MISAMIS ORIENTAL INSTITUTE OF SCINECE AND TECHNOLOGY

Purposive Communication
Finals Module

Course Description: A three-unit course that develops

students’ communicative competence and enhances their cultural
and intercultural awareness through multimodal tasks.
References: Sy, M.B., Visande, J.C., C.,Cabrillos, F.M., &
Contreras., B.C. (2021). Simplify Your Language: A Worktext in
Purposive Communication. Malabon City: Mutya Publishing
House, Inc.

CHAPTER 5 : Communication Aids and Strategies Using

Tools of Technology

LEARNING OUTCOMES
At the end of this chapter, the students are expected to:
1. Create a good presentation using different types of platforms;
2. Make an excellent oral presentation using the combination of different
types of presentation;
3. Write speech to inspire, speech to convince and speech to take action; and
4. Video oneself on chosen type of speech based on the written speech.

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How to Make A Good Presentation
Audience

Speaker

Situation

KINDS of PRESENTATION
TYPE 1: ORAL PRESENTATIONS
What’s your Presentation Style?

1.THE GOOD OLD BOY

2. THE ENTERTAINER

3. THE ACADEMIC

4. THE READER

5. THE SNAIL

6. THE GADGETEER

GENERAL RULES IN GIVING PRESENTATIONS

1. Come prepared

2. Get the set up right

3. Know your audience and adjust content accordingly

4. Go easy on font , logos and colors

5. Make eye contact

6. Be kind to questioners

7. Be kind to the folks at the back

8. Design slides for distance

GENERAL RULES IN GIVING PRESENTATIONS 1. Turn off cellphones 2. Do not go crazy with
the laser point/pointer 3. Do not cram too much on each slide 4. Do not read from your notes 5. Do not
spew jargons 6. Do not demean the audience members 7. Do not turn your back

TYPE 2: AUDIO-VISUAL PRESENTATIONS

VIDEO : 1. Tell a story

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2. Visualize

3. Turn up the sound

4. Spread the word

5. If in doubt, ask an expert.

POWERPOINT
1. Keep it Simple

2. Limit bullet points and text

3. Limit transitions and build (animation)

4. Use high-quality graphics

5. Have a visual theme, but avoid using PowerPoint templates

6. Use appropriate charts

7. Use color well

8. Choose your fonts well .

9. Use video or audition when appropriate

10.Spend time in slide sorter

COMPUTER GRAPHICS
1. Raster graphics Microsoft paint and Paintshop Pro

2. Vector graphics CorelDRAW, AutoCAD and Adobe Illustrator

WEB-BASED PRESENTATIONS

1. PREZI

2. SLIDEBEAN

3. GOOGLE SLIDES

4. BLOG

5. VLOG

MULTIMODAL TEXT: A COMBINATION OF PRESENTATION TYPES

1. Comic Maker HD

2. Voice Recorder Pro

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3. Tellagami

4. Pic Collage

5. Kinemaster

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 CHAPTER 6 : Communication FOR VARIOUS PURPOSES

Types of Presentation According to Purpose

1. Presenting to Inform- increases an audience’s knowledge about a subject or issue
2. Presenting to Persuade- influence an audience’s choices by changing their responses toward an
idea
3. Presenting to Argue- Asserts positions on issues by attacking perspectives

Purposes of Informative Presentations

1. Create Information Hunger
2. Help the Audience Understand the Information
3. Help the Audience Remember the Information
4. Help the Audience Apply the Information

Ethics in Informative Presentations

1. Be certain of the quality of the information
2. Practice caution when using the words of others
3. Be mindful not to mislead your audience
4. Be certain the audience needs the information
5. Be certain that the information you are providing is in the best interests of the audience
members.

PRESENTING PERSUASIVE MESSAGES

These are messages that influence an audience’s choices by changing their reactions toward a concept,
idea, issue, or product.

Three different ways to a persuasive appeal in the community:

1. Critical response

2. Defensive response

3. Compliance response

Types of Persuasive Presentations

1.speech to inspire

2. speech to convince

3. speech of action

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Creating an Effective Message
According to current communication research, an effective persuasive presenter should :

1. create, organize, and deliver a persuasive appeal

2. use the content of a persuasive appeal

3. be explicit of making intentions clear in the message

4. use arguments of furnishing reasons for the message claims

5. use complete arguments to produce attitude change and improve source credibility

6. use specific numbers such as percentages, actual numbers, averages, and ranges of numbers rather
than saying “many,” or “most,” or some other vague quantity

Organizing Your Persuasive Presentation

Monroe motivated sequence pattern :

1. begins by gaining attention so the listeners focuses on the topic

2. establishes the need to demonstrate topic relevance

3. reveals how the proposal satisfies audience’ needs

4. portrays the solution in a way that allows the audience to visualize themselves taking part

5. reveals what the listeners can do to make the visualization come true

Persuasive Strategies
1.consistency persuades

2.gradual changes persuade

3.benefits persuade

4.needs fulfillment persuades

The following is Stephen Toulmin’s structure of Argumentation (The New Literacy Set Project, 2017), and
the elements of arguments which generate categories through which an argument can be evaluated are:
claim, ground, warrant, backing, qualifier, and rebuttal. Here is an example of argumentated claim:

 Women make excellent administrators (claim) – argument;

 Women are multitaskers and are good organizers (grounds);

 Women mostly are good listeners and are more sensitive in approaching problems. This helps in the
smooth functioning of the organization (warrant);

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 Women today are well educated (backing);

 Women are home makers so most of them will have the ability to manage any organization or
country, in a better way (qualifier);

 Women cannot be good administrators unless they are given good education and exposure (rebuttal).

Ethics in Persuasive Speaking

1. Be careful whom you trust

2. Analyze and evaluate messages for reasonableness, truth and benefits to you and the community

3. You and your messages will be more persuasive if you have long, positive history

4. Always be respectful of your audience

5. Avoid fallacies

Argumentative Communication
An argumentative speech persuades the audience to take the side of the speaker, and the speaker
generally discusses a topic s/he feels strongly about.

Categories of Trait Argumentativeness

Low argumentatives

High argumentatives

Conflicted-feelings moderate argumentatives

Apathetic moderate argumentatives

Neutral moderate argumentatives

Process of Argumentation
In order to deliver appropriately the argumentation, the presenter can adhere to the following critical
thinking: 1.inductive reasoning 2. deductive reasoning 3. evidence or proof (hard evidence and softer
proofs)

Avoid Fallacies
Fallacy is an error in reasoning that weakens an argument. The following list of fallacies is listed in
alphabetical order (Dowdien, 2015; Fallacies, 2014; Paul and Elder, 2008; Ramage, Bean and Johnson,
2012; and Weber and Brizee, 2015)

1. Ad hominem

2. Appeal to authority

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3. Appeal to popular passions

4. Circular Reasoning

5. Either/Or

6. Glittering Generality

7. Ignoring the evidence

8. Name Calling

9. Non sequitur

10. Poisoning the well

11. Post Hoc Fallacy

12. Red herring

13. Shifting the burden of proof

14. Slippery slope

15. Straw man

CHAPTER 7-Communication For Work Purposes

Jingles and Slogans
Why are these a powerful tools for effective communication?
Hearing and listening impressions towards the tunes are found to be lasting in one‟s memory
• Talking and speaking faculties can be effective tools of communications
• Meaning of words amplifies themselves
• Develop memory skills
• Easy to remember
Slogans
Tips on Writing Slogans:
1. Start from the logo which is a symbol or design of an organization to identify its product, in order to
promote brand identity.
2. Keep the slogan simple to be understood easily and quickly.
3. Make it funny, if possible.
4. Use jokes appropriately.
5. Stay honest.

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Logo
Logo, is a Greek derivation of logos, to mean reason. However, as a literary device, logo is described as a
“statement, a sentence or an argument used to convince or persuade a targeted audience by employing
reason or logic.”
What is then the purpose of a logo?
The most important goal of a logo will always remain this - to identify the person, product, business or
services. In short, “identification of a logo is what really matters most.” This is the sole and primary
purpose of a logo.
Introduced by Jeff Bullas, a famous theorist and practitioner on business, a schematic diagram below,
unfolding the emotional triggers of color, can guide the logo designer.
According to Sukhraj (2017), “picking a shape for your logo is more than an aesthetic choice. You have
to think about your audience, and what emotions and feelings you want to elicit when they see your
logo.” As concrete illustrations, the next expositions are definitions and samples of some of the most
popular shapes/styles in logo design.
 Symmetrical/Geometric 
 Organic 
 Abstract 
 Circles 
 Curves 
 Spirals 
 Rectangles 
 Triangles 
 Vertical Lines 
 Horizontal Lines 
 Key Takeaways
How is logo designed?
1. Understand why you need a logo.
2. Plan before you design a logo.
2.1. Define your brand identity.
2.2. Find inspiration.
2.3. Check out the competition.
3. Design your logo.
3.1. Choose your design style.

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3.2. Find the right type of logo.
3.3. Pay attention to color, font and shape.
3.4. Pick the right topography.
4. Navigate the design process.
4.1. Evaluate your logo options.
4.2. Explore other dos and don’ts in designing a logo. Posters 
Considered as outdoor medium of communication 
Poster is any piece of printed paper designed to be attached to a wall or vertical surface 
It is a large, usually printed placard, bill or announcement, often illustrated, that is posted to advertise or
publicize something 
It is an artistic work, often a reproduction of an original painting or photograph, printed on a large sheet
of paper
Georgia Institute of Technology uses poster based on the WOVEN APPROACH:  Written
communication 
Oral communication 
Visual communication 
Electronic communication 
Non-Verbal communication
Qualities of a Good Poster : 
Clarity of words used 
Relevance or significance of posters in terms of its purpose and design  Appeal or its pleasantness in
the choice of words and design 
Readability of the message and graphics
Guidelines on Designing a Poster :
 Being a visual form of expression, a poster should be seen, read and understood within few seconds. 
Limit the number of words.  Make use of the full value of color.  Create a maximum impact through
visuals.
Steps in Poster Designing:
Determine the overall message intended to present. 
Anticipate what audience will remember about the poster. 
List some probable captions which may take the form of slogans. 
Translate ideas into visual form. 

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Choose your lay outs, image and fonts. 
Make posters visually appealing and interesting.

ACTIVITIES.
Semi-finals
1. Make a power point presentation following the steps on how to make PowerPoint presentation in
Chapter 5. Choose either CHAPTER 5 OR CHAPTER 6 as topic/s of your presentation. In your
presentation, put one or two lines of explanation on outline. Do a research on the topics that are
specifically outlined only. PLEASE ASK IF YOU NEED CLARIFICATION.

2. Write a 50 to 100 words on each speech (must not copy pasted, 25 pts each) to :

a. speech to inspire

b. speech to convince

c. speech of action

3.Choose one (1) written speech of your own and video your self, reciting the chosen speech. Submit to
our page or jirehsvineyard@gmail.com.

Finals Task

1. In a group of 5, make a VLOG on any trending topics nowadays. Remember to make your own not co
pied. VLOG should contain discussions on relevant issue/s, root cause of the issue, people involved in
the issue, if it is not resolved yet, offer or suggestions on possible solutions of the issue, if already
resolved discuss how it was resolved. Presentation must not exceed to 5 minutes.

Rubric for Persuasive Vlog

I. Introduction
A. Quality attention-getter, not basic 1 2 3 4 5
B. Thesis is solid. 1 2 3 4 5
C. Previewed all main ideas 1 2 3 4 5
D. Tone of intro is enthusiastic and attention getting 1 2 3 4 5
II. Content
A. Use of persuasive appeal 1 2 3 4 5
B. First main point explained and supported by evidence 1 2 3 4 5

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C. Second main point explained and supported by evidence1 2 3 4 5
D. Third main point explained and supported by evidence 1 2 3 4 5
III. Verbal delivery
A. Effective volume (Deaf Granny voice!) 1 2 3 4 5
B. Spoke with LOTS of personality & variety 1 2 3 4 5
C. Few filler words 1 2 3 4 5
D. Speech is given in student’s own words 1 2 3 4 5
IV. Nonverbal delivery
A. Eye contact for all (slow moving fan) 1 2 3 4 5
B. Eye contact throughout speech 1 2 3 4 5
C. Good posture 1 2 3 4 5
D. Very little fidgeting/nervous gestures 1 2 3 4 5
V. Conclusion
A. Restated thesis in different words 1 2 3 4 5
B. Reviewed main points (different words) 1 2 3 4 5
C. Strong final statements (That’s more than 1 sentence) 1 2 3 4 5
D. Speaking notes not used for conclusion 1 2 3 4 5
TOTAL
(100 points)

2.Logo, Slogan and Jingle Presentation

Students will comprise ten members and create their own logo, slogan and jingle that will
center on COVID-19 issue. Lyrics and music must be original and should have easy recall. The
jingle must be in English and must not exceed two minutes in presentation.
Output is submitted in Video Format.
Scoring Guide:
Logo and Slogan - 10
Music - 15
Costume - 5

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Lyrics - 10
Organization - 10
Total - 50 points

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