noses love fresh paint

Paths to
the future

Housing and
Construction

4-5million
6.9billion

We help our customers to be more successful

Customer satisfaction is an important precondition for
long-term economic success. In 2009, we again received
awards from many customers; BASF received the
Supplier of the Year Award from Procter & Gamble,
and is one of seven prize winners chosen by the
company from over 80,000 suppliers. In South America,
for example, we were awarded with the prize as best
supplier to the Suzano Group.

We form the best team in industry

We ensure sustainable development

In spite of the difficult economic environment in 2009,

we invested in long-term issues, such as demography
and training. Our Diversity + Inclusion initiative aims at
attracting and winning employees with different cultural
backgrounds, experiences and ways of thinking
employees who are willing to use their personal and
professional competence to pursue the goals and
values of our company.

By combining economic success with environmental

protection and social responsibility, we ensure
sustainable development. This is our contribution to
a better future for society today and for coming
generations. Climate protection is part of our social
responsibility, therefore we want to continue to reduce
the emissions of greenhouse gases per metric ton of
sales product.

We create
chemistry
Facts and Figures
2009 / 2010

New buildings, renovation or interior work: In almost

all construction projects, raw materials and products
from BASF play a role. With energy efficient, economically and environmentally sound solutions from
BASF, building contractors and home owners can
protect the climate and save costs. Our innovative
concepts mean that energy efficient projects like
3-liter houses or even zero-heating cost houses can
already be implemented.

Environmentally-friendly construction: BASF products reduce

emissions and costs.
www.basf.com/future/housing

With our modern products for the automotive

industry, we offer environmentally friendly solutions
that save energy. Our products range from catalysts,
particle filters and fuel additives to weight reducing
plastics and systems that optimize energy manage-

Energy and
climate protection
Global challenge

Solutions from BASF

Environmentally friendly
energy sources and efficiency
We offer a wide range of solutions for climate
protection: For example, BASF produces chemicals
for solar cells, as well as corrosion protection and
entire system solutions for wind turbine rotor blades
to help make wind and solar energy more eco
nomical in the long term. BASF is also developing
insulation materials for the construction industry
and lighter plastic components for the automotive
industry to help minimize energy consumption.

+438%

For a clean environment

In collaboration with our biotech partner Monsanto,

we have developed a corn that is better able to
survive drought conditions. Farmers in the United
States are expected to start using this drought-tolerant
corn from 2012. In addition to satisfactory harvests,

is the number by which, according to the

International Energy Agency, energy
requirements will increase by 2030. Ensuring
a climate-friendly energy supply for a growing
world population and the efficient use of
resources are challenges for the future.

Global challenge

Solutions from BASF

Solutions from BASF

+40%

Mobility

is the number by which, according to the OECD,

private transportation will grow by 2030.
How can we reconcile increasing mobility with
protecting the environment?

Good yields in spite of bad weather possible with

drought-tolerant corn.

Good yields and

clean drinking water
basf solutions for
construction of the future

Our strategy

hectares of corn are affected by drought

in the U.S. alone.

Mobile and environmentally-friendly with our products and

solutions for the automotive industry.

ment in automobiles, such as heat reflecting pigments

or climate-active seat fabrics. In addition, we are
working to develop alternative drive system
technologies, such as fuel cells and more efficient
lithium-ion batteries.
www.basf.com/future/mobility

access to clean drinking water is also a major issue.

Danish company Vestergaard Frandsen has developed
LifeStraw Family, a portable water purification
system. The easy-to-use application, which contains
filter membranes made of Ultrason E, a high-performance plastic from BASF, can convert large amounts
of dirty water into drinking water.
www.basf.com/future/nutrition

BASF in dialogue with

the political world

JOB NUMBER

AD

BSFCOM08015
TITLE

Filename:

Version #:

SA

AB

PUBS

Neill Pitt
PJM

Annette Krutzik
PHOTO/ILLUS

SP
BLEED

EMMA WILLIAMS

None
COLOUR
AB

220 mm x 307 mm
TRIMPUBS

The Verbund
CRAIG.W
None

Chemistry Print

CLIENT
JOB NUMBER
BASF
BSFCOM08015
COLOURS USED
TITLE
CMYK
Chemistry Print
CLIENT
Filename:
BASF
Language:
COLOURS USED
CMYK
Revision date:

The world is changing at a growing pace, and this

process determines the environment in which BASF
and its customers do business. For BASF, dialogue
with political representatives and with society is an
opportunity to explain our positions in a constructive
way. An important political task is to create favorable
conditions for companies and jobs. These need
to be sustainable and promote competitiveness and
innovative strength. Our interaction with political
representatives focuses on objective considerations
relating to our company. To support political
dialogue at a local level, BASF has its own liaison
offices in Berlin, Brussels, Washington and Beijing.
We are also involved in numerous industry
associations around the world.

CW

FILL IN
AD
CD
CRAIG.W
None None
None
CW
FILL IN
BSFCOM08015_NOSES_LOVE_SP_GER.indd
CD
FILL IN
None
None
11-9-2009 5:19 PM

SA PDM
NeillNone
Pitt
PJMAE
DANIELA RUCH
EMMA WILLIAMS
PDM
DATE
None
AE
DANIELA RUCH

FILL IN

Revision date:

11-9-2009 5:19 PM

Version #:

None
COLOUR
APPROVED
BY (NAME)
Dario Fusnecher
COUNTRY/OFFICE
Studio Manager
NL/Amsterdam

DATE

210 SP
mm x 297 mm
GUTTER
BLEED
None

DATE

Studio Artist

Project Manager
APPROVED BY (NAME)

220 mm x 307 mm
TRIM
210 mm x 297 mm
GUTTER
CD-Art
None

APPROVED BY (NAME)

583 ppi

583 ppi

Art Buyer

Account Manager

Proofreader

Business Affairs

Art-director

Legal

Copywriter

Client

Studio Artist

Production Manager

SINGLE-Layered.tif

CD-Copy

DATE

Production Manager

Studio Manager

Project Manager

Placed Graphics:

SINGLE-Layered.tif

Dario
Fusnecher
Annette
Krutzik
COUNTRY/OFFICE
PHOTO/ILLUS
NL/Amsterdam

In the BASF Verbund, production facilities, energy

flow, logistics and infrastructure are intelligently
networked with each other to increase production
yields, save resources and energy and reduce
logistics costs. A key factor in the Verbund concept
is the Know-how Verbund, which encourages the
exchange of knowledge among BASF employees
worldwide. BASF pools this expertise in research
platforms.

BSFCOM08015_NOSES_LOVE_SP_GER.indd

Language:

Placed Graphics:

CD-Copy

Art Buyer

Account Manager

Proofreader

Business Affairs

Art-director

Legal

Copywriter

Client

Studio:BASF:BSFCOM08015_Chemistry Print:IMAGES:IMAGES_HR:SINGLE-Layered.tif

Studio:BASF:BSFCOM08015_Chemistry Print:IMAGES:IMAGES_HR:SINGLE-Layered.tif

Further information

BASF is the only industrial company to regularly

publish a comprehensive corporate carbon
footprint. The results show that BASF products save
three times more greenhouse gas emissions than
are released in the production and disposal of all
products. We want to maintain or even improve this
factor of 3:1 in the long term to secure competitive
advantages and meet our ambitious climate
protection targets.

You can find this and other BASF publications

on the Internet at www.basf.com

Wind parks: a climate-friendly energy source.

287million metric tons
Savings from the use of
our products throughout their life cycle.

90million metric tons

Emissions from raw
materials, production
and disposal of all
BASF products

APPROVED BY (NAME)

CD-Art

Carbon Footprint

3:1

www.basf.com/future/climate

BASF SE
Communications
& Government Relations
67056 Ludwigshafen, Germany
Phone: +49 621 60-22149
Fax: +49 621 60-20384

Corporate Media Relations

Jennifer Moore-Braun, Phone: +49 621 60-99123,
Fax: +49 621 60-92693
Sustainability Center
Dr. Eckhard Koch, Phone: +49 621 60-78638,
Fax: +49 621 60-6678638
Investor Relations
Magdalena Moll, Phone: +49 621 60-48230,
Fax: +49 621 60-22500

BASF supports the chemical industry's global

initiative Responsible Care.

Z-CARD Ltd. PTN ZOAC 1009 E

people live on earth right now. Experts

expect this to grow by 1% per year. According
to U.N. estimates, 60% will be living in cities
by 2030.

Solutions from BASF

Despite the economic crisis and costs of 785 million

due to the Ciba integration, we only narrowly missed
our goal to earn a premium on our cost of capital in 2009.
Our long-term cost reduction and efficiency program
NEXT supported us in this and enabled us to save
expenses of about 300 million in 2009.

Global challenge

Global challenge

BASF is the worlds leading chemical company: The Chemical Company.

Its portfolio ranges from chemicals, plastics and performance products to
agricultural products, fine chemicals as well as oil and gas. As a reliable partner,
BASF helps its customers in virtually all industries to be more successful.
With its high-value products and intelligent solutions, BASF plays an important
role in finding answers to global challenges such as climate protection, energy
efficiency, nutrition and mobility.

We earn a premium on our cost of capital

Find out more at www.basf.com/chemistry

Health and nutrition

BASF:
ACTIVE
WORLDWIDE

Design ideas from England

europe

north america

30,375 million

Sales*

EBIT

9,320 million

Around 105,000 employees of the BASF Group

help to make customers from nearly all sectors
and almost every country in the world become
more successful. We operate six Verbund sites
and approximately 380 other production sites
worldwide. BASF has subsidiaries in more than
80 countries.

2,390 million

EBIT

495 million

67,621
* by location of company

In a BASF-sponsored project, students from the

Royal College of Art in London developed product
ideas out of the versatile plastic Ultradur: from irons
to light fixtures to wash basins. The results were
displayed at the FAKUMA plastics fair in 2009.

Employees

15,945
* by location of company

R
R

Ludwigshafen

BASFs specialty foam Basotect is used as

acoustic insulation in Seouls subway: It ensures a
quieter and more comfortable trip in 25 subway
stations of Line 9.

Florham Park

Verbund sites

Stable but also transparent: Luccon and BASF are

making concrete transparent. Light is transmitted
through a special fiber integrated in the concrete,
in this way opening up many new possibilities for
architecture.

Antwerp

Regional centers

S elected
production sites

R
R

Freeport

 ost important
M
research sites

R
R

Nanjing
Geismar

Hong Kong

ENVIRONMENTAL PROTECTION
IN BRAZIL

Energy efficient rebuilding

in New Orleans, USA

Social business
in Bangladesh

Kuantan
Singapore
R

BASF, a partner supplier of the Clinton Climate

Initiative (CCI), helps rebuild houses that were
destroyed by Hurricane Katrina and makes them
more energy efficient.

So Paulo
R

Biodiesel from Brazil

In 2009, the South America reforestation and

education program Mata Viva celebrated its
25th anniversary. Its goal is to restore forests
and provide environmental education to local
communities and agricultural cooperatives.
By 2009, 46,000 kids have taken part.

BASF SE and Grameen Healthcare Trust are

breaking new ground with their social business
BASF Grameen Ltd.: Its goals are better health
care and business opportunities for the poor in
Bangladesh. As start-up support, BASF has
provided mosquito nets and dietary supplement
sachets containing vitamins and micronutrients.

Water treatment
in Africa

South America,
Africa,
Middle East

AsiA
pacific

Sales*

Sales*

3,001million

7,997 million

EBIT

You need chemistry to make biodiesel from

vegetable oils, such as special catalysts from
BASF. These will now also be produced in Brazil,
where the foundation stone for a new plant has
been laid.

The guinea worm, a water-borne parasite found in

Africa, causes nausea, fever and painful infections
in humans. BASFs Abate larvicide kills the insect
larvae and helps to make contaminated water safer.

289 million
Employees

6,396

EBIT

503 million
Employees

14,817

* by location of company

Other Industries

<5%

1.70

1.95

1.95
1.50
1.00

510%

0.85

Electricals/Electronics I Furniture I Paper

0.70

Agriculture I Plastics Industry I Oil Industry

1015%

0.70

Automotive I Construction I Utilities

Sales by segment
(in million )

>15%

0.65

Chemicals

* by location of company

Development of dividend*
( per share)

0.65

50,693

62,304

Sales by industry
Direct customers
57,951

52,610

Sales
(in million )

42,745

Acoustic insulation in Korea

Employees

Legend

Transparent concrete
from Austria

Sales*

1015%

Chemicals

7,515

Plastics

7,128

Performance Products

9,356

Functional Solutions

7,115

Agricultural Solutions

3,646

Oil & Gas

2005 2006 2007 2008 2009

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009
* Adjusted for two-for-one stock split conducted in the second quarter of 2008.

Sales
(in 2009)

11,356

Employees worldwide
(as of December 31, 2009)

50,693

million

104,779

Income from operations

(EBIT 2009)

3,677

million

More information on BASFs economic performance in

2009 at www.basf.com