JOURNALISM 9

Name of Learner: ______________________________ Grade Level: ____________

Section: _______________________________________ Date: __________________

LEARNING ACTIVITY SHEET 9

Writing Infomercials

Background Information for Learners:

The following are the popular definitions of INFOMERCIAL:

● a long commercial that informs or instructs, especially in an original and entertaining manner
(dictionary.com)
● a television program that is an extended advertisement often including a discussion or
demonstration (merriam-webster.com)
5 Steps to Infomercial Script Writing
Start with some idea on what is infomercial? Basically, infomercial is like a television
programming, but sells a product or services. Making infomercial takes a lot of preparation,
especially on the content of the script. Infomercial scriptwriting requires not only a profundity, but
also a strong hold. Script writing lies within the hand of the scriptwriter, they have great command
over copywriting.
Step 1: Brainstorming.
Gathering different ideas to come up with the perfect one is what you called brainstorming.
Sit down with your team and share your ideas (about a product). Think of ways you can convince the
customer that this product is a “need” and “must have”. You can cite the benefits, solutions or even a
miracle for them (to buy the product). Get every idea that falls under the main goal and jot it down.
Step 2: Make an Outline
Start writing an outline towards the goal. An outline can help in organizing thoughts, save
time and facilitates in writing faster. In infomercial the outline is more likely a storyboard, a form of
illustration that sequence the entire script or it pre-visualizes the whole scene. This includes what
will happen in the script, where will you highlight the product and etc.
Step 3: Write the first draft
After you have come up an idea and written an infomercial outline, you are now ready to start
writing with your first draft. Don’t rush, let yourself explore the ideas and start writing, the words
will come out easily with focus and perseverance. Aim to get the whole composition out of your
head and write it all in the paper. Once done with the first draft, leave it. Don’t change anything.
Fixing, modifying and improving will be done in the next step.
Step 4: Finalize the script content.
Following the first draft, re-read it and make some revisions with the sentence structure,
grammar, and spelling errors. Check the content, organization, style and format. You may let your
other team member read it and make comments if the infomercial script achieved its purpose. At this
point, your infomercial script is should be precisely polished.
Step 5: Visualize and Time the material.
This means that the script written comes alive, being acted or dramatized and timed. To
insure that the script written is accurately timed, plus the audio and video are synchronized
Learning Competency with code: Write infomercials based on social, political, economic, and
environmental and health issues. SPJ9SJW-If-21

Exercise 1: Latest Issues

Direction/Instruction: There are five (5) main issues posted as headings for graphic organizer.
Think of 3 related sub topics under each heading and write it below the main head. Be guided by the
question: What sample specific issues and concerns are related to the main topic?

Exercise 2: Brainstorming
Direction/Instruction: Based on the activity accomplished in Exercise 1, select one main heading
where you can explore and relate more ideas. After you have selected one main head, pick out one
specific subtopic and write it in the center of the graphic organizer below. Start brainstorming.
Identify both positive and negative impacts on the specific issue. Write all possible ideas inside the
clouds.

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Exercise 2: Call For Action
Direction/Instruction: Using the information in Exercise 3, begin organizing your thoughts to be
able to write a convincing and powerful infomercial. The goal is to call people in act according to the
issue you have selected. Be guided by the following questions:
● What is the advocacy you are promoting?
● What specific action do you want your audience/listeners to do?
● How can you creatively engage people to join your advocacy?
write your answers to the given questions and you can add short catchy phrases, compose a jingle, or
use interesting sound effects to be able to create an effective infomercial.

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Reflection:
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Complete this statement:

What I have learned in this activity

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References:
https://www.dictionary.com/browse/infomercial
https://www.merriam-webster.com/dictionary/infomercial
http://infomercialconsulting.com/5-steps-infomercial-script-writing/
Special Program in Journalism Curriculum Guide - Journalism Grade 9
SPJ Most Essential Learning Competencies Matrix

Prepared by:

JHOANA CHARISA CABRERA-ACOSTA

Name of Writer

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 JOURNALISM 9
Name of Learner: ______________________________ Grade Level: ____________
Section: _______________________________________ Date: __________________

LEARNING ACTIVITY SHEET 10

Radio Scriptwriting

Background Information for Learners:

Radio Scripts are primarily for the ears, as newspapers are for the eyes. In newspapers, the
readers can scan the whole sentence at a glance. A radio listener can take only one word after the
other. Unlike in the newspaper, he cannot go back to recheck the facts. To get the complete idea of
what he has heard, a radio listener has to wait until the end of the sentence.
The following are the guidelines and principles in radio scriptwriting.

Guidelines in Writing Radio Scripts for Newswriting

1. Like in straight news writing, write to express not to impress. Use only the spoken words of
everyday speech which Mr. Average Listener can understand.
2. Address the entire script to a wide variety of audience. Bear in mind that your listeners are
composed of scattered and heterogeneous group. Your appeal therefore should be broad in
scope.
3. Use transitional devices such as however, meanwhile, on the other hand, and the like in
sequencing your report.
4. Write clearly using the one idea, one paragraph style. Stress all important points in every
paragraph.
5. Make your sentences clear and reasonable short, but avoid choppy sentences. The average
sentence length just like in writing a straight news report is from 15 to 25 words. Paragraphs
should also be comparatively short.
6. Plan the script to fill the allotted time.
7. There is no prescribed rate for radio broadcasting; however, 150 words per minute is all right.
8. Avoid slang, technical terms and vulgar expressions.
9. Organize your script in an a-b-c logical order.
10. Observe the essential elements of unity, coherence, emphasis, clarity and brevity.

Principles in Writing Radio Scripts

1. Radio script is intended to be spoken. A radio program is not a creative literary piece. It is
ORAL. The broadcast style should be natural, not affected.
2. Timeliness or immediacy is one important element of news. Newscasting is NOW news. It is
reported right away; therefore it should be in present or present progressive tense.
3. Newscasting is an interpersonal affair between the newscaster and the audience. In news
programs the style may be a little formal but not as rigid as the newspaper. Avoid oratory.
The script is for informal conversation talk.
4. Radio news is heard just once. To save the listener therefore from the trouble of interpreting
what he has heard, use simple declarative sentences. Refrain from cramming all your facts in
one sentence.
5. Radio news is primarily sound. Link the news writer and the listener. Use concrete, not
abstract words. Be precise.

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General Guidelines in Preparing a Radio Copy
1. It must be typewritten in double or triple space on one side of a paper only.
2. Every sentence should be a paragraph itself.
3. Words should not be split at the end of the line.

Learning Competency with code:

Discuss the guidelines and procedures observed in radio scriptwriting. SPJ9RDP-Ih-26

Prepared by:

JHOANA CHARISA CABRERA-ACOSTA MYLENE A. GAZZINGAN

Name of Writer Name of Writer

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