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S.W.O.T.

Analysis

What is S.W.O.T. Analysis?


Analysis based on a companys
Strengths
Weaknesses
Opportunities
Threats

Definitions
Strengths: things a company does well compared to
competitors
Weaknesses: things a company does worse
compared to competitors
Opportunities: external factors that can help a
company
Threats: external factors that can hurt a company

Example
Comcast
Strengths: size, brand recognition
Weaknesses: poor reputation
Opportunities: increasing use of broadband in homes
Threats: municipal wireless

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