Store brand

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Marketing
Key concepts
Product Pricing Promotion
!istribution "ervice #etail
$rand management
%ccount&based marketing
'arketing ethics
'arketing effectiveness
'arket research
'arket segmentation
'arketing strategy
'arketing management
'arket dominance
Promotional content
%dvertising $randing
!irect marketing Personal "ales
Product placement Publicity
"ales promotion "e( in advertising
Under)riting
Promotional media
Printing Publication $roadcasting
*ut&of&home +nternet marketing
Point of sale Promotional items
!igital marketing +n&game
+n&store demonstration Word of mouth
This bo(: vie) talk edit
Store brands ,store brands- or Private label brands ,P.$s- in the United "tates, own
brands in the U/, and home brands in %ustralia- are specific to retail stores or store
chains. The retailer can manufacture goods under its o)n label, re&brand private label
goods, or outsource manufacture of store&brand items to multiple third parties & often the
same manufacturers that produce brand&labeled goods. "tore& brand goods are generally
cheaper than national&brand goods because the retailer can optimi0e the production to suit
consumer demand and reduce advertising costs. 1oods sold under a store brand are
sub2ect to the same regulatory oversight as goods sold under a national brand.
Wal&3ist, store&brand antihistamine medication from Walgreens
+n some retail sectors, store brands account for 45 to 65 percent of sales. "tore branding is
a mature industry7 conse8uently, some store brands have been able to position themselves
as premium brands. "ometimes store&branded goods mimic the shape, packaging, and
labeling of national brands, or get premium display treatment from retailers. ,For
e(ample, 9!r. Thunder9 and 9'ountain .ightning9 are the names of the "am:s ;hoice
store brand e8uivalents of !r Pepper and 'ountain !e), respectively.-
"ome retailers believe that, )hile advertising by premium national brands brings
shoppers to the store, the retailer typically makes more profit by selling the shopper a
store brand. This assumption has led to a spurt in the academic and trade literature on the
sub2ect of positioning the store brand vis&a&vis the national brand.
+n most cases, )hile store brands are usually cheaper than national ,or even regional-
brands, they remain more e(pensive than generic brands sold at the store. ,e.g.
Pittsburgh&based 1iant <agle selling their store brands for less than national brands but
more than Topco:s Valu Time generic brand.- The 9no&frills9 grocery chains primarily,
such as %ldi and "ave&%&.ot ,though most "ave&%&.ots do sell limited name brand
products, )hich vary from )hoever o)ns the store-, sell store brands to promote overall
lo)er prices, compared to supermarket chains that sell several brands as )ell as other
goods and services.
Contents
= .ist of store brands
o =.= %ustralia
=.=.= "upermarkets
=.=.=.= ;oles "upermarkets
=.=.=.=.= !iscontinued
=.=.=.> $+&.*
=.=.=.? Wool)orths "upermarkets
=.=.=.4 Franklins
=.=.=.4.= !iscontinued
=.=.=.6 'etcash
=.=.=.@ "P%# %ustralia
=.=.=.A FoodWorks
=.=.> !epartment and discount stores
=.=.>.= 'yer
=.=.>.> /mart
=.=.>.? Target
=.=.>.4 $ig W
o =.> ;anada
=.>.= !epartment and discount stores
=.>.=.= BellersC3udson:s $ay ;ompany
=.>.=.> <aton:s
=.>.=.? ;anadian Tire
=.>.> Pharmacy
=.>.>.= "hoppers !rug 'artCPharmapri(
=.>.>.> Jean ;outu 1roup
=.>.>.? Unipri(
=.>.? "upermarkets
=.>.?.= .obla) ;ompanies
=.>.?.> *ver)aitea Foods
=.>.?.? "obeys
=.>.?.4 'etro +nc.
o =.? De) Bealand
=.?.= "upermarkets
=.?.=.= Foodstuffs $randed "upermarkets.
=.?.=.> Progressive <nterprises $randed "upermarkets.
=.?.> !epartment and discount stores
=.?.>.= The Warehouse
o =.4 ")eden
=.4.= ;oop
o =.6 United /ingdom
=.6.= "upermarkets
=.6.=.= %sda
=.6.=.> 'orrisons
=.6.=.? "ainsbury:s
=.6.=.4 Prestige Food and !rink
=.6.=.6 Tesco
=.6.> #etailer
=.6.>.= 3alfords
=.6.>.> Wool)orths
o =.@ United "tates
=.@.= !epartment and discount stores
=.@.> "upermarkets
=.@.>.= /roger
=.@.>.> "afe)ay
=.@.>.? "uperEalu
=.@.>.4 Winn&!i(ie
=.@.>.6 *ther
> #eferences
? <(ternal links
[edit] List of store brands
[edit] ustralia
[edit] Supermarkets
[edit] Coles Supermarkets
Fmart $uy G basic needs, at lo) prices
Hou:ll love ;oles G mid&range on 8uality and price
;oles Finest G high 8uality, market leaders
[edit] !iscontinued
"avings & basic needs at lo) prices
Farmland & food and grocery & part of the 9<veryday .o) Price9 range
Persona & health, beauty and toiletries & part of the 9<veryday .o) Price9 range
#eliance & household and cleaning & part of the 9<veryday .o) Price9 range
;oles & store brand
[edit] "#$L%
$i&.o & basic needs at lo) prices
[edit] &oolworths Supermarkets
3ome $rand G basic needs at lo) prices & recently marketed as 9take it home )ith
pride9, to counteract )ith the lo) 8uality, lo) class stereotype commonly
associated )ith 3ome $rand.
Wool)orths "elect G mid&range on 8uality and price
[edit] 'ranklins
Do Frills & basic needs at lo) prices
[edit] !iscontinued
First ;hoice & mid&range on 8uality and price
[edit] Metcash
$lack I 1old
[edit] SP( ustralia
Fabulous
[edit] 'ood&orks
$est $uy
[edit] !epartment and discount stores
[edit] Myer
$aby)orld, $rooklyn +ndustries, Fiorucci, .adybird, 'ilkshake, "prout &
;hildren:s clothing
$as8ue, ;ollection, Piper, #egatta, Urbane, Ba0ou & Women:s clothing
$la8, 'addo(, #eserve & 'en:s clothing
/en2i, .ost 3igh)ay, 'iss "hop, Tokito & Houth clothing
;ooks /itchen, 3eritage, Eue & 3ome)ares
+nnovare, 'osaic & Foot)ear
;hloe I .ola, 'iss Pink, "oho & Women:s under)ear
[edit] Kmart
Do) & !iscount ;lothing
Jackeroo & ;lothing and *utdoor Furniture
3omemaker & /itchen and 'anchester general brand
%udiosonic & %udiovisual $rand
[edit] )arget
$ase & %udiovisual $rand
#ank %rena & %udiovisual $rand ,brand used under licence-
[edit] "ig &
Patio by Jamie !urie & 1arden tools and outdoor furniture
%W% & audio visual e8uipment ,brand used under licence-
[edit] Canada
[edit] !epartment and discount stores
[edit] *ellers+,udson-s "ay Company
Truly
$aycrest
$eaumark
.ist of 3udson:s $ay ;ompany brands & .isting of 3udson:s $ay ;ompany store
brands, such as 'antles, *utline, #e8uest, "portek, $eaumark, 3ome "tyles,
Truly, etc.
[edit] .aton-s
,%t one time ;anada:s largest department store chain, <aton:s is long&defunct and these
brands have all disappeared-
$abyfair
bellefair
1lider
$irkdale
$irkdale Houng 'en:s
$irkdale Junior
$onnie $rae
$erkley
$raemore
$ulldog
<atonia
;ommander
;ottage ")eets
1leneaton
3addon Plate
3addon 3all
T<;*
.ady Fair
.a #eine
*ptina
Truline
"olar
Eanity Fair
Eiking
[edit] Canadian )ire
'otomaster
'astercraft
"upercycle
'orpo)er ,obsoleteJ-
3ero
[edit] Pharmacy
[edit] Shoppers !rug Mart+Pharmapri/
.ife
[edit] 0ean Coutu 1roup
Personelle
PJ;
[edit] 2nipri/
*ptionK
[edit] Supermarkets
[edit] Loblaw Companies
,+ncluding !ominion "tores <(tra Foods, freshmart. .obla)s, 'a(i, Provigo, #eal
;anadian "uperstore, "uperEalu, valu&mart, and Hour +ndependent 1rocer-
Joe Fresh
.ife at 3ome
Do name
President:s ;hoice
Exact
[edit] %verwaitea 'oods
,+ncluding "ave&*n&Foods-
Western Family
Western ;lassics
Ealue Priced
$ody Bone
[edit] Sobeys
,+ncluding "obeys and +1% stores in different parts of ;anada-
;ompliments $alance
;ompliments ;ulinaire
;ompliments Junior ,co&branded )ith The Walt !isney ;ompany-
;ompliments *rganic
;ompliments "easonal ;ollection
"ensations by ;ompliments ,premium tier-
"ignal ,value tier-
[edit] Metro #nc3
,+ncluding 'etro, #ichelieu and former %IP, !ominion and Food $arn locations-
"election ,recently re&branded from 'erit "electionC"election 'erite-
+rresistables
<8uality
[edit] 4ew *ealand
[edit] Supermarkets
[edit] 'oodstuffs "randed Supermarkets3
,De) World7 Pak:n "ave I Four "8uare supermarkets-
$udget & $ottom of the line home brand across the board.
Pam:s & 'arketed more as an e8ual to brand name products.
[edit] Progressive .nterprises "randed Supermarkets3
,;ountdo)n7 Wool)orths7 Foodto)n7 Freshchoice I "upervalue-
3ome $rand & $ottom of the line home brand across the board.
"ignature #ange & 'arketed more as an e8ual to brand name products.
[edit] !epartment and discount stores
[edit] )he &arehouse
Transonic & %udio I Eisual7 <lectric %pliances
#edstamp & <lectric %ppliances7 'anchester
"oft Touch & 'anchester
[edit] Sweden
[edit] Coop
DordchokladC;andelia ,")eets- & !efunct
$lLvitt ,1eneric brand- & Do)&defunct, replaced by M&tra.
M&tra ,1eneric brand-
Nnglamark ,*rganic-
"ignum & !efunct, replaced by ;oop
;oop
[edit] 2nited Kingdom
[edit] Supermarkets
[edit] sda
<(tra "pecial
%sda *rganic
1ood For HouO
1reat "tuffO ,;hildren:s food range-
1eorge & ,clothing-
%sda "martprice
[edit] Morrisons
$ettabuy & ;urrently being phased out in favour of 'orrisons Ealue
<at "mart
'orrisons and 'orrisons Ealue
The $est
[edit] Sainsbury-s
$asics
.o) Price & #eplaced by $asics
<conomy & #eplaced by .o) Price
Jeff I ;o & Do)&defunct "ainsbury:s clothing range
"ainsburys "* *rganic
Taste The !ifference
$e 1ood To Hourself
Free From
$utchers ;hoice
"uper Daturals
!ifferent by !esign ,3ome )ares-
TU & "ainsbury:s o)n brand clothing
[edit] Prestige 'ood and !rink
$asics
<conomy
Puality First, you demand, you got it.Prestige is everything.
[edit] )esco
Tesco $rand
Tesco Ealue
Tesco Finest
Tesco *rganic
Tesco Wholefoods
Tesco FreeFrom
Tesco 3ealthy .ivingC.ight ;hoices
Tesco /ids
Tesco ;hristmas
;herokee
Florence I Fred ,FKF-
Technika
!igilogic
[edit] (etailer
[edit] ,alfords
%pollo ,bicycle-
$oardman $ikes ,bicycle e(clusively sold by 3alfords-
;arrera ,bicycle manufactured by Merida Bikes-
#ipspeed ,car accessory-
[edit] &oolworths
Wool)orths
W*#T3 +T
[edit] 2nited States
"top I "hop in&house brand soda
[edit] !epartment and discount stores
$J:s Wholesale ;lub & $erkley I Jensen, Wellsley Farms, <(ecutive ;hoice,
.anesboro, .iving 3ome, #o00ano
;oop & ;oop, M&tra, ;oop /affe, #Qra
$est $uy & +nsignia, !yne(, +nit, 1eek "8uad, and #ocket Fish
;ircuit ;ity ,defunct- & De((tech, Eerge
;ostco & /irkland "ignature
1ottschalks & "haver .ake
/mart & %merican Fare
/ohl:s & apt.R, ;roft I $arro)
J;Penney & %ri0ona Jeans, "tafford, "t John:s $ay, To)ncraft
'acy:s & %lfani, %merican #ag, ;harter ;lub, ;lub #oom, First +mpressions,
Frango, greendog, 3otel ;ollection, +D;, /aren "cott, 'aterial .ondon, "tyle
I ;o., T Tahari, Tasso <lba, The ;ellar, Tools of the Trade
'ei2er & 'ei2er, "hop Force, gfm, 2U'P
'ervyns ,!efunct- & ;ambridge ;lassics, ;heetah, 3igh "ierra
Dordstrom & $P, ;aslon, John W. Dordstrom, JWD, Dordstrom, Pure "tuff,
#ubbish
*ffice !epot & %tiva, Foray, $reak <scape
#adio"hack & %ccurian, %rcher, <nercell, 1iga)are, *ptimus, and Presidian,
#ealistic
"am:s ;lub & 'ember:s 'ark, $akers I ;hefs
"ears, /mart & ;anyon #iver $lues, ;ovington, ;raftsman, !ie3ard, /enmore
Target & %rcher Farms, 'arket Pantry, Up and Up, Mhilaration, 'erona,
;herokee, 'ichael 1raves !esign, TruTech
.ist of Wal&'art brands & .isting of Wal&'art store brands, such as 1reat Ealue,
'ainstays, "am:s ;hoice, <8uate, *l: #oy, etc.
[edit] Supermarkets
"tore brands managed by U" based supermarkets. +n order by Fortune ranking.
S=T
[edit] Kroger
some brands also available at Kroger Co. subsidiaries
/roger EalueCF'E & bargain&priced7 various items
/roger & national brand counterpart7 various items
Private "election & premium&tier7 food items
Daturally Preferred & organic food items
!isney 'agic & children:s&oriented food items
$ig / & carbonated beverages
Pet Pride
'oto Tech
<veryday .iving & kitchen and household items
3! !esigns
*ffice Works & office supplies
[edit] Safeway
$asic #ed
<ating #ight
.ucerne
* *rganics
Primo Taglio
Priority Pet
#ancher:s #eserve
"afe)ay "elect
Waterfront $istro
[edit] Super5alu
%lbertsons & "tore generic brand for %lbertsons
%rctic "hores & "eafood products.
$aby $asics & $aby food
;arlita& 3ispanic foods
;ulinary ;ircle & #estaurant Puality food
<8ualine & 1eneric Pharmacy products
<ssensia & %lbertsons and "ha):s "upermarkets ,also, 9"ha):s9-
Farm "tand& Produce
Flavorite & "upervalu
3appy Tails & .ine of pet foods.
3eritage & .i8uors
3ome.ife & +n home non&food products
Java !elight, "UP<#E%.UUs *ur *)n $rands coffee, is sourced from 3acienda
.a 'inita
Je)el & "tore generic brand for Je)el
'a( Eelocity & <nergy !rinks
DutriPlan & Pet Foods
"ha):s & "tore generic brand for "ha):s
"hoppers Ealue
"tockman I !akota & Premium beef
"uper;hill & "oft !rinks and De) %ge $everages ,;onsolidated %K-
"uper;runch& "nack Foods
#ichfood & "tore generic brand
Eillage 'arket
Wild 3arvest & *rganic line
"ome of the older inactive private label brands )ould be: "av*n *sco by %lbertsons V %K
V Janet .ee V .ady .ee V President:s ;hoice V 3illfarm V <cono $uy V 3ome $est W 1ood
!ay & %lbertsons
[edit] &inn$!i/ie
Winn I .ovett & Premium "tore $rand
Winn&!i(ie & "tandard "tore $rand
Thrifty 'aid & ;ost Ealue "tore $rand
;hek ;ola & carbonated beverages "tore $rand
[edit] %ther
?@6 & Whole Foods
%IP & %merica:s ;hoice, %merica:s ;hoice 1old, Food $asics, Food <mporium,
1reen)ay, 3artford #eserve, 3ealth Pride, /ids and $aby, 'arket "pa, 'aster
;hoice, Pathmark, Preferred Pet, "mart Price, "uper Fresh, Eia #oma,
Waldbaum:s,
$est ;hoice & %W1 !istribution
$est Het & ;I" Wholesale 1rocers
<8uality & %IP ;anada
Food ;lub & $rookshire:s 1rocery ;ompany, Jitney Jungle, Piggly Wiggly,
Puality 'arkets, PI; Foods, 'arsh "upermarkets, #oche $ros, De) !eal
"upermarket
1iant <agle & 1iant <agle
1reat Ealue & Walmart
3aggen & 3aggen and Top Food I !rug
3annaford & 3annaford, ")eetbay
3ill ;ountry Fare & 3&<&$
3y&Top & $rookshire $rothers
+1%& +1%
'arket $asket & !e'oulas: 'arket $asket
Dature:s Promise & "top I "hop and 1iant Food
#oundy:s & Pick :n "ave
Parent:s ;hoice & Wal'art
Publi( & Publi(
;ompliments & "obeys
Western Family & "ave*n Foods and numerous independent grocers
"unny "elect & "ave 'art
Trader Joe:s
Wegmans, Dature:s 'arketplace, ;omplements, Food Hou Feel 1ood %bout,
+talian ;lassics & Wegmans
[edit] (eferences
=. 6 9Fortune 655 +ndustry .isting:Food and !rug9. Fortune. >55R&5=&?=.
http:CCmoney.cnn.comCmaga0inesCfortuneCfortune655C>55RCindustriesC=4XCinde(.html. #etrieved >55R&56&5R.
[edit] ./ternal links
Private .abel 'anufacturers %ssociation ,P.'%-
Private .abel 'anufacturers %ssociation +nternational ;ouncil
P.'% %ustralia I De) Bealand
P. $uyer ,Private .abel $uyer- maga0ine, covering Dorth %merican store brands
P.no).comO The First "tore $rand Eirtual <(hibit
;omparison of ;ostco store brand hams to other hams
#etrieved from 9http:CCen.)ikipedia.orgC)ikiC"toreYbrand9
;ategories: $randing Z 'arketing Z "tore brands
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