Professional Documents
Culture Documents
S W o T Analysis
S W o T Analysis
Analysis
Definitions
Strengths: things a company does well compared to
competitors
Weaknesses: things a company does worse
compared to competitors
Opportunities: external factors that can help a
company
Threats: external factors that can hurt a company
Example
Comcast
Strengths: size, brand recognition
Weaknesses: poor reputation
Opportunities: increasing use of broadband in homes
Threats: municipal wireless