crisis.
DATE 23 March 2020
KEY VISUALS
https://www.mondelezinternational.com/coronavirus Source: https://ir.mondelAezinternational.com/news-releases/news-release-details/mondelez-international-takes-

action-support-and-protect

IDENTITY WHAT
In the spirit of breaking down the barriers to healthy eating and caring
COMPANY COUNTRY for others through wholesome food, we're partnering with Freshly to
donate $500,000 to Meals on Wheels America to support their vital
work to help vulnerable seniors amid COVID-19. This donation
will provide the safe delivery of 40,000 meals directly to at-risk
DATE 20 April 2020
homebound seniors.
KEY VISUALS
https://www.freshly.com/blog/articles/freshly-nestle-partner-with-meals-on-wheels-america
KEY CONTACT
Saliha Barlatey
Head of Corporate Industry Affairs
Link to website

IDENTITY WHAT
Nestlé’s donation is worth de 133 millions FCFA
COMPANY COUNTRY
This donation will benefit more than 110 000 people in Cameroun. This
will include 2000 boxes of grocery products and 40 000 masks to
DATE 16 April 2020 health workers.
KEY VISUALS
https://mobile.camerounweb.com/CameroonHomePage/NewsArchive/Covid-19-au-Cameroun-Nestl-fait-un-don-d-
une-valeur-de-133-millions-508036
KEY CONTACT
Saliha Barlatey, Head of Corporate Industry Affairs, Nestlé
Link to website

IDENTITY WHAT
Nestlé Pure Life Joins Forces with No Kid Hungry to Help
COMPANY COUNTRY Families in Need
In addition to a $1 million contribution, Nestlé Pure Life will help raise

DATE 16 April 2020 awareness of No Kid Hungry’s new online resource that helps families
in need find free meals
KEY VISUALS
https://www.nestleusa.com/media/pressreleases/allpressreleases/nestle-pure-life-joins-forces-no-kid-hungry-help-
families-need-during-covid-19
KEY CONTACT

IDENTITY WHAT
Nestlé Philippines mounts Php 500 million Kasambuhay program
COMPANY COUNTRY for 1 million families, frontliners, its people as COVID-19 rages
Implementing a Php 500 million program to assist one million families

DATE 24 April 2020 and thousands of frontliners, others in need of healthcare, and its own
employees and those of its business partners.
KEY VISUALS
https://www.nestle.com.ph/media/news/nestle-ph-mounts-php-500-million-kasambuhay-program-1-million-families-
frontliners
KEY CONTACT

IDENTITY WHAT
Nestlé Algeria has given 660 thousand of food portions and 80
COMPANY COUNTRY 000 litres of water since the beginning of the ramadan
DATE 26 April 2020
KEY VISUALS
https://jornaleconomico.sapo.pt/noticias/nestle-portugal-doou-mais-de-nove-toneladas-e-bebidas-a-70-hospitais-
579493
KEY CONTACT

IDENTITY WHAT
Grupo Nutresa announced the delivery of 200,000 groceries to people
COMPANY COUNTRY who are being economically affected by the measures to contain the
COVID-19. These groceries were selected to cover part of the needs
of about 710,000 people in 18 cities of Colombia
DATE 16 April 2020
KEY VISUALS
https://www.elcolombiano.com/coronavirus-buenas-noticias-en-colombia-y-antioquia/nutresa-llevara-alimentos-a-mas-
de-700000-personas-DC12760355
KEY CONTACT
Claudia Rivera

IDENTITY WHAT
The "Donaton" event in Medellin collected more than $13.000 millions
COMPANY COUNTRY of pesos, reaching a historic mark. Additionally, they also collected
more than 100.435 food packages for vulnerable families.
DATE 13 April 2020
KEY VISUALS
https://www.eltiempo.com/colombia/medellin/donaton-en-medellin-dejo-cifra-historica-mas-de-13-000-millones-
483720
KEY CONTACT
Claudia Rivera

IDENTITY WHAT
1 Tens of millions of nutritious meals to communities in need
COMPANY COUNTRY through:
• The PepsiCo Foundation’s Food for Good Program
• The PepsiCo Foundation provided a $1 million grant,
DATE April 2020 combined with a public fundraising campaign, to support No
Kid Hungry, enabling them to provide emergency grants to
schools and community organizations to ensure children
nationwide have access to nutrition.
• Partnership with the Baylor Collaborative on Hunger and
KEY VISUALS Poverty and USDA to reach rural students. McLane Global is
the other corporate partner working with the Baylor
1 2 Collaborative
2 $3 million to support Team Rubicon’s food delivery operations

for partners Feeding America, Meals on Wheels, and others in
100 locations across the U.S.
KEY CONTACT
MAGGIE BISCARR, PEPSICO

IDENTITY WHAT
Over $2 million to support feeding programs in the UK, through
1
COMPANY COUNTRY public and private partnerships, including a $1 million
investment in partnership with Trussell Trust
DATE April 2020

2 $1.5 million for The Global FoodBanking Network to food banks
in Mexico, Brazil, Colombia, Argentina, Guatemala, Chile, Peru,
Panama, Ecuador, Costa Rica, Venezuela, and Uruguay for
food and staff training
KEY VISUALS
3 $5 Million To Nonprofits In Mexico To Feed Out Of School
1 2 Children And Their Families
4 Nearly $12,000,000 to provide meals in South Africa through

partnership with local food banks and leading nonprofit partners
3
4 https://www.pepsico.com/news/stories/covid-19
KEY CONTACT
MAGGIE BISCARR, PEPSICO

IDENTITY WHAT
We have mobilised £40 million as part of our RB Fight for Access
COMPANY COUNTRY GLOBAL Fund to address our collective fight. Our immediate focus is to address
the stress faced by our consumers and communities where we operate,
to break the chain of infection.
https://www.rb.com/sustainability/the-rb-fight-for-access-fund/
DATE 17 April 2020
Allocation of savings for additional community programmes
KEY VISUALS

IDENTITY WHAT
South African retailers work together during Covid-19 crisis
COMPANY SA Retailers COUNTRY
DATE 29 March 2020
KEY VISUALS
Source: https://twitter.com/PicknPay/status/1244143215772684290?s=19

IDENTITY WHAT
Spar Gran Canaria has donated approximately 9,000 kilograms of
COMPANY COUNTRY essential food items to the food bank of Las Palmas, Cáritas
Diocesana and the Spanish Red Cross to help disadvantaged families
during the coronavirus outbreak.
DATE 14 April 2020
The food bank of Las Palmas received 2,300 kilograms of essential
products, including locally produced Canarian flour, canned goods,
rice, legumes, and long-life milk.
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/spar-gran-canaria-donates-9000-kilograms-essential-food-items-
95670

IDENTITY WHAT
DESPAR Italy Partner Maiora’s donates 100 connected tablets to
COMPANY COUNTRY local schools
The Cannillo Foundation has donated 100 tablets to several local

DATE 24 April 2020 schools in Corato, Bari, the city where Maiora’s head office is located.
The tablets have a pre-paid 100 GB internet connection which will be
automatically renewed each month.
KEY VISUALS
https://spar-international.com/news/despar-italy-partner-maioras-donates-100-connected-tablets-to-local-schools/

IDENTITY WHAT
Support the local community by reinforcing donations to food banks in
COMPANY COUNTRY Lorraine region
DATE April 2020
KEY VISUALS

IDENTITY WHAT
Participer localement à la lutte contre Covid-19 dans les lieux
COMPANY COUNTRY spécifiques considérés comme sensibles.
Dans le contexte de la crise sanitaire actuelle St Hubert a fait don de

DATE April 2020 3500 masques FFP2 et 450 combinaisons aux EHPAD de Nancy ainsi
qu’un don de 25000 euros au CHRU de Nancy.
KEY VISUALS

IDENTITY WHAT
Tesco has announced a £30million package of support for local
COMPANY COUNTRY communities tackling Covid-19.
• Groups in York in need can apply for £500 grant from the
DATE 01 April 2020 supermarket giant's COVID-19 Community Fund.
• Tesco will provide an additional top-up donation of £15 million of food
to FareShare and the Trussell Trust
• It will also donate £1million between the two organisations to support
KEY VISUALS their operations.
• Tesco will also focus £2million from its existing Bags of Help
community donation scheme to charities helping the most vulnerable.
• And Tesco's stores will open up access to more than £1million of
funding to support causes in their local area.
• Tesco is also donating £2 million to help the British Red Cross with
the extra costs they face in supporting people in need.
Source: https://www.yorkpress.co.uk/news/18349823.coronavirus-tesco-launches-30m-covid-19-community-fund-
help-groups-need/
KEY CONTACT

IDENTITY WHAT
In partnership with charity Bite Back 2030 and with great input from
COMPANY COUNTRY Guys and St Thomas's Charity and Behavioural Insight Team, Tesco is
delighted to share an update on Free School Meals. As of last night,
Tesco Real Food and Instagram Stories content is live helping families
put together simple, nutritious lunches for their kids (within the £15 of
DATE 21 March 2020
the free school meals voucher)
KEY VISUALS
https://realfood.tesco.com/curatedlist/budget-friendly-kids-lunch-plan.html
KEY CONTACT

IDENTITY WHAT
Support the people that will be most affected by the outbreak, including
COMPANY COUNTRY the elderly, those on low incomes and people at risk of food insecurity.
Danone, M&S, Lidl, Aldi, and Coca-Cola European Partners have

DATE 21 March 2020 partnered with Neighbourly to create the Neighbourly Community
Covid-19 Fund,almost 500 000£ committed.
The unrestricted grants will initially go to existing Neighbourly
members across the UK and Ireland, including foodbanks, homeless
shelters, care homes, youth groups and health charities.
KEY VISUALS
https://realfood.tesco.com/curatedlist/budget-friendly-kids-lunch-plan.html
KEY CONTACT

IDENTITY WHAT
M&S, Lidl, Aldi, Danone and Coca-Cola European Partners support
COMPANY M&S, Lidl, Aldi, COUNTRY Neighbourly in launching a series of micro-grants to support good
causes that are helping communities affected by the new Coronavirus
Danone & Coca-Cola outbreak
DATE 29 March 2020
Grants will be awarded to existing members of Neighbourly in UK and
Ireland whose work will involve supporting members of the community
suffering economically, socially or from ill health as a result of the
outbreak.
KEY VISUALS
Grants are unrestricted and can go towards food provision, emergency
supplies, practical support, running costs, transport and other
essentials.
Source https://www.neighbourly.com/NeighbourlyCommunityFund

IDENTITY WHAT
• Unilever will contribute €100m to help the fight against the pandemic
COMPANY COUNTRY through donations of soap, sanitiser, bleach and food.
• Unilever will offer €500m of cash flow relief to support livelihoods

DATE 24 March 2020 across its extended value chain, through
• Unilever will protect its workforce from sudden drops in pay, as a

result of market disruption or being unable to perform their role, for
KEY VISUALS up to three months.
Source: https://www.unilever.com/news/press-releases/2020/helping-to-protect-lives-and-livelihoods-from-the-covid-
19-pandemic.html
KEY CONTACT
Thea Koning, Corporate Affairs, Foods and Refreshment

IDENTITY WHAT
United for America’ initiative helps protect lives and livelihoods
COMPANY COUNTRY from the COVID-19 pandemic
• Unilever announces $20 million donation of products and services in
the U.S., including national Day of Service with worldwide
DATE 03 March 2020 contributions of more than €100 million to continue helping people
affected around the world.
• Unilever will offer €500 million of cash flow relief worldwide: early
payment for its most vulnerable suppliers,and extending credit to
KEY VISUALS selected small-scale retail customers
• Personal care, hygiene and homecare brands are working to support

people and communities in need
• Food brands are working with partners to ensure quality, nutritious

food is accessible to all.
Source: https://www.unilever.com/news/press-releases/2020/helping-to-protect-lives-and-livelihoods-from-the-covid-
19-pandemic.html
KEY CONTACT

IDENTITY WHAT
CVS Health teams with UPS on drone delivery of prescriptions in a
COMPANY COUNTRY Florida retirement community
DATE April 2020
KEY VISUALS
Source:https://www.theverge.com/2020/4/27/21238196/ups-cvs-drone-delivery-medicine-florida-coronavirus

IDENTITY WHAT
The Kroger Co. Zero Hunger, Commits $3 Million to Help Combat Food Insecurity:
COMPANY COUNTRY
Zero Waste Foundation
• The money will be equally distributed between the Foundation's
nonprofit partners (Feeding America and No Kid Hungry) to ensure
DATE 24 March that children whose schools may be closed, still have access to
nutritious meals.
• Customers can support this action by rounding up their purchases to
the nearest dollar or to donate as
zerohungerzerowastefoundation.org
KEY VISUALS
https://www.surtimax.com.co/ https://www.prnewswire.com/news-releases/the-kroger-co-zero-hunger--zero-waste-foundation-commits-3-million-to-
help-combat-food-insecurity-during-pandemic-301024889.html

IDENTITY WHAT
Walgreens Announces Frontline Hero Discount Day on April 25
COMPANY COUNTRY
• In appreciation and recognition of all medical personnel, first
responders and police, and the critical role they’re playing throughout
DATE 03 March 2020 the COVID-19 pandemic, Walgreens is designating April 25 as
‘Frontline Heroes Discount Day,’ providing 30 percent off regularly-
priced Walgreens brands and 20 percent off regularly priced national
brand products.
KEY VISUALS
Source: https://news.walgreens.com/covid-19/press-releases-1/walgreens-announces-frontline-hero-discount-day-on-
april-25.htm
KEY CONTACT

IDENTITY WHAT
Walmart and the Walmart Foundation have committed $25 million to
COMPANY COUNTRY support organizations on the front lines responding to the outbreak.
• The commitment is intended to provide:

DATE 17 March 2020
• $5 million to support global efforts to help countries prevent, detect
and manage the coronavirus;
• $10 million to support food banks, school meal programs and
organizations that provide access to food for underserved
KEY VISUALS populations; and
• $10 million to support efforts in local communities in the United
States and international markets.
Source: https://corporate.walmart.com/newsroom/2020/03/17/walmart-and-the-walmart-foundation-commit-25-million-
to-global-covid-19-response-effort
KEY CONTACT

IDENTITY WHAT
• Disney donates surplus foods to food banks as parks remain closed
COMPANY COUNTRY amid coronavirus outbreak
• Staffers began working with its distribution services team, which

DATE 19 March 2020 manages donations for the park, on Tuesday 17 th March “to help the
community and share surplus food inventory like fresh salads,
greens and expertly cooked hot items with the Second Harvest Food
Bank of Central Florida.”
KEY VISUALS
Source: https://thehill.com/blogs/blog-briefing-room/news/488445-disney-donates-surplus-foods-to-food-banks-as-
parks-remain

2. Assist other local
businesses
Company list
AB Vassilopolous The Giant Company
Aldi & McDonalds Interspar
Amazon Kroger
Auchan Lotte
BPI France Marks & Spencer
Carrefour Migros Ticaret
Carrefour 2 New Hope Liuhe
Carrefour 3 Norges Gruppen
Constellation Brands Sainsbury's
Danone Sonae
Danone 2 Spar
Delhaize & Colruyt Spar 2
Esselunga, Auchan, Carrefour, Metro, Penny, Spar Spar 3
Ecolab Spar 4
Fenalco Walmart
The Fresh Market X5 Retail Group
General Mills
IDENTITY WHAT
Greece's AB Vassilopolous Announces Partnership With
COMPANY COUNTRY Speedex On Home Delivery to increase its range of options for
shoppers during the coronavirus crisis.
DATE 19 March 2020 Elsewhere, the business recently announced a €3 million bonus that
would be distributed to its 13,575 store and warehouse employees, for
their continued efforts during the crisis.
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/greeces-ab-vassilopolous-announces-partnership-speedex-
home-delivery-94592

IDENTITY WHAT
New alliance: McDonalds' and Aldi
COMPANY Aldi & McDonalds COUNTRY
The two companies have opted for a unique cooperation, while
McDonalds restaurants have closed and Aldi is seeing an increased
DATE 23 March 2020 activity it has been agreed that McDonald employees would
temporarily work for Aldi until McDonalds re-opens its restaurants.
KEY VISUALS
Photo: https://www.derwesten.de/wirtschaft/aldi-und-mcdonalds-mit-einzigartiger-kooperation-wegen-corona-so-stellen-wir-fuer-deutsche-sicher- Source: http://www.altaviawatch.com/fr/info-retailers/le-personnel-de-mcdonalds-en-renfort-chez-aldi

dass-id228740533.html

IDENTITY WHAT
Amazon is proud to support nonprofit Nest for their PPE
COMPANY COUNTRY initiative, creating opportunities for artisans in need of
employment and providing masks for frontline workers
DATE 29 April 2020 An inaugural group of funders, led by long-term Nest supporter, Qurate
Retail Group, and joined by key partners, Etsy, Target, Amazon,
Mastercard, The Winn Family Foundation and The Cordes Foundation,
are lifting Nest’s COVID-19 response off the ground to fund artisan and
maker businesses as they shift from fashion and home goods to PPE
KEY VISUALS for frontline workers and vulnerable populations.
Source: https://www.buildanest.org/nest-launches-ppe-purchasing-initiative-with-inaugural-funders-to-help-flatten-the-
curve-and-employ-artisan-businesses/

IDENTITY WHAT
Supporting hospitals and French producers
COMPANY COUNTRY
• Transferring part of the price of soft toy to the hospitals, in order to
buy tablets to keep connection with families
DATE March/April 2020
• Highlighting French producers in stores (lamb, asparagus,
asparagus, fish etc.)
KEY VISUALS
https://www.auchan.fr/magasins/faches-thumesnil/sl-61

IDENTITY WHAT
BPI France has put in place a series of measures and a dedicated
COMPANY COUNTRY access to give companies information and guide them with finance
DATE 02 April 2020
KEY VISUALS
Source: https://www.bpifrance.fr/A-la-une/Actualites/Coronavirus-Bpifrance-active-des-mesures-exceptionnelles-de-
soutien-aux-entreprises-49113

IDENTITY WHAT
Carrefour commits on fixed prices and quantities to support the
COMPANY COUNTRY french fishing sector
• The French fishing sector suffers from the COVD-19 crisis as half
of its supply is generally sold to the catering industry.
DATE 23 March 2020
• Carrefour commits to support French fishing by guaranteeing fixed
prices and quantity on 10 main species
KEY VISUALS
Source: http://www.carrefour.com/current-news/carrefour-is-standing-alongside-french-fishermen-supporting-them-
during-the-current?parent=1044

IDENTITY WHAT
Carrefour commits to source 100% of its produces in france
COMPANY COUNTRY
• After the suspension of open markets nationwide in France
(derogations remains possible ), small farmers have no more points
of sales or their products
DATE 25 March 2020
• Carrefour committed to source its fresh products from French
producers only, once the present stocks are sold out.
KEY VISUALS
Source: https://www.lesechos.fr/industrie-services/conso-distribution/les-supermarches-basculent-vers-100-de-fruits-
et-legumes-francais-1188359

IDENTITY WHAT
• Carrefour initiated the launch of a free hotline to smooth the
COMPANY COUNTRY essential products donations to associations in need
• This hotline (0 805 690 698) is dedicated to both associations that

help a precarious audience and stores and suppliers willing to
DATE 01 April 2020 donate essential products and services (i.e. deliveries, etc.)
• The platform aims at matching needs of both types of stakeholders

in order to match supply and demand
KEY VISUALS • This hotline is operated for free by Comerso

• Most French retailers joined Carrefour’s initiative on this project

IDENTITY WHAT
Constellation brands pledges €2.24 Million To COVID-19 Relief
COMPANY COUNTRY Efforts
• Of these funds, €900 000 will be earmarked for the National

DATE 30 March 2020 Restaurant Association Educational Foundation’s (NRAEF)
• The drinks company has also established the Constellation Brands
COVID-19 Crisis Relief Fund, through which it will match
contributions from its employees 2:1 to donate to non-profit
organisations supporting communities affected by the crisis.
KEY VISUALS • the group will donate €224,000 to support relief efforts in Italy, which
is home to the company’s Ruffino brand
• Constellation Brands, in partnership with Modelo Especial, has also
pledged €450,000 to the US Bartenders’ Guild charity,
Source: https://www.esmmagazine.com/coronavirus/constellation-brands-pledges-e2-24-million-covid-19-relief-efforts-
93869

IDENTITY WHAT
Maintain workforce and encourage people to buy local products in
COMPANY COUNTRY order to thank farmers for their work and to help them during the crisis
• Launch of the movement « #Merci les agris - Thank you farmers » to

DATE April 2020 thank our farmers with a special hashtag on social media to reach 1
million of contacts
• Empower people to help them with « des bras pour ton assiette »
and encourage them to buy local products with « le marché vert-the
Grenn Market », « alimentation citoyenne - civil food»
KEY VISUALS
Source: https://corporate.walmart.com/newsroom/2020/03/17/walmart-and-the-walmart-foundation-commit-25-million-
to-global-covid-19-response-effort
KEY CONTACT

IDENTITY WHAT
In order to ensure the operational ability of the Danone teams to serve
COMPANY COUNTRY our consumers our customers our patients despite a number of
tensions in the supply chains, we are making unprecedented
commitments:
DATE 27 March 2020 financial support of €300 million cash facility for 15 000 small
value chain partners of its eco system.
• including extended payment terms and credit to farmers, suppliers
and smaller customers in its global ecosystem, financed by
Danone's cash flow.
KEY VISUALS • a relief fund, dedicated to supporting the entrepreneurs of Danone
Manifesto Ventures’ portfolio, and support to the communities of
Danone Ecosystem.
Danone has always been committed to develop an inclusive economy

. In 2009 it created the Danone Eco system fund. Today it represents
185M€ funding (of which 72 M€ Danone Eco system fund and 113
M€ from partners) , 72 projects (Sourcing and Watershed, Distribution,
Caring services) in 29 countries, 4,4 Million beneficiaries.
Photo: https://twitter.com/danone/status/1243174668309274624?s=21

IDENTITY WHAT
Belgian supermarket chains Delhaize and Colruyt partner to supply
COMPANY Delhaize & Colruyt COUNTRY hospital
DATE 08 April 2020
KEY VISUALS
Source: https://www.covidinnovations.com/home/08042020/belgian-supermarket-chains-delhaize-and-colruyt-partner-
to-supply-hospital

IDENTITY WHAT
Ecolab provides expertise and guidance for how you can help combat
COMPANY COUNTRY the spread of COVID-19 in your business and keep your employees
and customers safe.
DATE
KEY VISUALS
Source: https://www.ecolab.com/pages/coronavirus

IDENTITY WHAT
Fenalco shares an open letter to the people about importance of
COMPANY Fenalco COUNTRY industry collaboration.
DATE 16 March 2020
KEY VISUALS
https://www.facebook.com/fenalco.nacional/photos/a.10154171370239217/10157305991069217/?type=3&theater
KEY CONTACT

IDENTITY WHAT
General Mills Launches ‘Manufacture To Donate’ Initiative
COMPANY General Mills COUNTRY
• General Mills has launched the ‘manufacture to donate’ initiative to
distribute $5 million worth of food products to food banks in a bid to
DATE 20 April 2020 alleviate hunger among vulnerable people amid the COVID-19
pandemic
KEY VISUALS
https://www.esmmagazine.com/coronavirus/general-mills-launches-manufacture-to-donate-initiative-96165
KEY CONTACT
Courtney Bidney, Director, Global Scientific and Regulatory
Affairs and Bell Institute of Health Nutrition

IDENTITY WHAT
Support local: INTERSPAR Austria extends cooperation with local
COMPANY COUNTRY suppliers
During the current COVID-19 outbreak, many local producers are
experiencing challenges selling their goods, as certain sales channels
DATE 10 April 2020 have been cut off. This is where INTERSPAR has stepped in to offer
quick and easy support. Under “The best from home!” initiative, SPAR
Hypermarkets currently stock over 6,100 products from local suppliers,
with the assortment varying per location.
KEY VISUALS
Source: https://spar-international.com/news/support-local-interspar-austria-extends-cooperation-with-local-suppliers/

IDENTITY WHAT
Auchan, Carrefour, Esselunga, Metro, Penny, Spar and various other
COMPANY Auchan, Carrefour, COUNTRY retailers in Italy have responded to Filiera Italia 's call to help local
Esselunga, Metro, suppliers and to ensure fair and transparent commercial practices are
rewarded and valued along the entire supply chain.
Penny, Spar
DATE 10 April 2020
KEY VISUALS
Source: https://www.efanews.eu/it/item/11123-filiera-italia-e-coldiretti-lanciano-alleanza-per-la-spesa-made-in-
italy.html

IDENTITY WHAT
Kroger collaborates with other industries such as restaurants, hotels
COMPANY COUNTRY and food service distributors to ensure an undisrupted food supply
chain and also help displaced workers by hiring 20 000 workers.
DATE 21 March 2020
KEY VISUALS
Source: https://www.supermarketnews.com/retail-financial/kroger-collaborates-other-industries-bolster-employment-
food-supply?NL=SN-02&Issue=SN-02_20200330_SN-
02_734&sfvc4enews=42&cl=article_1&utm_rid=CPG06000000278116&utm_campaign=37111&utm_medium=email&
elq2=760a6ccb28e348c0ae51dd070e625b12

IDENTITY WHAT
LOTTE’s participation in a ‘Flower’ Bucket Relay to help flower
COMPANY COUNTRY farmers amid COVID-19
• The campaign was initiated to support the flower farmhouses, who

DATE 10 April 2020 are suffering from sales decrease due to the cancellations of
commencement ceremonies amid COVID-19 outbreak.
• Like the Ice Bucket Challenge, which was popular around the world
in 2014, this relay is being carried out by supporting flower farmers
instead of dumping a bucket of ice, pointing the next
KEY VISUALS • nominee to continue this campaign..
• LOTTE delivered a gift to employees of its partner companies in
charge of sanitation and disinfection at LOTTE World Tower in
Jamsil, Seoul, along with a bouquet of flowers purchased at
Namdaemun Flower Market.
Source https://www.theconsumergoodsforum.com/wp-content/uploads/20200410_Industry-Actions-by-LOTTEFlower-
Bucket-Relay_en_vF.pdf

IDENTITY WHAT
Marks & Spencer UK launches new initiatives to support farmers
COMPANY COUNTRY
DATE April 2020
KEY VISUALS
Source:https://corporate.marksandspencer.com/media/press-releases/5e0f046f7880b21924350282/we-re-all-in-this-
together-m-and-s-backs-british-farming
KEY CONTACT
Laura Street, Company Nutritionist, M&S

IDENTITY WHAT
‘Migros better future’ support package
COMPANY COUNTRY
In order to overcoming these challenging times with our stakeholders,
Migros Better Future Support Package is prepared with a 360 degree
DATE April 2020
holistic approach. Through this package, approximately 50 million TL
will be allocated in total.
The package will provide support to:

KEY VISUALS
• Citizens and Seniors,
• Our Employees
• Producers and Farmers,
• Healthcare Professionals,
• Restaurant and Café Employees.
Along with this support package, together with its group companies,
Migros Ticaret donated 5 million TRY to the National Solidarity
Campaign conducted by the Presidency of Republic of Turkey to
support the measures, implementations and fight against the Covid-19.

IDENTITY WHAT
Donate money and materials to help prevent and control the COVID-19
COMPANY COUNTRY
1. Using the Internet APP to launch a “helping hand, ingniting the light of
hope” to fight against the COVID-19 donation campaign, the total amount
DATE April 2020
of donations of New Hope Liuhe employees to fight against the epidemic
is 1,36,782.63 yuan
2. Donate RMB 10 million to set up a special fund to help agriculture, rural
areas and peasants. The company donated RMB 10 million in cash
KEY VISUALS
through the Sichuan Green Collar Charity Foundation to participate in the
establishment of a special fund for agriculture, rural areas and peasants,
and the COVID-19 prevention and relief for groups in need.
3. During the construction of Vulcan Mountain and Raytheon Mountain
Hospitals, the company’s food industry provided 10 tons of instant rice,
small hot pot, ham sausage and other food materials for the first time,
and specially supported the construction personnel of the two hospitals.
4. New Hope Liuhe Co., ltd. Donated 1 million yuan to the government of
Laixi City to help the prevention and control of agriculture, rural areas and
farmers in Laixi.
5. Shanghe Lihue Feed Co., Ltd. donated 70 sets of instant noodles to the
Yuhuangmiao Town Government of Shanghe County to support local
prevention and control work and help fight the COVID-19

IDENTITY WHAT
Norgesgruppen will prioritise the sale of local fruit and vegetables in its
COMPANY COUNTRY stores this year, in order to show its support for the country's farming
sector in the face of COVID-19.
DATE 27 Marh 2020
KEY VISUALS
Source https://www.esmmagazine.com/coronavirus/norgesgruppen-prioritises-norwegian-fruit-vegetables-
94620?preview=1

IDENTITY WHAT
Grocery and restaurant brands forge partnerships amid
COMPANY The Fresh Market COUNTRY widespread foodservice layoffs
Grocery workers have been working tirelessly since March and have
DATE 31 March 2020 been in the front line of the pandemic, whereas restaurant employees
have been left unemployed.The Fresh Market thought that hiring
restaurant employees from Darden who are trained in both food safety
and friendly service, was a perfect match
KEY VISUALS • The camaraderie between restaurants and grocers is widespread:

• Kroger ordered 12 000 pizzas from Donatos Pizza to feed its
employees on a busy saturday late March
• Krouse is also hiring unemployed restaurant workers including
employees of Red Robin Gourmet Burgers
Source: https://www.supermarketnews.com/prepared-foods/grocery-and-restaurant-brands-forge-partnerships-amid-
widespread-foodservice-layoffs

IDENTITY WHAT
UK's Sainsbury's To Assist Smaller Suppliers During Coronavirus
COMPANY COUNTRY Pandemic
• British supermarket Sainsbury's said on Wednesday it would help its

DATE 25 March 2020 smaller suppliers during the coronavirus emergency by paying them
immediately and making finance available.
• They said that its assistance to smaller suppliers will help them to
increase production volumes quickly so they can meet customer
demand.
KEY VISUALS • The group said it will pay nearly 1,500 suppliers who have less than
100,000 pounds ($119,450) annual turnover with it immediately.
Source: https://www-esmmagazine-com.cdn.ampproject.org/c/s/www.esmmagazine.com/amp/retail/uks-sainsburys-
pay-small-suppliers-immediately-coronavirus-pandemic-93414
KEY CONTACT
Nilani Sritharan, Healthy Living Manager

IDENTITY WHAT
Sonae-owned retailer Continente has announced plans to increase the
COMPANY COUNTRY number of suppliers as members of its Continente Producers Club, in
order to help more producers maintain sales during the
coronavirus (COVID-19) pandemic.
DATE 31 March 2020
KEY VISUALS
Source https://www.esmmagazine.com/coronavirus/portugals-continente-increase-producer-club-members-93958

IDENTITY WHAT
SPAR Austria steps up support for volunteers and suppliers
COMPANY COUNTRY
Spar Austria is ramping up initiatives to support communities and
suppliers by facilitating volunteer home delivery and selling eggs that
DATE 26 March 2020 would otherwise go unsolf due to the temporary closure of restaurants
and hotels
Payment can either be made using voucher cards purchased by

KEY VISUALS communities in advance, or volunteers can buy groceries on delivery
note at SPAR. SPAR will settle the bill with the municipalities after the
current measures to curb the spread of COVID-19 have been lifted.
Source: https://spar-international.com/news/spar-austria-steps-up-support-for-volunteers-and-suppliers/

IDENTITY WHAT
SPAR Croatia supports local producers affected by COVID-19
COMPANY COUNTRY outbreak
• SPAR Croatia is reminding customers of the benefits of buying

DATE 26 March 2020 locally grown foods
• SPAR Croatia has set up a hotline producers can contact to ensure
their fruit and vegetables are made available to the many loyal
customers of SPAR Supermarkets and INTERSPAR Hypermarkets.
KEY VISUALS
Source: https://spar-international.com/news/spar-croatia-supports-local-producers-affected-by-covid-19-outbreak/

IDENTITY WHAT
SPAR Gran Canaria partners with local government to support
COMPANY COUNTRY farming sector
SPAR Gran Canaria has partnered with the local government (El
DATE 07 April 2020 Cabildo) to create a Programme of Support for local farmers and
producers affected by the current pandemic. To mitigate the impact of
the closure of hotels and restaurants and the resulting surpluses,
SPAR Gran Canaria is directly helping producers in the management
and sale of local produce.
KEY VISUALS
Source https://spar-international.com/news/spar-gran-canaria-partners-with-local-government-to-support-farming-
sector/

IDENTITY WHAT
Spar Croatia has expanded its cooperation agreements with an
COMPANY COUNTRY additional 60 small-scale agricultural producers across the country,
which are facing supply chain challenges due to the coronavirus.
DATE 07 April 2020 it is also purchasing flowers, seedlings, and spices from domestic
suppliers, to avoid food wastage and secure the financial viability of
these producers.
KEY VISUALS
Source https://www.esmmagazine.com/coronavirus/spar-croatia-increases-cooperation-small-scale-producers-
94951?preview=1

IDENTITY WHAT
• Serving Community Partners: The GIANT Company provides local
COMPANY COUNTRY business grants to keep members of the food community in business
during pandemic
• Recognizing the boon in the grocery industry, while many others –
especially local businesses – are at risk of closing their doors, we
DATE have accelerated our donations plans for many organizations
• The GIANT Company established a grant program to support
local business that are a part of the food chain – farmers, growers,
and purveyors who are strapped at this time. We gave $500,000 to
100 local companies through an application process hosted by
KEY VISUALS Team PA.
• Other key community donations we have been able to provide have
helped many at a time when the need is great including:
• $500,000 for large regional Feeding America food bank
partners and smaller local pantries and food banks, as well
as 200,000 pounds of ham and several truckloads of excess
product from supplier partners able to give
• $250,000 donated to our Children’s Miracle Network hospital
partners for COVID-19 mitigation costs
• Many mid-range and small donations provided to local
organizations who are helping to eliminate hunger, change
children’s lives and heal our planet
KEY CONTACT
Emily Steinkamp, Brand Manager, Social Impact
Emily.Steinkamp@giantmartins.com
GiantFoodStores.com

IDENTITY WHAT
Walmart to offer rent relief to shops within its stores and ease
COMPANY COUNTRY financing for suppliers
• Walmart is waiving rent fees for its in-store business partners for
DATE 25 March 2020 the month of April.
• The retailer is also making changes to its supply-chain financing
program to help qualified suppliers get payments faster.
KEY VISUALS
Source: https://www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc.com/amp/2020/03/25/walmart-to-offer-rent-relief-to-
shops-within-its-stores.html
KEY CONTACT
GiantFoodStores.com

IDENTITY WHAT
X5 Retail Group shares initiatives to support small and medium
COMPANY COUNTRY enterprises
We are offering rent holidays for tenants at X5 premises that have had
DATE 07 April 2020 to suspend their operations. We will also provide discounts to all those
that continue to operate.
KEY VISUALS
Source: https://www-cnbc-com.cdn.ampproject.org/c/s/www.cnbc.com/amp/2020/03/25/walmart-to-offer-rent-relief-to-
shops-within-its-stores.html
KEY CONTACT
Maria Podkopaeva, Project Manager, Sustainable Development
GiantFoodStores.com

3. Help healthcare
organizations
Company list
A.S. Watson Group BRF Esselunga Moet Hennessy-Louis Vuitton Nestle 6 Walmart
AB InBev Campari & Intercos Essity Moet Hennessy-Louis Vuitton 2 P&G Walmart 2
Albert Heijn Carrefour Fruits de Ponent Marks & Spencer JM, Pingo doce, Recheio, Zabka
Montiqueio
Alibaba Carrefour 2 Groupe Casino Mars Royal Swinkles
Amazon Coca Cola Heineken Mars 2 Sainsbury
Ambev Coca Cola 2 IKEA Mars 3 Salling Group
Barilla Colgate-Palmolive Jeronimo Martins Mercadona SC Johnson
Beiersdorf Coop John Lewis Metro Spar
Beiersdorf 2 Danone Johnson & Johnson Metro 2 Spar 2
Beiersdorf 3 Danone 2 Johnson & Johnson 2 Migros Ticaret St. Hubert
Bel Danone 3 Johnson & Johnson 3 Monoprix Stop & Shop
Bel 2 Danone 4 Johnson & Johnson 4 Morrisons Symrise AG
Bel 3 Danone 5 Kroger Nestle Syngenta
Bel 4 Danone 6 Kroger 2 Nestle 2 Tetra Pack
Bonafont Decathlon Lidl Nestle 3 Unilever
Boots El Corte Ingles Lidl 2 Nestle 4 Unilever 2
Boots 2 El Corte Ingles 2 L’oreal Nestle 5 Walgreens

IDENTITY WHAT
Superdrug nurses are volunteering with NHS while receiving
COMPANY Superdrug COUNTRY company wages
DATE 21 March 2020
KEY VISUALS
https://www.aswatson.com https://morningstaronline.co.uk/article/b/superdrug-nurses-are-volunteering-nhs-while-receiving-company-wages

IDENTITY WHAT
AB InBev will donate media air time to the Red Cross for public service
COMPANY COUNTRY announcements in the USA. The brewer also announced that it will
redirect $5 million that it normally spends on sports and entertainment
marketing to the American Red Cross.
DATE 21 March 2020
KEY VISUALS
https://www.aswatson.com Source https://wfanet.org/covidcompendium#promotion

IDENTITY WHAT
New partnership between Albert Heijn supermarkets and the Red
COMPANY COUNTRY Cross.
Red Cross will start handing out food boxes with farmer products and
DATE 23 April 2020 is going to give special shopping cards to people who cannot make
ends meet during the corona crisis. The cards, worth €35, were
donated by Albert Heijn
KEY VISUALS
https://www.aswatson.com Source: https://www.rodekruis.nl/nieuwsbericht/rode-kruis-voedselboxen-voor-getroffenen-coronacrisis/

IDENTITY WHAT
ALIBABA
COMPANY COUNTRY Handbook for Covid 19 healthcare workers
DATE 23 April 2020
KEY VISUALS
Source https://www.biospectrumasia.com/news/30/15618/alibaba-releases-handbook-for-covid-19-healthcare-
workers.html

IDENTITY WHAT
Amazon Offers to Deliver Coronavirus Test Kits in Seattle Area
COMPANY COUNTRY
• the Bill & Melinda Gates Foundation is working to bring simple home
testing kits to market quickly, and Amazon (NASDAQ:AMZN) has
DATE 10 March 2020 offered to use its logistics expertise to deliver them in the Seattle
area.
• Through its Amazon Care virtual medical clinic, the e-commerce

KEY VISUALS giant is negotiating with local public health officials to determine the
best methods for it to get the tests into the hands of the public.
Source https://www.fool.com/investing/2020/03/12/amazon-offers-to-deliver-coronavirus-test-kits-in.aspx

IDENTITY WHAT
Ambev turns Brazil beer brewery into sanitizer plant to help
COMPANY COUNTRY coronavirus fight, they will produce half a million sanitizer bottles for
public hospitals
DATE 10 March 2020
KEY VISUALS
www.ambev.com.br Source: https://www.reuters.com/article/health-coronavirus-ambev/ambev-turns-brazil-beer-brewery-into-sanitizer-

plant-to-help-coronavirus-fight-idUSL1N2BA2HG

IDENTITY WHAT
Pasta Maker Barilla Funds Cell Therapy Research For
COMPANY COUNTRY Coronavirus
They donated $500,000 to US non-profit association 'The Cure

DATE 07 April 2020 Alliance' to fund research on a COVID-19 therapy based on stem cells,
KEY VISUALS
Sourcehttps://www.esmmagazine.com/coronavirus/pasta-maker-barilla-funds-cell-therapy-research-for-coronavirus-
95665
KEY CONTACT
Anna Rosales, Director of Nutritition, Barilla

IDENTITY WHAT
Beiersdorf ramps up productions of disinfectants within its European
COMPANY COUNTRY production network to support the fight against the coronavirus
pandemic. In a first step, Beiersdorf AG will provide 500 tons of the
disinfectants to critical public emergency services and personnel. The
medical hand sanitizers are produced Hamburg, Waldheim
DATE 10 March 2020
(Saxony/Germany) and Tres Cantos near Madrid, Spain.
In close coordination with the local authorities, distribution is initially

primarily to clinics and hospitals, medical and nursing staff, as well as
KEY VISUALS other public services. Beiersdorf had already created the technical
prerequisites for the production of disinfectants at the production sites
last week and is now starting serial production.
https://www.beiersdorf.fr/ photo: https://www.info-chimie.fr/covid-19-beierdorf-va-fournir-du-desinfectant,105441 Source: https://www.beiersdorf.com/newsroom/press-releases/all-press-releases/2020/03/19-beiersdorf-provides-

500-tons-of-disinfectant-in-europe

IDENTITY WHAT
Beiersdorf steps up its international support program to a 50
COMPANY COUNTRY million Euro pledge
Among the immediate measures are:
DATE 29 March 2020

• Donation of 1,000,000 liters of disinfectant.
• Donation of at least 5,000,000 NIVEA skin- and hand-care products
to medical personnel around the world Direct financial support for
NGOs, both international organizations as well as local partners
KEY VISUALS • As Beiersdorf employees are coming together to support local
communities, Beiersdorf commits to double any employees’
personal donations.
https://www.beiersdorf.fr/ photo: https://www.info-chimie.fr/covid-19-beierdorf-va-fournir-du-desinfectant,105441 Source: https://www.beiersdorf.com/newsroom/press-releases/all-press-releases/2020/03/29-50-million-euro-support-

program-against-covid-19-pandemic

IDENTITY WHAT
Beiersdorf provides 500 tons of disinfectant in Europe to critical
COMPANY COUNTRY public emergency services and personnel
In close coordination with the local authorities, distribution is initially

DATE 19 March 2020 primarily to clinics and hospitals, medical and nursing staff. The aim is
to ensure the fastest and most efficient delivery of sanitizers directly
from the plant to the emergency personnel.
KEY VISUALS
Photo: https://www.chemeurope.com/en/news/1165482/beiersdorf-provides-500-tons-of-disinfectant-in-europe.html Source: https://www.beiersdorf.com/newsroom/press-releases/all-press-releases/2020/03/19-beiersdorf-provides-

500-tons-of-disinfectant-in-europe

IDENTITY WHAT
Provide food, financial assistance, donations of hygiene products or
COMPANY COUNTRY equipment, for hospitals located near the group’s production sites or in
favor of associations
DATE April 2020 • In France, donation of more than 200 000 portions
• Group has partnered with the “all locked down, all committed”
platform to enable its employees during their working hours to
KEY VISUALS engage in national emergency missions identified by the Government
as part of the Civic Reserve or proposing skill-based contributions.
• In France: Collaborators possibility to gives a day off. The day will be

converted to money given to associations
Photo: https://www.chemeurope.com/en/news/1165482/beiersdorf-provides-500-tons-of-disinfectant-in-europe.html https://www.groupe-bel.com/en/newsroom/news/covid-19-information-the-bel-group-is-mobilizing-its-teams-around-

the-world-to-be-as-close-as-possible-to-needs-that-are-expressed-on-the-ground-locally/

IDENTITY WHAT
Financial Donation = staying mobilized and united
COMPANY COUNTRY
Devoted one day’s production of The Laughing Cow
DATE April 2020

• 20 countries, 12 factories, more than 4000 collaborators
• Equivalent to 20 million portions – to donations (financial or in kind)

for healthcare personnel and people most in need.
KEY VISUALS
• In France, we mainly donated to the National Association for the
Development of Solidarity Grocers, Food Banks and Restos du
Cœur.

IDENTITY WHAT
Donations of equipement
COMPANY COUNTRY
Distribution of 3,500 protection kits (gel, masks, food donations) to
our street vendors of the Sharing Cities program.
DATE March/May 2020
Donations of protective equipment:

Most of our factories have donated PPE to their local communities –
hospitals, liberal health workers:
KEY VISUALS
Fo example in France : Sablé-sur-Sarthe donated 25% of his masks to
Le Mans hospital.

IDENTITY WHAT
Financial Donations For Associations
COMPANY COUNTRY
• Lebanon, Denmark and the Netherlands in favour of the local Red
Cross
DATE March/May 2020
• Canada, Slovakia, Vietnam and UK for local associations mainly
food banks
• Morocco for the Special Fund for the Fight against COVID launched
by King Mohammed VI + 3 associations
KEY VISUALS • Algeria for the National Solidarity Fund
• Belgium for the King Baudoin Foundation
• Central Europe to an orphanage.

IDENTITY WHAT
Bonafont® contributes to fight against COVID-19
COMPANY COUNTRY
• Bonafont joins Miguel Huerta´s initiative, an ITESO researcher, and
donates recycled PET for manufacturing
DATE 26 April 2020
• 7,000 masks, intended to protect healthcare professionals in public
hospitals in charge of treating the COVID19 cases in Guadalajara,
Jalisco.
KEY VISUALS
Source: https://www.theconsumergoodsforum.com/wp-content/uploads/Bonafont-actions-to-fight-against-COVID-Mex-
2020.pdf

IDENTITY WHAT
Boots UK supported National Health Service staff with a donation of
COMPANY COUNTRY more than 500 toiletries and hygiene products.
DATE 30 March 2020
KEY VISUALS
Source: https://www.walgreensbootsalliance.com/news-media/our-stories/everyday-moments-heroism
KEY CONTACT

IDENTITY WHAT
Boots is showing support by rolling out Covid-19 testing facilities for
COMPANY COUNTRY NHS workers across the UK. Boots will also recruit trained
professionals from both Boots workforce and wider community.
DATE 30 March 2020
KEY VISUALS
Source: https://www.retailgazette.co.uk/blog/2020/03/boots-to-roll-out-covid-19-tests-for-nhs-staff/
KEY CONTACT

IDENTITY WHAT
BRF ANNOUNCES DONATIONS OF BRL 50 MILLION
COMPANY BRF COUNTRY
• BRF announces the donation of BRL 50 million worth of food,
medical supplies and support to research and social development
DATE 07 April 2020 funds, to contribute to the efforts made to fight the effects of the
COVID-19 pandemic.
• The donations are earmarked for hospitals, Santa Casa clinics,

KEY VISUALS social assistance organizations and health professionals in the states
and cities where it has operations.
Source: https://imprensa.brf-global.com/en/news/brf-announces-donations-of-brl-50-million/

IDENTITY WHAT
Campari And Intercos Produce Alcohol-Based Sanitiser For
COMPANY Campari & Intercos COUNTRY Hospitals
• Drinks group Campari and cosmetic products maker Intercos Group

DATE 07 April 2020 have joined forces to produce hydro-alcoholic gel hand cleaners to
be donated to healthcare workers in the Italian region of Lombardy,
the two companies have said.
• The alcohol donated by Campari has been transformed and bottled
by Intercos Group, the two groups said in a statement, adding they
KEY VISUALS will deliver the gel sanitisers where they are most urgently needed.
• In recent weeks, Campari donated €1 million ($1.09 million) to a
hospital in Lombardy and has made available $1 million to Another
Round Another Rally, a non-profit organisation that raises
emergency funds for hospitality workers in the United States.
Source https://www.esmmagazine.com/coronavirus/campari-intercos-produce-alcohol-based-sanitiser-hospitals-
95037

IDENTITY WHAT
• On carrefour.fr, caregivers can access the #TousAvecVous service:
COMPANY COUNTRY a selection of 4000 products to be delivered for free on dedicated
time slots, either at home or at the hospital.
• The service will be available in Paris and 11 other agglomerations

DATE 24 March 2020
• Caregivers also benefit from a priority access in-store, dedicated
opening hours in-store, as well as kits of essential products.
KEY VISUALS
Source: http://www.carrefour.com/sites/default/files/communique_carrefour_24.03.2020.pdf
https://www.carrefour.fr/edito/soutien-personnel-soignant

IDENTITY WHAT
Production of sanitizing gel by our Signes plant (83)
COMPANY COUNTRY 6 tons of gel which was displayed in hospitals and police force units in
PACA region
DATE 24 March 2020
KEY VISUALS

IDENTITY WHAT
• The Coca-Cola Company, its bottling partners and the Coca-Cola
COMPANY COUNTRY Foundation announced $120 million worldwide to support relief
efforts for populations affected by COVID19
DATE April 2020 • In France, support from the Coca-Cola Foundation was directed to
the Red Cross to coordinate Coca-Cola's assistance at the national
level
KEY VISUALS • As a result, 300,000 surgical masks, 10,000 FFP2 masks, 15,000
floats and 15,000 overblouses have already been made available to
healthcare personnel and affected populations thanks to Red Cross
volunteers

IDENTITY WHAT
Production of sanitizing gel by our Signes plant (83)
COMPANY COUNTRY 6 tons of gel which was displayed in hospitals and police force units in
PACA region
DATE 24 March 2020
KEY VISUALS

IDENTITY WHAT
Colgate Supports the World Health Organization (WHO)
COMPANY COUNTRY #SafeHands Effort to help stop the spread of COVID-19
• Mobilizing to Make and Donate 25 Million Soap Bars to Global

DATE 03 April 2020 Agencies
• Donating $20 Million in Health and Hygiene Product to Local
Nonprofits
• Launching Global Employee Matching Gifts Program to Support
KEY VISUALS Relief
Colgate is mobilizing five of its manufacturing plants on three

continents to produce the new soap. It will be specially packaged with
instructions on proper handwashing to amplify the WHO #SafeHands
message.
https://www.businesswire.com/news/home/20200403005091/en/Colgate-Supports-World-Health-Organization-
SafeHands-Effort

IDENTITY WHAT
Co-op gives all NHS workers 10% discount and priority access to
COMPANY COUNTRY stores
• They will also be able to get priority access

DATE 07 April 2020
• This comes after the retailer previously announced a range of

measures to support and say ‘thank you’ to its own colleagues for
going above and beyond to keep community stores open.
KEY VISUALS
Source https://www.retailtimes.co.uk/co-op-gives-all-nhs-workers-10-discount-and-priority-access-to-stores/

IDENTITY WHAT
• Support, prevent and control the epidemy
COMPANY COUNTRY • Support the front line (medical / security / cleaning staff)
DATE March 2020

• Donation through the China Red Cross Fund
• Cash and goods (food, medication, medical equipment…)
donation (23M Yuan)
• Waters > 16M articles, including vitamin drinks
KEY VISUALS • ELN : 3 ambulances cars, liquidities, and medication
(>2M yuan) in over 19 hospitals .
• Delivery through local volunteers to pick up goods directly
from the warehouse due to traffic measures
Goods and medical equipment donation

to over 19 hospitals
Including vitamin drinks for the staff
« Stay Strong Wuhan »
3 ambulances car donated
https://mp.weixin.qq.com/s/uuSkEm9S7N6UFVT48Nk_hg

IDENTITY WHAT
Cash donation to the Pasteur Institute of Montevideo and the
COMPANY COUNTRY Universidad de la República to accelerate the research against
COVID19 on 4 fronts:
1. Development of a nationwide diagnosis methodology and
DATE April 2020 elaboration of diagnosis kits.
2. Studies on the evolution and epidemiologic surveillance of the
virus.
3. Development of a method to track the immune response to the
virus of each patient.
KEY VISUALS 4. Creation of a serum bank of patients with the best immune
response to the virus to treat critical cases.
• in close collaboration with the President of the Medical Academy of
Uruguay, Dr. Henry Cohen, who has just been appointed a special
advisor to the Government of Uruguay as part of the task force to
design the process to get back to the new normality in Uruguay.
Source: https://www.retailgazette.co.uk/blog/2020/03/boots-to-roll-out-covid-19-tests-for-nhs-staff/
KEY CONTACT

IDENTITY WHAT
Danone waters Poland supporting heroes in the front line
COMPANY COUNTRY
#WeHelp #ActionsForGood #DanoneActsForHospitals
DATE April 2020

1. Donation to isolation hospitals
1. 195 bottles of water
2. 20.000 Danio
3. 30.000 bottles of Nutridrink
KEY VISUALS
4. 3500 € and 500 masks
2. Extending the payment time to HoReCa partners imacted by
current closure
3. Cooperation with institute of Mother&Child : 500 masks in delivery,
Bottled water donation
4. Encouragement to all Health Care workers on SoMe by ZZ brand,
MumDadPreferWater aplayful activities for kids : download for
free.
5. One Danone : crowfunding campaign amongst employees :
KEY CONTACT

IDENTITY WHAT
COMPANY COUNTRY
• Cash Donation to support local communities
• British Red Cross, Grocery Aid, Neighbourly…
DATE April 2020
KEY VISUALS

IDENTITY WHAT
Danone Mexico supports heroes in hospitals
COMPANY COUNTRY
Supporting the heroes in the front line in hospitals
• ✓ Danone Mexico is donating yoghurt to 4 main IMSS public COVID
DATE April 2020 dedicated hospitals:
• - Centro Médico Nacional La Raza
• - Hospital de Especialidades Médicas, Centro Médico Nacional La
Raza
• - Hospital de Especialidades Médicas, Centro Médico Nacional Siglo
KEY VISUALS XXI
• - Hospital de Pediatría, Centro Médico Nacional Siglo XXI
• ✓ Yoghurt will be distributed twice a week and they will be kept at
Danone fridges we have
• already deliver.
• ✓ Products will be delivered for 3 months (12 weeks).
• ✓ More than 800kg of yoghurt will be donated weekly.
• ✓ Our main yoghurt brands will help to feed HCPs who are working
hard against the pandemia.
• "Bringing health through food to as many people as possible."
KEY CONTACT

IDENTITY WHAT
• In New York, Danone US is supporting the heroes in the front with a
COMPANY COUNTRY donation of 195 000 bottles of Evian to hospitals workers and City
Harvest (food rescue organization).
DATE April 2020 • Distribution through partner : Pepsi Cola Bottling Company of New
York
KEY VISUALS
KEY CONTACT
https://www.instagram.com/p/B-wuDJ6qmTy/

IDENTITY WHAT
As soon as been made aware that one of their product was used in
COMPANY COUNTRY hospitals, French sports retailer Decathlon donated its entire stock
(around 70,000 pcs) of Subea Easybreath full-face snorkelling masks
to hospitals in France, Spain and Italy.
DATE March 2020
KEY VISUALS
Source https://www.francetvinfo.fr/sante/maladie/coronavirus/coronavirus-des-masques-de-plongee-decathlon-
utilises-par-les-soignants_3893631.html

IDENTITY WHAT
The Ayre Gran Hotel Colón in Madrid , owned by El Corte Inglés and
COMPANY COUNTRY the Palladium Hotel Group, is the first hotel to be offered in order to
provide additional hospital space in the fight against coronavirus with
361 rooms for new COVID-19 patients.
DATE 19 March 2020
KEY VISUALS
Source: https://www.foodretail.es/retailers/hotel-madrid-el-corte-ingles-hospital-medicalizado_0_1420657928.html

IDENTITY WHAT
El Corte Ingles has offered the help of its offices in Shanghai and other
COMPANY COUNTRY parts of Asia to support the Spanish government in purchasing vital
medical equipment.
DATE 19 March 2020
KEY VISUALS
Source: https://twitter.com/elcorteingles/status/1242904084430151682

IDENTITY WHAT
Esselunga Announces Measures To Ease Coronavirus Crisis
COMPANY COUNTRY In Italy
• The retailer has donated €2.5 million to hospitals and institutions

DATE 10 March 2020 involved in taking care of the affected, and engaged in scientific
research on the disease.
• Shoppers who are members of Esselunga's Carta Fìdaty programme
can contribute to these hospitals and research organisations
KEY VISUALS
• Other Measures:
• Esselunga has waived delivery charges for customers above the age
of 65
• The company has also arranged for a €530 million credit line, in
association with Unicredit, in order to pay advances to its suppliers.
Source https://www.esmmagazine.com/coronavirus/esselunga-announces-measures-to-ease-coronavirus-crisis-in-
italy-92031

IDENTITY WHAT
Essity has donated $200,000 to the United Nations Foundation to
COMPANY COUNTRY support the World Health Organization’s lifesaving work to help all
countries to prevent, detect, and respond to COVID-19 pandemic, as
well as supporting finding a vaccine.
DATE March 2020
The majority of the financial resources needed will go to help
vulnerable and at-risk low-income countries to step up their
preparedness to prevent COVID-19, enhance their abilities to detect
and test for the virus, and bolster their ability to respond to stop
KEY VISUALS COVID-19 spread.
Source: https://www.essity.com/media/news-features/2020/essity-donation-to-unf-who-covid-19-fund/

IDENTITY WHAT
Fruits de Ponent Donates Fruit Juice To Hospitals In Lleida
COMPANY COUNTRY
Fruits de Ponent Group has donated OKI Juice natural fruit juices to
the Arnau de Vilanova and Santa Maria de Lleida Hospitals in Spain as
DATE March 2020 a token of its gratitude for healthcare workers during the COVID-19
outbreak.
KEY VISUALS
Source https://www.esmmagazine.com/coronavirus/loreal-announces-measures-fight-coronavirus-pandemic-europe-
92924

IDENTITY WHAT
Groupe Casino has announced it is to deliver two million protective
COMPANY Groupe Casino COUNTRY surgical masks to healthcare personnel by the end of April, after a
fundraising drive in its stores during Easter.
DATE March 2020
KEY VISUALS
Source: https://www.esmmagazine.com/coronavirus/groupe-casino-deliver-two-million-protective-masks-healthcare-
staff-96240

IDENTITY WHAT
HEINEKEN announces its response to Covid-19 and donates
COMPANY COUNTRY to the Red Cross
• HEINEKEN we have been following from the start of the outbreak

DATE 08 April 2020 three guiding principles: First, the health, safety and trust of our
people is of paramount importance. Second, we do everything we
can to safeguard the continuity of our business and appeal of our
brands, which includes supporting the business continuity of our
customers and suppliers. And, third, through our local initiatives, we
KEY VISUALS offer our support to the communities who are most impacted by the
pandemic
• HEINEKEN is donating €15 million to support the International
Federation of Red Cross and Red Crescent Societies (IFRC) relief
efforts for the most vulnerable people affected by Covid-19, in
particular in Africa, Asia and Latin America.
Source https://www.theheinekencompany.com/newsroom/heineken-announces-its-response-to-covid-19-and-
donates-to-the-red-cross

IDENTITY WHAT
Furniture giant IKEA is producing face masks and other protective gear
COMPANY COUNTRY for hospitals, joining a growing list of companies branching out of their
normal business areas to help meet equipment shortages in the fight
against coronavirus.
DATE 09 April 2020
KEY VISUALS
Source https://www.reuters.com/article/us-health-coronavirus-ikea-supply/furniture-giant-ikea-making-masks-to-help-
fight-coronavirus-idUSKBN21I1EK

IDENTITY WHAT
Funds from Jerónimo Martins help set up second intensive care
COMPANY COUNTRY unit at the Central Hospital in the Alentejo region
An investment of more than 320 thousand euros.

DATE 07 April 2020
This new unit will significantly increase the region’s response to the
evolution of the COVID-19 pandemic, enabling the treatment of 12
patients in an acute phase of the disease.
KEY VISUALS
Source https://www.jeronimomartins.com/en/press_releases/pr_20200407_1_en/
KEY CONTACT
https://www.instagram.com/p/B-wuDJ6qmTy/

IDENTITY WHAT
• John Lewis teams up with the British Medical Association to deliver
COMPANY COUNTRY care packages to frontline NHS staff
• The “refuel & refresh boxes” are intended for staff working in high
pressure clinical areas such as ICU
DATE 14 April 2020 • John Lewis is also creating a wellbeing area for medics & volunteers
at the NHS Nightingale London
KEY VISUALS
Source: https://www.retailgazette.co.uk/blog/2020/04/john-lewis-to-deliver-care-packages-to-uks-busiest-hospitals/

IDENTITY WHAT
6 Ways Johnson & Johnson Is Helping Support Coronavirus Relief
COMPANY COUNTRY Efforts
1. 1 Million Surgical Masks Have Been Donated

DATE 11 February 2020
2. 1 Million Renminbi, the Currency of China, Has Been Donated to the
Chinese Red Cross Foundation
3. 48,000 Bottles of BAND-AID® Brand Isopropyl Alcohol Have Been
Donated
KEY VISUALS 4. Electrosurgical Generator and Other Medical Devices Have Been
Donated to Hospitals
5. Over 1,300 Packs of Acuvue® Contact Lenses Have Been Donated
to Medical Workers
6. 1 Team of Company Scientists Is Hard at Work on a Potential
Vaccine.
Source: https://www.jnj.com/caring-and-giving/how-johnson-johnson-is-helping-support-coronavirus-relief-efforts
KEY CONTACT
Donna Padovano, Director Global Retail Health Innovation

IDENTITY WHAT
Supporting Frontline Healthcare Workers and Our Communities
COMPANY COUNTRY
• Johnson & Johnson Announces a $50 Million Commitment to
Support Frontline Health Workers Battling Covid-19
DATE 27 March 2020
• The funds will be earmarked for assisting the doctors, nurses,

midwives and community health workers who are working tirelessly
to treat patients around the world during the novel coronavirus
KEY VISUALS pandemic.
Source: https://www.jnj.com/latest-news/johnson-johnson-announces-a-50-million-commitment-to-support-frontline-
health-workers-battling-covid-19
KEY CONTACT
J&J

IDENTITY WHAT
Johnson & Johnson to Expand Partnership with U.S. Department
COMPANY COUNTRY of Health & Human Services to Accelerate the Discovery of
Potential COVID-19 Treatments
DATE 18 April 2020 • J&J’s Janssen Pharmaceutical Companies will expand its existing
partnership with the Biomedical Advanced Research and
Development Authority (BARDA), to seek treatment solutions for
COVID-19.
KEY VISUALS • This new eight-episode educational video series will examine the
latest efforts to respond to the COVID-19 pandemic and break down
the complex process of developing a vaccine.
https://www.jnj.com/latest-news/the-road-to-covid-19-vaccine-live-
video-series
Source: https://www.jnj.com/johnson-johnson-to-expand-partnership-with-u-s-department-of-health-human-services-
to-accelerate-the-discovery-of-potential-covid-19-treatments
KEY CONTACT
J&J

IDENTITY WHAT
How Johnson & Johnson is Supporting Its Global Workforce
COMPANY COUNTRY During COVID-19
We’ve introduced a new global medical personnel leave policy.

DATE May 2020 Medically trained Johnson & Johnson employees who are either called
to serve or who volunteer can take a global minimum paid leave of up
to 14 weeks over the course of a year to serve their communities in
diagnosing, treating and providing health support for COVID-19. Since
its launch, we have had more than 100 medically trained employees
KEY VISUALS volunteer their time to combat this pandemic.
Source: https://www.jnj.com/our-company/how-johnson-johnson-is-supporting-its-global-workforce-during-covid-19
KEY CONTACT
J&J

IDENTITY WHAT
Kroger expands coronavirus drive-thru testing to more states
COMPANY COUNTRY
• Kroger Co. is rolling out COVID-19 drive-thru test sites to Colorado,
Michigan and Ohio, as well as opening additional testing locations in
DATE 24 April 2020 Tennessee.
• These tests are for all priority groups, including health care workers,
first responders and symptomatic individuals. Testing is free.
KEY VISUALS
www.kroger.com https://www.supermarketnews.com/issues-trends/kroger-expands-coronavirus-drive-thru-testing-more-states

IDENTITY WHAT
The Kroger Co. has joined with the United Food and Commercial
COMPANY COUNTRY Workers International (UFCW) union in urging federal and state
government to designate grocery stores emergency first responders
during the coronavirus pandemic.
DATE 14 April 2020
KEY VISUALS
www.kroger.com Source: https://www.supermarketnews.com/issues-trends/kroger-teams-ufcw-call-grocery-worker-first-responder-

status

IDENTITY WHAT
Lidl is donating thousands of fresh fruit and vegetable bags to NHS
COMPANY COUNTRY staff nationwide
The news follows Lidl’s recent announcement that it will be rolling out
DATE 28 March 2020 its customer food donation boxes in stores nationwide, as part of its
Feed it Back scheme, and donating £100,000 to its partnership with
Neighbourly, to help vulnerable people and children..
KEY VISUALS
Photo: https://corporate.lidl.co.uk/media-centre/pressreleases/2020_03_31-nhs-fruit-veg Website: lidl.co.uk Source: http://www.retailtimes.co.uk/lidl-is-donating-thousands-of-fresh-fruit-and-vegetable-bags-to-nhs-staff-

nationwide/

IDENTITY WHAT
Lidl is donating thousands of fresh fruit and vegetable bags to NHS
COMPANY COUNTRY staff nationwide
The Lidl bags will be distributed to NHS staff at hospital sites UK-wide,
DATE 28 March 2020 getting fresh fruit and vegetables into the hands of frontline health
workers.
KEY VISUALS
Source http://www.retailtimes.co.uk/lidl-is-donating-thousands-of-fresh-fruit-and-vegetable-bags-to-nhs-staff-
nationwide/

IDENTITY WHAT
PRESS RELEASE
COMPANY COUNTRY
L’Oréal launches a Europe-wide coronavirus solidarity programme
DATE 18 March 2020

• - Solidarity with health authorities: the group will ramp up their
production of hand sanitizers
• - Solidarity with healthcare and pharmacy staff: La Roche-Posay will
equip all partner hospitals, care homes and main partner pharmacies
KEY VISUALS in Europe with hand sanitiser.
• - Solidarity with food distribution stakeholders: Garnier will supply
and distribute several million units of hand sanitiser free-of-charge to
all its European food distribution customers
• - Solidarity with VSE/SMEs in our distribution networks (hair salons,
small perfume shops): L’Oréal will freeze their payments until their
businesses resume.
• - Solidarity with our most exposed suppliers: L’Oréal will shorten its
payment times with systematic immediate payments

IDENTITY WHAT
• After a call to industry from the French Government Louis Vuitton
COMPANY COUNTRY owner LVMH is converting its cosmetics factories to make hand
sanitizers to fight coronavirus – a quick turn around which took
them 72 hours
DATE 16 Maech 2020
• Twelve tonnes of hand sanitizers will be distributed for free across
39 hospitals in the Paris region.
KEY VISUALS
https://www.lvmh.fr/ Source: https://eu.usatoday.com/story/money/2020/03/16/coronavirus-combat-louis-vuitton-owner-lvmh-produce-

hand-sanitizer/5057167002/

IDENTITY WHAT
LVMH is ordering 40 million health masks from a Chinese supplier to
COMPANY COUNTRY help France cope with the coronavirus outbreak.
The first order, for a total of 10 million masks, will be delivered in

DATE 22 March 2020 coming days, LVMH said in a statement on Saturday (Mar 21). This
initial batch will be given to the French health service for distribution to
those in need early next week.
KEY VISUALS The rest of the order, on which LVMH cooperated with the French
government, will be funded by the state and should be delivered in
coming weeks.
https://www.lvmh.fr/ Source: https://www.channelnewsasia.com/news/world/lvmh-orders-40-million-masks-from-china-for-france-12563808

IDENTITY WHAT
M&S shares plans to support NHS response to coronavirus in the UK
COMPANY COUNTRY
Plans include uniform donations to NHS Nightingale in London and
scrubs for NHS Derbyshire
DATE 08 April 2020
M&S also donating clothing packs for discharged patients and free
delivery for 2 London hospitals
KEY VISUALS
Source: https://www.retailgazette.co.uk/blog/2020/04/ms-donates-uniforms-clothing-free-food-delivery-nhs-
nightingale-derbyshire/
KEY CONTACT
Laura Street, Company Nutritionist, M&S

IDENTITY WHAT
Mars Fishcare Makes Hand Sanitizer for First Responders,
COMPANY COUNTRY Community
In just three weeks, the team produced and donated nearly 300
DATE 08 April 2020 gallons of hand sanitizer to the Bucks County Emergency
Management Agency and the Central Bucks Emergency Medical
Services (Chalfont, Pennsylvania)
KEY VISUALS
Source: https://www.mars.com/news-and-stories/articles/mars-fishcare-hand-sanitizer
KEY CONTACT
Alex West, Director, Global Public Affairs, Mars, Incorporated

IDENTITY WHAT
Mars Donates Ventilators to Support Battle Against COVID-19
COMPANY COUNTRY
• Mars Veterinary Health North America is able to provide mechanical
ventilators to support breathing, as well as personal protective
DATE equipment to local hospitals and medical staff.
• Mars donated 13 ventilators and 1,200 masks to help our human
health care colleagues .
KEY VISUALS
Source: https://www.mars.com/news-and-stories/mars-veterinary-health-donates-ventilators
KEY CONTACT

IDENTITY WHAT
Mars Commits $20M to Communities in COVID-19 Response
COMPANY COUNTRY
• $5 million donation to support CARE for critical supplies and
expertise
DATE • $2 million donation to the United Nation's World Food Programme
(WFP) to aid in the transport and delivery of critical supplies
• $1 million donation to Humane Society International (HSI) to help
cats and dogs that have been abandoned
KEY VISUALS
Source https://www.prnewswire.com/news-releases/mars-commits-20m-to-communities-in-covid-19-response-
301035122.html
KEY CONTACT
Photo: https://www.nuffoodsspectrum.in/news/27/6566/mars-commits-20m-to-communities-in-covid-19-response.html

IDENTITY WHAT
Mercadona, in collaboration with the Food Bank of Madrid, delivers
COMPANY COUNTRY food products to the hospital of Ifema. Mercadona collaborates with
several other food banks such as Bancs dels Aliments, Ceuta White
Cross,...
DATE 27 March 2020
KEY VISUALS
Source https://info.mercadona.es/es/conocenos/sala-de-prensa/hemeroteca/mercadona-en-colaboracion-con-el-
banco-de-alimentos-de-madrid-entrega-productos-al-hospital-de-campana-de-
ifema/news?idCategoriaSeleccionada=1470731303723

IDENTITY WHAT
Distribution of comfort packages for the break time
COMPANY COUNTRY
• In support of the medical staff, METRO France offers them products
such as fruit juices, coffee, tea, biscuits and chocolate
DATE April 2020
• This aims to bring comfort to caregivers during their break times
• 500 parcels will be given !

KEY VISUALS

IDENTITY WHAT
Prepare meals for medical staff
COMPANY COUNTRY
• METRO makes food donations throw an initiative led by Tip Toque
DATE April 2020

• METRO France donates food and non-food products to chefs
cooking for hospitals. Thanks to this initiative, and up to now :
- about 40 000 meals have been served
- in 107 hospitals.
KEY VISUALS - by more than 707 chefs
• This solidarity action is also a way to reduce food waste
https://corporate.tiptoque.com/

IDENTITY WHAT
Healthcare Professionals Support Package
COMPANY COUNTRY
• In order to say thank you to all NHS heros, we exclusively provide
5% discount to Health Care Professionals for their purhcases up to
DATE April 2020
500 TL.
KEY VISUALS

IDENTITY WHAT
Encourage shoppers to support Local hospitals through micro-donation
COMPANY
Monoprix, Franprix COUNTRY
Naturalia
DATE 10 March 2020
KEY VISUALS
Source https://www.microdon.org/blog/larrondi-solidaire-operation-speciale-covid-19/2020/03/20

IDENTITY WHAT
• Morrisons announces 10% discount on shopping for all NHS heroes
COMPANY COUNTRY during the Covid-19 pandemic
• The 10% discount comes into effect from Thursday
• It will last for at least 12 weeks
DATE 10 March 2020
KEY VISUALS
Source: https://www.retailgazette.co.uk/blog/2020/04/morrisons-gives-nhs-staff-10-discount-for-12-weeks/

IDENTITY WHAT
Giving support to the medical institutions by providing them with masks
COMPANY COUNTRY and other consumer goods
• Providing 95 000 masks to the medical staff

DATE April 2020
• Making their work environment better by proving them with more

than 2 million cups of coffee and chocolate drinks, around 2 tones
of chocolate and 280 000 water bottles
KEY VISUALS
• 2 000 coffee machines were provided to hospitals and their
workers
https://www.nestle.fr/covid-19-equipes-nestle-france-mobilisees-solidaires

IDENTITY WHAT
Nestlé Guatemala donated 2,000 litres of Anchor and Nido
COMPANY COUNTRY Esencial milk, equivalent to 800 glasses, to school children from
the public sector
DATE 26 April 2020
KEY VISUALS
Source: https://republica.gt/2020/04/26/covid-19-nestle-y-malher-donan-leche-y-computadoras-para-la-ninez/
KEY CONTACT

IDENTITY WHAT
Nestlé Portugal donated more than nine metric tons of food products
COMPANY COUNTRY and beverages to 70 hospitals and health institutions in the north and
south of the country
DATE 22 April 2020
KEY VISUALS
https://jornaleconomico.sapo.pt/noticias/nestle-portugal-doou-mais-de-nove-toneladas-e-bebidas-a-70-hospitais-
579493
KEY CONTACT

IDENTITY WHAT
Over 1 000 000 CHF for hospitals, humanitarian aid and Swiss
COMPANY COUNTRY Army to support:
Organizations active in humanitarian aid
- Donation of 100,000 CHF to the Swiss Red Cross
DATE 22 April 2020
- Fundraising campaign with employees in Switzerland.
- Logistical and financial support, for the solidarity campaign "Wir,
Nous, Noi, Nus" launched by the Federal Office of Public Health
(FOPH).
KEY VISUALS Intensive care units in Swiss hospitals and the Swiss army
- More than 200,000 Nestlé products made available to intensive care
units in more than 40 Swiss hospitals and the Swiss army.
- More than 25,000 protective caps have been donated to various
hospitals in Switzerland.
Delivery services and support to local communities
- Meals delivering at home to Nestlé’s retirees in the Vevey region
- Extension of partnership with the start-up youpaq.com which
supports online delivery and orders from local shops.
- Support to associations active in the Vevey region such as the
L’Étape association and the AACTS foundation.
KEY CONTACT
Saliha Barlatey

IDENTITY WHAT
Staying strong together: Nestlé mobilises entire value chain to
COMPANY COUNTRY launch global COVID-19 response
• Nestlé has mobilised its brands, supply chain, distribution and retail
DATE 07 May 2020 partners to launch a comprehensive global COVID-19 response.
• This is in addition to the company’s initial donation of CHF10 million
(US$1.4 million) to the International Federation of the Red Cross
(IFRC) and Red Crescent Societies.
KEY VISUALS
Source: https://www.moodiedavittreport.com/staying-strong-together-nestle-mobilises-entire-value-chain-to-launch-
global-covid-19-response/
KEY CONTACT

IDENTITY WHAT
Joining forces with the International Federation of the Red Cross
COMPANY COUNTRY and Red Crescent Societies (IFRC) to provide urgent help for
emergency services and caregivers and strengthen healthcare
systems.
DATE
- Donating food, medical nutrition products and bottled water to bring
relief to those most affected by the pandemic.
- Deploying available logistics capacities from our out-of-home
business to support the needs of the IFRC in various countries.
KEY VISUALS - Donating CHF 10 million for immediate deployment in countries
where it is most needed.
- Matching 1:1 any donations to the Red Cross and Red Crescent
National Societies or Federation made by our employees.
Source: https://www.moodiedavittreport.com/staying-strong-together-nestle-mobilises-entire-value-chain-to-launch-
global-covid-19-response/
KEY CONTACT
Saliha Barlatey

IDENTITY WHAT
P&G donated hygene products to hospitals and nursing homes
COMPANY COUNTRY during quarantine. The donation also includes 1.5 million liters of
clean water through the "Agua Limpia para Niños" program.
DATE 07 May 2020
KEY VISUALS
Source: https://www.larepublica.co/empresas/pg-donara-productos-de-aseo-a-hospitales-y-ancianatos-del-pais-
2986481
KEY CONTACT
Monica Fernandez

IDENTITY WHAT
• An innovative project, entirely funded by Pingo Doce has enabled
COMPANY COUNTRY the Red Cross Hospital, in Lisbon, to have a new system for “smart
screening” of COVID-19 patients and suspicious cases. Developed
by the Portuguese company Biosurfit, it will allow the early
detection of the most serious cases among patients referred by the
DATE May 2020
National Health Service. The unit has also 110 beds and an
intensive care equipped room.
• By donating fresh fruit, water, milk and juices, Pingo Doce is
supporting healthcare professionals from about 30 Portuguese
KEY VISUALS public hospitals, who are facing many difficulties at this very
demanding time while taking long shifts to fight the pandemic.
• The Jerónimo Martins Group invested more than 300,000 euros in
a second intensive care unit at an Hospital in Alentejo. The
investment will make it possible to treat 12 patients in the acute
phase of the disease (respiratory failure and the need for
ventilation support).
• In partnership with a milk producer, Recheio is providing support to
health professionals and patients, having donated 25,000 litres of
milk to hospitals in Portugal. Montiqueijo provided the milk, while
Recheio ensured its packaging and distribution.
Source: https://www.larepublica.co/empresas/pg-donara-productos-de-aseo-a-hospitales-y-ancianatos-del-pais-
2986481
KEY CONTACT
Carlos Santos, Corporate Quality Director, Jeronimo Martins
https://www.pingodoce.pt/covid-19/
https://www.pingodoce.pt/pingodoce-institucional/noticias/pingo-doce-apoia-hospitais-com-doacao-de-bens-alimentares/

IDENTITY WHAT
In the next two weeks we will empty the connected tanks of cellar
COMPANY COUNTRY beers at our Dutch catering business entrepreneurs and reuse this
beer to make disinfectants in our brewery in Lieshout. These
disinfection products will be distributed free of charge to hospitals,
general practitioners and care homes in the Netherlands and abroad.
DATE April 2020
In this way we reuse the beer in a sustainable way.
#wereinthistogether
KEY VISUALS
Source: https://www.linkedin.com/posts/royalswinkelsfamilybrewers_wereinthistogether-activity-
6649647366616027136-_Exr/

IDENTITY WHAT
WHSmith & Sainsbury’s extend supply partnership to hospitals amid
COMPANY Sainsbury/WH Smith COUNTRY Covid-19 pandemic
NHS staff will continue to have a 20% discount on all products

DATE 31 March 2020 including Sainsbury’s products
KEY VISUALS
Source: https://www.retailgazette.co.uk/blog/2020/03/whsmith-partners-sainsburys-sell-groceries-hospitals-nhs/
KEY CONTACT
Sainsbury’s: Nilani Sritharan, Healthy Living Manager

IDENTITY WHAT
Salling Group Funds Research Into Face Mask Effectiveness
COMPANY COUNTRY
Denmark's Salling Group has donated DKK 5 million (€670,000) to a
research project undertaken by four hospitals as to the effectiveness of
DATE 10 April 2020 face masks in protecting against COVID-19 infection.
KEY VISUALS
Source https://www.esmmagazine.com/coronavirus/salling-group-funds-research-face-mask-effectiveness-95024

IDENTITY WHAT
SC Johnson is committing $5 million in products and cash to
COMPANY COUNTRY support urgent public needs and those on the front lines.
• The announcement builds on the $2 million the company has

DATE 19 March 2020 donated to date, including $1 million to the CDC Foundation’s
Emergency Response Fund, and other donations to efforts around
the world in China, Italy and the U.K.
• SC Johnson is teaming with the CDC Foundation to deliver care
packages for police, fire and medical personnel.
KEY VISUALS
Source: https://www.scjohnson.com/en/press-releases/2020/march/sc-johnson-furthers-efforts-to-help-fight-the-
spread-and-impact-of-covid-19-with-5-million-donation

IDENTITY WHAT
SPAR UK partners with National Health Service Volunteer
COMPANY COUNTRY Responders programme
• Community Response Volunteers will be able to shop for the

DATE 08 April 2020 vulnerable person they are supporting at over 700 SPAR stores in
England.
• The programme enables volunteers to support the vulnerable person
via the GoodSam Responder app.
KEY VISUALS
Source https://spar-international.com/news/spar-uk-partners-with-national-health-service-volunteer-responders-
programme/

IDENTITY WHAT
SPAR Hungary supports UNICEF child protection programme
COMPANY COUNTRY
SPAR Hungary has responded to a call for aid from UNICEF Hungary
which has raised concerns about the health of children in care homes
DATE 09 April 2020 and the people supporting them, at this time. The company has also
committed to donating even more sandwiches to the social Feed the
Doctor! initiative.
KEY VISUALS
Source: https://spar-international.com/news/spar-hungary-supports-unicef-child-protection-programme/

IDENTITY WHAT
Participate locally in the fight against Covid-19 in specific places
COMPANY COUNTRY considered as “sensitive”
• Factory located in Ludres

DATE April 2020
• Provision of PPE (personal protective equipment) for medical staff
and residents of retirement home located around Nancy city
KEY VISUALS

IDENTITY WHAT
Stop & Shop, Union Call for Grocery Workers to Be Classified as
COMPANY COUNTRY First Responders
• The supermarket chain Stop & Shop and the United Food and
DATE 27 April 2020 Commercial Workers International Union (UFCW) are calling on
federal and state governments to designate associates at grocery
stores as “extended first responders” or “emergency personnel”
• In a joint statement released Monday, Stop & Shop President
Gordon Reid and UFCW International President Marc Perrone said
KEY VISUALS grocery workers "are essential workers and they deserve essential
protections"
https://www.nbcnewyork.com/news/coronavirus/stop-shop-union-call-for-grocery-workers-to-be-classified-as-first-
responders-during-crisis/2391695/

IDENTITY WHAT
• Symrise AG to produce 8 tons of disinfectant for internal use and
COMPANY COUNTRY donation to hospitals and federal health institutions in the Hannover
Region
DATE 27 April 2020 • Local authorities gave us exceptional permission to produce 8 tons of
disinfectant for internal use and donation to hospitals and federal
health institutions in the Hannover Region to help combat the
COVID-19 pandemic.
KEY VISUALS • Another big thank you goes to our 25 colleagues from Cosmetic
Ingredients who produced the amount in 36 hours of extra shifts and
the whole CI Team that has formulated the disinfectant, carried out
quality control and obtained all permits in record time.
Source https://www.linkedin.com/posts/symrise_covidabr19-heroes-symriseag-activity-6649090986494476288-Bw2B/

IDENTITY WHAT
Syngenta to supply hand sanitizer to fight COVID-19 in response
COMPANY COUNTRY to the appeal by Swiss authorities
• Cooperation to donate approximately 50 tons of hand sanitizer to

DATE 24 March 2020 hospitals and pharmacies
• The first shipment of five tons is expected to be delivered
immediately
KEY VISUALS • Syngenta announced that it has joined forces with Huntsman to
enable the production of hand sanitizer for the Swiss Canton of Vaud
and the CHUV General Hospital in Lausanne, Switzerland.
Source: https://www.syngenta.com/company/media/syngenta-news/year/2020/syngenta-supply-hand-sanitizer-fight-
covid-19

IDENTITY WHAT
Tetra Laval Group is donating € 10 million towards COVID-19
COMPANY Tetra Pak COUNTRY relief effort
• To support the global response to this crisis, the Tetra Laval Group
DATE 20 April 2020 will donate € 10 million to various voluntary organisations supporting
the health care systems across the countries that we operate in.
KEY VISUALS
Source: https://www.tetrapak.com/about/tetra-pak-actions-covid-19

IDENTITY WHAT
Dove puts new face on 'real beauty' in salute to health workers
COMPANY COUNTRY
• Courage Is Beautiful” campaign, breaking in the U.S., showing
faces of healthcare workers marked by the protective gear they’ve
DATE 09 April 2020 been wearing during the coronavirus crisis.
• Dove also is rolling out a campaign as part of a commitment with
the U.K. government to spend more than $50 million globally to
encourage hand washing.
KEY VISUALS
Source https://adage.com/article/cmo-strategy/dove-puts-new-face-real-beauty-salute-health-workers/2249186

IDENTITY WHAT
Unilever joins consortium designing ventilators for UK hospitals
COMPANY COUNTRY
Unilever has joined forces with businesses from the aerospace,
automotive and medical sectors in a consortium which has received
DATE 09 April 2020 formal orders from the government to make 10,000 ventilators for use
in UK hospitals to support the production of additional medical
ventilators. Companies include McLaren F1, Airbus, Ford Motor
Company, Rolls-Royce, GKN, Penlon and Siemens among many more
also Microsoft for IT support.
KEY VISUALS
Source https://www.unilever.com/news/news-and-features/Feature-article/2020/unilever-joins-consortium-which-will-
make-ventilators-for-uk-hospitals.html
KEY CONTACT

IDENTITY WHAT
Walgreens Donation Helps Extend Emergency Response To COVID-
COMPANY COUNTRY 19 to the CDC Foundation
Walgreens has donated

DATE 09 April 2020
• a $100,000 gift to support the overall COVID-19 response.
• 1,500 thermometers for distribution by the CDC Foundation to local
health departments in Santa Clara and Alameda Counties in
California.
KEY VISUALS
Source: https://www.cdcfoundation.org/blog/walgreens-donation-helps-extend-emergency-response-covid-19
KEY CONTACT

IDENTITY WHAT
WALMART
COMPANY COUNTRY Policy to support health of associates
Hiring 150 000 employees

DATE 10 March 2020
KEY VISUALS
Source https://corporate.walmart.com/newsroom/2020/03/10/new-covid-19-policy-to-support-the-health-of-our-
associates?utm_source=TCGF+News+Release&utm_campaign=1dd7f2276c-MAILCHIMP_EMAIL_COVID19_2020-
03-18&utm_medium=email&utm_term=0_0efe68d81b-1dd7f2276c-69798397
KEY CONTACT

IDENTITY WHAT
Walmart México and Centroamérica announces the donation of 100
COMPANY COUNTRY million mexican pesos to finance the Temporary Unit of COVID-19,
which will be adapted at the Citibanamex Center facilities to provide
care to the patients by the health system.
DATE 15 April 2020
KEY VISUALS
Source: https://www.walmartmexico.com/media-library/document/walmart-de-mexico-y-centroamerica-dona-100-
millones-de-pesos-para-la-unidad-de-covid-19-en-el-centro-citibanamex/_proxyDocument?id=00000171-7fa5-dbca-
a579-ffe587980000
KEY CONTACT
Photo: https://www.corresponsables.com/actualidad/ods17-walmart-mexico-centroamerica-dona-100-millones-pesos-unidad-temporal-covid19-
centro-citibanamex

IDENTITY WHAT
• Polish retailer Żabka donated PLN 4.5 million (€1.01 million) to the
COMPANY COUNTRY ministry of health to aid the government in handling coronavirus
outbreak in the country.
• The retailer has also implemented several measures to ensure the
DATE 18 March 2020 safety of its employees in stores, logistics centres, and offices:
limited operating hours, disinfectants and gloves for store
employees, plexiglass dividers to separate cashiers from customers,
and improvised hygiene regimes in logistics centres.
KEY VISUALS
Source: https://www.esmmagazine.com/uncategorized/zabka-donates-pln4-5mn-tackle-coronavirus-pandemic-
poland-92700

4. Serve the general
population
Company list
Ahold Delhaize Danone 4 Mediaperformances Unilever
Ahold Delhaize 2 Danone 5 Migros Ticaret Unilever 2
Ajinomoto Doordash Migros Ticaret 2 Vanderlande
Ajinomoto 2 Essity Mondi Walgreens, Walmart, Target
Alibaba Giant Nestle Walgreens
Alibaba 2 GSK Nestle 2 Walmart
Alibaba 3 Hannaford P&G Walt Disney
Alibaba 4 Heineken Ralph Lauren
Amazon Henkel Reckitt Benckiser
Cargill Hormel Rewe
Carrefour IKEA Spar
Carrefour 2 ITC, P&G, Hindustan Unilever Spar 2
& Nestle
Carrefour, Uber Eats Inditex Spar 3
Cofco Kellogg’s Spar 4
Danone 1 Kroger St. Hubert
Danone 2 Kroger 2 Super Inter
Danone 3 L’Oréal, Essity & Reckitt Benckiser Tyson

IDENTITY WHAT
Ahold Delhaize announces today that together with its local brands, it
COMPANY COUNTRY has deployed more than €170 million on COVID-19 relief and support
efforts so far. These efforts range from health and safety measures for
associates and customers, to enhanced benefits for frontline
associates, to charitable donations to support local communities.
DATE 09 April 2020
KEY VISUALS
Source https://www.aholddelhaize.com/en/media/latest/media-releases/ahold-delhaize-and-local-brands-deploy-more-
than-170-million-on-covid-19-care-to-meet-associate-customer-and-community-needs/
KEY CONTACT

IDENTITY WHAT
• Hannaford has found a clever way to help cut food waste. It is now
COMPANY COUNTRY putting local farmers and food producers directly in contact with food
banks and hunger relief organizations – using its own network to
make sure that unwanted food gets to those who need it.
DATE April 2020 • Hannaford is also has run a media outreach campaign, offering their
dietitians as guests on local TV and radio. The dietitians gave tips on
how to stay healthy during COVID-19. This included advice on
budget shopping strategies, how to incorporate immunity boosting
foods into your diet, how to store food to keep it fresh - and new
KEY VISUALS recipe ideas for those who are looking for inspiration while cooking at
home.
• The dietitians chatted with reporters over the internet and phone.
Hannaford also shared recipe links and ideas with the TV stations to
drive traffic back to Hannaford.com. Nearly 400,000 people viewed
the interviews.
• And Ahold Delhaize USA is giving $10 million to help associates and
local communities in the wake of the coronavirus pandemic. For
associates and their families and to feed and care for the
communities. (which all our brands around the world are doing as
well)
Source https://www.aholddelhaize.com/en/media/latest/media-releases/ahold-delhaize-and-local-brands-deploy-more-
than-170-million-on-covid-19-care-to-meet-associate-customer-and-community-needs/
KEY CONTACT

IDENTITY WHAT
Ajinomoto Group Indonesian affiliate provides delicious and
COMPANY COUNTRY nutritious menu recipe to support “Stay Home”
DATE 23 April 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/pta01
KEY CONTACT

IDENTITY WHAT
Ajinomoto Bio-Pharma Services Announces Manufacturing
COMPANY COUNTRY Partnership with CytoDyn for Drug Product Used in COVID-19
Clinical Trials
DATE 05 May 2020
KEY VISUALS
Source:https://www.ajinomoto.com/media/covid-19/ajinomoto-bio-pharma-services-announces-manufacturing-
partnership-with-cytodyn-for-drug-product-used-in-covid-19-clinical-trials
KEY CONTACT

IDENTITY WHAT
JACK MA FOUNDATION AIDS ASIAN COUNTRIES IN FIGHT
COMPANY COUNTRY AGAINST COVID-19
the Jack Ma Foundation and Alibaba Foundation have stepped up their

DATE 21 March 2020 commitment to provide the necessary support to impacted countries in
the region.
They are preparing a joint donation of 2 million masks, 150,000 test
kits, 20,000 sets of protective gear and 20,000 face shields to
Indonesia, Malaysia, the Philippines and Thailand.
KEY VISUALS Ventilators and thermometers will also go to the 10 countries.
Source: https://www.alizila.com/jack-ma-foundation-aids-asian-countries-in-fight-against-covid-19/

IDENTITY WHAT
• Alibaba Group is offering Europe a coronavirus diagnostic tool.
COMPANY COUNTRY • Alibaba, claims its software, can diagnose the COVID-19 virus
quickly and with 96% accuracy. The company says it has tested the
product in China on 5,000 patients.
DATE 19 March 2020 • Alibaba said it shipped two million masks to the continent through
Belgium on Friday.
• The company also published a “digital handbook” to “share their

KEY VISUALS learnings from screening, to diagnosis and treatment of patients who
contracted COVID-19, as well as sanitation and facility
management.” It also proposed a cloud-based information sharing
platform for doctors..
Source: https://www.bloomberg.com/news/articles/2020-03-19/alibaba-pitches-diagnostic-tool-to-europe-in-china-
outreach-move

IDENTITY WHAT
What to do
COMPANY COUNTRY during quarantine
DATE 10 March 2020
KEY VISUALS
Source https://twitter.com/Alipay/status/1239505900705959937?s=20

IDENTITY WHAT
Chinese businesses optimistic during coronavirus, says alibaba
COMPANY COUNTRY research unit
The Alibaba group conducted an online survey to assess the

DATE 27 February 2020 sentiments of MSMEs during the pandemic, they had 24 000
respondents
The survey shed light on the enduring entrepreneurial spirit of the

KEY VISUALS small-business sector, which has been hardest hit by the health crisis.
There is also a positive outlook toward China’s macroeconomic
landscape in 2020
The survey isdetailed in a paper on business and economic recovery

prospects produced by Luohan Academy,
Source: https://www.alizila.com/chinese-businesses-optimistic-during-coronavirus-says-alibaba-research-unit/

IDENTITY WHAT
Amazon US offers a free year of its Food Network Kitchen app
COMPANY COUNTRY
DATE April 2020
KEY VISUALS
Source: https://www.cnet.com/news/amazon-offers-a-free-year-of-its-food-network-kitchen-app/

IDENTITY WHAT
Cargill is committing $35 million to COVID-19 relief and recovery
COMPANY COUNTRY efforts through global and regional partnerships, product donations
and employee personal giving.
DATE 07 April 2020 • To support the communities where we live and work, we are
focusing our response in four areas:
• Food security & nutrition
• Health & safety
KEY VISUALS • Agriculture community support
• Food industry support
Source https://www.cargill.com/news/supporting-our-communities-during-the-coronavirus-
pandemic?utm_source=TCGF+News+Release&utm_campaign=668a78249f-MAILCHIMP_EMAIL_COVID19_2020-
04-10&utm_medium=email&utm_term=0_0efe68d81b-668a78249f-68976605

IDENTITY WHAT
Carrefour delivers essential products on essentiels.Carrefour.Fr
COMPANY COUNTRY
• Carrefour launched a new e-commerce service on a dedicated
website : https://essentiels.carrefour.fr/, available in Paris and its
near suburbs.
DATE 24 March 2020 • For a maximum a 5€ per day, Carrefour delivers essential products
for a week.
• Weekly subscriptions are enabled in order to reassure people that
they will not suffer a shortage of essential products.
• Carrefour proposes additional kits for babies, animals
KEY VISUALS and housework
• Carrefour redistributes 1 euro per order to the Foundation for
Parisian Hospitals.
SOURCE: https://essentiels.carrefour.fr/
http://www.carrefour.com/sites/default/files/communique_carrefour_24.03.2020.pdf

IDENTITY WHAT
Carrefour launches a toll-free number to order essential products
COMPANY COUNTRY
• Carrefour will open a toll-free number to enable elderly people and

medical staff to order food baskets with essential products
DATE 24 March 2020
• Home delivery will be free and payments will be enabled by check,
respecting safety and hygiene best practices
• The service will open in the ile de france region before march 27
KEY VISUALS and in 12 additional french agglomerations on april 1.
SOURCE: http://www.carrefour.com/sites/default/files/communique_carrefour_24.03.2020.pdf

IDENTITY WHAT
Carrefour Teams Up With Uber Eats For Lockdown Deliveries
COMPANY Carrefour/Uber Eats COUNTRY
• French supermarket retailer Carrefour and Uber Eats announced a
new delivery service, aimed at helping Parisians buy essential goods
DATE 01 April 2020 and food
• The service, which started on April 6, allows users to choose a
Carrefour convenience store on the Uber Eats app or website, or dial
by phone from 11am to 11pm to order the products of their choice,
including everyday grocery shopping as well as hygiene and cleaning
KEY VISUALS products.
• The service will start with around fifteen Carrefour stores in Paris and
the Paris region and will then be rolled out nationwide. Uber Eats will
remove the delivery fees on all Carrefour orders during the month of
April.
Source: https://www.esmmagazine.com/coronavirus/carrefour-teams-uber-eats-lockdown-deliveries-94157

IDENTITY WHAT
• COFCO alliances help deliver goods in battle against epidemic
COMPANY COUNTRY • will consolidate its partnerships with other centrally-administrated
State-owned enterprises to deliver urgently needed materials on time
to fight the novel coronavirus
DATE 23 March 2020 • all of the business units in the company have resumed work and
raised their production volume to meet the market demand across
the country, particularly in Hubei province which is the epicenter of
the outbreak.
KEY VISUALS
Source: http://www.cofco.com/en/News/Allnews/2020/0223/48781.html

IDENTITY WHAT
• Reassure young parents and parents to be during
COMPANY COUNTRY the COVID-19 crises on:
• where to find the infant milk
• how to protect their children
DATE March 2020
ACTION 1:
• Where to find supplies of Aptamill ?
KEY VISUALS
ACTION 2
• 7 tips for parents
• Washing hands
• Limit get-togethers
• Avoid touching eyes, nose and mouth
• Practice good respiratory hygiene
• Seek medical care early if sick
• Follow a safe and hygienic preparation of food
• Stay informed and follow advices
https://www.aptaclub.de/baby/gesundheit/coronavirus-schwangerschaft-stillen-fuettern.html Source: http://www.cofco.com/en/News/Allnews/2020/0223/48781.html

IDENTITY WHAT
• Aptamil proposes games with babies and tips manage life at
COMPANY COUNTRY home with kids in confinement.
• 0-6 months
– Stimulations through sounds, touch, vision…
DATE April 2020
• 6-12 months
– Stimulation with toys, music, cause-effect games, motor skills (soft
climbing area with pillows)…
KEY VISUALS
https://www.siepomaga.pl/koronawirus
KEY CONTACT
https://www.aptaclub.co.uk/covid-19/games-for-babies.html
https://www.aptaclub.it/dopo-il-parto/coronavirus-covid-19-10-idee-per-organizzare-la-vita-della-famiglia-casa/

IDENTITY WHAT
• Spain Danone Activia encourages and helps people to take care of
COMPANY COUNTRY their well-being from their homes, spreading awareness of the
importance of probiotics and invite to share on facebook and
Instagram #YoMeCuidoEnCasa.
DATE April 2020
• Brand ambassadors and influencers will create tips and exciting
content, Live experiences, (Activia and gut health recipes, gut yoga,
belly gym, etc.) to help people take care of themselves at home in an
easy and fun way.
KEY VISUALS
• Plus special #Activia #yomecuidoencasa voucher to ge tActivia for
free, encouraging people to join
KEY CONTACT
https://www.youtube.com/watch?v=WIeN3gUCRus&feature=youtu.be

IDENTITY WHAT
• UK Danone specialized and enteral nutrition provides BDA with
COMPANY COUNTRY guidelines to support Dietitians in for Intensive Care Units :
• Guidance provided based on the management of patients with

DATE April 2020 severe respiratory failure / Acute Respiratory Distress Syndrome and
taking into account current clinical management of these patients :
COVID-19 patients are at high nutrition risk after an average of 14
days of mechanical ventilation.
KEY VISUALS
KEY CONTACT
https://www.bda.uk.com/resource/critical-care-dietetics-guidance-covid-19.html

IDENTITY WHAT
Danone Morocco contributes for 1M€ to the solidarity Covid-19 fund
COMPANY COUNTRY initiated by the King Mohammed VI, and is mobilized to provide milk to
the whole population
DATE March 2020
KEY VISUALS
Source: https://www.lesiteinfo.com/maroc/covid-19-centrale-danone-contribue-au-fonds-special/
KEY CONTACT

IDENTITY WHAT
• On-demand delivery specialist DoorDash is partnering with more
COMPANY COUNTRY than 2000 grocery retailers and e-commerce technology providers
during the coronavirus (COVID-19) pandemic to waive delivery fees
on orders it fulfills for people ages 60 and older. The program was
Grocery retailers & launched March 27 and is slated to run through May 7
Doordash DATE 27 March 2020
• DoorDash is leading the initiative in tandem with e-grocery platform

providers Freshop, GrocerKey, Mercato and Rosie. Through
DoorDash Drive, participating grocery retailers have on-demand
KEY VISUALS access to the DoorDash Dasher fleet to fulfill deliveries.
Source: https://www.supermarketnews.com/online-retail/grocery-retailers-waive-doordash-delivery-fees-older-
customers?NL=SN-02&Issue=SN-02_20200330_SN-
https://www.doordash.com/en-US 02_734&sfvc4enews=42&cl=article_4&utm_rid=CPG06000000278116&utm_campaign=37111&utm_medium=email&
elq2=760a6ccb28e348c0ae51dd070e625b12

IDENTITY WHAT
Essity is asking people through a video to be more community-minded
COMPANY COUNTRY to stop customers from stock piling toilet paper, they will be no toilet
paper shortage.
DATE 11 March 2020
KEY VISUALS
Source: https://www.bbc.com/news/av/business-51823128/coronavirus-don-t-panic-be-community-minded-says-loo-
roll-boss

IDENTITY WHAT
Giant Food launches #HealthyAtHome virtual challenge
COMPANY COUNTRY
• The free-to-all challenge will be led by Giant's in-house team of 11
licensed nutrition professionals who have developed a suite of digital
DATE 04 May 2020 offerings including free online classes and webinars to support the
community in working toward their health goals while staying safe at
home.
KEY VISUALS
Source:https://www.supermarketnews.com/health-wellness/giant-food-launches-healthyathome-virtual-challenge

IDENTITY WHAT
• Emergen-C’s “Emerge Our Best” Campaign aimed at offering
COMPANY COUNTRY inspiration during this challenging time, while also providing
resources for our frontline healthcare workers. Emergen-C donated
$500,000 to Americares, a relief organization that responds to
disaster areas with medicine, supplies and health programs. This
DATE April 2020
donation will enable Americares to deliver masks, gowns, gloves and
other supplies to our frontline workers.
• #emergeourbest
KEY VISUALS
Source: https://www.lesiteinfo.com/maroc/covid-19-centrale-danone-contribue-au-fonds-special/
KEY CONTACT
Jennifer Albano, U.S. Brand Communications Lead, GSK
https://emergeourbest.com/
https://www.youtube.com/watch?v=3Gz9LXgJYQQ&feature=youtu.be

IDENTITY WHAT
Hannaford Supermarket dietitians offers healts and wellness tips
COMPANY COUNTRY
• Hannaford Supermarkets dietitians are offering health and wellness
tips during this pandemic.
DATE 24 April 2020
• A wide range of topics were covered from how to store produce to

maximize its freshness, how to incorporate immunity-boosting foods
into your diet and discussing money saving strategies while grocery
KEY VISUALS shopping and eating healthy on a budget.
Source:https://www.supermarketnews.com/health-wellness/giant-food-launches-healthyathome-virtual-challenge

IDENTITY WHAT
Global Initiatives
COMPANY COUNTRY
• #BackTheBars
• #SocialiseResponsibly
DATE April 2020
KEY VISUALS
Source:https://www.theheinekencompany.com/our-response-covid-19

IDENTITY WHAT
Henkel launches comprehensive global solidarity program to support
COMPANY COUNTRY employees, customers and affected communities
• Donation of 2 million euros to WHO/UN Foundation COVID-19 fund
and selected organizations
DATE April 2020 • Donation of 5 million units of personal and household hygiene
products
• Production of disinfectants in Henkel plants
• Flexible payment terms for hairdressers
KEY VISUALS • Ensuring health and safety of employees on site and working from
home
Source: https://www.henkel.com/press-and-media/press-releases-and-kits/2020-03-24-henkel-launches-
comprehensive-global-solidarity-program-to-support-employees-customers-and-affected-communities-1047556

IDENTITY WHAT
Hormel: Actions & community support
COMPANY COUNTRY
Actions
• Ensures the highest sanitation and food safety standards are
DATE 17 March 2020
maintained in all production facilities.
• Has enhanced its operating protocols at all of its office locations:
education for team members on the COVID-19 virus, increased
sanitization frequency, updated policies for visitors, business travel
KEY VISUALS restrictions and remote work options for team members.
Community support
• Pledges $1 Million to hunger-relief causes
Source:https://www.hormelfoods.com/newsroom/press-releases/hormel-foods-reports-on-its-covid-19-actions-and-
community-support/

IDENTITY WHAT
IKEA Debuts ‘Stay Home Catalog’ To Entertain Bored Kids During
COMPANY COUNTRY Pandemic
DATE 07 April 2020
KEY VISUALS
Source https://designtaxi.com/news/409367/IKEA-Debuts-Stay-Home-Catalog-To-Entertain-Bored-Kids-During-
Pandemic/

IDENTITY WHAT
Procter & Gamble, A consortium of Indian FMCG firms – including Procter & Gamble, ITC,
COMPANY ITC, Hindustan COUNTRY Hindustan Unilever and Nestle – is partnering with the government to
help convert neighbourhood suraksha stores into sanitised,
Unilever and Nestle,… professional retail operations throughout the country.
DATE April 2020
KEY VISUALS
Source: https://insideretail.asia/2020/04/17/indian-fmcg-companies-help-modernise-kirana-stores//
KEY CONTACT
Dawn Elvin, Vice President Global Pharmacy & Sales Personal
Healthcare International, P&G

IDENTITY WHAT
Zara Owner Starts Making Protective Face Masks To Fight
COMPANY COUNTRY Coronavirus
• The world's biggest fashion retailer is now focusing its resources on

DATE 18 March 2020 helping the fight against Coronavirus by converting supply chains to
produce protective equipment.
KEY VISUALS
Source: https://www.forbes.com/sites/callyrussell/2020/03/19/zara-owner-starts-making-protective-face-masks-to-
fight-coronavirus/#261f577e6676

IDENTITY WHAT
Kellogg Company has produced a special advertisement to thank the
COMPANY COUNTRY people across the supply line who are bringing hope and a sense of
normalcy during this difficult time.
DATE 14 April 2020
KEY VISUALS
Source: https://www.bakeryandsnacks.com/Article/2020/04/14/They-re-Gr-r-reat!-Kellogg-s-thanks-those-continuing-
to-put-breakfast-on-the-table-during-the-
pandemic?utm_source=copyright&utm_medium=OnSite&utm_campaign=copyright&_lrsc=3a76a0b7-e0a5-45b5-88fb-
4973c8e3e826
KEY CONTACT

IDENTITY WHAT
Kroger Offering Free COVID-19 Testing in Ky.
COMPANY COUNTRY grocery chain will begin testing this week on hundreds of people in
Kentucky, with the goal of eventually testing tens of thousands in that
state.
DATE 13 April 2020
Kroger will provide the medical staff, the PPE and the signup portal,
KEY VISUALS
Source: https://progressivegrocer.com/kroger-offering-free-covid-19-testing-ky

IDENTITY WHAT
‘Blueprint for Businesses’ offers cross-industry coronavirus
COMPANY COUNTRY action plan
• The Kroger Co. is offering up its coronavirus response as a blueprint

DATE 22 April 2020 for other businesses as they ponder reopening plans.
• a series of recommendations for retailers, restaurants and
foodservice companies, manufacturers, logistics and distribution
centers, and other industries looking at how to establish safe work
environments amid the lingering risk of COVID-19.
KEY VISUALS
Source: https://www.supermarketnews.com/issues-trends/kroger-blueprint-businesses-offers-cross-industry-
coronavirus-action-plan

IDENTITY WHAT
L’Oréal, Essity & L’Oréal, Essity and Reckitt Benckiser urge customers to 'Shop
COMPANY COUNTRY Responsibly’
Reckitt Benckiser
• L’Oréal, Essity and Reckitt Benckiser are using their collective might
DATE 03 April 2020 to encourage consumers to shop responsibility during the
coronavirus outbreak, with Publicis Groupe agencies wavering fees
in support.
KEY VISUALS • Messages will appear 3 April across websites. It will also be
forwarded in email communications and highlighted by a
#ShopResponsibly social media campaign.
Source https://www.thedrum.com/news/2020/04/03/l-or-al-essity-and-reckitt-benckiser-urge-customers-shop-
responsibly

IDENTITY WHAT
Using our media to spread prevention messages against the
COMPANY COUNTRY coronavirus and thus reach as many people as possible so they adopt
the right actions
DATE 08 April 2020 • We broadcast prevention messages through our screens based in
Carrefour and Cora stores
• More than 780 screens in 220 stores

KEY VISUALS
https://www.linkedin.com/feed/update/urn:li:activity:6651050700438675456

IDENTITY WHAT
Fully Support in Every Moment of Life!
COMPANY COUNTRY
We are a corporate family! This means that we will support each other
in any time, to consult and to find a solution together in solidarity.
DATE April 2020
For this reason, we have started "Psychological and Medical

Counselling Service" for our family members can easily solve all their
problems with the help of expert psychologists. You can easily reach
KEY VISUALS out specialist psychologists, doctors and nurses from anywhere, and
you can talk by phone. Moreover, not only you, but also your relatives
can benefit.
This support will be good for all of us.

IDENTITY WHAT
• Through our Migros TV channel, sharing informing and
COMPANY COUNTRY entertaining videos in collaboration with celebrities such as
recipes, performances of artists and training videos to motivate
people at home.
DATE March 2020
• Using social media to reach more people via posts, videos,
infographics about what to do for protection from the virus.
KEY VISUALS
https://www.youtube.com/user/TVMigros

IDENTITY WHAT
Packaging group Mondi will be manufacturing face mask components
COMPANY COUNTRY in one of its production lines in Germany.
DATE 06 April 2020
KEY VISUALS
Source https://www.esmmagazine.com/coronavirus/mondi-produces-face-mask-components-in-german-plant-
94877?preview=1

IDENTITY WHAT
Nestlé response to Covid-19 : Includes a YouTube 1mn video
COMPANY COUNTRY
DATE 14 April 2020
KEY VISUALS
Source: https://www.nestle.com/aboutus/our-response-covid-19-coronavirus
KEY CONTACT

IDENTITY WHAT
Maintain business continuity to guarantee supply in the country
COMPANY COUNTRY • . Maintain the supply of products and food, working hand in hand with our
suppliers and ensuring the value chain and logistics throughout this
process. Our factories and warehouses continue to operate 100% under
the highest quality and control standards.
DATE 20 April 2020
Help employees stay healthy and safe by helping to stop the spread of
viruses.
• . Guarantee all the necessary conditions to keep our employees healthy
and safe during this time, delivering protection kits to our sales force,
accompanying them with recommendations for working from home and, of
KEY VISUALS course, taking care of all those in operations.
• Guarantee all optimal working conditions in terms of wages and benefits.
We have also awarded a relief and benefits package to support our factory
operations team and sales force in recognition of their extraordinary
contribution.
Strengthen our commitment to society by supporting those who need it

most through high-value alliances to guarantee the effectiveness of the
aid provided
• With an initial investment of approximately 1,300 million pesos to
governmental and humanitarian entities to support those who need it most.
Likewise, we have managed to impact more than 200,000 vulnerable
people in our areas of operations
KEY CONTACT
Saliha Barlatey Head of Corporate Industry Affairs

IDENTITY WHAT
Olympic-level training, courtesy of P&G
COMPANY COUNTRY
P&G Turkey sponsors 30 athletes each year under the local initiative
‘Olympic Moms’, claiming that ‘every mom helping her children to do
DATE 20 April 2020 sports is an Olympic Mom’.
P&G is employing 'their' athletes as well as their family members, and

created short videos showing how to do sports in the comfort of ones
KEY VISUALS living room
Source https://wfanet.org/covidcompendium#people
KEY CONTACT
Dawn Elvin, Vice President Global Pharmacy & Sales Personal
Healthcare International, P&G

IDENTITY WHAT
Our Designer brand Ralph Lauren to make masks and gowns
COMPANY COUNTRY
The fashioner designer announced the shift in production through its
charitable arm on Thursday.
DATE 27 March 2020
The Ralph Lauren Corporate Foundation will start making 250,000

masks and 25,000 isolation gowns in the US.
The foundation is also donating $10m (£8.2m) towards the global
KEY VISUALS response to the coronavirus pandemic.
From other industries such as Ralph Lauren:

• Canada Goose: said it would begin making gowns to be donated to
healthcare workers
• Gap said it would also use its factories to make protective gear while
using its connections in the global supply chain to get protective
masks and gowns.

IDENTITY WHAT
Mucinex just launched ‘Spread Facts, Not Fear’ to encourage safe
COMPANY COUNTRY habits and point people to the experts.
Every execution will drive to covid-19facts.com – a helpful source of

Mucinex (part of DATE March 2020 up-to-date information compiled from experts.
Reckitt Benckiser)
KEY VISUALS
Source https://www.thedrum.com/creative-works/project/mccann-mucinex-spread-facts-not-fear

IDENTITY WHAT
Rewe has launched a pilot project launched with Deutsche Post & DHL
COMPANY COUNTRY Paket to supply households in the Heinsberg region with food &
household funds. The cooperation enables special service for older
citizens and other risk groups
DATE 27 March 2020
KEY VISUALS
Source https://www.rewe-group.com/de/newsroom/pressemitteilungen/1767-deutsche-post-dhl-paket-
rewe?ecid=som_tw_pm_dhl-rewe_kw13_tweet_nn_nn

IDENTITY WHAT
SPAR Partners staying strong and better together
COMPANY COUNTRY
• In solidarity with their European colleagues, SPAR Shandong in
China has provided a key example of partner support by donating
DATE 30 March 2020 100,000 face masks and 100,000 gloves. These invaluable safety
resources were dispatched this week to Northern Italy where
authorities have required all in-store team members to wear such
protective gear.
• Despar in turn has donated a sum of €500.000 to the Spallanzani
KEY VISUALS Institute in Rome, Italy’s centre of excellence for research and
treatment in the field of infectious diseases.
Source: https://spar-international.com/news/staying-strong-and-better-together/

IDENTITY WHAT
SPAR China supporting communities
COMPANY COUNTRY
• As China was preparing for the busiest time of year – the Chinese
New Year and Spring festival – the coronavirus COVID-19 outbreak
DATE 25 March 2020 struck. The response by our partners was both exemplary and swift,
and we applaud their reactions.
• In this article we can see the actions that have been deployed by
each partners
KEY VISUALS
Source:https://spar-international.com/news/spar-china-supporting-communities/

IDENTITY WHAT
SPAR Spain stands in solidarity with communities during the
COMPANY COUNTRY COVID-19 pandemic
• SPAR Spain partners nationwide have taken the appropriate health

DATE 21 April 2020 and safety measures, securing their logistics supply and
implementing the necessary disinfection procedures in their stores
and distribution centres. Moreover, SPAR Spain is supporting high-
risk groups such as the elderly and people who depend on food
banks.
KEY VISUALS • These solidarity actions vary in magnitude, ranging from donations
and the transport of food and basic necessities, to simple initiatives
such as filling supermarket carts to donate goods in cooperation with
customers.
https://spar-international.com/news/spar-spain-stands-in-solidarity-with-communities-during-the-covid-19-pandemic/

IDENTITY WHAT
Community care top priority for SPAR Slovenia
COMPANY COUNTRY
• SPAR Slovenia’s advertising messages are deliberate and clear;
highlighting discouraged behaviour patterns (the gathering of larger
DATE 21 April 2020 groups, hugs, close mutual contacts, etc.).
• The content of the messaging relates to reassuring the public about

the undisturbed supply of goods, adapted opening times of
KEY VISUALS supermarkets, safety measures that consumers must take into
account when shopping, while emphasising that Slovenian producers
and suppliers get full support from SPAR.
Source: https://spar-international.com/news/community-care-top-priority-for-spar-slovenia/

IDENTITY WHAT
Relay within the company of individual good practices to fight together
COMPANY COUNTRY
• Implementation of a neighbor directory by a collaborator
• Allows everyone to be able to help or ask for help (shopping, other
DATE April 2020
occasional services, etc.)
• Initiative relayed internally by the board : everyone can implement
it in his own neighborhood
KEY VISUALS

IDENTITY WHAT
Super Inter share some tips for staying at home an keeping healthy as
COMPANY COUNTRY trying to sleep well, avoid taking naps, try to sleep always at the same
hour avoid drinking coffee.
DATE 12 April 2020
KEY VISUALS
Source: https://www.facebook.com/superintersupermercados/posts/2970368913019781?__tn__=-R
KEY CONTACT

IDENTITY WHAT
Tyson Foods Commits $13 Million in COVID-19 Hunger Relief and
COMPANY COUNTRY Community Support
• This investment includes $2 million in community grants and more

DATE March 2020 than $11 million worth of products donated by the company since
March 11.
• Grants will be allocated in Tyson plant communities for non-profit

KEY VISUALS organizations to help support Tyson team members and the local
community.
• Team member support:$500,000 will bolster the company’s existing
Helping Hands program, which offers financial assistance to team
members
• Hunger relief: The company has donated four million pounds of
protein, valued at $11 million, since early March and expanded
hunger relief efforts to include the following.
Source: https://www.refrigeratedfrozenfood.com/articles/99167-tyson-foods-commits-13-million-in-covid-19-hunger-
relief-and-community-support

IDENTITY WHAT
The UK government is working with Unilever to fund a global
COMPANY COUNTRY programme to urgently tackle the spread of coronavirus. This
programme should reach up to a billion people worldwide in a global
handwashing campaign.
DATE 27 March 2020
It is backed by funding of up to £ 50million each, the Department for
International Dvelopment and Unilever. The programme will also
provide over 20 million hygiene products in the developing world and
also
KEY VISUALS includes support for research into vaccines and tests,
Source: https://www.unilever.co.uk/news/press-releases/2020/uk-aid-and-unilever-to-target-a-billion-people-in-global-
handwashing-campaign.html
KEY CONTACT

IDENTITY WHAT
Hindustan Unilever partners with UNICEF to support India’s fight
COMPANY COUNTRY against COVID-19
• Launches national mass-communication campaign titled

DATE 08 April 2020 ‘#BreakTheChain / #VirusKiKadiTodo’ to fight COVID-19
• HUL had also recently committed INR 100 crore towards helping
India fight the COVID-19 pandemic. In addition to the campaign, it is
KEY VISUALS rolling out many initiatives to ensure citizens across the country have
access to essential products such as soaps, sanitizers and toilet
cleaners.
Source: https://www.hul.co.in/news/press-releases/2020/hindustan-unilever-partners-with-unicef.html
KEY CONTACT

IDENTITY WHAT
Working on virtual workout so the community can stay active
COMPANY COUNTRY
DATE 03 April 2020
KEY VISUALS
Source https://www.linkedin.com/posts/vanderlande-industries_wecare-teamplay-virtualworkout-activity-
6648208248723898368-wico/

IDENTITY WHAT
Walgreens Expanding Drive-Thru Testing To 15 New Locations in
COMPANY COUNTRY Seven States
DATE 07 April 2020
KEY VISUALS
Source: https://news.walgreens.com/press-releases/general-news/walgreens-expanding-drive-thru-testing-to-15-new-
locations-in-seven-states.htm?utm_source=TCGF+News+Release&utm_campaign=d9986acc2a-
MAILCHIMP_EMAIL_COVID19_2020-04-21&utm_medium=email&utm_term=0_0efe68d81b-d9986acc2a-68976605
KEY CONTACT

IDENTITY WHAT
Target, Walgreens, CVS and Walmart offer drive through coronavirus
COMPANY Target, Walgreens, COUNTRY testing in their parking lots after a meeting at the White House.
Walmart
DATE 13 March 2020
KEY VISUALS
Source: https://adage.com/article/cmo-strategy/target-walgreens-cvs-and-walmart-offer-drive-through-coronavirus-
testing/2244586
KEY CONTACT
Walgreens: Robert Tompkins, Group Vice President & General
Merchandise Manager, Health & Wellness
https://cvshealth.com https://news.walgreens.com/ https://corporate.target.com/

IDENTITY WHAT
Walmart share these tips to make hand washing easier with the little
COMPANY COUNTRY ones.
DATE 22 March 2020
KEY VISUALS
Source: https://www.instagram.com/p/B-A9hhtph3X/?igshid=yjde92is4kfv
KEY CONTACT

IDENTITY WHAT
Disney Parks shares official churro recipe to help people through
COMPANY COUNTRY COVID-19 closures
The Disney Parks YouTube channel released an instructional video on

DATE 07 April 2020 how to make those famous churros at home in 2018, but the company
— which has closed its parks due to the COVID-19 pandemic — is
now releasing the recipe on its blog to help people get through social
distancing.
KEY VISUALS
Source https://www.deseret.com/u-s-world/2020/4/7/21212488/disney-parks-churro-recipe-covid19-closures-
coronavirus-disneyland-disneyworld

Complete Set Case Studies 2 Covid

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Complete Set Case Studies 2 Covid

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Case Studies

Business as a Force for Good

Bimbo 4 FairPrice Group Migros Ticaret A.S. 4 Whole Foods

Bimbo 5 General Mills 1 Nestle 1

Bimbo 6 General Mills 2 Nestle 2

Bimbo 7 Google Facebook Nestle 3

Bimbo 8 GSK New Hope Liuhe 1

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• Ajinomoto is committed to providing a safe and healthy work

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www.albertsons.com Source: https://www.supermarketnews.com/issues-trends/albertsons-ufcw-seek-first-responder-status-grocery-

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DATE May 2020

https://www.amazon.com/ Source: https://blog.aboutamazon.com/company-news/how-amazon-prioritizes-health-and-safety-while-fulfilling-

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• (announced on 16th March)

https://www.amazon.com/ Source: https://www.wsj.com/articles/amazon-to-hire-100-000-warehouse-and-delivery-workers-amid-coronavirus-

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DATE May 2020

https://www.carrefour.es/ Source: https://www.revistainforetail.com/noticiadet/carrefour-ofrece-teleasistencia-medica-a-sus-

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DATE 21 March 2020

https://www.carrefour.es/ SOURCE: https://www.bfmtv.com/mediaplayer/video/jerome-nanty-drh-de-carrefour-declare-que-la-prime-de-1000-euros-

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DATE 20 March 2020

https://www.carrefour.es/ Source: https://www.nouvelobs.com/coronavirus-de-wuhan/20200323.OBS26458/auchan-carrefour-intermarche-ces-

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• Employees who wish to do so can also use their two volunteering

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DATE March 2020

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The teleconsultation service is:

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B. Global learnings with internal and external content on

C. Empowerment and monitoring of the Business Units to

D. Regular townhalls with Comex leaders

E. Pulse surveys at Company / local level to monitor employee

Townhall with Danone Chairman & CEO

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https://www.despar.it/it/ Source: https://spar-international.com/news/despar-nordest-italia-insures-employees/

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• An opportunity for corporate employees to work at

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DATE 10 May 2020

https://www.google.com/ Source: https://www.newcastleherald.com.au/story/6751308/return-to-office-in-2021-google-facebook/?cs=7579

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