Session 1: International Networking

Agenda:
1. GTKY
2. Course Overview
3. Discussion: What is communication?
4. Research project: Jobs in the communications field
5. Networking Role-Play

Introduction: In this lesson, we will discuss the program for the year, including
the themes and assessments. Then, we will look at some jobs in the
communications field and you will have some time to practice the language
learnt in a role-play.

Course Overview:

Course Goals
 Getting comfortable to use English in the professional world of
communication
 Helping students express themselves more fluently
 Developing their business English vocabulary
 Improving their professional English writing skills

Assessments
20% Participation
 Grade based on attendance and active participation in class
20% Presenting an Advert
 In Lesson 2, you will present an advertisement and will be graded
based on your language, content and presentation skills
20% Written Press Release
 In Lesson 6, you will be asked to write a press release individually
40% Final Presentation
 Promotional campaign for a launch event
Course Program

Theme Content
1 Introduction and Course Overview and Assessments
International GTKY and Small Talk
Networking Jobs in the communication field
(position name, tools/tech needed, tasks)
Role-Play: Networking in Communication Industry
2 Advertisements Vocabulary to describe Ads
Analyzing Ads
Advertising techniques
Presenting an Advert (Print, Digital, Video etc)
3 Mass Media Company Vocabulary
Describing a Media House
Different Types of Magazines and Newspapers (Internationally)
Groupwork: Find the right media house for your brand
4 Telephone Social Expressions
Conversations Telephone Language
Grammar Review
Role-Play: Contact the Media House for news of your Brand
5 Brand Marketing Chinese Portrait- Brand Representation
Marketing Vocabulary
Promotional methods
Describing promotional methods
6 Press Releases How to write a Press Release
Grammar Review
Press Release: Writing Practice
7 Promotional Campaign Jigsaw on K-Pop groups
1 Case Study: Develop a marketing plan for a singer/group
8 Promotional Campaign Presentations + Feedback
2

NB: This program is subject to change at your teacher’s discretion based on the
level of your group or due to other constraints. You may be asked to complete
additional assignments or to complete certain exercises at home. In order to
best prepare for the final exam, you are responsible for learning the content of
this program even if your teacher makes minor modifications to the program.
Activity 1: Get to Know You Activity – Two Truths and a Lie
Get into a group of 4. Each person writes a total of three statements. Two of
them are true and one is false. The other people in the group must guess which
one is the false statement

Get ready to discuss what you find with your teacher.

Activity 2: Getting started: What is communication? Discuss the following

points:
1. How has communication changed over time?
2. What tools are used to communicate today?
3. What impact have these tools had on our society?
4. How do companies communicate with their customers in today’s
society?
5. Why did you choose to study communication?
6. Brainstorm a list of jobs in the communication field.

Activity 3: Describing Jobs: Listening Comprehension

Now your teacher will play three audio files about people describing their jobs.
Listen carefully and try to fill in the table below.

Anthony Smart Daniel Goldman Susan Clarke

Position Managing Director

Responsibilities

Enjoys

Doesn’t Enjoy

Useful Expressions:
Now complete the sentences from the recordings using the following words.

1. I’m _____responsible__________ for cash flow/credit control/managing

projects.
2. I’m in _______charge___________ of developing the company’s long-
term strategy.
3. My ________responsibilities____________ include recruiting new
employees and organising training for company staff.
4. It’s also my_______job_________to improve the company’s working
conditions
5. On the whole, I ______enjoy_______ my work.
6. What I like _____most______ about my work is the responsibility, the
challenge and of course the salary.
7. I ________find__________ my work very interesting.
8. One task I don’t ________quite_________ like is chasing money from
late payers.
9. The ________part__________ I don’t really like is the long hours.
10._______What__________________ I don’t like so much is when I have
to deal with a difficult employee.
Activity 4: Networking Role Play

Now using the vocabulary we have seen before, make your own role-play card.

Scenario: You have been invited at an international communications conference

in Barcelona. You need to meet and exchange with as many people as possible
to network.

Imagine you have your dream job. You must talk about this job with other
people you meet and as them questions about their jobs.

Role-Play Card: You must include the following points on your card:

1. Name (can be fake):

2. Job position:
3. Company name:
4. One responsibility:
5. What you like about this job:

Feel free to invent any information you aren’t sure about.

Now you must ‘network’ with at least two or more people and find out
information about them.

Fill in the table below:

Name Job Position Company Name Responsibility What they
like
Person 1

Person 2