Scribd Logo
Upload

Welcome to Scribd!

  • Building Profitable Relationships

    Uploaded by

    aFriendInNeed
    9 views1 page
    This document outlines a pyramid of engagement for cultivating donor relationships through constituency development and increasing levels of involvement. At the base are awareness-building activities like direct mail and events to raise interest. Annual giving solicits donors through methods like direct mail and phone campaigns to gain participation and support general operations. Major giving seeks larger gifts from prospects through face-to-face meetings and proposals to fund annual programs and capital projects. Planned giving aims to secure permanent support through individual contributions negotiated in person. The goal is to engage donors at increasing levels of commitment over time through alignment of solicitation activities with the engagement process.

    Original Description:

    Non-profit Theatre company

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document outlines a pyramid of engagement for cultivating donor relationships through constituency development and increasing levels of involvement. At the base are awareness-building activities like direct mail and events to raise interest. Annual giving solicits donors through methods like direct mail and phone campaigns to gain participation and support general operations. Major giving seeks larger gifts from prospects through face-to-face meetings and proposals to fund annual programs and capital projects. Planned giving aims to secure permanent support through individual contributions negotiated in person. The goal is to engage donors at increasing levels of commitment over time through alignment of solicitation activities with the engagement process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    9 views1 page

    Building Profitable Relationships

    Uploaded by

    aFriendInNeed
    This document outlines a pyramid of engagement for cultivating donor relationships through constituency development and increasing levels of involvement. At the base are awareness-building activities like direct mail and events to raise interest. Annual giving solicits donors through methods like direct mail and phone campaigns to gain participation and support general operations. Major giving seeks larger gifts from prospects through face-to-face meetings and proposals to fund annual programs and capital projects. Planned giving aims to secure permanent support through individual contributions negotiated in person. The goal is to engage donors at increasing levels of commitment over time through alignment of solicitation activities with the engagement process.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    Cultivate relationships by aligning engagement process with solicitation

    activities
    Pyramid of Engagement

    Building Relationship through


    Constituency Development
    Engagement

    Involvement

    Planned Giving

    Donor Action Produced through


    Constituency Development

    P: to support firm
    In perpetuity
    S: Individuals only
    SM: Face-to-Face Negotiation

    Long-term Investment

    Increasing Commitment
    Major Giving

    Acceptance

    Understanding

    Interest

    Purpose: To support annual, capital and special


    programs
    Sources: Annual donors, targeted prospects
    individuals, corporations, foundations etc
    Solicitation methods: Principally face-to-face
    and proposals

    Participation

    Annual Giving

    Constituent

    Purpose: To support general operations


    Awareness
    of Issue

    Sources Include: Individuals, Corporations,


    Foundations, Associations
    Solicitation Methods include: face-to-face, direct
    mail, phonathon, proposals, special events
    1

    Source: Strategic Fund Development: Building Profitable Relationships That Last, by Simone P. Joyaux

    Active Involvement

    You might also like