SECTION: A

1. Name of any four media contemporary business that can be used for communication are as
follows:
 Microsoft teams
 Skype
 Google hangout meets
 Blackboard Collaborate

2. Four major challenges communicators face at present and are likely to face in the future are
as follows:
 Lack of attention, interest, distractions, or irrelevance to the receiver
 Differences in perception and viewpoint
 Language differences and the difficulty in understanding unfamiliar
accents
 Physical barriers to non-verbal communication: Not being able to see the
non-verbal cues, gestures, posture and general body language can make
communication less effective. Phone calls, text messages and other
communication methods that rely on technology are often less effective than
face-to-face communication

3. i) Interdisciplinary skill can be understood as;

c) You are adept on various topics such as health, education, science, social science
etc.

ii) Visual Literacy can be understood as;

d) You are well disciplined and work genuinely.

4. Grapevine network is a form of informal communication in business that develops within

an organization. The information flows in any order, that is; it does not follow horizontal or
vertical communication. The information spreads very rapidly than other channel of
communications.

Types of Grapevine Communication:

1. Single Strand Chain: It is the passing of information from the line of persons to the recipient.
For example, when the person 1 tells 2, who tells 3, who tells 4, till the information reaches most
of them.

2. Gossip Chain: Gossip chain is when a person goes around communicating the information or
message he or she has obtained.
3. Probability Chain: Probability chain is when there are selected listeners and the information
passed may be interesting but no essential.

4. Cluster Chain: In cluster chain, the information is passed to selected persons who may
further pass the information or message to other selected person

SECTION: B
Q.no: 9
Unethical is something that is morally incorrect. Advertising is considered to be a reflection of
society and what mass audiences refer to. Advertising plays an important role in reflecting the
requirement of society and it is made by considering the social needs. Puffery is not an unethical
way of advertising because:
Puffery is a statement or claim that is promotional in nature. It’s usually subjective and not to be
taken seriously. Examples of these include claiming that one’s product is the “best in the world”,
or something completely unbelievable like a product claiming to make you feel like you’re in
space For example: Redbull advertisement which claims to give you wings but we know the
actual point of the advisement which is trying to tell us that it gives us energy.
Q.no.6
Two reasons businesses want you as an employee to be able to communicate clearly with those
from other cultures are as follows;

 Allow you to speak concisely: It is natural to feel some nerves when speaking to
superiors or to clients. Communication skills training will help you learn how best to
communicate effectively in a wide range of situations, and how to be direct in order to
get the most out of your dealings with others.
 Influences how you learn: Communication skills have played an important part of your
existing knowledge and beliefs. You learn to speak in public by first having
conversations, then by answering questions and then by expressing your opinions. You
learn to write by first learning to read, then by writing and learning to think critically.
Good communication skills help you absorb information and express your ideas in a
clear, concise and meaningful way to other people.
Q.no.8
Any four barriers of effective listening are as follows:
• Information Overload
• Rate of Speech and Thought
• Outside Distraction
• Prejudice
SECTION: C

Q.no: 13

The eight elements of a letter are as follows:

• Your address, telephone, fax, email

• Date

• Destination name and address

• References

• Salutation (Dear…)

• Subject

• Body

• Ending (Yours…)

Q.no: 12

Camouflaged verbs are those verbs which are unnecessarily turned into nouns by adding suffixed
such as ion, ing etc. for example cancellation of the game is necessary at the moment. It is
necessary to eliminate such verbs because it blurs the clarity of message.

These kinds of verbs also often obscure who is or who is supposed to carry out the action.
Camouflaged verbs are verbs that have been unnecessarily turned into nouns by adding suffixes
like “-ion”, “-ing” or another ending. We need to eliminate such verbs in business writings
because they interfere with the clarity of the sentence.

Q.no:11

A). Android provides lots more flexibility, functionality and freedom of choices than I-phones,
therefore Android handsets offer far better combination of value and features than Apple’s
limited lineup.

B) 85% of our customers said they were exceptionally satisfied.

C) Chairman, from gender biased phrase to gender neutral phrase

D) Differently-able, from discriminatory term to non-discriminatory

Q.no: 10

The types of business writing are:

 Informational business writing: This is used while writing reports, or writing summary of
financial reports.

 Instructional business writing: This is used during writing user manuals, memos,
reminders etc.

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SECTION: D

Q.no: 16

Any two persuasive appeals according to Aristotle are:

 Logos

 Pathos: Pathos is a way of convincing an audience of an argument by creating an

emotional response to an impassioned plea or a convincing story. For example: if one is
persuading an audience to donate for the welfare of the environment, they might use
sentences like ‘If we don't take actions soon, we're all going to die!”

Q.no: 15

Scenario painting is a description that pictures the reader in a sample situation enjoying the
promised benefits. Common in sales messages, but you can also use it to good advantage in other
persuasive messages. For example spreadsheet, flowchart etc.

Q.no: 17

A selfish blunt approach is writing a persuasive message in such a way that the message directly
begins with a request and initiating message with the request directly is very likely to get a
negative reaction. It also means a weak reminder of action requested.

Q.no: 18

The unfair persuasive tactics to be avoided during sales writing are:

 Repetition of same points again and again

 Falsely sugar coating and exaggerating facts

SECTION: E

Q.no: 21

 Column chart

 Pie Chart

 Flow Chart

 Pictogram chart

Q.no: 23

Any four personal traits that appeals the audience are as follows:

 Attitude

 Self-awareness

 First impression

 Assertiveness

Q.no: 24

A webcast is a prerecorded presentation streamed on the internet which has one-way

communication from speaker to audience.

A webinar is an interactive, live presentation over the internet which has two-way
communication between speaker and the audience.

Q.no: 22

Extemporaneous style of presentation is a method of delivering a speech which is not completely

written out and is usually delivered with keynotes for reference. Here, key words and key
phrases are used to trigger the next thought. For examples note cards or sheets of paper that
contain key words.

Q.no: 19
The differences between a curriculum vitae and a resume are as follows:

 A CV is an academic diary that includes a person’s experiences, certificates and

publications and a resume is a summary of a person’s experiences and background
that are relevant to the job they are applying.

 A CV is a comprehensive overview of a person’s achievements and generally a few

pages in length; whereas a resume is used to apply for a specific job and usually, no
more than a single page long.
SECTION: D