You are on page 1of 1

How effective are they in selling the product?

Make sure you answer this question fully...



Paragraph One: How has the product been branded, e.g. feminine,
provocative etc. Make detailed links between target audience and
media language. Primary & Secondary Audience??

Paragraph Two: Evaluate the use of codes and conventions. Analyse
the use of celebrity endorsement.

Paragraph Three: Analyse the use of Mise-en-scene.

Paragraph Four: Representation of product & packaging.

Paragraph Five: Analyse the effect of language & layout.

Paragraph Six: Evaluate how successful the advert is in selling the
product. Reinforce the effect on the audience.

General Pointers: Examine more than type of audience in each
paragraph.
Analyse a conventional use at least once in every paragraph.

You might also like