Professional Documents
Culture Documents
Types of Media of Advertising
Types of Media of Advertising
OF
Advertising
&
Sales
Management
SUMBMITTED TO;
SUMBMITTED BY;
PRATEEK SINGH
ROLL NO. 1835
YEAR; B.A.IInd
ACKNOWLEDGEMENT
I. Indoor Advertising
Where people get the message by sitting at their home,
through newspapers, magazines or hearing a radio or
engrossed in T.V programmer or a film, is known as an indoor
advertising.
1.
Press Media:-
a) Newspapers:-
ii)
iii)
iv)
v)
understand
newspaper
b)
Magazines / Journals
ii)
iii)
so
the
ii)
iii)
2.
Radio Advertising
ii)
iii)
iv)
v)
It is also cheaper.
ii)
Non-availability
reference.
iii)
of
advertising
message
for
future
No pictorial presentation.
3.
Television Advertising
i)
ii)
iii)
iv)
v)
Television
advertising
exaggerating also.
is
costly
and
sometimes
ii)
iii)
4. Film Advertising
It is also an audio-visual medium. Film advertising is made in
cinema theaters. The message is conveyed to a big audience in
ii)
iii)
a)
Poster
b)
Vehicular Advertising
c)
Painted Display
d)Electric Display
This medium of advertising is attractive and popular in big
cities. Beautiful neon-signs are used with the help of engineers
and electricity. Night time is the right time for this type of
advertising.
e)
Sky Advertising
Big kites and balloons are floated in the air and advertising
message is written on them. This type of advertisement can be
seen from a long distance. People out of curiosity normally are
tempted to read the message conveyed by this medium.
f) Hand Bills
It is a common way of advertising employed by small-scale
businessmen. Printed leaflets containing business message are
distributed among the people. Handbills are the cheaper means
of advertising.
ii)
iii)
Flexibility is present.
iv) Once the board is exhibited, it could be kept there for quite
a long time.
v)
ii)
iii)
b)
Envelope enclosures:
i)
ii)
iii)
Circulars.
Folders - a single sheet folded.
Stuffers.
ii)
iii)
iv)
It is cheap
advertisement.
v)
when
compared
to
other
forms
of
ii)
iii)
It has not proved its supremacy all over the other fields.
a) Window Display
It means exhibition of goods through beautifully decorated
windows. Goods are displayed in front of the shops or at busy
centers like cinema houses or railway stations. Pleasing colours
and proper lighting attract the attention of the people. Window
display is changed periodically. New arrival of goods is exhibited
whenever necessary. It serves as an effective and economic
medium of advertising.
b)
Showroom
c)
Exhibition
Disadvantages
i) There is no clear standard or language of measurement.
ii) Audience is only net sufferers, who are still lesser.
iii) Cost is high in many circumstances.
CONCLUSION
to
BIBLOGIRAPHY
ADVERTISING AND MRAKETING
COMMUNICATION
: - C.N
SONATAKKI
INDEX
Media of advertising
Press Media
Outdoor advertising.
Direct advertising.
Promotional advertising)
Web advertising or Internet advertising
Indoor Advertising
Press Media
Newspapers
Magazines / Journals
Radio Advertising
Television Advertising
Film Advertising
Outdoor advertising
Poster, Vehicular Advertising, Painted Display,
Electric Display, Sky Advertising, Hand Bills.