Course:

Professor:

Introduction to Advertising
Mrs. Cynthia Martinez

Members:

Maneja, Marinela Jade M.

Castromayor, Angel Pauline Grace B.

Agenda:
TV Advertisement
Assigned Product: Energy Drink

I.

Product Name
The brand name chosen among 40 choices is POWERBEAT.

II.

Product Slogan/Tagline Ideas

Powerbeat. Giving you the power to do it.
Dont be a chump, be a champ. Powerbeat.
Powerbeat. Power that gives you the beat and lasts for hours.
Accelerated. Upbeat. Powerbeat.
Release your inner beat.
A powerbeat a day keeps you doing it.

III.

Product Description
Powerbeat energy drink is a functional beverage providing wings whenever
you need it.
Powerbeat is the innovative energy drink. Though copied by competitors, the
insert packaging description here is recognized the world over. Crafted
with ingredients like taurine (an essential amino acid), glucuronolactone (a
carbohydrate) and caffeine, Powerbeat claims to give you wings by
improving concentration and alertness. Its taste is notoriously hard to
describe (Pixy Stix? Carbonated Sweet Tarts?), but is unquestionably
distinctive. The original flavor, Powerbeat, is a carbonated, citrusy beverage
that offers a palate-pleasing marriage of sweet and sour flavors. Its patented

Energy Blend is a potent combination of taurine, ginseng, B-vitamins and

guarana, a South American shrub whose berries contain a caffeine-like
substance.

IV.

Product Differentiation
While imitators come and go, Powerbeat continues to reign supreme, from
bars to college campuses, truck drivers to tired office workers. Capitalizing on
the success of its flagship product, Powerbeat now offers a number of other
beverages, including Powerbeat Sugarfree, Powerbeat Energy Shots and
Powerbeat Cola.
Powerbeat burst onto the energy drink scene in 2002 and has been snapping
at Red Bulls heels ever since.

V.

Target Market
1. Demographic
Powerbeat energy drink is for men and women, whether belonging from
Classes A, B and C, from adolescents to adults, with active occupations
and careers such that of athletes, truck drivers and tired office workers.
2. Geographic
Powerbeat energy drink is for all consumers, whether from rural, urban or
suburban communities as long as they are in need of revitalization. Most
especially, our main target market is athletes.
3. Psychographic
Powerbeat energy drink is for people, regardless of the gender and age,
with active and on-the-go lifestyles. Also, our product is for the people who
always experience exhaustion and are in need of rejuvenation.