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  • Brand Hierarchy: Itc Products (

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    ITC has diversified and become a renowned brand with over 50 successful brands across industries like FMCG, hotels, paperboards, packaging, and agri-business. It functions as a house of brands with the ITC brand line endorsing the portfolio. ITC has created master brands within each portfolio and has employed a novel strategy of linking products to social causes, with a part of sale proceeds set aside for specific purposes. ITC has been able to compete effectively and gain reasonable market share in all categories.

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    EB 002

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    ITC has diversified and become a renowned brand with over 50 successful brands across industries like FMCG, hotels, paperboards, packaging, and agri-business. It functions as a house of brands with the ITC brand line endorsing the portfolio. ITC has created master brands within each portfolio and has employed a novel strategy of linking products to social causes, with a part of sale proceeds set aside for specific purposes. ITC has been able to compete effectively and gain reasonable market share in all categories.

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    © All Rights Reserved
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    2 views2 pages

    Brand Hierarchy: Itc Products (

    Uploaded by

    aj4u7
    ITC has diversified and become a renowned brand with over 50 successful brands across industries like FMCG, hotels, paperboards, packaging, and agri-business. It functions as a house of brands with the ITC brand line endorsing the portfolio. ITC has created master brands within each portfolio and has employed a novel strategy of linking products to social causes, with a part of sale proceeds set aside for specific purposes. ITC has been able to compete effectively and gain reasonable market share in all categories.

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    © All Rights Reserved
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    of 2

    AJITH JACOB

    EB 002

    BRAND HIERARCHY

    B
    R
    A
    N
    D
    S

    (
    P
    O
    R
    T
    F
    O
    L
    I
    O
    )


    ITC PRODUCTS (Brand Line)
    BISCUITS SNACKS CANDY FOODS CIGARATTES
    PERSON
    AL CARE
    APPARELS STATIONERY
    INCENSE
    STICKS
    SAFETY
    MATCHES
    HOTELS
    AGRI
    BUSINESS
    SUNFEAST BINGO
    CANDY
    MAN
    AASHIRVAAD KINGS VIVEL
    WILLS
    LIFE
    STYLE
    CLASSMATE
    MANGALDEEP








    AIM








    WELCOME
    ITC E
    CHOUPAL








    NICE
    MAD
    ANGLES
    MINTO
    KITCHENS OF
    INDIA
    SCISSORS
    ESSENZA
    DI WILLS
    WILLS
    CLASSIC
    COLOUR
    CREW
    FORTUNE
    DARK
    FANTASY
    TEDHE
    MEDHE
    GOL YIPPEE GOLDFLAKES
    FIAMA DI
    WILLS
    WILLS
    SPORTS
    PAPERKRAFT HERITAGE
    FARMLITE YUMITOS
    FRUITOO
    FUN






    WILLS ENGAGE
    WILLS
    CLUB LIFE






    BUKHARAR
    DREAM
    CREAM
    GALATA
    MASTI
    JELLICIO
    US










    WILLS
    SIGNATUR
    E
    DUM
    PUKHT
    SNACKY TANGLES
    CRME
    LACTO
    JOHN
    PLAYERS
    DAKSHIN
    MARIE
    LIGHT









    KAYA KALP
    SPA
    SWEET N
    SALT

    DELISHUS

    These are the main brands
    These are the sub brands



    AJITH JACOB
    EB 002
    The Indian Tobacco Company has diversified and has become a world
    renowned brand. It has created over 50 successful brands in an array of
    industries ranging from FMCG, hotels, paperboards and packaging, agri
    business etc.
    They function as a house of brands and the brand line is endorsed by ITC.
    They have created one or more master brands in each of their portfolio.
    They have come up with novel strategy of ethical practices like linking their
    products with social cause. A part of the sale proceed is set apart for specific
    purposes. ITC has been able to compete and win reasonable market share in
    all categories. They have a

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